New Course Launch Guide

11/10/2023

When I was 20, I joined my first startup.
Two years later, we shut down
You can reverse your risk👇

We built software to give students & teachers everything they need to succeed.

We surveyed people and coded nonstop.

No one bothered with the sales channel.

No one found out...

What they wanted!

Where to find them (at scale)

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Sure these are obvious mistakes! But product creators repeat it them all the time.

10/10/2023

I've built for >20 years, and my thinking on Entrepreneurship has changed.
Get 20 years in 20 secs.

Key 🔑 Factor

• 2000 The Best Product Ultimately Wins
• 2005 Ex*****on Speed Wins
• 2010 Testing Speed Wins
• 2015 Marketing Wins

💎 2023 Marketing Testing Speed Wins

09/10/2023

08/10/2023

There are millions of course creators online.
But 99% of them don't know how to boost conversions effectively.
You need the Product-Based Lead Magnet Framework. Here's 5 Reasons Why it Works 👇
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𝟱 𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝗪𝗵𝘆 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗧𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁 𝗳𝗿𝗼𝗺 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗣𝗮𝗶𝗻𝘀 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀

🩹 𝗥𝗲𝗮𝘀𝗼𝗻 #𝟭: Customers want pain relievers for their problems

This immediate relevance captures attention because potential customers recognize that you understand their challenges.

The more accurately you can pinpoint and address these pains, the more likely they are to trust that your product will provide a solution.

🤝 𝗥𝗲𝗮𝘀𝗼𝗻 #𝟮: Creates a Low-Risk Introduction to Your Brand

Engaging with a free lead magnet is a low-risk way for potential customers to familiarize themselves with your brand.

If they find value in the lead magnet, they are more likely to trust that your paid offerings will also deliver. This smooth, low-pressure introduction often serves as the first step in a funnel that guides users toward conversion.

👤 𝗥𝗲𝗮𝘀𝗼𝗻 #𝟯: Facilitates Personalized Marketing

A lead magnet tailored to specific pain points allows for further segmentation of your audience.

When users opt-in for this content, you gain insights into which challenges resonate most with them. This information enables more personalized follow-up marketing efforts, increasing the likelihood of conversions since your messaging will be more targeted and relevant.

💼 𝗥𝗲𝗮𝘀𝗼𝗻 #𝟰: We value tangible items more.

Why? Because they feel more real, take fewer seconds to understand, and are easier to imagine. That all adds up to higher opt-ins and better scroll stopping.

⏳ 𝗥𝗲𝗮𝘀𝗼𝗻 #𝟱: Offers immediate value.

Tangible lead magnets, like downloadable guides or checklists, provide immediate value.

Potential customers don't have to wait; they can engage with and benefit from your content right away. This instant gratification not only builds trust but also creates a positive association with your brand, making it more likely they'll convert to a paying customer.

07/10/2023

5 Actionable Tips to Accelerating your Top Initiative in 5 minutes With Visual Strategies (Entrepreneurs & CEOs) 👇

1/ Make the response obvious
2/ Make the status obvious
3/ Track leading indicators
4/ Make it visible always
5/ Update daily

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ACTIONABLE TIP #1: MAKE THE RESPONSE OBVIOUS
Use simple rules (3 post-its) to describe the response.

ACTIONABLE TIP #2: MAKE STATUS OBVIOUS
Can you glance and know there is a problem in 3 seconds? Why not! It's hard to ignore obvious visual cues.

ACTIONABLE TIP #3: TRACK LEADING INDICATORS
Leading > Lagging. Hardhat Use > Jobsite Injuries. Sales Actions > Closed Won Deals.

ACTIONABLE TIP #4: MAKE IT VISIBLE ALWAYS
Use post-its. Use Miro and a second PC or monitor. Making yet another browser tab for a dashboard doesn't work.

ACTIONABLE TIP #5: UPDATE IT DAILY
Do it manually. Use the time to discuss what it means with the team.

If only teams DID this.

06/10/2023

The Conversion Catalyst: 4-Steps to Unleashing the Power of Jeff Walker’s Dripped Sales Letter (Entrepreneurs & Course Creators)

05/10/2023

6 Tactics Get Your Customers To Market For You (And Grow Faster)

Do it without ads 👇

Leverage the customers you have by:

1/ Give them one friend promotional price coupon
2/ Create sharable events
3/ Ask them for referrals
4/ Ask them to share
5/ Make it easy
6/ Pay them

💎 TACTIC #1: Give them one friend promotional price coupon

A special steep and rare discount motivates people to act.

How much of a discount? Easy. Subtract the cost of customer acquisition from the usual price.

💎 TACTIC #2: Create sharable events

People remember and care about peak events, so engineer them.

Use the Power of Moments to plan and engineer highlights. Make it fun. Give them a reason to share.

💎 TACTIC #3: Ask them for referrals

Some customers won't feel comfortable sharing your content.

What can you do here? Ask for referrals. Get leads instead.

💎 TACTIC #4: Ask them to share

People don't generally take action unless you ask them.

Don't forget to use a call-to-action. Do you want them to share? Ask.

💎 TACTIC #5: Make it easy

Making it easy massively improves the odds they do it.

Use One-click social share buttons. Use a post text template. Don't make it too promotional!

💎 TACTIC #6: Pay them

Money motivates people.

This one is simple. Just create an affiliate program. There are many one-click SaaS tools to help you here.

🤔 Which one of these do you want to focus on next?

📣 Post which one you're interested in, in the comments below!

04/10/2023

Waiting to launch your product or course is a huge mistake! ☠️
I've seen this often (as a Chief Product Officer at startups and $1B+ companies)
Use this Delete Delete Dependencies Playbook to stop waiting & start making money. 👇
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𝐃𝐞𝐥𝐞𝐭𝐞 𝐃𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐜𝐢𝐞𝐬 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤:
𝐓𝐨𝐩 𝟑 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 𝐚𝐧𝐝 𝐂𝐨𝐮𝐫𝐬𝐞 𝐂𝐫𝐞𝐚𝐭𝐨𝐫𝐬 𝐌𝐚𝐤𝐞 (𝐚𝐧𝐝 𝐭𝐡𝐞 𝐅𝐢𝐱)

Let's solve digital entrepreneurs' top three mistakes with sequencing, action, and feedback.

Are you waiting for something? Waiting doesn't move the needle in your business. Usually, it feels like we're waiting for a good reason. But deleting dependencies and reordering your plan can get you moving 10x faster!

How? It's easy!

📝𝐌𝐢𝐬𝐭𝐚𝐤𝐞 #𝟏: 𝐖𝐚𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐬𝐢𝐠𝐧𝐚𝐥 𝐚𝐧𝐝 𝐨𝐧𝐥𝐲 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭

You're measuring likes and shares on your posts. That's a good thing! It needs to be more because it's coming from non-buyers. Plus, it needs to be faster.

𝑻𝒉𝒆 𝑭𝒊𝒙: Get feedback from one buyer.

With one buyer now, you will have more access to interact and ask questions. That means higher quality in-depth feedback. One 15 min conversation will tell you more than one month of posting and measuring.

📜𝐌𝐢𝐬𝐭𝐚𝐤𝐞 #𝟐: 𝐖𝐚𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐛𝐢𝐠𝐠𝐞𝐫 𝐥𝐢𝐬𝐭 𝐞𝐦𝐚𝐢𝐥 𝐥𝐢𝐬𝐭

How do you know for sure that you need a bigger list?

𝑻𝒉𝒆 𝑭𝒊𝒙: Broadcast email an "I'm thinking about building..."

Tell people you're thinking about launching a product to gauge response. If your audience is engaged and targeted, then 100 people may be enough. Put in a clear CTA to sign-up on a simple landing page.

🚶𝐌𝐢𝐬𝐭𝐚𝐤𝐞 #𝟑: 𝐖𝐚𝐢𝐭𝐢𝐧𝐠 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐚𝐜𝐭𝐢𝐨𝐧

You want to nail it, but planning doesn't give you feedback. Feedback from taking action is what's going to tell you what bottlenecks need fixing. I get it. I get caught up in analysis paralysis too.

𝑻𝒉𝒆 𝑭𝒊𝒙: Follow a good-enough plan

Following a good-enough plan generates feedback. The real trick is to watch for dependencies (this-before-that rules). Keep looking if you can delete or side-step them to get feedback faster.

🤔 Which fix would help you the most right now?

📣Tell me in the comments!

03/10/2023

5 Ways CEOs and Founders Overcome Content Creation Overwhelm...
Learning to play guitar and climbing use the same toolset 🤔
See them in rank order👇

1/ Celebrate small victories often
2/ Set achievable, gradual goals
3/ Consistency over intensity
4/ Create practice time
5/ Find mentors

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1/ Celebrate small victories often

Celebrating small wins helps your brain wire the habits faster. Looking at progress in terms of micro bite-sized tasks gives you more opportunities to celebrate

Celebrate more for better consistency

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2/ Set achievable, gradual goals

Stretching too far too quickly leads to burnout and overwhelm, and injury. Don't try to write a content calendar at first. Don't try to write a week of posts. Take 15 minutes and share one single valuable idea with your audience.

Start embarrassingly small

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3/ Consistency over intensity

Spacing out practice is far more efficient than bulk effort. That means doing a little bit per day is more effective and easier than long writing sessions. Plus, when was the last time you had 2 hours free to write? Never?

Try 15 min/day

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4/ Create Practice Time

Having a guaranteed time window means you'll never stress about squeezing this in

You're never going to find time in your busy schedule. Instead, you need to set a side 15min/day at the exact same time to build a consistent time to build this habit.

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5/ Find mentors

Mentors, Consultants, and Trainers help you move forward with confidence because you know someone is helping you avoid the pitfalls and common mistakes. Mentors can help you clarify your message and move beyond "zero-content content" towards something that builds fans.

02/10/2023

Why do you want to create a digital course?

01/10/2023

Is your marketing budget below $60,000? Start posting content!

Calculate the value w/ napkin math👇

1 post/day at 600 impressions is > 200,000 views/year

at a 1% conversion rate that's 2000 new customers

With once a week sales-focused posts it's ~ 300

Are you in B2B with a slow sales cycle?

Stay top of mind!

Close more.

Post!

Oh, wait... Do you want to grow faster?

Post more valuable things.

Post more often.

Create trust.

Give.

30/09/2023

5 Mindshet Shifts Entrepreneurs and Course Creators use to Crush Analysis Paralysis
Launching Moonshot Technology uses the same toolset 🤔
See them In Rank Order 👇

• Shift from How Can I Do This To Who Can Help
• Shfit from Plan More to Get More Feedback
• Shift from What's Best to What's Simple
• Shift from Perfectionism to Feasibility
• Shift from Studying to Doing 💎

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I'm going to show you 5 mindset shifts that will help you get your products made, launched, and sold, faster.

Entrepreneurs and their teams all have a point of view and mindset. Changing your thinking is not easy, but it costs nothing and is the fastest lever you have to accelerate your launches. Which mindset shifts matter?

Let's dive in.

🧠 𝐌𝐢𝐧𝐝𝐬𝐞𝐭 𝐒𝐡𝐢𝐟𝐭 #𝟏: 𝐅𝐫𝐨𝐦 𝐇𝐨𝐰 𝐂𝐚𝐧 𝐈 𝐃𝐨 𝐓𝐡𝐢𝐬 𝐓𝐨 𝐖𝐡𝐨 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩

Many Entrepreneurs try to acquire every single skill and this slows them down.

Instead, find someone who's done a version of what you doing and ask for help. Find partners or outsource non-core competencies. Focus on your skills in building channels to your customer and relieving their pains.

🧠 𝐌𝐢𝐧𝐝𝐬𝐞𝐭 𝐒𝐡𝐢𝐟𝐭 #𝟐: 𝐅𝐫𝐨𝐦 𝐏𝐥𝐚𝐧 𝐌𝐨𝐫𝐞 𝐭𝐨 𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤

You waste time planning based on guessing what the customer will do.

Stop focusing on planning to build a feature. Ask how soon can we learn how customers respond. Your goal isn't to create the perfect product. It's to learn from customers faster than anyone else.

🧠 𝐌𝐢𝐧𝐝𝐬𝐞𝐭 𝐒𝐡𝐢𝐟𝐭 #𝟑: 𝐅𝐫𝐨𝐦 𝐖𝐡𝐚𝐭'𝐬 𝐁𝐞𝐬𝐭 𝐭𝐨 𝐖𝐡𝐚𝐭'𝐬 𝐒𝐢𝐦𝐩𝐥𝐞

More complexity slows you down exponentially, just like wind drag on a race car.

Wherever possible pick on the simplest solution. Simple is fast. And speed is safety.

🧠 𝐌𝐢𝐧𝐝𝐬𝐞𝐭 𝐒𝐡𝐢𝐟𝐭 #𝟒: 𝐅𝐫𝐨𝐦 𝐏𝐞𝐫𝐟𝐞𝐜𝐭𝐢𝐨𝐧𝐢𝐬𝐦 𝐭𝐨 𝐅𝐞𝐚𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲

It's too easy to push hard for a month, then fail to maintain the effort.

Ask yourself what's maintainable. How can you make this fun? What can you do in a time box?

🧠 𝐌𝐢𝐧𝐝𝐬𝐞𝐭 𝐒𝐡𝐢𝐟𝐭 #𝟓: 𝐅𝐫𝐨𝐦 𝐒𝐭𝐮𝐝𝐲𝐢𝐧𝐠 𝐭𝐨 𝐃𝐨𝐢𝐧𝐠

Skills take more practice than study to learn.

You cannot learn to ride a bicycle by studying harder. You can't build up product development, marketing, and launching skills just from books & courses. You have to do it. Do it in small steps to remove the fear.

So, shift your thinking and build something that makes a difference!

📣 Which mindset shift could help you the most right now? Tell me in the comments!

29/09/2023

5-Step Deadline Product Launch Blueprint to Boost Sales and Cut the Failure Risk (Entrepreneurs) 👇

I'm going to explain the basics of a deadline product launch.

Successful product launches will massively boost your sales. This blueprint combines scarcity, urgency, and curiosity. It gives customers time to absorb your message to them, and then gives them a reason to act.

Ready? Let's dive in.

𝗦𝘁𝗲𝗽 #𝟭: 𝗧𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘂𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗿𝗼𝗽, 𝗯𝘂𝗶𝗹𝗱 𝗯𝘂𝘇𝘇

You need to build up awareness and curiosity before trying to sell.

The easiest way to do this is to start dropping hints. "We've been working on this new product and it's almost ready to release, I can't wait to tell you more" Don't overcomplicate this.

𝗦𝘁𝗲𝗽 #𝟮: 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝘀𝗮𝗹𝗲𝘀 𝗹𝗲𝘁𝘁𝗲𝗿 & 𝘂𝘀𝗲 𝗮 𝘃𝗶𝗱𝗲𝗼 𝗶𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻

Sales letters are the words that guide your buyer through the emotions and logic to pull out a credit card.

Video is a powerful attention-grabbing format for a sales letter, but it's not a must. Don't have a sales letter or copywriter? Find something that convinced you to buy, and use it as a template.

𝗦𝘁𝗲𝗽 #𝟯: 𝗖𝗵𝗼𝗽 𝗶𝘁 𝗶𝗻𝘁𝗼 𝟯-𝟰 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀

Shorter segments are easier to watch, even if you have a short attention span.

𝗦𝘁𝗲𝗽 #𝟰: 𝗗𝗿𝗶𝗽 𝗼𝘂𝘁 𝗮 𝘀𝗮𝗹𝗲𝘀 𝗹𝗲𝘁𝘁𝗲𝗿

Stretching out the time the customer spends with the letter makes it easier to absorb

Think of your sales letter as your best salesperson. More time with the letter is like spending more time with a salesperson. It will increase conversions.

𝗦𝘁𝗲𝗽 #𝟱: 𝗖𝗹𝗼𝘀𝗲 𝘁𝗵𝗲 𝗰𝗮𝗿𝘁

People need a reason to act.

Create real scarcity by running a limited-time sale window. Once the deadline is passed stop accepting sales on the product. Email daily, and 6 times on the last day. 90% of your sales will come in the LAST hour.

If your product truly helps people, then you better sell it!

Try this for new digital products (e.g. with a closed beta launch or cohort), or physical products. That close cart day creates lots of emails, so you can only use this technique a few times per year per list.

28/09/2023

Are you selling a product online? (Entrepreneurs & CEOs)
Here's the 13 Part Landing Page Conversion Formula)
(After $37k in sales training and reading 10+ sales copy books by the greats) 👇

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𝟭𝟯 𝗣𝗮𝗿𝘁 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗙𝗼𝗿𝗺𝘂𝗹𝗮

𝗣𝗮𝗿𝘁 #𝟭: 💡 Concise 3-7 word headline (with chief benefit)

𝗣𝗮𝗿𝘁 #𝟮: 🎣 Subheading that starts with a hook!
• briefly what's the value prop & benefits

𝗣𝗮𝗿𝘁 #𝟯: ❗ Define The Problem They Face

𝗣𝗮𝗿𝘁 #𝟰: 🔪 Agitate (a.k.a. Twist the Knife)

𝗣𝗮𝗿𝘁 #𝟱: 🎁 Present a Unique Solution

𝗣𝗮𝗿𝘁 #𝟲: 💎 Value Statements
• What features give which benefits?
• What is the meaning of those benefits?
• How can you build curiosity?

𝗣𝗮𝗿𝘁 #𝟳: 🏆 Team or company credibility

𝗣𝗮𝗿𝘁 #𝟴: 📜 Proof that solution works
• E.g. show testimonials with https://buff.ly/35yIZbG
• Pictures of physical product or results

𝗣𝗮𝗿𝘁 #𝟵: 🎉 Sum Up Offer & Price
• For early MVPs this offer could be: "Sign up for the waitlist"
• The price can be free too

𝗣𝗮𝗿𝘁 #𝟭𝟬: 🎁 Bonuses Bigger Than Offer

𝗣𝗮𝗿𝘁 #𝟭𝟭: 🛡️ Guarantee or Risk Reversal

𝗣𝗮𝗿𝘁 #𝟭𝟮: 📣 Call-to-action
• Go beyond the obvious and spell out what actions they need to take.

𝗣𝗮𝗿𝘁 #𝟭𝟯: 📝 Post-script
• This is just a quick reminder because readers skip to the end.
• What's in it for them (benefits again!)?
• Why must they act now (urgency)?
• Clear CTA (close that sale)!

27/09/2023

4 Daily Actions to Make Successful Products so that Your Products Actually Sell (Entrepreneurs) 👇

1/ Make the communication channel to your customers stronger

2/ Connect actions to customer pains

3/ Get feedback from customers

4/ Learn about customers

Get it?

It's about them not you

26/09/2023

Get Customer Feedback Before You Build Anything So That Your Product Sells with this 4-Step Blueprint (New Entrepreneurs)

Learn these 4 steps from "The Mom Test" by Rob Fitzpatrick to avoid product failure.

25/09/2023

2 Formulas & 1 Question for More Profit from Content Marketing (Digital Entrepreneurs)

FORMULA #1 [Conversition %] = [Buyers] / [People who saw the offer]
FORMULA #2: Profit = Sales - [Cost per customer] - [Cost to deliver]

QUESTION: Can you spend LESS and get more people to see the offer?

Post!

Post valuable content that addresses the customer pain points! That's literally it. Simple right?

4 Effects of Posting Valuable Content

EFFECT #1: Increase the odds people read your posts (because they're valable)
EFFECT #2: Increase conversion rate because of the increased trust
EFFECT #3: Cut the cost to acquire a customer (it's nearly free)
EFFECT #4: Increase sales

23/09/2023

Planning to create a course?
What if it doesn't sell? Planning won't answer that!
Instead you need the benefits of preselling! 👇
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I will show the benefits of preselling your course before you live-launch it.

Creators get stuck in analysis paralysis. Planning seems complicated because you're missing feedback. You will NEVER think your way out of this!

The solution is simple.

Start getting feedback (from real buyers) then you can build something amazing. (And profitable!) From here it's just a question of how to double down on your wins.

So, what are the benefits?

𝗕𝗲𝗻𝗲𝗳𝗶𝘁 #𝟭: 𝗬𝗼𝘂'𝗿𝗲 𝗳𝗼𝗿𝗰𝗲𝗱 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗽𝗿𝗼𝗰𝗿𝗮𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗻𝗴 (𝘆𝗼𝘂 𝗴𝗼𝘁𝘁𝗮 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗶𝘁 𝗻𝗼𝘄!)

You will 100% stop procrastinating because selling is a powerful commitment.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁 #𝟮: 𝗬𝗼𝘂'𝗹𝗹 𝗰𝗼𝗹𝗹𝗲𝗰𝘁 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀 & 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀

Testimonials & proof can 2x or more your conversions. It's easier to collect them after a live session.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁 #𝟯: 𝗬𝗼𝘂'𝗹𝗹 𝘀𝗶𝗱𝗲𝘀𝘁𝗲𝗽 𝘁𝗵𝗲 𝗰𝘂𝗿𝘃𝗲 𝗼𝗳 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲

As an expert, you forget what beginners don't know. Having live Q&A will make this obvious.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁 #𝟰: 𝗬𝗼𝘂 𝗰𝗮𝗻 𝘀𝘂𝗿𝘃𝗲𝘆 𝗯𝘂𝘆𝗲𝗿𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴

Immediately after selling, you can ask buyers what they want to learn about your topic.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁 #𝟱: 𝗬𝗼𝘂'𝗹𝗹 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗲𝗻𝗱

Continuous feedback during your launch will inform your next, bigger, better and more profitable launch.

𝗦𝗼, 𝘀𝘁𝗼𝗽 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁 𝗮𝗹𝗿𝗲𝗮𝗱𝘆!

It just takes one sale to start this feedback loop! What's holding you back?

22/09/2023

Lead magnets are the obvious choice for Course Creators to build an email list.

But it's not just about giving away any random freebie!

5 critical questions you need to ask immediately (from a CxO with 20+ years in tech). https://buff.ly/45IvmRu

21/09/2023

Most ad copy books are a waste of time. (Digital Entrepeneurs)

These five unlock landing pages that convert:

• Copywriting Secrets - Jim Edwards
• Ca$hvertising - Drew Eric Whitman
• The Boron Letters - Gary Halbert
• Expert Secrets - Russell Brunson
• Launch - Jeff Walker

Pick these up & throw the rest away.

20/09/2023

5 Steps to Get 300 Email Subscribers and Launch a First Product for (Entrepreneurs Without A List)👇

You can build this starter list for under < $6k!

1/ Create the freebie blueprint version of your product
2/ Create a landing page for the freebie
3/ Create a simple ad
4/ Buy Facebook ads
5/ Email weekly

Now launch your product!

19/09/2023

A story on how to not give up: I climbed the greatest rock climb in the world after failing 3x 👇

In my twenties, I summited The Nose (the greatest multi-day rock climb in the world) in just two days.

𝙋𝙍𝙀𝙑𝙄𝙊𝙐𝙎𝙇𝙔

I was physically ready, and my skills were top-notch. What was the problem then?

My mind wasn’t there.

In one pitch, I used three ropes. The wind blew so hard that our ropes stuck to the rock. Pulling them up with me was a nightmare of friction & effort. I kept screaming for my partner to feed out more rope.

I stepped off the field.

I started thinking about what I needed to do in next year's training. How can I prevent this? I didn't realize I was looking for a way out. I stopped asking how to solve the following problem. I started thinking about explaining to my partners that we needed to quit.

𝗜 𝗳𝗲𝗹𝘁 𝘀𝗵𝗮𝗺𝗲, 𝘀𝗵𝗲𝗲𝗽𝗶𝘀𝗵 𝗴𝘂𝗶𝗹𝘁 𝗮𝗻𝗱 𝗿𝗲𝗹𝗶𝗲𝗳

Deep down, I knew I wasn't in danger. What I needed was a 15-minute pause. Then, I could see my mind generating shame and let it pass by. Instead, I bailed and blew my shot at the big wall for the year.

Unaware of my emotions and fears, I made air-tight logic to protect myself from experiencing discomfort.

Mentally, I stepped off the field.

Have you ever stepped off the field in your life or business?

Later, I realized what happened.

I strategized

• When to schedule the next attempt?
• How to spread out milestones beforehand?
• How can we do it scared? (And stay safe enough).
• How do I want to communicate with my next climbing partner.

𝗥𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝘂𝗺𝗺𝗶𝘁 𝗮𝗻𝗱 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗼𝘂𝘁 𝗮𝗯𝗼𝘃𝗲 𝘁𝗵𝗲 𝘁𝗿𝗲𝗲𝘀 𝗼𝗳 𝗬𝗼𝘀𝗲𝗺𝗶𝘁𝗲 𝗩𝗮𝗹𝗹𝗲𝘆 𝗜 𝗳𝗲𝗹𝘁 𝘀𝗼 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 𝗮𝗻𝗱 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹.

You can't buy peak experience.
We earned that feeling. At that moment I knew anything was possible. With persistence, the right team, & strategy.

We did it scared.

This time, we floated upwards in just two nights. Our mantra was, "This is it! Look, we're doing it!" We set up our safety boundaries in advance. We agreed on precisely what objective conditions would result in us quitting.

Why share a climbing story on LinkedIn?

If you're reading this, maybe you've stepped off the field somewhere. Perhaps, like me, a little success made you more cautious. I believe we're capable of so much with clarity and strategy. (Even strategies for emotions).

I found stepping off the field blocked me in my climbing and career.

Is it blocking you?

14/09/2023

Perfectionism is fine... If you've just repeating your old playbook
If not? 10x your odds of success on new projects with these 3 Actions

Action #1 Create Feedback Loops
Action #2 Have a Bias To Action
Action #3 Create Volume

How often do you try to plan your through unknowns?

Get scrappy!

14/09/2023

Did you feel ANYTHING today? (Digital Entrepeneurs)

That's the secret to finding content in your life that engages your audience!

SECRET: Notice your emotions.

Post that!

13/09/2023

Struggling to grow your sales or launch a new product (Entrepreneurs)?
7 reasons to start content marketing 👇

~

📈 Reason #1: Because it's a system that you can measure, optimize, and automate

🚀 Reason #2: Because the audience growth compounds (like compound interest)

💰 Reason #3: Because it generates lower cost of customer acquisition (profits!)

🌟 Reason #4: Because it leads to easier sales and more opportunities

🎯 Reason #5: Because it's a lot easier than adding more sales reps

🌐 Reason #6: Because it builds your reputation and reach online

🛡️ Reason #7: Because it's less risky and cheaper than paid ads

~
Which reason is the most compelling for you! Seriously, I want to know! (Tell me in the comments)

12/09/2023

Are you planning a new product or digital course?

4 Steps to Start Interviews Before You Build 👇

Use these proven methods from the "The Mom Test" by Rob Fitzpatrick

1️⃣ Find people with the problem you solve
2️⃣ Never (ever ever) mention the solution
3️⃣ Ask problem-quantifying questions
4️⃣ Ask open-ended questions

11/09/2023

Sales Copywriting, Meditation, and Guitar have 1 thing in common:

Practical human psychology...👇

Each uses emotion to change what people think

All three of them say:

• You're thinking about yourself
• Emotions move you, not logic
• You pay attention to surprises
• You're the hero

10/09/2023

Posting every day gives you ownership over your digital leverage.

You call the shots. You decide. You commit.

And if it goes haywire, it's you to blame - the power to change the level of your impact is 100% in your hands.

Scary, yet liberating as hell.

09/09/2023

5 Ways Creators Crush Inaction...
Launching Moonshot Technology uses the same toolset
See them In Rank Order 👇

1/ uncover false beliefs
2/ solve emotional causes
3/ paint a compelling vision
4/ take the smallest possible step
5/💎design forced systematic learning

08/09/2023

05/09/2023

Welcome to our page!