MassiveMusic

11/06/2025

MassiveMusic is evolving to shape the future of sound 🎶

7digital, Big Sync Music, MassiveMusic, Musicube, and Resonance Sonic Branding are coming together under one name, MassiveMusic, to unlock new dimensions in sound for brands, agencies, and platforms.

This shift is more than a rebrand. It’s a commitment to helping our partners create what hasn’t been heard yet. Combining creative vision, tech infrastructure, and global scale to deliver experiences that connect with the audiences of today and tomorrow.

Explore the evolved MassiveMusic — where creativity meets technology to shape what’s next in sound.

http://thenew.massivemusic.com/

06/11/2024

The power of sound can turn any moment into an experience worth remembering.

Our office recently teamed up with Audioteka, a top Polish audio media platform, to redefine their sonic identity. The goal? To create a sound that embodies their vast range of content – from audiobooks to immersive podcasts.

We wanted listeners to instantly recognise and connect with Audioteka’s signature sound, yet still feel the unique character of each type of production.

Enter: a dynamic sonic logo, built around a memorable melody with 6 unique variations.

In designing this sonic identity, we focussed on more than just sound; we crafted an experience that feels warm, familiar and inspiring. This isn’t just a logo – it’s a story in itself, a sound that lingers and connects.

Curious to hear how our team brought this vision to life? Check the video below or head to our dedicated case page for all the deets: https://massivemusic.com/work/the-sound-of-audioteka

08/10/2024

Is music the secret superpower brands are missing?

As part of our ‘Music of’ series, our latest MusicIQ™ report has revealed that brands in this field are 50% more likely to be fan favourites if they have an ownable music strategy.

Time to turn up the volume: with music accounting for one-third of consumer brand preference, brands can no longer afford to see it as an afterthought in their marketing playbook.

Want the full breakdown? We’ve uncovered all the game-changing insights in our ‘Music of Sportswear’ report.

Download it here: https://www.songtradr.com/landing/music-of-sportswear

02/10/2024

Music is a force that brings people together, and we believe the same holds true for chocolate.

For Milka’s latest campaign, our team selected and licensed the 60s hit ‘What The World Needs Now Is Love’, bringing a story of compassion to life.

This timeless song, written by Burt Bacharach and Hal David, has been covered by many artists over the decades, and we found Jackie DeShannon’s rendition to perfectly complement the cosy atmosphere created by the moving picture.

The song seamlessly weaves a heartwarming narrative that enhances the comforting storytelling and expands on what it means to be a good neighbour.

Curious? Check out Milka’s compellingly sweet campaign here ↴

23/09/2024

Music and art are universal languages that resonate across cultures, and this was beautifully displayed at London Fashion Week 2024.

When Priya Ahluwalia envisioned her SS25 collection, she wanted to convey the meaning of "home" through diverse cultural lenses. MassiveMusic embraced that vision, collaborating with AdekunleGold, Michael Seyinfunmi and Shaza Manla to create a bespoke sonic experience reflecting Priya's multicultural identity.

We wove together the sounds of home, capturing the bustling Lagos streets, Kerala’s traffic, and elders singing traditional songs. Manla’s Kanun playing, infused with UK garage and Afrobeat, enriched the composition, symbolising the complexity of “home.” As Priya expressed, “We’re paying tribute to people who have had their right to home disrupted.”

This wasn’t just a soundscape—it was an emotional journey. MassiveMusic crafted a soundtrack that transformed Priya’s vision into an immersive celebration of identity and diversity. The show became a powerful testament to the fusion of music, art, and fashion, marking a significant moment of cultural celebration and generating positive reviews from British Vogue, Vogue France, Vogue Runway, Clash Magazine, FashionUnited, Hypebae, and more.

Check out the aftermovie of the show to listen to the sound of home.

19/09/2024

When brands want to create sonic moments that resonate, we understand it’s more than just picking a track—it’s about crafting a connection between audience and brand through sound.

For McDonald's Poland, we teamed up with DDB Worldwide in Warsaw to find an artist who could amplify their vision. After an in-depth search, we pitched bambi as the top contender—an artist on the rise, whose energy and bold sound matched the pulse of the campaign. From there, we managed the partnership, guiding every step of the process. bambi’s track ‘MADONNA’ brought it all together, delivering the perfect sonic vibe.

Experience how 'MADONNA' is making waves in Poland’s rap scene through McDonald’s new campaign!

16/09/2024

A great sonic identity doesn’t just make noise—it makes an impact. That’s why we’re excited to see how TikTok’s sonic branding has taken off, thanks to our ongoing collaboration.

In just a year of its launch, the Sound of TikTok has truly struck a chord. Per Kantar research:

- 81% of users worldwide recognize it instantly
- 84% associate it with positive brand attributes
- 25% uplift in the brand's expression of trustworthiness

We’re just getting started, and we can’t wait to see how TikTok’s sound continues to evolve with its global community.

Want to learn more about the creative process behind it all? Check it out here:

The Sound of TikTok, one of the most recognized brand sounds of all time, is an interactive sonic identity with assets designed for the community to experiment with.

03/09/2024

When Toyota needed a fresh sound to capture the sophistication of the Toyota Corolla Sedan, we knew exactly what to do. Partnering with Toyota Polska, we licensed Elvis Presley’s “Can’t Help Falling in Love” from the iconic 1961 Blue Hawaii album.

This classic track was the perfect choice to complement the campaign's heartfelt theme, which centres on what truly matters in life—love, family, and the comfort of home. The familiar melody creates an intimate and emotional connection, blending nostalgia with the modern elegance of the Corolla.

Check it out!

29/08/2024

Through sound, the spirit of a city can resonate with the world.

We had the privilege of bringing Cathay Pacific’s latest in-flight safety video to life with bespoke music and sound design. Hong Kong’s vibrant essence—from its nostalgic roots to its modern-day energy—was captured through our soundscapes, creating an emotional journey for passengers on every flight.

For such a prestigious project, we delivered custom music, SFX design, and voice dubbing in English, Mandarin, and Cantonese. With millions of passengers set to experience this work, we’re incredibly proud to have helped shape the narrative of Hong Kong for the world to see.

Collaborating with , , and , we kept it real—no A.I., just pure, human-made creativity.

Buckle up… Cathay’s Hong Kong awaits.

06/08/2024

Ever wondered how music can amplify a cause?

We teamed up with House of Oddities on “Just Us,” a powerful film for Oxfam. We collaborated to incorporate Massive Attack ’s iconic track "Teardrop," which perfectly matched the campaign's tone and ethos. This supports Oxfam's first major campaign in 10 years, aligning the evocative tones of the track with a compelling call to action.

Huge thanks to Jamie Marks and Becky Wixon for their incredible work in securing the music rights and making this impactful campaign happen.

This is not just about music; it’s about making a difference.

05/08/2024

Ever wondered how to make live music truly interactive?

In our latest collaboration with Solarflare Studio and Heineken’s Refresh event series, we launched the Refresh Takeover, using cutting-edge colour detection tech. Fans shaped the playlist in real time using their Heineken wristbands!

This innovation not only took the event to new heights but also showcased our unique blend of creative vision and advanced tech.

Watch how the magic unfolded at the Heineken Refresh event in Malaysia and discover how we're setting new standards in live music engagement!