With a collaged, destructive digital art aesthetic, spiffy photoshoots with the members donning post-rave, totally alien outfits, and music that sounds like it could soundtrack autonomous Tesla rides and 45-minute space shuttle trips in the future, the label founders are like bait for Western publications looking for the next big thing out of China. The reality is more nuanced for the crew of youn
g creatives and DJs running a fledgling label and experimental club nights in Shanghai. Their most recent release, Fushigi, features glitched, airy synths with hyperactive vocals from Golin—an artist living in Belgium, trained in the U.S., who sings in Japanese. This kind of mix of identities and styles feels like the one throughline for Genome’s releases. While primarily on the darker, clubbier end of the spectrum, they venture into ambient textures on last year’s label comp, Self Salvation. The selections protest against a utilitarian club sound, meant just for the immediacy of dancing, into one more emotive and reflective of the complexities of our decentralized world." - Bandcamp
i-D : "Founded by Shanghai friends Tavi and Kilo Vee in 2016 as a place to release music they love and a space to party with like-minded individuals, the record label and club night is cool. While not limiting themselves to any one genre, they have a tendency to lean towards forward-thinking weirdo club music, working with musicians from across the world but with a focus on celebrating local talent like producers Hyph11e, Dirty K, RVE, Khemist and Charity"
Electronic Beats ;" Genome6.66Mbp is the newest electronic music label from Shanghai, which is China’s most fashion-forward and future-facing megalopolis. It was born after its members met at the legendary underground club The Shelter, which closed its doors at the end of last year. Peopled by a motley crew of 20-something producers, DJs and fashion mavens, Genome is as much an outgrowth of a specific time and place—the financial powerhouse of Shanghai in an era when China is rising as an economically dominant steward of the future—as it is an expression of the identity-fracturing influence of the internet and social media ubiquity." "10 RISING RECORD LABELS THAT ARE PUSHING THINGS FORWARD" - Mixmag
Founded in early 2016 in Shanghai, Genome 6.66 Mbp has gained a powerful reputation both inside of China and internationally. Starting out with a thrilling 18-track compilation featuring local and international producers such as Swan Meat, Shyqa, Yosh*taka Hikawa and Dirty K, Genome 6.66 Mbp has followed up with some of the freshest-sounding releases today, including a collaboration between Ju ca and Yosh*taka Hikawa, RUI HO’s debut single, jointly released with Berlin Community Radio, and a mesmerising, genre-bending EP by Australian producer/vocalist Wa?ste. Genome 6.66 Mbp also runs a regular Genome party in Shanghai, aiming to bring in some of the most innovative and exciting musicians around the world to China. Previous shows have featured Mobilegirl, Murlo, Lao, Why Be, Dinamarca, and Rabit. Genome6.66Mbp as a label run by Tavi Lee Genome Party run by Kilo Vee