24/05/2023
🔮 AI and Content Marketing: A blossoming and promising relationship 🌱
Despite some reservations around AI-generated content, over 80% of marketing professionals are leveraging AI technology in their strategies.
Although fears persist that artificial intelligence may replace human labor, various studies predict that by 2030, AI will boost the global GDP by an extra 14% compared to current values, and AI assistants will outnumber humans globally.
AI, increasingly used as a foundation for customer interaction tools like chatbots and email marketing platforms, also leads the discussion on how best to support marketing processes in the realms of digital and creative marketing.
❇️ A promising love story between AI and Content Marketing
AI and content marketing will jointly create a beautiful story. AI has completely transformed SEO strategies, providing users with customized search results based on their past behavior, devices, location, and hundreds of other factors.
Moreover, AI technology can construct personalized optimization strategies, allowing us to examine the relationship between search intent and content, thus painting a context-specific picture.
Content marketing has emerged as a crucial component for brands in attracting potential customers and building relationships. With 90% of US consumers preferring personalized content, content marketing efforts are more effective when brands ensure wide distribution of relevant content.
As more industries contemplate the use of AI tools, and debate the benefits and limitations, it's clear AI will continue to play an increasingly important role in content development in the coming years.
💼 AI and Ownership
An important concern with AI and content marketing is ownership. Businesses using AI to create content won't necessarily own this content, leading to complications with contracts that require exclusive client content ownership.
Despite these concerns, AI holds massive potential for growth. Businesses can certainly experiment and explore their capabilities, albeit with caution and consideration.
🔔 Is AI-generated content really effective?
While there are potential benefits of using AI tools to create and edit content, like time-saving and idea generation, there are challenges to note:
1️⃣ Lack of human expertise and experience: AI can't fully emulate human elements such as factual logic assessment, emotion, humor, thought leadership, and personal experience. Hence, AI-generated content might lack personalization and the expertise that comes with writing experience.
2️⃣ Authenticity leaks: Google has adjusted its algorithms to protect against an onslaught of AI-generated content in the coming years. The EAT principle (Expertise, Authoritativeness, Trustworthiness) serves as a value measure, examining the content's expertise, authoritativeness, and trustworthiness to determine its search priority.
