02/01/2021
๐๐๐๐๐๐๐๐ฆ๐ง ๐๐ข๐ฅ ๐๐ฅ๐๐๐ง๐๐ก๐ ๐ฆ๐จ๐๐๐๐ฆ๐ฆ๐๐จ๐ ๐๐๐๐๐๐ข๐ข๐ ๐๐๐ฆ ๐๐ก ๐ฎ๐ฌ๐ฎ๐ญ!๐ฅ
๐ญ. ๐ฆ๐๐ง ๐จ๐ฃ ๐๐๐๐๐๐ข๐ข๐ ๐ฃ๐๐ซ๐๐ ๐ง๐ข ๐ฃ๐ฅ๐ข๐ฃ๐๐ฅ๐๐ฌ ๐ง๐ฅ๐๐๐ ๐ฌ๐ข๐จ๐ฅ ๐๐๐ฆ:
Facebook Pixel is an analytics tool that helps you track site visitors. Itโs installed on your website using a code. Access to the backend and some knowledge in coding is required to install it.
Having this installed before you launch your ad campaign will help you monitor its performance from the get-go.
๐ฎ. ๐๐๐๐๐ก๐ ๐ฌ๐ข๐จ๐ฅ ๐๐ข๐๐:
As you begin creating your Facebook ad, youโll be prompted to choose the objective of your overall campaign. Here are a few options youโll have to choose from:
โข Brand Awareness
โข Reach
โข Traffic
โข Engagement
โข App Installs
โข Video Views
โข Lead Generation
โข Messages
โข Conversion
โข Product Catalog Sales
โข Store Visits
๐ฏ. ๐๐๐๐๐ ๐๐ ๐ฌ๐ข๐จ๐ฅ ๐๐๐๐๐๐ข๐ข๐ ๐๐๐๐ข๐จ๐ก๐ง ๐๐ฆ ๐๐ข๐ก๐๐๐๐จ๐ฅ๐๐ ๐ฃ๐ฅ๐ข๐ฃ๐๐ฅ๐๐ฌ:
If you are creating a Facebook campaign for the first time, you need to set up the following:
โข A page
โข An ad account
โข A payment method
You will be able to manage and create your ad through Facebook Ad Manager. Once your account is set up, you can create the ad using the green โCreateโ button in the โAd Manager.โ
๐ฐ. ๐๐๐ข๐ข๐ฆ๐ & ๐ฃ๐ฅ๐ข๐ฃ๐๐ฅ๐๐ฌ ๐ฆ๐๐๐ ๐๐ก๐ง ๐๐จ๐๐๐๐ก๐๐๐ฆ:
Finding the right Facebook audience can be tough. You really need to think about the type of person youโre trying to attract.
If you donโt target the correct audience, youโll be wasting valuable time and money, so itโs important that you take time to think it through.
And when it comes to Facebook ads, you should have proper knowledge about this kind of audiences:
โข Custom Audiences
โข Lookalike Audiences
โข Site Visitors
โข Contact List
โข App Users
โข Page Subscribers
๐ฑ. ๐จ๐ฆ๐ ๐ ๐จ๐๐ง๐๐ฃ๐๐ ๐๐๐๐๐๐ข๐ข๐ ๐๐ ๐๐ข๐ฅ๐ ๐๐ง๐ฆ:
Next, think about how youโll achieve your overall ad objective. Will you try to evoke emotion from users? Will you use specific imagery or a unique ad format?
When it comes to picking your Facebook ad format, here are some of the options youโll have available to you:
๐๐ง๐๐๐๐ฉ๐๐ค๐ฃ๐๐ก ๐๐๐๐๐ค โ This allows you to add a single live-action video.
๐๐ข๐๐๐ โAllows you to add a single image.
๐๐ข๐๐๐ ๐๐๐๐๐ค โ This allows you to turn multiple images into a video.
๐๐ก๐๐๐ ๐๐๐ค๐ฌ โThis allows you to add multiple images that will automatically rotate.
๐พ๐๐ง๐ค๐ช๐จ๐๐ก โ This allows you to add multiple images or videos that can be scrolled through by users.
๐พ๐ค๐ก๐ก๐๐๐ฉ๐๐ค๐ฃ โ This allows you to add a group of images that open into a fullscreen mobile experience.
๐๐ฃ๐จ๐ฉ๐๐ฃ๐ฉ ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐๐ ๐ผ๐๐จ โ Itโs designed to encourage people to visit your website or app, increase brand awareness, and drive product sales. It acts as an instant Landing page when someone interacts with your ad.
๐ฒ. ๐๐๐๐๐๐ก๐ ๐๐ก๐ ๐๐จ๐๐๐๐ง ๐ข๐ฃ๐ง๐๐ ๐๐ญ๐๐ง๐๐ข๐ก:
How does Facebook spend your budget? They have auction options that cover bidding, placing bids, and setting budget limits.
If youโre thinking of how to create a Facebook ad campaign, these tips should always be included in your strategy, especially if you want to run optimized ads for the best possible results.
๐ณ. ๐๐๐จ๐ก๐๐ ๐ฌ๐ข๐จ๐ฅ ๐๐:
Set your overall budget, ad running time, and craft creative ad copy to complete your ad.
To create a copy that helps your ad succeed, follow these suggestions: Donโt sway from your initial ad focus.
โข Make sure your copy is consistent with the objective you chose.
โข Set up ads with multiple versions of your copy. These will live in your โad sets.โ
โข Use short versions, long versions, versions that emphasize your brand heavily, and versions that do not.
โข Testing different copy options will allow you to see what kind of ads your target audience is more attracted to. You can use your findings to create better ads in the future.
๐ด. ๐ ๐ข๐ก๐๐ง๐ข๐ฅ ๐ฌ๐ข๐จ๐ฅ ๐๐/๐๐ก๐๐๐ฌ๐ญ๐ ๐ฌ๐ข๐จ๐ฅ ๐๐๐ง๐:
During the first few days of running your ad, check back at least once a day to make sure everything is running the way itโs supposed to.
After the first few days, checking in on the ad once a week is sufficient. As you monitor your ad, be sure to keep an eye out for:
๐ฟ๐๐๐ก๐ฎ ๐ฝ๐ช๐๐๐๐ฉ โ See how much youโre spending each day on the ad youโre running. Whether youโve chosen a daily or lifetime budget in your ad setup, the ad should be hitting close to your daily allotted limit every day. If itโs not, there may be something wrong with the ad.
๐พ๐ค๐จ๐ฉ ๐๐๐ง ๐พ๐ก๐๐๐ โ For obvious reasons, youโll want your cost to be as low as possible. If your clicks are costly (over $2.00), itโs a red flag that something isnโt right.
๐ผ๐ ๐๐ง๐๐ฆ๐ช๐๐ฃ๐๐ฎ โ You donโt want users to get tired of seeing your content. Keeping the frequency around two or lower will help prevent that from happening.
๐๐ฃ๐ฉ๐๐ง๐๐๐ฉ๐๐ค๐ฃ๐จ โ See how your audience is responding to your ads to get a feel for what they like and donโt like.
๐๐๐จ๐ช๐ก๐ฉ ๐๐๐ฉ๐ โ This will depend on the type of measurable objective you chose for the ad. Keeping an eye on this will help you see how well your ad is doing overall.