Bespoke Marketing Co

27/04/2022

Spacex and Tesla founder Elon Musk takes on the power and might of Zuckerberg to bring it to the people. Is Twitter set to be Musk's proclaimed "digital town square"?

No bots, open-source coding, a platform for all? 🤩

It's an exciting era for the platform and for many a dangerous one with concerns about hate speech and dangerous health discussions. Let's see. I know one thing, now is a good time to start using Twitter people! - Zali Garrety

12/04/2022

Although it seems like they’ve always been with us, Instagram stories were first launched in August 2016. Lasting only 24 hours, these popular additions to the social network arsenal are used by a staggering 500 million Instagram users every day. Whether you’re posting a video, a photo, text or animation, the reach Instagram stories have is truly phenomenal.

One aspect of Instagram stories that is particularly interesting are the stickers. You can add a range of different stickers to your post by tapping the icon at the top of the post. Stickers increase the level of interaction between the user and the post. For while a lot of people don’t like reading more than about 5 lines of text before losing interest, they are still up for registering their opinion. And this opinion can have amazing value to the poster.

Let’s take a look at how Instagram stickers could benefit you and your business. 👉

These are just 8 of an ever-growing number of stickers available for use on Instagram. Some are merely decoration, but others, such as those above, can have benefits for the people using them, while at the same time making your Instagram stories more interactive and fun to visit.

07/04/2022

Email Marketing: Ace Your Database 🎯

An organised database with specific information about your customer and their interests is so important. Imagine posting a letter without having the recipient’s street number. That letter is never going to get to your recipient.

First things first: don’t send generic email blasts to your entire database. That’s just going to turn people off your emails and lose subscribers.

At a minimum collect customers' name, email address, gender, location, interests and preferences as they relate to your business. This can be done through your CRM or email marketing software.

Segment your email list into subcategories that pertain to the products you are promoting and the types of emails you send. Then save yourself time by putting your segmentation to use to automate highly targeted emails.

Compose emails like you’re sending them to a friend. Use the recipient’s name in the email and subject line so that the email is personalised. A customer is much more likely to open an email that is personally addressed to them.

Don’t forget, how you finish your email is important too! End your emails with a personal signature from a human, not just your company. This is a really nice touch on a ‘birthday’ email or another type of email that shows appreciation to your customer.

Your customers will embrace your emails if you ace your database.

04/04/2022

Taking your socials copy to the next level 🚀

Tip 1: Use emojis to break up long-form copy.

If your copy requires a detailed explanation or set of instructions, don’t turn your reader away with bland blocks of text. Use emojis to draw attention to key elements, or use them as shorthand to cut down on text. E.g: use the 👉 emoji to highlight a call to action.

23/03/2022

Keeping Them Loyal – Email Marketing in 2022

Email marketing can only be successful with a quality customer database. Having the right information about your customer lets you market to them effectively.

Important information to have in your customer database:
• Relevance: With a good customer database emails should be segmented into customers’ specific interests. For instance, a single woman may not want to receive emails about a kid’s or men’s range.
• Address: If a customer lives close to the store they would want to hear about in-store events. If they live interstate they would just want to hear about online events.
• Birthday month: To send them a birthday wish and birthday discount or gift
• Email address: So you can email them!

Build your email marketing list by:
• Providing a discount or free shipping on your customers' first orders when they sign up to your email list
• Offer a chance to win a prize when a customer joins your list

16/03/2022

Keeping Them Loyal: Email Marketing in 2022

Email marketing is direct, digital marketing used to engage your valued customers. Loyalty is created with a good customer database. Previously sales flyers and catalogues were posted, but with the increased cost of printing and postage email marketing can be used more regularly and cost effectively. From Mailchimp: “a 2015 study by the U.K.-based Direct Marketing Association (DMA) found that for every $1 spent, email has an average return on investment (ROI) of $38.”

Email marketing plays a pivotal role in your marketing strategy to:
✅ Promote your business’ products and services
✅ Build loyalty by publicising first to know about new arrivals or sales and offering customers preview events or special discounts
✅ Educate your audience on the value of your brand
✅ Drive traffic to your website, social media or store
✅ Create lead generation
✅ Keep customers engaged between purchases

15/03/2022

Tip #2 for making a standout logo:

When designing, one thing at the top of your list should be making a logo that can stand the test of time. Creating a great logo that customers can form a relationship with and recognise at a glance is what is most important.

Let's take GAP; they rebranded back in 2010, changing the internationally recognised stretched and squished typeface to a very different one – do you know what they were trying to achieve with this design? Did you know it only took them six days to revert to the original logo that was then consistently used until 2016? It was a quick and costly change for GAP, costing $100 million. In 2016, they made a very slight change which eliminated the blue square and altered the spacing of the letters. Check it out in our comments.

⭕️ Our tip is to have a clear brief or vision based on your client, do your research, and understand the brand before starting!

14/03/2022

READ: Instagram stories – what's the point?

Instagram stories appear for just 24 hours so, really, what’s the point? Why put time, effort, and, sometimes, money into something that won’t be there the following day? Hmmm. Like last night’s date.

The point is, rather than cluttering up your posts with anything other than the most essential content, you have somewhere to post the remainder. And if you can create stories that are imaginative, intriguing and interactive, you not only engage your current followers, but potentially add to their number. Another point to consider is the limited time and short attention spans of a lot of people who only have a certain amount of patience with posts. Stories are like bright shiny objects to toddlers – attractive and enticing.

In Australia, the best time to post your story content for maximum coverage seems to vary between 11 a.m. and 2 p.m. with Tuesdays and Wednesdays being the best days to post, and Sundays being the worst, possibly due to the effects of the previous Saturday evening. Who wants to read posts when you’ve got the dry horrors and a splitting headache to contend with?

In a lot of ways, stories are more fun than posts because the sky's the limit as far as content goes. You can include short videos, photos, and animation – all of which can be decorated with emojis. There are stickers available to help you create more engaging posts, such as creating a poll, asking a question, or even counting down to a product launch, or store opening.

It’s possible to attract more followers by linking content on your Instagram story page to someone else’s page and have a bit of fun. Think “Battle of the Brands” or “Who Wore / Cooked / Danced it Better?” and get your followers to comment and rate. What about a Round 2 and 3 to get your followers begging for more and telling all their friends in the meantime?
Finally, putting the copy, or the images, from your Instagram post in your Instagram story seems like a wasted opportunity. If your followers have seen the same thing in the post, what’s to get them checking out your story? The answer is nothing. Nada. Non. Nein. Nahi.

You can certainly link the content, but try something that helps both you and your followers. Options like quizzes, polls and questions not only engage your audience, but also provide you with valuable information you can use for advertising and marketing. Asking your followers to rate something, or even to suggest something are opportunities too valuable to miss.

To conclude, I hope I have answered the question about what the point of Instagram stories is. I know I certainly don’t have any questions.

10/03/2022

Can't find what you're looking for when it comes to Instagram reels? We've got you covered 👇

1. Pick your point of difference
2. Share your reel to your feed
3. Create original content for interest
4. Use your own audio to increase reach
5. Keep captions concise for readability
6. Keep up to date with trends
7. Use relevant hashtags
8. Give viewers something they can benefit from

09/03/2022

Tip #1 for making a standout logo:

Not all colours go with one another.

A big mistake you see with branding is colour choice.

⭕️ The biggest tip to avoid having a tacky logo is, to design in black and white! A strong logo should stand on its own, without colour. Colour comes in the final stages of planning, and with this, be sure to select the right colours for the brand carefully!

Stay tuned for tip #2.

02/03/2022

Our designers love Canva!

One of the many best features of Canva our designers rave about! We all know design can be time-consuming, especially when starting from scratch on a ...