09/07/2024
Scientists are often their own worst enemies at communicating with the public. Frederic Bertley, head of the Center of Science and Industry (COSI) in Ohio, spells out a strategy of clarity & humility -- because "it takes just a fraction of a second for people to decide you're full of BS."
The public deserves honesty and respect. Scientists need to do a better job delivering, says Frederic Bertley, president of the COSI Science Center.
