Ad Fails
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Learn from the worst. AdFails covers brand failures you can learn from or just be entertained.
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Our Story
After numerous senior marketing management roles at major brands, consulting to dozens of companies, launching a marketing publication recommended and/or praised by Harvard, Yale, Princeton, Wharton, Northwestern, University of Chicago, Inc, Entrepreneur Magazine and others, keynoting marketing conferences, being chosen a “marketing thought leader” by the DMA and a book deal with Wiley, marketing consultant Peter DeLegge felt enough time wasn’t being spent on the other side of things -- failures and worst practices. DeLegge always studied them, both to learn from when constructing enterprise-wide marketing programs at Fortune 500s and because he simply found them fascinating. Face it, advertising and brand failures have entertainment value, but that also can provide those paying attention valuable lessons on how to avoid a similar fate. AdFails is an online publication that focuses on advertising and brand failures. It covers the “what happened,” how the world reacted and seeks to find the lesson for managers to learn from. But we also don’t shy away from the entertainment value on the journey. We believe there’s serious value marketers can glean from these stories. But we also want to tell the stories in a compelling manner so non-marketers can enjoy them too. So, come along with us and “learn from the worst.”
