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A smart eCommerce retailer once told me that if you always give a customer exactly what they paid for; they will more of...
02/12/2020

A smart eCommerce retailer once told me that if you always give a customer exactly what they paid for; they will more often than not be dissatisfied. People today want more:
- Service
- Attention to detail
- In terms of quality
Always aim to be better than your best self!

This Nielsen Report says that fashion accounts for 61% of all eCommerce sales. The sales growth for clothing products is...
02/12/2020

This Nielsen Report says that fashion accounts for 61% of all eCommerce sales. The sales growth for clothing products is expected to slow down due to stay-at-home policies. However, newly emerging trends like loungewear and athleisure are contributing to keeping fashion sale numbers in balance.
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To give you a better perspective, online retail stores had around 20 billion visits in last year’s holiday season. As su...
02/12/2020

To give you a better perspective, online retail stores had around 20 billion visits in last year’s holiday season. As such, businesses have turned to eCommerce to generate income during the crisis. Software Advice’s recent survey shows that around 25% of traditional retailers have shifted to online selling.
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As you’re probably aware by now, there’s some absolutely awful content out there. There are some messy, messy parts of t...
01/12/2020

As you’re probably aware by now, there’s some absolutely awful content out there. There are some messy, messy parts of the internet, and some lazy writers and designers. You, however, cannot afford to be one of them. Your online store is trying to convince potential customers to buy, and they won’t do it if you’ve created an amateurish website, because they won’t trust you. You need to have strong graphics (even if they’re simple) and well-written content. This will make you seem far more professional and trustworthy as a business. And as a result, the visitor will be far more likely to believe in you, and buy your product.

Compared to the $1.3 trillion in total B2C ecommerce sales that was done in 2014, that’s an almost 250% increase. And th...
01/12/2020

Compared to the $1.3 trillion in total B2C ecommerce sales that was done in 2014, that’s an almost 250% increase. And this growth is only likely to continue as global technology infrastructure continues to improve and more and more people find themselves capable of making purchases online.
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Between labor costs, overhead, inefficient order splits, returns, and other expenses eating into profit margins, the ave...
30/11/2020

Between labor costs, overhead, inefficient order splits, returns, and other expenses eating into profit margins, the average ecommerce order is far from as valuable as one might expect. For many retailers, minimizing these costs wherever possible through the use of smarter technology and processes can lead to substantial gains in profitability.
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Keep up to date with what your core demographic wants with regular research. Start surveying your customers once you’re ...
28/11/2020

Keep up to date with what your core demographic wants with regular research. Start surveying your customers once you’re established, and you can learn a lot. Don’t make assumptions and start informing the customer what they want. This is how you end up out of touch with your consumers.

A promise is a promise, no matter how small. If a customer places an order with you and you are unable to fill it within...
28/11/2020

A promise is a promise, no matter how small. If a customer places an order with you and you are unable to fill it within 2 days of the expected delivery date, there is a good chance that they will not become a return customer. (This may be particularly true of new customers who have never bought from you before.) Why? Because by breaking your promise to deliver the order within the specified timeframe, you have failed to build trust with the customer.
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In ecommerce, as in virtually any industry, consumers like transparency. Businesses who are transparent are rewarded for...
27/11/2020

In ecommerce, as in virtually any industry, consumers like transparency. Businesses who are transparent are rewarded for that transparency with a customer’s business. Case-in-point: If you are not transparent about your delivery date expectations, up to 24% of customers may refuse to do business with you.
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Which is a truly astounding volume of goods, no matter how you look at it. Unfortunately, these numbers only reflect the...
27/11/2020

Which is a truly astounding volume of goods, no matter how you look at it. Unfortunately, these numbers only reflect the goods shipped through Prime; Amazon does not currently report the total number of goods that it ships annually, which could offer interesting insights.
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You shouldn’t really be creating your own company purely for the sake of having your own company. Is there a problem tha...
26/11/2020

You shouldn’t really be creating your own company purely for the sake of having your own company. Is there a problem that needs to be solved? Do you have a way of solving it? You need to be filling a gap in the market that needs to be filled.

It is difficult to pinpoint a precise reason for this fact, but it is a reasonable assumption to believe that Prime memb...
26/11/2020

It is difficult to pinpoint a precise reason for this fact, but it is a reasonable assumption to believe that Prime members make more purchases over the course of a year in order to “get their money’s worth” from their membership dues.
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Amazon originally created the Prime loyalty program to provide free two-day shipping, and consumers rapidly signed up. I...
26/11/2020

Amazon originally created the Prime loyalty program to provide free two-day shipping, and consumers rapidly signed up. In the years since, the company has added a number of ancillary benefits, including free music and movie streaming, eBook downloads, and more, but at its heart, the free shipping is what draws customers to Prime.
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Engage with your consumers and base your development on their feedback. At the end of the day, you are providing them wi...
25/11/2020

Engage with your consumers and base your development on their feedback. At the end of the day, you are providing them with a product. If they help to shape the future of that product, you are evolving your company to become more tailored to your consumer’s needs. Which will only result in happy customers, word of mouth spread, and more customers being recruited.

In a traditional retail setting, on the other hand, a product is handled (or “touched”) approximately 5 times on average...
25/11/2020

In a traditional retail setting, on the other hand, a product is handled (or “touched”) approximately 5 times on average. This increased handling has led to a number of evolutions in packaging as manufacturers and order fulfillment operations aim to reduce the chances that products will be dropped or damaged while also utilizing packaging that will not damage their various automation technologies.
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With a 20% year over year increase (as current trends indicate) the total number of packages shipped in the US each year...
24/11/2020

With a 20% year over year increase (as current trends indicate) the total number of packages shipped in the US each year could reach 285 billion by 2021, leading many municipalities and companies to wonder whether existing infrastructure can support the demand.
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Keep working hard to make your dream — or good idea — a reality. This won’t happen instantly, and you won’t automaticall...
24/11/2020

Keep working hard to make your dream — or good idea — a reality. This won’t happen instantly, and you won’t automatically become a millionaire because you’ve thought of something good. You need to see it through to fruition, and that means hard work, patience and persistence. This means coming up with a business strategy, and a marketing strategy — so that people will find out about your good idea and want to buy into it.

This figure should put to bed once and for all the once-pervasive myth that ecommerce was restricted to the world of B2B...
24/11/2020

This figure should put to bed once and for all the once-pervasive myth that ecommerce was restricted to the world of B2B. The opportunity is even greater when you consider that global B2B ecommerce sales are set to exceed $7.7 trillion in 2018, triple that of B2C ecommerce. All told, brands built with global ecommerce in mind position themselves to tap an estimated $22.1 trillion as technological infrastructure develops and the world—as Thomas L. Friedman put it—flattens.
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This is not to say, however, that the total volume of ecommerce sales in the United States is going to decline. What the...
23/11/2020

This is not to say, however, that the total volume of ecommerce sales in the United States is going to decline. What the data does suggest, though, is that ecommerce sales are going to continue to rapidly increase elsewhere around the world—including, notably, in Asia.
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If you are not deeply considering the UX and UI of your site, you are missing out on traffic and conversions. Not only d...
22/11/2020

If you are not deeply considering the UX and UI of your site, you are missing out on traffic and conversions. Not only does a well-functioning site bring in more ecommerce customers, but it also improves your SEO ranking. Sites have to be easy to use and appropriate to your audience’s abilities and needs. Every landing page should be clear and concise, as well as look great and load in a snappy fashion. If you have to go back to the drawing board and structure your site from the ground up, make sure you are optimizing for user-experience and conversions.

This means that retailers who give customers an opportunity to qualify for free shipping—whether by adding items to thei...
21/11/2020

This means that retailers who give customers an opportunity to qualify for free shipping—whether by adding items to their cart, creating an account, or completing some other type of action—will likely be able to retain some business that they would otherwise lose. Because margins are typically higher for orders consisting of multiple units compared to single-unit orders, implementing some sort of free-shipping, it is possible for each order to be more profitable for a retailer, despite the added shipping costs.
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Customers have become very accustomed to the free or discounted shipping fees offered by many ecommerce companies. This ...
21/11/2020

Customers have become very accustomed to the free or discounted shipping fees offered by many ecommerce companies. This presents retailers with a challenge: Either pass the shipping fees on to customers and risk losing the sale, or eat the fees themselves and make less money (or even lose money) on the sale.
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🌐 www.call.ecom-leads.com

Most of the entrepreneurial successes that you admire so much have taken a long time and a lot of hard work to get there...
20/11/2020

Most of the entrepreneurial successes that you admire so much have taken a long time and a lot of hard work to get there. Don’t assume that someone had an easier route than you, and has become an ‘overnight success’ without putting the effort in. Chances are they’ve been working at this for a long time, and they’ve finally got their big break.

Aside from his well-known mantra, “Screw it, let’s do it” (after which he named his best-selling book), Richard Branson ...
19/11/2020

Aside from his well-known mantra, “Screw it, let’s do it” (after which he named his best-selling book), Richard Branson does have some other wise words. If you’re starting out as a new ecommerce business, chances are you’re going to have some issues and setbacks. Even large multinationals face daily challenges and problems. It’s important to remember that this is totally natural. As long as you learn from each mistake, and this influences how you improve things moving forward, it’s nothing to be embarrassed about. Your mistakes will turn into useful lessons, which will help you become better.

50% of Instagram users follow at least one business, 60% say that they learn about a product or service on the platform,...
19/11/2020

50% of Instagram users follow at least one business, 60% say that they learn about a product or service on the platform, while 75% take action, such as visiting a website, after looking at a post. Instagram also revealed some interesting stats and advice with focus on fashion-conscious users. Any social media manager can learn something from this report. “Fashionistas” check Instagram every day, 15 times per day, and they follow 353 accounts on average. They follow 2.5 times more people than the average user. More than 75% of them are under 34 years of age.
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Among retail brands, posts with 80 characters or less get 66% more engagement ( # of Likes and comments) than posts with...
18/11/2020

Among retail brands, posts with 80 characters or less get 66% more engagement ( # of Likes and comments) than posts with 81 or more characters.
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A reminder that you’ll never be totally original and pioneering if you’re constantly looking over your shoulder at every...
17/11/2020

A reminder that you’ll never be totally original and pioneering if you’re constantly looking over your shoulder at everything your competitors are doing. Yes, this can work as a business model — and it’s healthy to do competitor analysis — but it means that your growth and creativity will always be stunted. You’re essentially just copying someone else and then tweaking the product or concept a bit. If you’re customer-focused, you’re using the customer experience to constantly improve your business, thus making the customer happier and more satisfied, and keeping your company at the top of the game.

CTA buttons can play a huge role in boosting the clicks. Consider the following when you design a CTA button:- A 3D effe...
17/11/2020

CTA buttons can play a huge role in boosting the clicks. Consider the following when you design a CTA button:
- A 3D effect
- A contrasting, non-grey color
- Feedback on hover (e.g., different color)
- Whitespace around it
- An arrow pointing to it with instructional copy
Your designer might really want a flat-design button. But before you hop on the flat-design trend 
 test!
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Online sales on Black Friday jumped 23.6 percent from a year ago, to $6.2 billion. More than $2 billion of these revenue...
17/11/2020

Online sales on Black Friday jumped 23.6 percent from a year ago, to $6.2 billion. More than $2 billion of these revenues came from smartphones with 33.5 percent of total sales attributed to mobile, up from 29 percent last year. Average order value was $146, an increase of 8.5 percent over 2017.
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Ecommerce has seen a boom in the last few years as the uptake of SaaS hosts has made it easier than ever to open an onli...
16/11/2020

Ecommerce has seen a boom in the last few years as the uptake of SaaS hosts has made it easier than ever to open an online store. If you are currently operating a separate brand, opening an ecommerce site as a side project can help you generate extra income. Plus, you don’t have to fork out for initial inventory costs if you use drop shipping.

Conversational marketing is a new, personalized approach to doing business online. It moves buyers through marketing and...
16/11/2020

Conversational marketing is a new, personalized approach to doing business online. It moves buyers through marketing and sales funnels by using the power of one at a time questions, a lot like a real-time conversation. In other words, it’s an automated conversation with your website visitors. You can ask them different questions based on their previous answers, so they can give you specific details about them. That way, you get the exact information you need from your website visitors. And it happens at the same time that they engage with your business.
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Not only are significantly more users accessing the web from a tablet or smartphone than a desktop, they are doing so wi...
15/11/2020

Not only are significantly more users accessing the web from a tablet or smartphone than a desktop, they are doing so with more eCommerce intent than ever before. During last year's busy holiday shopping season, a third of all online purchases came from smartphone users.
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It’s definitely not a fear of purchasing online that creates this hesitation since 93.5% of global internet users have p...
14/11/2020

It’s definitely not a fear of purchasing online that creates this hesitation since 93.5% of global internet users have purchased products online. Plus, just under half of global internet users trust social media for product research. Making the jump from social research to social purchase, however, seems to be a tough nut to crack. Researchers think that chatbots may be the way to bridge this gap by keeping product research, customer service, and purchasing together in a single place.
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🌐 www.call.ecom-leads.com

It’s a new year. A new decade. And from the way people shop to the way online business tech is managed — ecommerce is ge...
14/11/2020

It’s a new year. A new decade. And from the way people shop to the way online business tech is managed — ecommerce is gearing up for some major changes. We could rhapsodize about how far ecommerce has come in the last decade or two, but at the end of the day, what you care about is where ecommerce is now and where we’re going. So where is ecommerce now? Well, by the end of 2019 the global ecommerce market had sales reaching $3.5 trillion and represented 14% of the total share of global retail sales.
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Stay true to your ecommerce vision, rather than getting sidetracked with making lots of money. Inevitably this won’t wor...
14/11/2020

Stay true to your ecommerce vision, rather than getting sidetracked with making lots of money. Inevitably this won’t work, and you’ll no longer be an authentic business — you’ll be a sellout instead. Keep your vision in mind in everything that you do: branding, marketing, lead generation, customer interaction and service. If this is woven into the cultural fabric of your company, your vision will stand out.

56% of shoppers said that being presented with unexpected costs is the reason they leave without completing their purcha...
13/11/2020

56% of shoppers said that being presented with unexpected costs is the reason they leave without completing their purchase. Online shoppers abandon their shopping carts 68% of the time. At the average abandonment rate of 68%, ecommerce sites could be losing $3 billion a year, if not more.
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Mobile browsing is hot. Mobile conversions are not. Sadly, it’s not because mobile users aren’t trying. They really want...
13/11/2020

Mobile browsing is hot. Mobile conversions are not. Sadly, it’s not because mobile users aren’t trying. They really want to use their phones to make purchases, but looking at cart abandonment stats by device you can see it just isn’t happening. Abandoned cart rates for desktop and laptop shoppers were 67.1% in 2017 and went up to about 70% for tablet users. That 3% difference was nothing when you look at the abandonment rates for mobile users. Abandonment rates jump to 77.8% for mobile users.
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