03/09/2019
There is a prevailing sentiment that suggests Asia-based marketers, including those in India and Australia, lack a level of ‘maturity’ or ‘savviness’ on digital compared to the markets of the US or Europe.
If you’ve ever worked in marketing in the Asia region, one of the most common apologies you hear is we are behind the West in terms of digital innovation and performance. There is a prevailing sentiment that suggests Asia-based marketers, including those in India and Australia, lack a level of ‘...
