Glossy Socials

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Glossy Socials

◇ your place for all of your social media needs 🫶🏻
◇ social media management + strategy | content | design
◇ yorkshire | get in touch 💌

Your go-to for all of your social media management needs...

28/10/2024

7 scroll-stopping social media hooks to boost your engagement 🕯️🪝

Save this post so you have it handy next time you’re crafting your captions! 💌

26/10/2024

Some common misconceptions about social media managers! 🌸

There is so much more to social media managers than meets the eye, but yet it’s unfair for us to be expected to perform miracles…

✨ Sure, we know how to create eye-catching and engaging content, but going viral isn’t something anyone can guarantee! Viral moments rely on external factors like timing, algorithm behaviour, audience response, and sometimes just plain luck. We can aim for high engagement, but there are no magic formulas!

🍒 Yes, we can drive traffic, generate leads, and build interest, but the final purchase decision lies with the consumer. Plus, social media is often just one part of a larger funnel. Converting leads to sales typically involves the sales team, customer service, and a seamless user experience on your site.

🪩 For social media to really shine, we need input and collaboration from other teams, whether it’s getting product info from marketing, insights from customer support, or visuals from the creative team. It’s a team effort, and working together makes a huge difference!

23/10/2024

What does a social media manager actually do? 🌸

Ever wonder what goes on behind the scenes of those engaging posts and viral campaigns? Here’s a peek into the life of a social media manager…

👑 Strategy: Crafting a plan that aligns with business goals, target audience, and the latest trends.
🎨 Content Creation: Writing, designing, and creating content that captures attention and tells a brand’s story.
🍒 Analytics: Tracking performance, measuring engagement, and adjusting strategies to keep improving.
💃 Community Management: Building relationships, responding to comments, and engaging with the audience.
🗽 Platform Expertise: Staying up-to-date on the latest changes across platforms like Facebook, Instagram, LinkedIn, and more!

From creative campaigns to data-driven strategies, social media managers are the behind-the-scenes heroes who make brands shine online ⭐️

Do you need a social media manager? Get in touch with me TODAY and let’s see how I can help you! 🪄

21/10/2024

Do you need some spooky inspiration for your social media? 👻

Swipe through some of my favourite Halloween content ideas to boost your businesses engagement! 🕸️

04/10/2024

✨ A day in the life of a social media manager ✨

Have you ever wondered what it’s really like to be a social media manager?

It’s all about staying on top of trends, coming up with fresh ideas, and juggling multiple accounts at once.

The day kicks off by checking how posts performed overnight, then it’s straight into planning! From creating content to responding to followers, no two days are the same.

It’s a mix of creativity, quick thinking, and keeping your finger on the pulse of what’s trending. Welcome to the life of a social media manager… where things never get boring! 😍

Need help taking your brand’s social media to the next level?

DM me and let’s work together ❤️‍🔥

30/09/2024

Get into the Halloween spirit with these fang-tastic social calendar ideas, perfect for trick-or-treat season and eerie vibes. Let’s make October spooktacular! 🕸✨

25/09/2024

Did you know that 56% of people will unfollow a brand if they have a bad customer service experience on social media? 🫶🏻

Great customer service isn’t just about answering phones or emails anymore… it’s about being there for your followers where they already are: online 💬

If you’re a brand, make sure you’re showing up in the right way! Quick replies, helpful solutions, and a little kindness go a long way 🌟

How’s your brand engaging with customers on social? Is your social media customer service hurting or helping?

22/09/2024

Your Instagram bio is your digital first impression… make it coint! ✨

If you’re serious about growing your following, it’s time for a bio audit 🗑️

Start by decluttering and focusing on keywords and clear messaging. Think about what people are actually searching for when they want to find someone in your niche 🔑

What to Delete from Your Bio - EXAMPLES 🚫

”Lifestyle” - It’s vague, non-specific, and not a shareable niche or keyword.

”Dog Mum” & “Single” - While they might describe you, they aren’t searchable or helping your brand.

Fancy Fonts - Instagram’s algorithm doesn’t favor copy-pasted fonts. Plus, they can look inconsistent across devices.

Overused Quotes - These can overshadow your personality. Let your authenticity shine instead! ✨

🌟 What to Add for Maximum Impact 🌟

Introduction - Your first line is crucial! Clearly explain who you are, what you do, and why people should follow you. What value do you offer?

Background Info - Share credibility-boosting details like your achievements, how long you’ve been in the industry, or a personal story. Make people trust you.

Call to Action (CTA) - Don’t leave people guessing. Tell them exactly what to do next – follow, shop, or click your link 🥂

💡 EXTRA TIP 💡 Optimise your name field too! It’s super searchable, so use keywords that define your niche and what you do 🔍

By simplifying and optimising your bio, you’ll attract more of the right people and grow a following that’s genuinely interested in what you offer…

16/09/2024

✨ The Power of a Curated Feed ✨

Your feed is often the first thing people see when they visit your profile… so why not make a lasting impression?

A cohesive and aesthetic feed not only reflects your brand’s personality but also helps build trust with your audience. It’s all about creating a visual story that draws people in, makes them stay, and keeps them coming back 🎨🌿

Consistency in color, tone, and style gives your brand that extra touch of professionalism, showing that you care about every detail, no matter how small.

Whether you’re sharing tips, products, or behind-the-scenes moments, maintaining a beautiful and organized feed enhances your message 🌟

Make your feed a place of inspiration, connection, and creativity.

Message me to crafting a visually stunning grid today! 🫶🏻

10/09/2024

Save these story ideas for later 👏🏻💌

02/09/2024

Don’t let social media fool you, you’re doing great 🥰

28/08/2024

Trading beach towels for cosy jumpers and pumpkin spice everything 🍁

Can you believe it’s September?

This year has FLOWN

Let the Autumn vibes begin with these social calendar ideas for September 🍂

27/08/2024

The fun thing about fitness, there are SO many posts and vibes you can go for as a fitness coach on social media 😍

Here’s my little mock up grid for what I’d do for YOU as a fitness coach 👟☁️

22/08/2024

An absolute no brainer 👋🏼

Free up that time to work on YOUR business - don’t neglect areas by not hiring a social media expert!

Pop me a message or hit the link in my bio and let’s work together 🫶🏻

16/08/2024

Of course they do 💐

Engaging with your customers and potential customers on social media is so important!

REAL conversations build trust, loyalty, and connection. When brands talk, listen, and respond on social media, you’re creating authentic relationships that turn into followers, fans, and advocates 🤩

Some brands like RyanAir and Aldi are absolutely SMASHING their audience engagement on social media…

What brands do you like to follow and interact with on social media?! 👀

14/08/2024

😫 MAKING CONTENT IS HARD 😫

You need to make content that sells AND stands out

Having your own person to make your content, jump on those trends, schedule everything in advance for you, is not only super efficient but also waaaaay more fun than trying to do it all by yourself!

Especially when you’re already doing 12820 things for your business 🙂‍↔️

So why not take the load off? Make yourself a cuppa, and enjoy all of your social media being left to me ☁️

DM TODAY TO WORK WITH ME TO REACH YOUR SOCIAL MEDIA GOALS 💌

13/08/2024

Skincare brand grid inspo is here 🧴🫧

There are soooo many different ways you can make your feed dreamy and beautiful as a skincare brand…

12/08/2024

BAD ADVICE FROM ‘EXPERTS’ 🤯

I’m here to be totally honest and transparent with you about social media 🫡

Here I’ve picked out the WORST bits of advice I’ve seen from self proclaimed ‘experts’ on social media…

What else would you add?!

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