#LoveYours @sheamoistureaustralia x Bittersweet
⚡️SHEAMOISTURE X BITTERSWEET presenting #LoveYours⚡️
🚨 This is not a drill...your girls collaborated with SheaMoisture Australia, to create a video campaign that reflects the #beauty and #strength of Black women and our hair.
Hair is a topic we hold close to our hearts, especially in the Black community, so we wanted to capture a story that truly reflects our journeys, our triumphs and our deep rooted love for hair.
A HUGE shoutout and thank you to our lovely guests Lorraine Morrena, Jane Tom & Zakiyah Hussein, thank you ladies for opening up and sharing your stories and perspectives and our videographer and photographer Jayden Younger for putting the whole campaign together - ya’ll really helped bring this entire vision to life 🙌🏾💕💕💕
Representation & community is truly at the heart of what we stand for, so to be able to produce and be given FULL creative control over a project like this genuinely makes our hearts full!
Stay tuned - full video is coming soon ⚡️⚡️⚡️
.
.
.
.
Creative Director: Wintana Kidane (@win.tanaa) & Rahel Ephrem (@rahelephrem_) @bittersweet.podcast
Videographer & Photographer
Jayden Younger @jaydentyounger
Cast
Jane Tom @janeetom_
Lorraine Morena @lorrainemorena_
Zakiyah Hussein @zakiyahthatsme
Wintana Kidane @win.tanaa
Rahel Ephrem @rahelephrem_
Happy Monday 💛 This month we featured founder & editor of @glowreel_co Shilpa Bhim.
@glowreel_co is a weekly newsletter where you can learn about what BIPOC women all over the world have achieved, the aim of the platform is to celebrate the accomplishments of thriving women of colour!
Shilpa shares her upbringing & background, her inspiration behind creating @glowreel_co, what the impact of representation looks like & much more!
🎙 Start your week with some inspiring chats & tap into this conversation via Spotify & Apple Podcasts