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SWIPE to see the rebranding of dreams 👉🏻6 weeks ago, we were approached by Nicole and Charlotte of  to take over their f...
13/11/2023

SWIPE to see the rebranding of dreams 👉🏻

6 weeks ago, we were approached by Nicole and Charlotte of to take over their full-service social management. But from the very first time we sat down together, we knew that the brand as it was then, didn’t represent who they were or where they were going.

We asked them to hit pause and trust us to strip Engage back to its core and rebuild the brand to be something that try showcased who they really are.

We took a ‘typical’ recruitment aesthetic and turned it into a powerful, energetic, fierce brand that showcases their passion and dedication to their clients and their own team.

We couldn’t be happier with how it turned out, and look forward to continuing to work with as we now drive their brand new social strategy out into the world! 🤝

Follow and join us on the journey ✨

A few reminders for you today:🫶🏻 You are exactly where you’re meant to be (try to trust it!)🫶🏻 Sometimes the plans chang...
10/10/2023

A few reminders for you today:

🫶🏻 You are exactly where you’re meant to be (try to trust it!)

🫶🏻 Sometimes the plans change and that’s okay

🫶🏻 It’s okay if you want to stay in your pyjamas all day sometimes

🫶🏻 There’s no right or wrong way to do life. Stop looking at everyone else and focus on your journey

🫶🏻 Do what makes YOU happy

🫶🏻 You can handle everything that you are presented with

🫶🏻 Don’t underestimate the power of taking a breath

Swipe for some of my favourite quotes!

Struggling to get results on social media?There's a lot of reasons why you may not be getting results on social media, b...
09/10/2023

Struggling to get results on social media?

There's a lot of reasons why you may not be getting results on social media, but here's a few of the basics you need to make sure
you're covering, swipe to see them all ➡️

Remember: Consistency is a huge part of any success on social media, so even if you feel a little deflated by the lack of results, keep showing up! (or DM us and we'll do it for you 😉!)

Personal branding, who needs it? 🤷🏻‍♀️In short, everyone. If you want to establish credibility in your niche or progress...
05/10/2023

Personal branding, who needs it? 🤷🏻‍♀️

In short, everyone. If you want to establish credibility in your niche or progress professionally, you need a personal brand!

Personal branding is like sculpting your digital self-portrait, one post, one video, and one engagement at a time, to leave a lasting, positive impression in the minds of those you interact with. Some of the benefits of a great PB are:

👉🏼 Build Trust: A consistent personal brand fosters trust and builds credibility, vital for relationships, personal or professional.
👉🏼 Amplify Impact: A strong brand empowers you to advocate effectively for the causes you care about and can provide another platform to spread the message of your product or service to a wider audience.
👉🏼 Business Boost: Good personal brands will help you attract more customers, investors, and partners.
👉🏼 Expand Networks: The bigger your community, the more opportunities you will come across.

DM us "Personal Brand" to find out how we can help you build yours!

AMEN 🙏🏻It's difficult not to be hard on yourself when you feel like you should be doing more in your business as it grow...
03/10/2023

AMEN 🙏🏻

It's difficult not to be hard on yourself when you feel like you should be doing more in your business as it grows. Suddenly, when you stop receiving your guaranteed paycheck at the end of the month as an employee, you feel more pressure to make every second of the day count, more so if you're paying other people too. But, building something isn't easy! If it was, then you know how the cliché goes… everyone would do it.

Over the last 6 months, I've definitely been guilty of giving myself a hard time if my focus has been off, juggling everything can be tough and navigating that is not a simple task, I've definitely got it wrong at times.

There's a saying I like that goes "you can't pour from an empty cup", and whilst I think "balance" is a relatively impossible thing to achieve as a business owner, it's important to find ways to look after yourself whilst also growing your business. You don't want to burnout and make all of your hard work redundant!

Be present in the moment.
Show up consistently everyday.
Find moments to be slow.
Believe in what you are building.

Tag someone who may need this reminder today 🙌🏼👇🏻

Things we love to see 👇🏻We offer 1-1  social media training packages for business owners and group packages for corporat...
02/10/2023

Things we love to see 👇🏻

We offer 1-1 social media training packages for business owners and group packages for corporate teams! These packages are perfect for anyone looking to understand and utilise social media for business and professional development. Here's what we cover:

➡️ Understanding how content is ranked
➡️ How to utilise personal branding for professional development
➡️ How to build and implement a social media strategy
➡️ Understanding your audience
➡️ Copywriting best practices
➡️ Optimising your social profile

Whether you're looking to build your personal brand, drive business growth, or up-skill your team we have the training program that's right for you. Get in touch today to learn more ⬆️

Us 🤝 Clients that get it!Looking to get external support with your socials? Here's a few things you should know!👇🏻👉🏼 Str...
29/09/2023

Us 🤝 Clients that get it!

Looking to get external support with your socials? Here's a few things you should know!👇🏻

👉🏼 Strategies can take a little while to implement. There's lots of BTS work that goes into creating a great strategy, we want to make sure that you achieve the best results for your business so try not to rush the process if you can help it (we know it's hard not to be excited to get started!).

👉🏼 Results don't happen overnight! We know that you've probably seen a thousand "how to go viral posts" floating around but we're sorry to break it to you that there is no cheat code (we wish there was too🥺). The only real way to see meaningful and impactful results that will truly benefit your business is to put in the work and build you a loyal community that love what you are about.

👉🏼 Trust goes a long long way! Your SMM or agency will be working tirelessly behind the scenes monitoring trends, industry updates and changes to content ranking to ensure they are always ahead of the curve with your content strategy. When they ask you for quick approval on an ad-hock post, trust that they know what they're doing and if you sleep on it, you might miss the boat!

👉🏼 Initially, there will be lots of testing! It can take a while to figure out what your audience want to hear/see from you. Results are monitored closely so that we can see what is or isn't working and adapt where necessary. Post, review, pivot, post... you get the picture.

You could buy followers, you could jump on every trend relevant or not in the hope that you'll go viral but we can almost guarantee it won't benefit your business in the long-run! Invest in long-term, meaningful results that impact your business in all the right ways!

That's it, that’s the post 👇🏻 :)
28/09/2023

That's it, that’s the post 👇🏻 :)

Having a business comes with a unique set of challenges and keeping a strong and focused mindset is really important.I f...
27/09/2023

Having a business comes with a unique set of challenges and keeping a strong and focused mindset is really important.

I find having a really consistent morning routine really helps me show up as my best self in work and home life. Affirmations and mindful practices are a huge part of that routine. So, I thought I'd share a few of my favourite affirmations focused on business. Give them a try!

Spread the love, tag a fellow business owner/entrepreneur in the comments 🙌🏼

This mistake is stunting you Instagram growth ❌⬇️If you still think that a hard sell is the best way to convert your cus...
21/09/2023

This mistake is stunting you Instagram growth ❌⬇️

If you still think that a hard sell is the best way to convert your customer/audience to buy into the product or service you're offering, we're sorry to break it to you but you are wrong 🥴

Social media is not the place to sell sell sell, it's the place to build credibility, develop trust and nurture long-lasting relationships with your audience. Of course, you have a product/service to sell, we get it but we promise your audience will stick around far longer if you offer them consistent value over the sale of a single product/service.

Focus less on pushing your product/service and more on how you can use your platform and content to make your customers feel something - the sale will come after!

Tag someone who might find this useful ⬇️📱

It was an absolute pleasure to feature on the panel at last nights  🫶🏻Thank you to everyone who came out to listen, I ho...
20/09/2023

It was an absolute pleasure to feature on the panel at last nights 🫶🏻

Thank you to everyone who came out to listen, I hope you found value in all the topics we covered. You were all amazing.

Huge thanks to , and the .agency team for having me.

If you’re Cardiff based and looking for a great event to connect with likeminded individuals in the industry - is for you 🫶🏻

3 bonus hooks to use ⬇️+ If I could follow ONE rule it would be…+ Our secret to success is…+ This one's for the [audienc...
19/09/2023

3 bonus hooks to use ⬇️

+ If I could follow ONE rule it would be…
+ Our secret to success is…
+ This one's for the [audience identity] who refuse to settle for [pain point]…

Which hook is your favourite? 😉⬇️

Follow us for content writing tips! 💻

Monday Reminder ⬆️💡 Want to start a business, become a content creator, change jobs?Keep telling yourself that the marke...
18/09/2023

Monday Reminder ⬆️💡

Want to start a business, become a content creator, change jobs?

Keep telling yourself that the market is saturated / you can't risk it financially / you're not confident enough?

Do it anyway. There's enough room for everyone to be successful so post the post, film the tutorial, quit the job, start the business.

Create the life you want to live 👏

How to get results like this on social ⬇️📱1. Understand your audience 2. Create content that resonates with your audienc...
14/09/2023

How to get results like this on social ⬇️📱

1. Understand your audience
2. Create content that resonates with your audience
3. Be consistent in the way you show up
4. Create a community - it's a two way street!
5. Be patient
6. Track and learn from your content
7. Invest in great social media management *hint hint* 😉

Follow us for more ⬆️

Don't ask us to explain it, it just works 😅📱Share this post with a fellow SMM, we all understand the struggle of algorit...
12/09/2023

Don't ask us to explain it, it just works 😅📱

Share this post with a fellow SMM, we all understand the struggle of algorithm updates, hashtags and trends 🥴 - you've got this! 👏

Disclaimer* Our clients are amazing and we love it when you get involved in the creative process! 😉

Which slide is your favourite? Let us know in the comments ⬇️

Happy Birthday to the littlest recruit  🎈This beautiful little human, is my now 6 year old son, and my reason why. His b...
05/09/2023

Happy Birthday to the littlest recruit 🎈

This beautiful little human, is my now 6 year old son, and my reason why.

His big heart and even bigger dreams are the reason I show up every single day. I am the example that he will grow up watching and it is my responsibility to make sure that I am the very best one for him.

He makes every day a blessing and I could not possible begin to express the gratitude I have for him and all the good that he brings into my life every day.

Happy Birthday little love. Have a day as wonderful as you!

Love,
Mummy x

If you've followed me for a while you'll know that I am a certified coffee addict! ☕I spend a lot of time out at meeting...
03/09/2023

If you've followed me for a while you'll know that I am a certified coffee addict! ☕

I spend a lot of time out at meetings, or working in beautiful spaces across Cardiff.

Swipe to see some of my favourite and most aesthetic spots for the perfect coffee stop and sneaky Instagram pic.

Drop your favourite spots in the comments ⬇️

Struggling to come up with fresh content ideas for September? Don't worry we've put all of the KEY dates for your conten...
01/09/2023

Struggling to come up with fresh content ideas for September? Don't worry we've put all of the KEY dates for your content calendar in one place!💡 👉🏼

Save this post and incorporate these key social dates into your content this month 👆🏻

Want to build your dream audience? 👇🏻Forget about the hard sell. Nobody cares. When you're building an audience on socia...
09/08/2023

Want to build your dream audience? 👇🏻

Forget about the hard sell. Nobody cares. When you're building an audience on social media especially, you need to focus on connection and value.

If your audience feels like they are being sold to, I promise you they won't stay. Why? Because they don't feel special, they feel like just another customer. Whereas if you talk to your customer like they are your dream customer, you will make them feel like they are a part of something bigger. You will make them feel valued.

You will sell more with an audience that are invested in you and your brand than you ever will directly selling.

Ready to make social media work for you? Let's do it! 👆🏻

Ready to make an impact online? Listen up! 👇🏻It's not enough to have a product or service to sell, you HAVE to sell the ...
07/08/2023

Ready to make an impact online? Listen up! 👇🏻

It's not enough to have a product or service to sell, you HAVE to sell the moments and feelings that it creates.

❌ Stop treating your customer/audience like a transaction
✔️ Start making them feel seen and heard

❌ Stop selling selling selling
✔️ Start showing them what your product can do for them

❌ Stop making your customer/audience feel like they're one of many
✔️ Start making them feel like this product/service was designed just for them

It's time to elevate your brand and we can help! Get in touch today 👆🏻🤩

Follow for more social insights and tips! 👆🏻

Home truths you NEED to know about social ⬇️👀 1. The algorithm isn’t always the problem, your content is (sorry!)2. You ...
19/06/2023

Home truths you NEED to know about social ⬇️👀

1. The algorithm isn’t always the problem, your content is (sorry!)

2. You can transform your brand online if you show up consistently and provide value

3. If anybody promises you follower growth, run!

4. Big following means ZILCH if your engagement is bad. (I said what I said)

5. You won’t grow without defined content pillars

Need someone to take the pressure of Social off your plate? DM us, we’ve got you! ⬆️

Let’s Crack the Instagram Code! ⬇️✨ Different parts Instagram app have their own algorithms, meaning there’s different f...
06/06/2023

Let’s Crack the Instagram Code! ⬇️✨

Different parts Instagram app have their own algorithms, meaning there’s different factors to consider when getting your content favoured. Seems like a giant headache right? 🥴 But, don’t worry! We’re here to help. So, let's break it down⬇️

Main Feed: It's all about what users like, who posted it, and their day to day activity. AI recommendations make up 40% of the content. Time to optimise your strategy and make sure all of your content is brimming with key words and SEO friendly copy to help Instagram understand who your content is best suited for! 📸🔥

Stories: Viewing and engagement history matter here. So keep your stories interesting, utilise those interactive features and regularly show your lovely face! No AI recommendations just yet, but they could come in soon 👀✨

Explore: Popular content and past interactions shape what users see. Optimising your content across the board really boosts your chances of landing your content on the explore page for wider audiences to see! 🌍🔍

Reels Reels Reels: Make it entertaining! Recent activity, interaction history, and reel info influence rankings. So you’re going to need to ramp up the entertainment factor to stop that scroll and get your reels rankings up! 📱

Follow us for more tips, we’re here to help you conquer your insta game! ✅ Still lost or too busy to do it yourself? We can help! Drop us a DM to hear about our services. ⬆️

Does this sound like you?!👇🏼 - Posts are taking longer to create- Constantly looking at what everyone else is doing- Ton...
06/05/2023

Does this sound like you?!👇🏼

- Posts are taking longer to create
- Constantly looking at what everyone else is doing
- Tonnes of half started post ideas

You’re suffering from content fatigue 🥺 This usually happens when you spend too much time worrying about what everyone others are doing, or you’re scared that your post won’t perform well.

So how do you beat it? ⬇️

❌ Stop trying to solve macro problems, break it down into micro solutions instead

❌ If they’re not your target audience,
stop caring what they think!

✔️ Start using your audience interactions to create content topics

✔️ Take breaks away from screens to allow creativity to flow

✔️ Go back to your purpose, why did you start creating content in the first place? Realign with your goal.

✔️ Just press post!! 👏

Drop a 🖤 if you found this useful!

_______

Psssssst… Creating content is our jamm so if ready to let someone else do the work for you, get in touch! ⚡️

Tired of pouring your heart and soul into your content only to watch it disappear into the endless abyss of social media...
04/04/2023

Tired of pouring your heart and soul into your content only to watch it disappear into the endless abyss of social media feeds? 🥺 Keep reading!

🖤 It's not enough to just create good content anymore - it has to provide value!
🖤 Use powerful intentional language that resonates with your audience
🖤 Don't be afraid to be unapologetically authentic
🖤 Never stop experimenting. Keep trying new things and pushing boundaries
🖤 Remember - humans buy into humans

Social media success isn't just about likes, followers, and quick wins. It's about building long-term authentic relation...
04/04/2023

Social media success isn't just about likes, followers, and quick wins. It's about building long-term authentic relationships with your audience, creating purpose-driven content, and staying true to your brand. 💫

There's no shortcut to achieving your goals on social media; just remember these rules:
🌊 Show up consistently
🌊 Provide value with every post
🌊 Be authentic
🌊 Be HUMAN

Welcome to Ebb and Flow Social, where we specialise in crafting custom strategies that navigate the changing tides of so...
04/04/2023

Welcome to Ebb and Flow Social, where we specialise in crafting custom strategies that navigate the changing tides of social media trends and keep your social presence on the rise.

We're proud to be built on the pillars of authenticity, purpose, integrity, and intention. These values guide everything we do, from the strategies we craft to the clients we work with and the way we interact.

Are you ready to take your social media to the next level? Let's make some waves! 🌊

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