Give us your business objectives, and we’ll give you aligned digital strategies and results.
⭕?
(2)
Spacex and Tesla founder Elon Musk takes on the power and might of Zuckerberg to bring it to the people. Is Twitter set to be Musk's proclaimed "digital town square"?
No bots, open-source coding, a platform for all? 🤩
It's an exciting era for the platform and for many a dangerous one with concerns about hate speech and dangerous health discussions. Let's see. I know one thing, now is a good time to start using Twitter people! - Zali Garrety
Although it seems like they’ve always been with us, Instagram stories were first launched in August 2016. Lasting only 24 hours, these popular additions to the social network arsenal are used by a staggering 500 million Instagram users every day. Whether you’re posting a video, a photo, text or animation, the reach Instagram stories have is truly phenomenal.
One aspect of Instagram stories that is particularly interesting are the stickers. You can add a range of different stickers to your post by tapping the icon at the top of the post. Stickers increase the level of interaction between the user and the post. For while a lot of people don’t like reading more than about 5 lines of text before losing interest, they are still up for registering their opinion. And this opinion can have amazing value to the poster.
Let’s take a look at how Instagram stickers could benefit you and your business. 👉
These are just 8 of an ever-growing number of stickers available for use on Instagram. Some are merely decoration, but others, such as those above, can have benefits for the people using them, while at the same time making your Instagram stories more interactive and fun to visit.
Email Marketing: Ace Your Database 🎯
An organised database with specific information about your customer and their interests is so important. Imagine posting a letter without having the recipient’s street number. That letter is never going to get to your recipient.
First things first: don’t send generic email blasts to your entire database. That’s just going to turn people off your emails and lose subscribers.
At a minimum collect customers' name, email address, gender, location, interests and preferences as they relate to your business. This can be done through your CRM or email marketing software.
Segment your email list into subcategories that pertain to the products you are promoting and the types of emails you send. Then save yourself time by putting your segmentation to use to automate highly targeted emails.
Compose emails like you’re sending them to a friend. Use the recipient’s name in the email and subject line so that the email is personalised. A customer is much more likely to open an email that is personally addressed to them.
Don’t forget, how you finish your email is important too! End your emails with a personal signature from a human, not just your company. This is a really nice touch on a ‘birthday’ email or another type of email that shows appreciation to your customer.
Your customers will embrace your emails if you ace your database.
Taking your socials copy to the next level 🚀
Tip 1: Use emojis to break up long-form copy.
If your copy requires a detailed explanation or set of instructions, don’t turn your reader away with bland blocks of text. Use emojis to draw attention to key elements, or use them as shorthand to cut down on text. E.g: use the 👉 emoji to highlight a call to action.
Keeping Them Loyal – Email Marketing in 2022
Email marketing can only be successful with a quality customer database. Having the right information about your customer lets you market to them effectively.
Important information to have in your customer database:
• Relevance: With a good customer database emails should be segmented into customers’ specific interests. For instance, a single woman may not want to receive emails about a kid’s or men’s range.
• Address: If a customer lives close to the store they would want to hear about in-store events. If they live interstate they would just want to hear about online events.
• Birthday month: To send them a birthday wish and birthday discount or gift
• Email address: So you can email them!
Build your email marketing list by:
• Providing a discount or free shipping on your customers' first orders when they sign up to your email list
• Offer a chance to win a prize when a customer joins your list
Keeping Them Loyal: Email Marketing in 2022
Email marketing is direct, digital marketing used to engage your valued customers. Loyalty is created with a good customer database. Previously sales flyers and catalogues were posted, but with the increased cost of printing and postage email marketing can be used more regularly and cost effectively. From Mailchimp: “a 2015 study by the U.K.-based Direct Marketing Association (DMA) found that for every $1 spent, email has an average return on investment (ROI) of $38.”
Email marketing plays a pivotal role in your marketing strategy to:
✅ Promote your business’ products and services
✅ Build loyalty by publicising first to know about new arrivals or sales and offering customers preview events or special discounts
✅ Educate your audience on the value of your brand
✅ Drive traffic to your website, social media or store
✅ Create lead generation
✅ Keep customers engaged between purchases
Tip #2 for making a standout logo:
When designing, one thing at the top of your list should be making a logo that can stand the test of time. Creating a great logo that customers can form a relationship with and recognise at a glance is what is most important.
Let's take GAP; they rebranded back in 2010, changing the internationally recognised stretched and squished typeface to a very different one – do you know what they were trying to achieve with this design? Did you know it only took them six days to revert to the original logo that was then consistently used until 2016? It was a quick and costly change for GAP, costing $100 million. In 2016, they made a very slight change which eliminated the blue square and altered the spacing of the letters. Check it out in our comments.
⭕️ Our tip is to have a clear brief or vision based on your client, do your research, and understand the brand before starting!
READ: Instagram stories – what's the point?
Instagram stories appear for just 24 hours so, really, what’s the point? Why put time, effort, and, sometimes, money into something that won’t be there the following day? Hmmm. Like last night’s date.
The point is, rather than cluttering up your posts with anything other than the most essential content, you have somewhere to post the remainder. And if you can create stories that are imaginative, intriguing and interactive, you not only engage your current followers, but potentially add to their number. Another point to consider is the limited time and short attention spans of a lot of people who only have a certain amount of patience with posts. Stories are like bright shiny objects to toddlers – attractive and enticing.
In Australia, the best time to post your story content for maximum coverage seems to vary between 11 a.m. and 2 p.m. with Tuesdays and Wednesdays being the best days to post, and Sundays being the worst, possibly due to the effects of the previous Saturday evening. Who wants to read posts when you’ve got the dry horrors and a splitting headache to contend with?
In a lot of ways, stories are more fun than posts because the sky's the limit as far as content goes. You can include short videos, photos, and animation – all of which can be decorated with emojis. There are stickers available to help you create more engaging posts, such as creating a poll, asking a question, or even counting down to a product launch, or store opening.
It’s possible to attract more followers by linking content on your Instagram story page to someone else’s page and have a bit of fun. Think “Battle of the Brands” or “Who Wore / Cooked / Danced it Better?” and get your followers to comment and rate. What about a Round 2 and 3 to get your followers begging for more and telling all their friends in the meantime?
Finally, putting the copy, or the images, from your Instagram post in your Instagram story seems like a wasted opportunity. If your followers have seen the same thing in the post, what’s to get them checking out your story? The answer is nothing. Nada. Non. Nein. Nahi.
You can certainly link the content, but try something that helps both you and your followers. Options like quizzes, polls and questions not only engage your audience, but also provide you with valuable information you can use for advertising and marketing. Asking your followers to rate something, or even to suggest something are opportunities too valuable to miss.
To conclude, I hope I have answered the question about what the point of Instagram stories is. I know I certainly don’t have any questions.
Can't find what you're looking for when it comes to Instagram reels? We've got you covered 👇
1. Pick your point of difference
2. Share your reel to your feed
3. Create original content for interest
4. Use your own audio to increase reach
5. Keep captions concise for readability
6. Keep up to date with trends
7. Use relevant hashtags
8. Give viewers something they can benefit from
Tip #1 for making a standout logo:
Not all colours go with one another.
A big mistake you see with branding is colour choice.
⭕️ The biggest tip to avoid having a tacky logo is, to design in black and white! A strong logo should stand on its own, without colour. Colour comes in the final stages of planning, and with this, be sure to select the right colours for the brand carefully!
Stay tuned for tip #2.
Our designers love Canva!
One of the many best features of Canva our designers rave about! We all know design can be time-consuming, especially when starting from scratch on a ...
Bespoke Marketing Co is a dynamic Digital Marketing Agency providing extensive digital services for clients throughout Victoria in a range of industries and sectors.
We are seeking a gun copywriter (digital marketing skills a bonus!) to work part-time initially (with the scope to go full-time), who can create content for various clients across different mediums (eg. Newsletters, blogs, press releases, strategy docs, social media) with passion and creativity.
This is a great role for you, if:
· You have a flare and passion for copywriting
· You enjoy collaborating and working in a small but dedicated team
· You want the flexibility to work your own hours from home and this could vary each week as long as the job gets done brilliantly
How will we know you our next brilliant copywriter?
You are a passionate, fun and dynamic self-starter with a proven track record of breakthrough strategic and creative thinking.
Our expectations of you are:
• Always love your work and take great pride in what you produce and whom you work with.
• Embrace new software/programs and training as required.
• Personal Accountability matters. Manage your own deadlines and ensure they are met.
• Take risks, make mistakes and learn from them always. Bravery matters.
• Ensure tasks are completed in full to deliver on business objectives.
• Propose and implement any improvements to business process and management.
• Guidance or mentoring of team members.
• Reporting as needed.
• Ensure quality work is delivered.
• Any other additional work as required that may come up.
• Put the client at the heart of all you do.
Bespoke Marketing Co is an inclusive workplace. We value diversity. We passionately believe that your unique viewpoint and experience ensures we deliver exceptional results for our clients. We welcome and encourage applications from people of all life stages, backgrounds, religions, LGBTQ+, those with disabilities and those who are juggling children and working as best as anyone can but want to be more present for their family.
If you are interested in this role, please send your writing portfolio to [Email hidden]
🤷♀️ Where do people go first to check out a business they are considering using?
Socials! ✨
Not your website... social media.
Prospective customers will review your socials first as this provides an up-to-date indication of your business. It also usually has a much more accurate tone and voice- this is important when it comes to customer expectations on service and delivery.
Here are some helpful tips to ensure potential clients LOVE 💗 what they see on socials when they check you out.
1. Put all the FAQs in either pinned posts on FB and under an FAQ section on highlights
2. Be sure to post "ABOUT" posts regularly. The most commonly read page ona. website is the About Page. This is the info people want so give it to them ... on socials
3. Post regularly-let your potential clients know you LOVE what you do and that you are active in your marketing - that shows that you are hungry for their business
4. Put your customers at the heart of your socials- be sure to ask for their input, share their pics, drive conversations- engage, engage, engage.
Where do people go first to check out a business they are considering using?
Socials! ✨
Not your website... social media.
👀 Prospective customers will review your socials first as this provides an up-to-date indication of your business. It also usually has a much more accurate tone and voice- this is important when it comes to customer expectations on service and delivery.
Here are some helpful tips to ensure potential clients LOVE what they see on socials when they check you out.
1. Put all the FAQs in either pinned posts on FB and under an FAQ section on highlights
2. Be sure to post "ABOUT" posts regularly. The most commonly read page on a website is the About Page. This is the info people want so give it to them ... on socials.
3. Post regularly-let your potential clients know you LOVE what you do and that you are active in your marketing - that shows that you are hungry for their business!
4. Put your customers at the heart of your socials- be sure to ask for their input, share their pics, drive conversations- engage, engage, engage.
Let's support local businesses in Victoria!
With the lockdown announced today in Victoria we thought it a timely reminder that now more than ever is the time for community.
It's a time when social media can connect us like nothing else...literally nothing else. Not Zoom, not email, not even a walk in the park.
It's a time to hold one another up.
To reach out with supportive comments on posts.
To share your love of a local business on Facebook Groups and in Community pages and right below.
To create social content that inspires, educates and connects.
To be a voice online filled with positivity.
Use socials for good this week. Support local businesses, reach out to mates who are doing it tough.
You know the saying .
Give a shout out to a local business ⬇️
Something exciting is coming 👀
💃 Looks like many of us will be swapping our dancing shoes this weekend, for a facemask and a nice at home martini or 4 on the couch watching some good old Baywatch..? 🥂
Social media has been an amazing way to connect during often difficult and isolating times. Looks like we may be tuning into it even more over the next few days here in Victoria.
Let's keep on staying positive by posting things that remind us all of the good times- the ones that bring us all together- like a martini at a bar.
What's your fave beverage to lockdown/rockdown to?
FAKE NEWS ALERT
Social media has long blurred the lines between fact and fiction - I think we've all fallen for a clickbait headline.
Coronavirus however has really brought this issue to the frontline and shown us just how dangerous false information can be.
This is why next year is predicted to be the year of change, where brands and social media channels will focus on providing the truth and silencing fake news.
So, what does this mean for us?
Well, it means that audiences will expect the truth and nothing but the truth! And will look to brands they feel they can trust.
Is your content honest and real? Let us know below.
FACEBOOK IS DYING OUT???
Bet you’ve heard this one for a while.
For years we’ve been told to get off Facebook and head over to the next, new, shiny platform on the market.
There have been some pretty convincing arguments, but the reality is the social media giant is here to stay. In fact, Facebook is predicted to be just as significant in 2021 and beyond.
Why is this and what does it mean?
The reason Facebook is still able to hang on is because of its sheer size and ability to quickly adapt to new trends.
This means that Facebook is still a great space for your business and if you aren’t leveraging the platform you certainly should be thinking about it.
Do you use Facebook for your Business? Comment down below.
SOCIAL MEDIA METRICS WHO?
The numbers, the squiggly line graphs - what does it all mean??
When it comes to keeping tabs on your social media success, it can be a bit overwhelming. There are endless nuggets of information - it's a data nerd’s dream.
But it's also really important to track your social media so you can keep getting bigger and better.
So, what should you be looking out for?
A great metric to look at is when your audience is most active. It's important to explore this on all your social channels not just one, as your audiences may use different accounts on different days and at different times.
This data will help you know that your posts are getting in front of as many of your followers' eyeballs as possible.
If you’re spending so much time on your posts, you want people to see them!
Do you have a favourite type of flower? Comment down below.
What are you posting this Tuesday? Or even two Tuesdays from now?
What about the first Tuesday of next year?
Perhaps you don't need to be quite that organised, but it's still good to have a few posts up your sleeve.
*Enter our friend the content calendar* (stage right)
But in all seriousness, content calendars can really be your knight in shining armour.
In fact, planning out your content for the coming week or even month will not only save you time but also amp up your posts!
Here are 3 reasons a content calendar can knock the socks off your business:
1. It can help you fill in the gaps. If you're planning out content for the week or even month, you will get a new perspective, both in the way you think about your content and the way you see your content.
2. You will be able to better plan around key dates and events. No longer will they be sneaking up on you!
3. You will have more time to create better quality content.
Got any exciting plans for summer? Let us know in the comments below.
COMMENTS OR LIKES?
Today you can just about like, react to or comment on anything. Like buttons are pretty much part of the internet's furniture.
We've all mindlessly liked something - whether it be on Facebook, Instagram, YouTube or even LinkedIn.
It's pretty much a reflex at this point, you know, like reaching for that third helping of Christmas pudding.
Liking allows us to signal to others that we think a post is relevant or useful to us. Put simply, that we like it.
But comments are the real diamonds of the social media world. They are an especially great way of understanding how your audience feels about your content.
It’s so so so so important to reply to EVERY comment you receive. Even if it's just a few cheeky emojis.
Do you have any tips on how to get your followers chatting? Share then down below👇
Are you legendary?
What does being legendary in business mean now?
Well, to us, it means having a product that adds value to people’s lives; a business that impacts the world for good- could be ethically, socially or environmentally, and most of all it means you lead with authenticity; heart, guts and smarts.
Show up on socials and have an opinion about what matters to you. It’s terrifying, you’ll lose some followers, but you’ll gain buyers and advocates and you’ll become ….LEGENDARY.
Tag someone who is legendary in business below.
What isn't new is probably a better question to ask....
Just kidding.. although if I had a penny for every new social media update, I'd probably be on that private island with the Kardashians right now 🍸
But I digress...
I thought we could shake things up a little bit today with some future predictions.
Oooooo
It seems pretty crazy that anyone can predict what's coming next given the events of this year but alas the experts have their ways - as mysterious as they may be.
One prediction for next year is that customers will be more aware of social and political issues.
According to a report by Talkwalker, audiences are more socially conscious than ever before.
In fact, 78% of consumers said they want brands to continue to help them in their daily lives. Meaning they expect brands to provide them more information and reassurance.
What are your predictions for next year? Pledge your bets in the comments below.
RUNNING OUT OF CONTENT IDEAS???
It's 4:30pm on a Friday, the work week is almost over - freedom is in sight.
Can easily waste a couple of minutes talking to George about next week's business proposal, maybe fix up your lipstick ...that's another 15 minutes gone at least and....oh wait....oh no
You haven’t scheduled any social media posts for the weekend... Inspiration is at an all-time low and ... rats you're out of coffee. Can't even rely on that 15-minute buzz of madness.
You've used all the content tricks up your sleeve ... even that dove that's been up there since Christmas time (PSA no doves were hurt in the making of this post)
We've all been there. Although we may not like to admit it - we've all definitely been there.
Here are 3 content ideas that will add value to your content schedule:
1. EDUCATE - teach your followers something. You can teach them anything! Think about what your audience would like to learn. Perhaps it's some style tips or how to use one of your products. Or maybe even a fun little fact about your business!
2. TESTIMONIALS - testimonials build trust in your brand. Perhaps share some of your positive reviews or even ask your audience directly what they like about your brand.
3. COLLABORATION - two brains are always better than one! Don't be afraid to reach out to like-minded businesses or individuals. Create some content together or even share each other’s!
How do you celebrate Friday? Wine or Pizza? Comment below👇
Do you have a best friend? Tag them below.
My best friend of the week is…..drum roll please……
Social Media.
Sorry Courtney – to be fair she’s held the title for the last 6 years, a bit of competition is only healthy
“Social media can’t be your best friend?!”
Well it is – this week anyway
Social media has offered us unparalleled opportunities in the biz world. It’s helped us connect with our customers in ways we could never dream of!
But beyond all that marketing lingo and fancy analytical reports, what is the true value socials offer us?
Well Hootsuite have looked into this for us. In fact, they partnered with 2,162 marketers to uncover the true value organisations find when they invest in social channels.
They have found that socialS create value in TWO unique ways:
1. Social media builds relationships beyond the customer. Yep you heard that right – our socials are also helping us form better relationships with our employees, our partners, communities and so on! In fact, larger organisations are starting to invest in a more diverse relationship-building model which is said to directly impact sales and employee alignment. Nearly 70% see a significant overall success by focusing on relationships across the business.
2. Socials help us grow ALL aspects of our business. It’s a bit of an allrounder. Sales, customer service, audience insight – you name it.
Has social media helped your business Yes? No? Comment below. Let’s go, go, go.
Facebook's algorithm can make or break your social media success.
Yep, you read that correctly.
Sorry to stick a pin in your pink, balloon animal, but words matter… heaps.
Facebook’s algorithm is a sneaky one, so we NEED to make sure we’re on its good side. In case you need a quick refresher - the Facebook algorithm is how Facebook decides which posts users see, and in what order, every time someone checks their newsfeed.
HOWEVER, as we mentioned before, this so-called algorithm likes to keep us on our toes. It changes its mind more than Melbourne’s weather reporters.
But don’t worry, that’s why we are here. To try tame this wild, algorithmic beast.
So how can we work with the algorithm to get our posts in front of more eyeballs?
🌸Look at those insights in the tab of boredom called INSIGHTS and check out the “Posts” section. See which ones were rock stars.
🌸Put a little money behind your posts – even $10 will do.
🌸Make sure you are frequently checking up with your posts and replying to your comments.
Is everyone enjoying the sunshine today? Comment below how you're spending your day today.
ARE YOU IGNORING YOUR FOLLOWERS?
If you don’t respond to comments, say hello to new followers or respond to messages then you’re a rude donkey.
Sorry… but it’s like someone going to shake hands with you and you turning your back on them instead.
Sure, it can be easy to let those pesky comments or new messages slip through the cracks. The old “I’ll reply later” often turns into the “I’ll reply never”.
But it's so so so so important to keep your head in the game. Apart from being well… rude, it also helps lubricate the algorithm baby.
Ah yes the algorithm. What the heck is the “algorithm”? … Well to put things plainly, you want to be best friends with it. Instagram's algorithm is what determines who and how many people see your posts. AKA the golden ticket to a successful Instagram account.
Engaging with your followers is one way to get on the algorithm's good side. So don't be shy - get tagging, replying, liking and messaging - or whatever else it is you do!
How do you spark conversations with your followers? Comment down below.
Who loves a competition? Answer in the comments below… you just might win something.
What if I told you competitions can get you more followers…. more money….. and get your posts in front of the eyeballs of more people???
And that, non-gender specific people, is what leads us to our social tip of the week.
Welcome back. Thanks for tuning in.
With any competition comes the prize! What is it that your followers are dying to win? The possibilities are endless. You could even join forces with another brand and create an even more spectacular prize!
Now what platform do you host your competition on? Our recommendation is Instagram – it’s easier and there are less restrictions – HOWEVER – go where the people are!
How do you pick a winner, I hear you say? Well, there are some great free tools online which can do all the hard work for you. We recommend Simpliers Free Instagram Comment Picker for Instagram.
Now unfortunately with competitions there are some strings attached... You will need to include Terms and Conditions in your post. You also need to check the privacy policy on your website AND check what permits, if any, are needed.
Here is a great link that will step you through all the ins and outs of social media competitions: https://origamiglobe.com/competition-rules/
Have you ever run a social media competition? Tell us about your experience in the comments below.
Be the first to know and let us send you an email when Bespoke Marketing Co posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Bespoke Marketing Co:
Can't find what you're looking for when it comes to Instagram reels? We've got you covered 👇 1. Pick your point of difference 2. Share your reel to your feed 3. Create original content for interest 4. Use your own audio to increase reach 5. Keep captions concise for readability 6. Keep up to date with trends 7. Use relevant hashtags 8. Give viewers something they can benefit from #reelsinstagram #socialmediamarketing #instagramtips
Want your business to be the top-listed Media Company?
