Falda Johnson Social Media Consultant (2024)

29/03/2021

✨🌸Create the perfect caption ✨🌸

A little Instagram tip post to start the week... getting your captions right it’s really important 💕

Try these simple tips and let your authentic voice shine through✨

Let me know in the comments how you get on 🌞🌸

24/03/2021

👻✨Ghost Followers ✨👻

I had so many comments and DMs on Monday asking about Ghost Followers 👻

I’ve made a super simple explanation of why they are bad for your engagement and why you should remove them... swipe to the end for a little warning though 👻✨

Have you got a lot of Ghost followers? Let me know in the comments 👻💕

22/03/2021

Has your engagement dropped recently?✨🌞

Spend a little bit of time each day working through these to see a wee boost in your Insta engagement 💗✨

10/03/2021

Just a little Wednesday evening reminder to stop measuring your Instagram success by follower numbers🌙✨

Of course it’s lovely to see those numbers go up, but what’s better is creating a lovely engaged community of customers, clients and followers 🌙🪴

How do you measure your Instagram success? Let me know in the comments 💕

08/03/2021

Happy International Women’s Day ✨

I am lucky to be surrounded by incredible women every day (even if that’s virtually right now) and to be raising two amazing girls 💗

Thank you to my fierce community of strong women... for all you do every day 💕

I am so lucky to have these incredible women in my life (and many more) 🌈

(my Mum) the fiercest of them all, for everything you do I am in awe.

My beautiful sister travelling the world, you are fearless. The most wonderful role model for my girls, we love you forever🌙

My oldest and best friend, I cannot imagine my life without you. Thank you for getting me through the hardest days and being there for all the best 🌸

Actual real life super woman, an unlikely but incredible friendship... you amaze me every day 💕

For all the women I meet and all those I’m going to meet and those I will never meet, you are incredible and I celebrate you all today and everyday 💕

04/03/2021

💕✨Five things to share on stories✨💕

I posted this at the end of last year and it was my most saved post, so I thought it was time to share again for story ideas ✨💗

Do you share on stories everyday? Let me know in the comments 💗

02/03/2021

🌸 📸 Do you enjoy creating content? 📸 🌸

I have LOVED learning to use my camera a little better, not just for the gram but also because we’ve managed to take some really beautiful photos of my little family 💗📷

BUT, sometimes I find it SO draining to create visual content on here, it’s become a chore rather than fun. So I’ve changed it up, I’ve been having fun with the camera again and a more relaxed approach to creating this kind of content 💕✨

So here’s three ways I’m being more relaxed...

✨ I’m only picking up my camera when I feel excited to take photos and not just because I have to...

✨I’ve stopped comparing my photo content to professional photographers

✨If I feel I’m starting to get fed up I take a break or just stop- I find it impossible to be relaxed and creative if I am really not feeling it

Do you find it hard to take your own photos,either of yourself or your products, let me know in the comments 💗

P.s If you are looking to invest in truly incredible product photography check out my gal who is literally the camera queen 💗

01/03/2021

✨💗I stopped engaging consistently for two weeks, this is what happened 🌈🌙

🌞(SWIPE TO THE END) 🌞

If you’ve been following me for a wee while you will know I’m all about engaging on the gram, it’s essential to growth on here BUT I was falling out of love with my little space on here, drained and exhausted by this app (which usually I love spending time on) so I took a (unplanned break) for two weeks...

I did a couple of posts and a few stories but in general I switched off and it was LOVELY and NEEDED 💓

Instagram is my favourite social network, I love this gorgeous creative and supportive community but sometimes you just need a break and that’s exactly what I did, but I’m BACK and ready to share some Instagram wisdom, snippets of my life with my two littles and a little bit of my scariest physical journey yet- my first ever ULTRA MARATHON, which I am just starting to train for🏃‍♀️

HAPPY MARCH you beautiful lot 🌞 🌸

18/02/2021

🌙✨Do I need to pay for Ads to grow? 🌞 ✨

My DMs are full of questions regarding paid ads and whether they are necessary for to grow on here...

The short answer is NO, you can grow organically on Instagram without paid Ads, however, they can be hugely valuable to growing engagement and getting sales 🌜

I regularly use paid Ads for me and clients which stay relevant (not seasonal etc) and these massively up my profile visits, follows, saves and likes 🌟

Of course there are also plenty of ways to grow organically too. If your not quite ready or keen on using Ads just yet, try this wee organic growth strategy🌈

TWICE DAILY 💕

🍓10 minutes engaging with existing followers (likes, comments and replying to or interacting with stories)

🍓10 minutes engaging with accounts using hashtags related to your account (likes, comments, saves and if you like the account a lot then follows)

🍓10 minutes welcoming new followers either in a DM or a comment

How many of these do you already do?🌙

05/02/2021

✨🌈 SIMPLE WAYS TO BOOST ENGAGEMENT 🌈✨

Back to engagement again, I know we hear so much about this at the moment, but it really is so important ✨

Try these three simple ways to boost yours ✨

How many of these do you already do? 🌈✨

05/02/2021

✨🌈 SIMPLE WAYS TO BOOST ENGAGEMENT 🌈✨

Back to engagement again, I know we hear so much about this at the moment, but it really is so important ✨

Try these four simple ways to boost yours ✨

How many of these do you already do? 🌈✨

01/02/2021

✨🌙 Instagram Aesthetic ✨🌞

It took me a little while to find an aesthetic that worked for me, and that I could maintain, but I am very happy with mine at the moment 💕

It’s a representation of me and my business and it’s easy to maintain because it’s authentic 💕

Having consistent visuals is super important for your business, it makes your brand recognisable and 🌞

Luckily the amazingly talented created beautiful templates that fit exactly with my brand vision 💕

Are you happy with your aesthetic at the moment? Let me know in the comments 🌙💕

AND let me know if you would like to know more about how to keep your content authentic and ‘on brand’ 💕✨

29/01/2021

✨🌞 IMPROVE YOUR CAPTIONS ✨🌞

A few little tips to improve your captions, a lot goes into making a lovely caption to go with your images so here are a few simple ways to make them more engaging for your audience 💕✨

What emoji have you been using most in January? 💕✨

I think mines definitely ✨

25/01/2021

🌞✨Four things to do before you post ✨🌞

Do you find that you send your post out into the Insta-Universe thinking it’s going to perform really well and then it just falls flat and is lacking any engagement? 😅

It’s so frustrating when you’ve spent lots of time creating great content and this happens... try doing these four things to boost your next posts performance 🌞✨

Do you have a pre posting checklist? Let me know in the comments🌛✨

24/01/2021

🌙✨Sunday Thoughts ✨🌙

I’ve been on here a little less this weekend (usually I spend the weekend working quite a lot) ✨

This weekend I’ve just soaked in all the time with my little family, enjoying the (cold) Sun and making plans for next weeks adventures with my babes ✨

Normal content with lots of Instagram growth tips will resume next week 💕

What was your favourite thing this weekend? 🌞

20/01/2021

Next up for 📸💕

It took me AGES to get this shot of 😂 mostly because there’s a tent outside of it, but I love this building 🐻

It was another favourite of Milnes during the first lockdown as she liked hunting for ‘bears’ during the first lockdown 😂💕

We took this on Sunday just before a massive downpour ☔️ and we actually bumped into straight after which was just lovely 💕

I’m definitely enjoying getting to know my camera a bit better (finally) and it’s been a great family activity so far in January 🌈🌟

How are you getting on with your project so far?🌟

20/01/2021

✨💕Three ways to build trust in your brand ✨💕

It’s so important to build trust for your brand online not only to increase sales but also to grow an engaged and supportive community ✨💕

Have a scroll and try these easy ways to build trust ✨💕

Tag a brand you’ve grown to trust on here ✨

20/01/2021

✨💕 Three ways to build trust in your brand on Instagram 💕✨

Have a wee scroll to discover three simple ways to build trust in your brand on insta, which is key to building an engaged audience who are more likely to use your services or buy your products 💕

18/01/2021

Has your engagement dropped recently? 🤔✨

Have a scroll and try these tips to increase you Insta engagement ✨💕

Remember to save this post for later 🌟💕

17/01/2021

In times like these we need mental health support more than ever... so for the next photo for my project is the who provide mental health and well-being support for young people ✨💕

Please give them a follow to find out more about how they can help...

And if you or someone close to you is struggling right now, reach out to the 💕

14/01/2021

✨🦊 A little introduction 🦊✨

Hello lovelies, I thought it was time for me to do a wee intro post (it’s been a while) there’s so many new faces around here 👋💕

You can’t actually see my face in this photo but I wanted to share it as Milne took this with our big camera while me and her Daddy were dancing 😂💕

If you could see my face you would know it was a moment of joy ✨

Anyway, I’m Falda , I am a (newly) 27 year old living in Scotland raising my two little girls with my wonderful husband of almost six years (how did that happen!?!) ✨

I run my own Social Media Marketing Agency and I absolutely love it. I offer workshops, consultancy and management packages (all virtually, of course) ✨💕

I love working with small businesses and makers to overhaul their social media so their business can thrive 💕✨

I would love to know something about you- say hello in the comments 👋💕

13/01/2021

✨💕Put the ‘Social’ back into Social Media ✨💕

I don’t know about you but I love my little space on the internet where I can connect with friends I know in person and those who I’ve met on this platform ✨💕

In times like these it’s more important than ever to have a safe space to create new friendships and keep building the old ones 🦊💕

But at the moment I feel like my DMs are still full of cold messages, people who haven’t read my captions or even looked at my page 💕✨

Are you making real connections on here? 💕

When we use social media correctly we can build a happy, engaged and friendly community and your account will GROW too 💕✨

And friendships on here can become friendships out there, I’ve met some of the most lovely people through this app, some who I have also been lucky enough to meet out in the real world too ✨💕

Tag your insta friends in the comments 💕

11/01/2021

✨💕Gain Trust On The Gram ✨💕

(sharing again because I missed a photo) 😂

If you’ve been following me for a while you’ll know I’m all about organic growth and real engagement with your audience ✨💕

A big part of this is building trust with your online community, if your followers are following your story and watching your business grow they are more likely to become customers or clients 🌟💕

So share the reasons they should trust you; a little intro video, a testimonial/review or a behind the scenes photo or story to show how dedicated you are to your work and how much you know about your industry✨

One of my favourites who does this brilliantly is who creates beautiful, simple jewellery for mums- absolutely stunning. The stories on are great for gaining trust in the brand. Think customer photos, reviews, great descriptions, behind the scenes, packaging and a little window into the life of the owner 💕✨

What brands have you grown to love and trust on here? 💕✨

08/01/2021

It’s time for my next photo 📸💕

I am loving our little photography adventures, Milne is loving using the camera and choosing her favourite shop fronts 💕✨

I am loving all the record stores in Dundee and can’t wait for them to reopen, Minnie has also learnt how to carefully use our player and change records, she LOVES music 🎵 💕

07/01/2021

💕✨ Three Simple Content Ideas ✨💕

Swipe for some easy to use content ideas to keep your feed fresh in January 💕✨

04/01/2021

💕✨Are you losing followers? ✨💕

If you’ve been following me for a while you’ll know I’m not keen on measuring your insta success by follower numbers ✨💕

But, if you’ve noticed that yours keep dropping there might be a reason- have a swipe 💕✨

03/01/2021

It’s time for my second photo for 📸

I managed to practice my photography while the was still looking lovely and festive, I’m loving learning to use my camera a bit more and explore Dundee 🎄

We live really close by and the actually became a regular place that Milne would want to walk to during the first lockdown, she loves the name and it always made her giggle 🌸

We also loved their Dough It Yourself Boxes which provide you all the amazing ingredients to make your own pizza at home (including their amazing pizza sauce ) 🍕

During the current lockdown are providing takeaways so check out their menu ( it’s on our list for potential places for my Birthday meal next week) 💕

What’s your favourite shop front in the city? 📸

🌈

02/01/2021

🌸✨FIVE THINGS TO SHARE ON STORIES ✨🌸

Is 2021 going to be the year you show up on stories ? ✨

It can be daunting to show your face and your work on stories so I have put together a few ideas of what you can share 🌸✨

Follow me for more Instagram tips 💕

01/01/2021

✨💕 January ✨💕

I am so excited to be taking part in this year for the first time ever 😀

My project is to learn some new photography skills, outside and focusing on my favourite buildings and shop fronts in the City 💕

I’ve started with my favourite who have the most beautiful front and I was lucky enough to get out today while their festive decorations are still up 🎄

I am obsessed with the Vegan menu at and enjoyed the most delicious Hogmanay tapas to takeaway last night from their kitchen, definitely one I recommend when they reopen 💕

I’m so excited for the month but also a bit nervous showing my photos, I’ve been trying to pick up some tips from the photography queen 📸✨

So excited to see the rest of the projects 🌟

31/12/2020

✨ 💓 HOGMANAY ✨ 💓

2020, you’ve been a year.

I am ending my first full year without seeing my Mum (I saw her at the start of December 2019) and almost 18 months since I’ve seen my beautiful little sister and almost a year since I saw my beautiful big brother 😢

There is no doubt this has been a hard one, and missing so many people is distressing and draining. However, It would be untruthful to say that this year hasn’t been full of JOY too. We welcomed our little Effie in July and watching her and our Minnie grow together for 6 months has been pure beauty ☀️

We have met new friends, our friendships with old friends and neighbours and strengthened and we have built our own little safe community around us and for that I am forever grateful. The support we have received this year has been unreal and made facing pregnancy and newborn motherhood during a global pandemic so much easier (although not without its struggles) ✨

2020 is not one that we will not forget easily and while we are surrounded by uncertainty and another lockdown, I am ending this year feeling so much love for my family, friends and neighbours 💓

For all those who couldn’t stop, the essential workers. Our NHS who made pregnancy during this difficult time as relaxed as possible, the amazing team of midwives who allowed us the most beautiful home birth for Effie, a day I will treasure forever. Those who went to work and saved lives while we stayed home. Words are not enough. Thank you 💕

The nurses who have looked after my granny for 10 long months in hospital and now in a care home, giving her what we couldn’t during this time. You are wonderful 💕

The posties, the delivery drivers, food delivery services. Thank you for continuing to work and especially to our lovely postie who brought so much joy to Minnie, she looks forward to seeing you every day ✨

2020, you brought endless tears both of sadness and joy ✨ 💓

Falda Johnson Social Media Consultant

29/03/2021

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