Ask A Professional

05/10/2021

Strategy is sexy.

But all strategy all the time?

Not so much.

Don’t forget to have fun 💋

04/10/2021

04/10/2021

Would you like fries with that order?

Would you believe me if I told you that phrase is biblical?!

You may not realize but there's a big lesson to be learned from that one small question...

The Bible tells us, "You have not because you ask not." (James 4:2-3)

McDonalds actually raised their bottom-line by millions of dollars the first year they asked that simple, yet effective question.

Did you know that in the business world they have proven that ASKING increases your chances of receiving by 200%!

30/10/2020

Losing followers on social media can be a bummer! Feels personal, huh? Especially in this season. 😜 If you can relate, you're not alone but today I want to tell you why it's actually a GOOD thing! 🙌🏼
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ It creates a niche audience & purifies your following. You want the people who follow you to be truly interested in what you have to say & offer. So don't feel bad if you lose the ones who aren't. 😜
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ It increases your overall engagement percentage. Just talking statistics here...when you lose people who aren’t interested in what you have to say, it will make more room to foster engagement and relationships with your followers THAT ACTUALLY CARE. So, your engagement to follower ratio will be heightened!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ It keeps you innovating! Sometimes, we need a little kick it the butt to keep us challenged, innovating, creating, and on top of our game. It pushes us to be better.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ It keeps you focused on what really matters-connection and relationships...not numbers. The whole reason social media exists is to connect, engage, learn and share with others. It’s more powerful to have 10 personal connections rather than 10,000 people who could care less.

29/10/2020

My biggest tip for creating VALUABLE content to market your business is to PLAN it out in advance. 👊🏼 This goes for social media posts, blog posts, videos and any other content that helps get the word out about what you do. Trying to create content on the fly never ends up working because....well, life just gets in the way and before you know it it's time for bed.

If you want to put a marketing plan together, but you're not sure where to start, get in contact with me and I can provide some tips!

31/01/2020

First there was Facebook.
Then everyone was tweeting.
Then Instagram was all the rage.
Then everyone was posting to Instagram stories
Now TikTok is up and coming.

Algorithm changes, new rules, different features, millions of apps. The list of changes goes on and on and on.
Social media can make your head spin because it’s constantly changing and as a content creator or a business owner, you have to keep up with those changes.

I’d love to know how you stay sharp, keep up to date with online changes and educate yourself while building your business. Are there podcasts you love, conferences you’re planning to attend or courses you can’t wait to get your hands on?

04/11/2019

❗Did you know that 64% of people click on Google Ads when they are searching for a service or product?

Not sure how to start with creating ads? Ask a Professional...

22/10/2019

2020 is right around the corner, and I don't know about you..... but I find it fascinating that we'll be referring to the decade to come as "the '20s". 🤯

Influencer Marketing in the 20s...

Think about these three advertising channels:
TV.
Print.
Facebook.

Each is different, but they're built on a simple premise: Relevant Audience.
Pretty basic. You wouldn't advertise in a magazine if your audience weren't there. Same with TV. Facebook built its entire business on this fact.
Surprisingly though... most brands don't treat influencer marketing this way.
Reaching the right audience might be common sense, but it isn't common practice.

So, my advice is two-fold:
1. Have an audience-first approach to influencer marketing, always. It doesn't matter what you say if you're speaking to the wrong audience. Define your audience, then use this definition as a filter and criteria for who should and shouldn't, be considered for a collaboration.
2. Use a tool (or ask creators to share their audience insights) to assure that you're not relying on guesswork when it comes to finding influencers that have your audience.

14/10/2019

Everyone's got their own reason. What's yours? Why would you (or did you) start your own business?

10/10/2019

Branding is simply an ART !

07/10/2019

Social media may be our bag but we do love a bit of SEO.

It's always a must that you keep your website in ship shape otherwise risk the dreaded page two of Google!

03/10/2019

Ever wonder what the best time and day to post on Facebook is? I've got you!

🕘 The best time for Tech and Healthcare is Wednesday at 9-10 a.m.
🕔 The best times for Media companies are Tuesday at 5 p.m. and Friday from 8–9 a.m.
🕐 The best times for consumer goods brands (CPG) are Wednesday at 1 p.m. and Friday at 11 a.m.

☀️ Nonprofits frequently see the most engagement during weekday mornings.

01/10/2019

Branding is always at work in your business, from your very first customer. Your Brand Identity is what clients think, feel, and say about you and your company when you're not around.
If you need help finding your brand personality get in contact with us...

30/09/2019

Go to your website, page, Instagram profile and other social media accounts and check to make sure your contact details are found INSTANTLY!

25/09/2019

Create engaging, interesting, timely content that users will want to share with their friends. Remember: users are more likely to share content that is humorous, timely, relational and inspirational.

19/09/2019

As a small business owner, long hours and hard work are needed to make your operation a real success. Whether it’s tackling a tough project, keeping up on customer orders, or making sure your new shop is inviting, you’ve invested time and effort and continue to do so daily.

Most small business owners, however, don’t have the experience or time to make their online presence shine. Fortunately, has helped small businesses around the world build, develop and grow their digital marketing plans. Whether you’re an alpaca farmer or a zydeco musician, we can help your business from A to Z.

18/09/2019

In 6 months, do you want to be seen as someone who made a courageous decision?

16/09/2019

If you own a business, there's no denying Facebook and Instagram are a critical part of your marketing strategy.

Facebook recently announced an overhaul to both the mobile and desktop Newsfeeds.

Is your business prepared for these changes?

If you would like to discuss the upcoming changes to ensure you have a sound strategy in place to safeguard your marketing efforts, feel free to contact me!

13/09/2019

12/09/2019

The idea of working for yourself is so beautiful, isn’t it? You make your own hours, call your own shots & have unlimited earning potential.

The reality is, well, often less beautiful.
Building a business is HARD WORK! The pressure to succeed is on your shoulders.
This can make even the most efficient, productive, and successful entrepreneur a bit lonely.

Every entrepreneur feels lonely at certain points in their journey. No matter what industry you are in, or where you are in your business, you need support. There’s plenty of ways you can find that support too.

I want to hear from you how you combat loneliness and handle the ups and downs of building a business!

11/09/2019