Pualena Digital Design

14/11/2022

S U N D A Y color splash

This is a V I B E 🌿

Always obsessed with ’s eye for design x nature. Keep creating. Keep inspiring!

07/11/2022

"We research and develop tools and methods to help healthcare practitioners and change professionals to work in a more efficient, effective and productive way."⁠
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- Fabio Sinibaldi and Sara Achilli, founders of the Integrative Sciences⁠
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Explore the fascinating world of Integrative Sciences, developed and taught by our incredible clients Fabio Sinibaldi and Sara Achilli. With their suite of courses, workshops, events, and speaking engagements, Fabio and Sara are revolutionizing the way we integrate research, science and healthcare to provide holistic solutions.⁠
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Learn more at https://www.insciences.co/ 🧬

03/08/2022

TOMORROW! ⚡️

Join us this Thursday at 9am HST to geek out with us on how to market your services by making your client the HERO of your story across your digital spaces to attract the right clients to your business!

Connect with other entrepreneurs, get your questions answered, and leave with a game plan on how to update your website, landing pages, emails, and courses to spotlight the most important person in your business - YOUR CLIENTS!

Register at pualena.com/workshop! ✨

02/08/2022

Registration for this month’s Website Workshop is OPEN! 💥

Join us this Thursday as we geek out on how to market your services by making your client the HERO of your story across your digital spaces to attract the right clients to your business!

Connect with other entrepreneurs, get your questions answered, and leave with a game plan on how to update your website, landing pages, emails, and courses to spotlight the most important person in your business - YOUR CLIENTS!

Register at pualena.com/workshop! ✨

24/07/2022

A strong brand is crucial for any business! Brand identity and consistency builds trust, and an aligned brand can help to attract your perfect customer and filter out those who may not be a good fit to work with you.

Looking to strengthen your brand? Here are 3 quick & easy tips to create a Brand Kit that you can refer to when you’re designing all the things - from your website to your social media to your courses, services, and products!

🎨 Decide on your brand colors and how you’ll use them. Keeping as consistent as possible with your brand colors helps to create a sense of reliability within your brand. You can play with variations in shades, but try not to veer too far from the palette.

🔤 Choosing fonts & typefaces can be so fun! Decide on at least 1 or 2 fonts to use for headers and body text on your website and collateral material. Get clear on how you use these fonts so if you need to outsource something, you can provide clear guidance on what your brand’s typography is…and is not!

🤸🏽‍♀️ Create a Mood Board! This should reflect the energy and vibe of your brand! It’ll help to guide things like photoshoots, stock image selections, and the overall feel of your digital (and physical) spaces. Have fun with this!

23/07/2022

A strong brand is crucial for any business! Brand identity and consistency builds trust, and an aligned brand can help to attract your perfect customer and filter out those who may not be a good fit to work with you.

Looking to strengthen your brand? Here are 3 quick & easy tips to create a Brand Kit that you can refer to when you’re designing all the things - from your website to your social media to your courses, services, and products!

22/07/2022

Let’s talk AUTOMATIONS! ⚡️

Swipe to learn about the 3 must-have website automations for business owners & entrepreneurs! ➡️

1️⃣ SCHEDULER → CRM 📅

Do you have a scheduler? (If not, head over to calendly.com STAT and create a free account! You won’t regret it!) Integrate your scheduler with your CRM (Customer Relationship Manager) and collect all that juicy contact info! Don’t forget to add a TAG 🏷 for quick & easy follow-up!

**Not sure what a CRM is or if you should get one? Shoot us a DM & we’ll fill you in!••

2️⃣ FREEBIE → EMAIL SEQUENCE ✉️

Giving something away on your website that provides value, showcases your expertise, and leaves your clients wanting more is the secret sauce to collecting lots of spicy hot leads! Level up by automating your freebie form with an email welcome campaign to nurture your leads, share how you can help them, and gently invite them into your suite of services!

3️⃣ CART ABANDONMENT EMAILS 🛒

If someone put one of your products in their digital shopping cart, they wanted to buy it! Without an automated cart abandonment email, they’ll likely forget and never come back. Don’t leave money on the table! Remind them that they can be living their best life with your products or services with just a couple more clicks!

You got this!!!!! Have questions or need more help with your automations? Shoot us a DM! ⚡️

09/03/2022

Ready to get inspired? Check out Paul N. Larsen who is an author, educator, speaker, and leadership life coach. He will ignite your ability to achieve short-term goals over a longer-range vision, and guide you on the path to thriving with imposter syndrome. To that we say YES PLEASE. Check out our interview with him, out now on our podcast (link in bio)!

01/10/2021

This was such a FUN site to create!!!!!! The Kitchen Clairvoyant is our client and dear friend Kathleen Fortuna Cooley. She offers a holistic collection of services, including a variety of distance readings and coaching, and local personal chef services! If you're in the Sedona area, hit her up for some of the most delicious food you'll ever eat customized to your needs, goals, and lifestyle!

So excited for you and SO proud of you, Fortuna!! Thank you for allowing us to be a part of this next evolution of your badass biz!!!!! 🌙🍲💖☀️✨🤸🏽‍♀️💫

The Kitchen Clairvoyant Providing Multi-Dimensional Services for Your Total Well-Being Divination Readings • Long-Distance Energy Healings • Personal Chef Services • Self Care Coaching Contact us Services About Meet Fortuna Fortuna, affectionately known as the Kitchen Clairvoyant, is a chef, c...

01/10/2021

Our phenomenal client Kristie Huneycutt Sullivan is launching the second round of her membership and community! Kristie leads with her heart and soul, and gives so much love and amazing value to her members! Every single one of them means the world to her, and she's committed to their success in the kitchen...and beyond!

Kristie's first launch welcomed over 1600 new members!!!!!! It's been inspiring to see her in action and support her mission to serve her community.

The doors are OPEN for her quarterly membership where she does live cooking classes, Q&As, shares tons of amazing Keto-friendly recipes, and has an incredible community of support and accountability! Jump in before doors close on October 11th! 👩🏽‍🍳❤️

https://www.homemade.health/keto-community

Even if you know what to eat, following a low-carb or keto diet can be hard day-to-day. Our cooking community teaches you how to make food choices to support your success with a focus on simple, sustainable solutions as well as fun, enjoyable foods. 

02/06/2021

So stoked to be featured on ’s campaign!

Looking for some inspiration? Hop over to Kajabi.com/createdonkajabi to see other incredible designs! Not on Kajabi yet? Shoot me a DM & get the A’s to your Q’s!

16/03/2021

This. Is. EPIC!!!!!!!

10 Years of Empowering Entrepreneurs

11/03/2021

Kajabi is **LIVE** reviewing its latest 8-week Development Cycle! So many incredible updates on deck!!! Audio files, streamlined website design options, increased email deliverability features, and so so much more!

10/03/2021

W E E K L Y . P L A N N I N G⁠
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A few years ago, I was lucky enough to navigate the world of entrepreneurship with one of my best friends who also became my first business partner. She and I developed a weekly planning system that was centered around alignment, clarity, and productivity. ⁠
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What exactly does this consist of, you ask? It's pretty rad, check it out:⁠
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1. Big Vision - every few months (typically I do this quarterly...ish) you get to check in with your big vision for your life and your business. Most likely this has shifted over the last few months, and it's imperative to align your weekly tasks with your Big Vision...because if it's not aligned, then what are you really working towards?⁠
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2. Check in with yourself Mentally, Physically, Emotionally, Spiritually. Get crystal clear on how your overall health is, and how you can optimize each of these areas over the next week.⁠
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3. Calendar Review - THIS has saved me from countless double bookings, sneaky deadlines, and things that may have otherwise slipped through the cracks.⁠
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4. Quality Questions - Tony Robbins says, "The quality of your life is a direct reflection of the quality of the questions you are asking yourself." So of course, this planner is full of quality Qs! ⁠
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5. After just a few weeks, you have a powerful log that you can use to reflect back on and identify patterns. Using this analysis, you can then identify areas in your life that could use little adjustments...and thus...completely optimize your work and life to be in total alignment with your big vision, living in your joy as often as humanly possible, and navigating challenging situations with more ease and grace.⁠
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Sound EPIC? It is. and I have a copy of it for you! Shoot me a DM & I'll make sure you get one!⁠⁠⁠⁠
This photo was consciously captured by & styled by , , 💕 The planner pictured here is designed by the AMAZING !

10/03/2021

"Balance is not something you find, it's something you create." - Jana Kingsford⁠
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Like simplicity, balance is something I'm constantly reminding myself to intentionally create. Without balance, we end up feeling burnt out and overwhelmed. ⁠
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The thing about balance is, if we give ourselves the time and space to reflect and sit quietly with ourselves and ask ourselves the quality questions that allow us to check in with our mental, physical, emotional, and spiritual health, we intuitively know when we are feeling out of alignment and unbalanced, and we often know how to recreate the balance we're seeking.⁠
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I'm grateful to have a weekly planning process in place to keep me in alignment with my work and my play. If you'd like a copy of this weekly planner designed specifically for entrepreneurs to get more done but work less (hello maximum efficiency!) and stay in alignment with your goals and big vision, shoot me a DM & I'll hook you up!

10/03/2021

"Keep it simple" -- this is probably the best advice I've ever received. ⁠
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As someone who loves to learn things backwards and forwards, inside and out, and over-complicate things until they're almost unrecognizable, I am constantly reminding myself to essentialize and keep things SIMPLE. ⁠
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One of my mentors teaches one of the simplest and most effective forms of online marketing I've ever seen. Why does it work? Because it's authentic, it's honest, it's full of value, and it meets people where they're at. There's no fluff, no slimy sales tactics, and no BS. At the core, SIMPLE SELLS. Mile-long sales pages and complex, intricate, multi-page sales funnels are a thing of the past.⁠
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This is just one of countless examples of the way simplicity highlights value. Simplicity is efficient. Simplicity is easy. Simplicity sells. ⁠
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In the spirit of simplicity, what will you simplify this week?

06/03/2021

Happy Saturday, fam! 🌻 Let's talk BRAND COLOR!⁠ 💛⁠
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Color is the for the bold, courageous, and daring! Declaring your brand colors is a statement to the world that you've decided to DO THIS THING! Claiming your exact shade, tone, and hue, and committing to aligning all of your graphics, web design, marketing materials, and merchandise with these colors says, "I know EXACTLY who I am, what I do, who I serve, and why I do what I do."⁠
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Let today be the day you stake your claim on the world of color, and go boldly in the direction of your dreams! ⚡️

05/03/2021

Happy Aloha Friday, squad! 🤙🏽 Hey, if you're a solopreneur navigating this wild online business world, I just want to give you a STANDING OVATION today and everyday! You are never truly alone, you are supported, you are loved, and I believe in YOU!⁠
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Drop me a note in the comments or shoot me a DM and let me know what you're working on so I can cheer you on! If you've been feeling stuck or unsure, know that you are on the right path, and you can't mess this up! Millions of entrepreneurs are in your corner, cheering you on & ready to pick you up when you stumble! YOU'VE GOT THIS!!!! ✨⁠⁠⁠⁠
This photo was consciously captured by & styled by , , , 💕

04/03/2021

"If you want to lift yourself up, lift up someone else." - Booker T. Washington⁠
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Tag someone you want to uplift today! 🧡

03/03/2021

Need some retail therapy? Level up your at-home office gear with some of my faves! 👇🏽

These are my top must-have products to make working from home more productive and to make your life easier, healthier, and happier!

03/03/2021

Yeah, I know, I just REALLY love papayas.⁠
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But since you're here, did you know we're running a 10% off special? That's 10% off of ANY Digital Design service at Pualena Digital Design! Websites, Online Courses, Membership Sites, Logos, Branding Packages...you name it!⁠
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Head over to pualena.com and shoot me a message! I can't wait to hear what you've been creating and how I can support you!

02/03/2021

P A T T E R N S ⁠
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I'm obsessed with patterns. They're satisfying, comforting, predictable (sometimes), natural (yet unnatural), and just the most fascinating concept EVER.⁠
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In design, the Fibonacci spiral is a foundational concept. Basically, our eye and thus, our subconscious mind, is drawn to designs that feel like they flow, like the follow some sort of visual sequence. The subconscious predictability of a design that was created based on a pattern is comforting and easy to look at, and thus, attractive. (In Mandarin, the words for "pretty" and "ugly" literally translate to "easy or difficult to look at"...which seems pretty fitting for design!)⁠
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Take a look at some of your favorite images, designs, and logos. Do they flow? Do they feel satisfying to look at? If so, can you identify any patterns?

28/02/2021

Happy Sunday, fam! ✨ Welcome to my morning meditation practice!⁠
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Traditional meditation was never really my thing. It wasn't for lack of trying...TRUST ME. I had all the apps, set reminders in my calendar, did a 30-day meditation challenge...all the things! Don't get me wrong, meditation is THE BIZ and I am a believer in slowing down to speed up and gifting yourself a quiet space to create alignment, set intentions, and reconnect with soul. Like...daily. It's a thing.⁠
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For me, it's drawing. 30 minutes (almost) every morning.⁠ This ritual kickstarts my flow state and triggers so many ideas! I love the way I breathe while I draw & I am almost addicted the calmness that settles in as I get lost in the art.

Do you have a meditation practice? 🧘🏽‍♀️🎨🎧✨
Photo consciously captured by & styled by

27/02/2021

"If you hear a voice within you say 'you cannot paint,' then by all means paint and that voice will be silenced." - Vincent Van Gogh⁠
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Conquer self-doubt with bold, beautiful, bad*ss ACTION!⁠
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Tag a friend that needs to hear this today 💕

27/02/2021

Happy Aloha Friday! 🌱⁠ I see you, hustler. You’ve been getting after it all week & you’re making big moves! Don’t forget to create time this weekend to slow down & make some beautiful memories with your family & friends!

25/02/2021

Colors elicit emotions. In design, we like to assign each color a meaning and an emotional trigger based on its historic use. For example, most fast food restaurants use red in their logos because red is believed to increase people's appetites. Is that true? Possibly. Are restaurants doing themselves a disservice by not using red in their logos? Nope! Colors have a specific meaning if we allow them to take that meaning on. ⁠
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The real truth is that we decide what our brand and logo colors mean. This can be implicit or explicit, and we get to decide when and where to tell our own story. Maybe it's on the "about" page of your website or in your company's Instagram bio, or maybe you tell your story on stages, podcasts, or YouTube videos. This our life, our business, and our decision to give meaning (or not to give meaning) to the things, colors, images, and words that we put into the world! You create your reality, so go get 'em & don't stop creating! 🌱✨

24/02/2021

So, this is pretty much my backyard. I live in Hawai'i on the Island of O'ahu, and I count my blessings everyday that I get to wake up and experience the immense beauty of this place each and every day!⁠
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But I'll admit, I also take it for granted. I typically work far too much and, like many of us, I don't spend as much time in nature as I'd like to. This week, I'm taking some BOLD ACTION to change this, to create a schedule and support system that allows me to get back OUTSIDE, to enjoy this incredible place that I get to call home, and to work less, serve more, and live this one life I have to its absolute fullest!⁠
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What are these actions? Here are a few...⁠
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1 - Weekly Planning. Boom. If you get nothing else from this post, I hope you take away this small but MIGHTY hack that will literally change EVERYTHING for you. In fact, here's a copy of the Weekly Planner that I co-created with my business BFF Kimi, go grab one at https://www.pualena.com/planner ⁠
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2 - Outsource, Automate, Delegate. I've got a team of extremely talented VAs that I don't delegate tasks to nearly as much as I could. This week, before I start any task, I'm going to ask myself, "Does this need to be done by me?"...if the answer is NO...I MUST assign it to someone else. Whewww this is going to majorly challenge my inner perfectionist! ...and I bet it's going to totally change the game.⁠
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3 - Time Block. Remember that modular school schedule we all used to have? 45 minutes of math. Break. 45 minutes of science. Break. 45 minutes of art. Break. When did we start telling ourselves that we couldn't fully focus on something for 45 minutes, rest, and then completely change gears effectively? We used to do it everyday! I'm going to give this a shot this week and you better believe "Hike", "Surf", and "Lunch Date" will be all up in the mix!⁠
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How will YOU create more TIME for yourself this week? ✨

23/02/2021

Oh, hey! 👋🏽
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If we haven't met yet, I'm Pua, the founder of Pualena Digital Design! 🖌 I am completely obsessed with conscious design, and I am head-over-heels in love with entrepreneurs and humans who turn their dreams into small (and big) businesses! It is my absolute passion, joy, and mission to serve heart-led entrepreneurs, business owners, creators, and innovators by creating beautiful websites, online courses, membership sites, logos, and brands!⁠
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If you have a design project you've been wanting support with, shoot me a DM & let's see how we can work together!⁠⁠⁠⁠
This photo was consciously captured by & styled by 💕

22/02/2021

"Inaction breeds doubt and fear. Action breeds confidence and courage." - Dale Carnegie⁠
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It's and it's time to TAKE ACTION! Yup, this is the sign you've been waiting for. Tag your accountability buddy and let us know what BOLD, BAD*SS ACTION you'll take TODAY to get closer to that big, beautiful dream of yours!

21/02/2021

Lines are essential to structures. Curves are simply short lines (a.k.a. dots) aligned on a curve. Digital drawing is literally the manipulation of lines and dots (or points along the lines).⁠
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The sheer amount of fun we have playing with lines and dots is absolutely absurd! Not your jam? Shoot us your design projects to spruce up! Logos, branding, website images...we love it all! If you have a project for us, shoot us a DM & let's make some magic together! ✨