Our Services
Strategy
It’s imperative to build a solid foundation before reaching out and connecting with the public and deliver your message. Defining your business objectives and creating a solid strategy will define the rules by which you work. What are you trying to accomplish? Immediately, and long term? Who is your ideal client? We want our recommendations to match your business needs and a
udience requirements. Branding
Your brand resides within the hearts and minds of customers, and prospects. Your brand will touch the customer at every point of public contact. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. To succeed in your branding you must understand the needs and wants of your customers and carefully create who you want to be. This is the foundational piece in your marketing communication and it must be intentionally and strategically defined. Graphic Design
Graphic design is a powerful tool and should be seen as an investment in the success of your business. It is not just the difference between beautiful and boring, it is the difference between customers choosing you and choosing your competitors. Your image is the only thing potential buyers can connect with so you want to make sure the impression you are making is the right one. Proper design has the power to improve your image, strengthen your brand, make your business stand out from your competitors. Websites & Blogs
Your Website is your home base. Based on your website, a potential client will make some important decisions including; the quality of your product/service, how much you care, your integrity and trustworthiness, whether you’re still in business and should they contact you. There are many ways to add more “personality” and create a more dynamic experience for the visitor. You have less than 5 seconds to make them want to learn more about you, you better make the most of it. At nlc we build in WordPress; easy to manage, affordable, great for growing with you and your business. Content
Content is an essential part of online strategy that surprisingly so often gets overlooked. It is essentially the soul of a website. Content is comprised of the words or text on a web page along with the graphics and structure of a website. Today web content is the best tool for building relations with your potential customers. The look and feel of a site is crucial but quality web content may be more important. Complete content consists of three components; quality information, quality presentation, and quality writing. Search Engine Optimization
Search engine optimization (SEO) is the process of improving the amount of quality traffic to a website through un-paid search results. The better your page-rank, the more traffic you will get from potential customers. You may find your business ranking well if people are searching for your name specifically, but, the majority of people on the Internet are using relative keywords. If you are not getting found with these keywords, you will lose potential business. Through our expert SEO techniques, we can help you address this issue. Social Media
Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. Some of the most commonly used Social marketing tools include: blogs, facebook, twitter, youtube, flickr, linkedIn and newsletters. These tools are now the mainstream and essential way for businesses to promote themselves and connect with their customer. It’s important to set your business up to use these tools efficiently and effectively. Events & Promotions
Planning an event is a real art. An event planner needs to work on budgeting, establishing the dates of the event, selecting and reserving a suitable location, acquiring all necessary permits from the authorities and coordinating all involved other event logistics. They develop a theme, arrange artists and speakers, coordinate all necessary utilities, select and arrange the decor, tables, chairs, tents and all other requirements such as catering, security, toilets, emergency plans and so on. Only a perfect managed and organized event will be a success and satisfy a client fully. Online Advertising
Online advertising is a form of promotion that uses the Internet to deliver marketing messages and attract customers. It is proving to be the most powerful and cost-effective tools available to drive traffic to your web site. Examples of online advertising include contextual ads on search engines, banner ads, blogs, rich media, social networks and e-mail marketing to name a few. With the advent of heavy competition in various businesses, online advertising has become a necessity. Coaching & Training
Whether its brainstorming a marketing strategy, campaign planning, or learning about social media we have a coaching solution suited to you and your business needs. What will it take to get your business to the next level? Let us help you find out! Each month we choose a non-profit organization to donate coaching services to. If your organization would like to be considered for a karma coaching session, please email us at [email protected]
