28/08/2023
How often should I post?
Long answer: There is no magical number. At the core of it, social media is about becoming and then staying at the top of your audience's mind. Which often means staying at the top of their feed. Think about it as a relationship. If you see or talk to a friend once a week, your friendship probably is not as strong as it would be if it was every day. If you post 1 time a week, your audience only has a single chance to “see” you once a week. If you post every day, you have 7 opportunities to be seen.
Then, there is also the factor of quality. If you have 1 great conversation that would have a lot bigger impact than 7 non-meaningful conversations. To that point, quality only has an impact if you’re getting in front of your audience in the first place.
(quality) x (quanity) = (audience).
So to answer the question: without sacrificing quality, get in front of your audience as much as you possibly can.