Saurit Creative

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Saurit Creative Transforming businesses into unforgettable brands with strategic storytelling and marketing services.
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πŸŽ‰ It’s almost that time again…  is just a few weeks away! Will I see you there?I’m overjoyed to share the stage with som...
10/10/2024

πŸŽ‰ It’s almost that time again… is just a few weeks away! Will I see you there?

I’m overjoyed to share the stage with some of our industry’s TOP talent this fall to uncover all the ways to build a brand that you love ❀️

Stop by any (or all!!) events and say hello πŸ‘‹ I can’t wait to meet you!


πŸš€βœ¨ No matter what you create, learn how to tell stories that sell. Marketing School for Creatives starts on February 12β€”...
13/01/2024

πŸš€βœ¨ No matter what you create, learn how to tell stories that sell.

Marketing School for Creatives starts on February 12β€”learn story-driven marketing fundamentals perfect for designers, photographers, writers, artists, and other creative lifestyle or service brands.

It's an MBA-level marketing education designed specifically for creatives, by a creative.

Sign up for the waitlist at the πŸ”— in bio to get early bird pricing and registration priority. Seats fill fast.

Made a resolution to uplevel your visual storytelling skills? Join me for my next workshop with  on January 31 from 1-3p...
03/01/2024

Made a resolution to uplevel your visual storytelling skills? Join me for my next workshop with on January 31 from 1-3pm.

πŸ’Žβœ¨if you struggle with how to create gorgeous stories and graphics for your socials or your website, don’t miss this workshop!

Follow the πŸ”— in bio to register (and yep! The recording will be sent to all who register)

Do things a bit differently than everyone else? Me too. ✨Always have, always will πŸ’ͺSharing my story and guiding other cr...
12/11/2023

Do things a bit differently than everyone else? Me too. ✨

Always have, always will πŸ’ͺ

Sharing my story and guiding other creatives to be empowered by their own marketing is my mission at .

⏳Enrollment closes today for the fall course (possibly the only *LIVE* one)….so if you want 1:1 time to really learn marketing fundamentals specifically for creatives, I hope you’ll join us at the πŸ”— in bio.

Start 2024 with an advantage like you’ve never had before…your own powerful story and a killer marketing plan to ensure you shine online πŸ’₯πŸš€βœ¨

❀️

πŸ‘€ When are you gonna have eyes like this on your marketing ever again? Meet the ✨superstar lineup✨ you’ll learn from thi...
08/11/2023

πŸ‘€ When are you gonna have eyes like this on your marketing ever again? Meet the ✨superstar lineup✨ you’ll learn from this fall in Marketing School for Creatives…

✨ Lisa Haukom | Founder at The Goldenbrand
Tuesday, November 21

✨ Ken Lewis | Director of Marketing at Johnny Davis Digital
Thursday, November 30

✨ Kaye Putnam | Founder at the Brand Clarity Collective and Brand Gravity podcast host​
Thursday, December 7

✨ Carlyn Sylvester | Marketing Leadership at Netflix/ Glossier/ Spotify/ YouTube ​
Thursday, December 14

And we didn’t stop there…

As a special bonus, you’ll also have the chance to pitch your brand story to a guest jury of industry superstars during our Marketing School for Creatives bonus week showcase including:

πŸ’₯Marshall Brown | architect, author, urbanist, Director of the Princeton University Urban Imagination Center

πŸ’₯Veronique Verellen | VP Branding + Marketing, Verellen Furniture

πŸ’₯Jane Dagmi | storyteller, communications expert, Managing Director, HPXD

πŸ’₯Ursula Carmona | HGTV host, Sherwin Williams brand ambassador, home + garden style expert

πŸ’₯Anika Jackson | VP Operations, Full Capacity Marketing, Your Brand Amplified podcast host, and professor at USC Annenberg School of Communications

This is a priceless opportunity to get your brand in front of the best in the business before you bring your fresh new marketing plan out and into the world.

Whether you cheer on your course-mates (watch and learn!) or strut your stuff (get actionable advice!), either way it's going to be an incredible way to wrap up the course and showcase everything you've accomplished in just 6 weeks. πŸ’ͺ

Don't miss on this incredible chance to level up your marketing game.

Register at the πŸ”— in bio πŸš€

β€”β€”-


Owners of creative service businesses or creatives in a marketing role....this one's for you! ✨Join me this Friday (11/3...
30/10/2023

Owners of creative service businesses or creatives in a marketing role....this one's for you! ✨
Join me this Friday (11/3) at 12pm EST for a quick, hands-on webinar to learn the marketing fundamentals that all creatives need to know in 2024 (and beyond). Attendees will receive $200 off early-bird registration for the fall session of Marketing School for Creatives β°πŸŽ“πŸ’₯from November 13-December 18.
See you Friday!

https://www.eventbrite.com/e/marketing-for-creative-entrepreneurs-tickets-748417235097?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

Learn actionable, MBA-level marketing frameworks designed specifically for creative entrepreneurs.

I'm thrilled to be a featured expert on brand-building on the  platform! Book the world's most in-demand experts and get...
20/07/2023

I'm thrilled to be a featured expert on brand-building on the platform!

Book the world's most in-demand experts and get 1:1 advice over a video call.

Book with me at the πŸ”— in bio

Things I can advise on:
- brand positioning + strategy
- developing unforgettable storytelling narratives
- creative marketing + design
- identity design + logo development
- pitching for new business + client approvals
- content strategy + creation
- implementation tips for small business owners to avoid overwhelm
- developing a brand that you love!

πŸ“Έ: πŸ™ŒπŸ™ŒπŸ™Œ

🌸 ✨ POP QUIZ! 🌸 ✨ How many of you know I lived in China for a good part of a decade? And that during quite a few of thos...
05/06/2023

🌸 ✨ POP QUIZ! 🌸 ✨ How many of you know I lived in China for a good part of a decade? And that during quite a few of those years (3/7) while I was working my corporate design day job I founded, grew, and sold a floral and garden design brand called BotΓ‘nica: Luxury from Nature? ✨ Digging through old photos I stumbled across these gems and wanted to share a little bit of this experience with you. ​​​​​​​​​​​​​​​​​​What a vision I had for this company at the time, and it was so cool (though HARD AS HELL TO RUN A BUSINESS IN ANOTHER COUNTRY) to see it grow and literally bloom before my eyes. What I learned in this experience was more valuable than any MBA.... β™₯️

πŸ”— New on the blog >> Creative Leverage: Why you've either you've got it, or you don't. Read on to find out why it's one ...
28/05/2023

πŸ”— New on the blog >> Creative Leverage: Why you've either you've got it, or you don't. Read on to find out why it's one of the most powerful tools in scaling your business.

If you cannot immediately and consistently share the key ideology that’s driving decision making in your businessβ€”from who you decide to work with to how you market your businessβ€”then how do you expect to dominate your brand position, grow marketshare, or attract the kinds of clients and customers that want to work with you and only you?

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⏰ βœ¨πŸ”— in bio! Ready to learn to craft effortless, unforgettable narratives for your brand so it shines online? I'm super ...
22/05/2023

⏰ βœ¨πŸ”— in bio! Ready to learn to craft effortless, unforgettable narratives for your brand so it shines online? I'm super excited to share that my new course is now available on demand on Teachable! Enroll now in The Brand Storytelling Masterclass, and get all the brand-building, storytelling foundations you need to transform your business into a brand at your own pace.

In 4 short modules, I'm going to show you how to leverage your own exceptional story to create a brand narrative that will seem both effortless and unforgettable.
Once you've mastered my E3 Storytelling Framework you'll never look at your brand the same way again. ✨

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πŸͺ‘Returning from spring  or the  ? You might be a β€œFurniture Market Person” βœ¨β€¦read my newest blog post to find out (πŸ”— in ...
29/04/2023

πŸͺ‘Returning from spring or the ? You might be a β€œFurniture Market Person” βœ¨β€¦read my newest blog post to find out (πŸ”— in bio)

Learn how a century-old trade show in influenced the growth of the industry and the success of platforms like and









✨ What a tremendous year, 2022. I feel honored to have been the catalyst for transformation for so many of my clientsβ€”gu...
01/01/2023

✨ What a tremendous year, 2022. I feel honored to have been the catalyst for transformation for so many of my clientsβ€”guiding them through the transition from business-mindset to a BRAND-mindset ✨
β €β €β €β €β €β €β €β €β €
And I guess perhaps that transformation happened in my life too...who knew!?
β €β €β €β €β €β €β €β €β €
Many of you know I relocated (temporarily!) to Marseille, France last year to work more closely with my creative partners here, and to test the idea of how might work as a fully virtual operation. Turns out, despite some growing pains and time zone challenges, it did work! And I'm so grateful for the clients who have trusted me from afar to create gorgeous new brand identities, messaging narratives, websites, social stories, and email campaigns on their behalf.
β €β €β €β €β €β €β €β €β €
In 2023, I'm going to double-down on what I do best: collaborate and clarify.
β €β €β €β €β €β €β €β €β €
Saurit Creative will still continue to serve interior designers and home brands exclusively in the US, and our Brand Roadmap service will now be powered by two additional global brand execs, .plawinski and , lending expertise in visual identity, art direction, and immersive brand activation. Our new shared identity in Europe is .
β €β €β €β €β €β €β €β €β €
Follow along as we launch in 2023, and get in touch if you're a creative brand in the US, Europe, or EMEA looking for transformation in 2023 and beyond πŸš€πŸ’₯

Portraits: πŸ™ŒπŸ™ŒπŸ™Œ
Location:
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JANUARY 25>> πŸ”— in bio to signup!   All *great* brands have mastered the art of storytelling in their marketingβ€”but if yo...
30/12/2022

JANUARY 25>> πŸ”— in bio to signup! All *great* brands have mastered the art of storytelling in their marketingβ€”but if you feel like everyone is talking about stories but no one is telling you how to create them for your own brand, then this workshop is for you. ​​​​​​​​
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In this Launch course presented by , you’ll learn why the best stories start with an unforgettable tagline and how they follow up with resonant and unforgettable narratives that stop people in their scroll (and stay forever in their hearts and minds). βœ¨β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
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We’ll break down the success formulas for some of the home industry’s best brands to discover a step-by-step process to craft your own tagline and create a content marketing plan that showcases your brand’s unique story. ​​​​​​​​
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So if you’re not attracting the right clients online (and off!), your messaging might be the problem. ​​​​​​​​
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In this class, you'll learn: ​​​​​​​​
πŸ‘‰ Why nailing your brand message is the most important part of your marketing plan, and the first place to start ​​​​​​​​
πŸ‘‰ Why words matter (even in our highly visual industry!)​​​​​​​​
πŸ‘‰ How the most successful brands in the home industry leverage storytelling to stand out online​​​​​​​​
πŸ‘‰ The key components of an unforgettable brand story ​​​​​​​​
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After this class, you'll have: ​​​​​​​​
πŸ‘‰ A formula for crafting your own tagline and brand narratives​​​​​​​​
πŸ‘‰ Guidelines for creating a content marketing plan ​​​​​​​​
πŸ‘‰ Three strategies to focus on when building a brand​​​​​​​​
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So let me show you how to refine your brand messaging into an unforgettable storytelling narrative....follow the πŸ”— in bio to sign up for the January 25 virtual workshop!

There's so many wonderful things happening in 2023, and I'm thrilled to be an advisor to the all women-led board organiz...
29/12/2022

There's so many wonderful things happening in 2023, and I'm thrilled to be an advisor to the all women-led board organizing the upcoming in in April. ​​​​​​​​​​​​​​​​
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Presented by and , the Vacation Rental Design Summit is the first-of-its-kind trade event exclusively for designers seeking to uplevel their short-term rental design services and those wanting to unlock new streams of revenue.​​​​​​​​​​​​​​​​
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Hosted in the home of home furnishings, High Point, NC, the two-day VRD Summit will deliver insightful business development education, new resources, valuable networking, and inspiration. ​​​​​​​​​​​​​​​​
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Open new doors in your business in 2023! Come learn, network, and grow with us in High Point. ​​​​​​​​​​​​​​​​
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πŸ‘‰ Want to contribute your expertise as a speaker? We're accepting applications until January 6. πŸ”— in bio!​​​​​​​​​​​​​​​​
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πŸ‘‰ Early bird registration is now open.... πŸ”— in bio too. ​​​​​​​​​​​​​​​​
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See you there! ​​​​​​​​​​​​​​​​
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Event logo design + messaging: ​​​​​​​​​​​​​​​​
Photography:

There's so many wonderful things happening in 2023, and I'm thrilled to be an advisor to the all women-led board organiz...
29/12/2022

There's so many wonderful things happening in 2023, and I'm thrilled to be an advisor to the all women-led board organizing the upcoming in in April. ​​​​​​​​
​​​​​​​​
Presented by and , the Vacation Rental Design Summit is the first-of-its-kind trade event exclusively for designers seeking to uplevel their short-term rental design services and those wanting to unlock new streams of revenue.​​​​​​​​
​​​​​​​​
Hosted in the home of home furnishings, High Point, NC, the two-day VRD Summit will deliver insightful business development education, new resources, valuable networking, and inspiration. ​​​​​​​​
​​​​​​​​
Open new doors in your business in 2023! Come learn, network, and grow with us in High Point. ​​​​​​​​
​​​​​​​​
πŸ‘‰ Want to contribute your expertise as a speaker? We're accepting applications until January 6. πŸ”— in bio!​​​​​​​​
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πŸ‘‰ Early bird registration is now open.... πŸ”— in bio too. ​​​​​​​​
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See you there! ​​​​​​​​
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Event logo design + messaging: ​​​​​​​​
Photography:

What are you doing on January 25? Join me for a virtual workshop hosted by  to learn how to Get Your (Brand) Story Strai...
11/12/2022

What are you doing on January 25? Join me for a virtual workshop hosted by to learn how to Get Your (Brand) Story Straight in 2023 ✌️

Follow the linkπŸ”— in bio to register.

✨ Let’s work together in 2023.Follow the πŸ”— in bio to learn more about Brand Camp workshops and full service Brand Roadma...
03/12/2022

✨ Let’s work together in 2023.

Follow the πŸ”— in bio to learn more about Brand Camp workshops and full service Brand Roadmap engagements.

✨ Let’s work together!  Follow the πŸ”— in bio to learn more about Brand Camp workshops or a full-service Brand Roadmap in ...
03/12/2022

✨ Let’s work together!

Follow the πŸ”— in bio to learn more about Brand Camp workshops or a full-service Brand Roadmap in 2023.

I led a workshop and panel discussion at  recently with a very provocative question:So.Are you a business, or a brand?Th...
30/11/2022

I led a workshop and panel discussion at recently with a very provocative question:

So.

Are you a business, or a brand?

The answers received to this question were both intriguing and inspiring. ✨

And so I'm curious: how would you describe your company?

Business?

Or brand?

In my work, I believe brands live in the hearts and minds of your customers, and that your brand, itself, is more than just your logo.

It's more than what you post on Instagram, or what you deliver to your clients and customers.

Brand is more than just a line item on your marketing budget, it’s a promise you make to your clients that plays out in the quality of your designs and services. It triggers emotions, memories, and experiences that only you can create.

It takes time and dedication to build a brandβ€”it’s an investment in the future success of your business.

And if you're not focused on building a brand, especially in the very competitive (and increasingly more crowded!) home furnishings industry, then you're already behind.

πŸ‘‰ If you aren't attracting the right clients and customers to your business, it might be time to do an end of the year performance review with your brand message.

I'm calling this review....Brand Camp :)

The πŸ”— in bio sends you to my scheduler so we can chat about Brand Camp.

Together we'll discover if a half-day virtual BRAND CAMP workshop is right for your business.

Enrollment opens now for January and February 2023.

See ya at Camp! ✨

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βœ… Headed to ? Join us on Sunday for a lively discussion to learn more about the fastest growing design nicheβ€”vacation re...
18/10/2022

βœ… Headed to ? Join us on Sunday for a lively discussion to learn more about the fastest growing design nicheβ€”vacation rental designβ€”a booming field for the billion dollar short term rental industry.

Designing for Vacation Rental Properties
Panel Discussion highpointmarket]
Sunday, October 23 2pm EST
Learning Center, 101 South Hamilton Street in High Point

If you want to learn how these designers have gotten into this field, ways to navigate this niche and the lessons they have learned, join us for this very timely topic with Jessica Duce, JDuce Design, Ashley Ross from Muse Noire, and Tiffany Cassidy from Lagnappe Custom Interiors. Moderated by Ericka Saurit, former design lead for Airbnb and principal at Saurit Creative. Presented by

Event panelists:
Jessica Duce | JDuce Design
Ashley Ross | Muse Noir Interiors
Tiffany Cassidy | Lagnappe Custom Interiors
Moderated by Ericka Saurit | Saurit Creative
Presented by HPxD

πŸ‘‰ Link in bio to register




highpointmarket]

noire.interiorsinteriors

Defining the brand story and website design for the  β€”a trade-only platform for independent makers and small-batch studi...
02/10/2022

Defining the brand story and website design for the β€”a trade-only platform for independent makers and small-batch studiosβ€”was about both supporting interior designers to easily source extraordinary, custom-made products for their projects AS WELL AS creating a platform for makers to find partners to support them with production, licensing, and distribution. A win/ win for everyone involved. Check them out ✨

In need of a ✨vibe shift✨ with your brand? ​​​​​​​​​​​​​​​​If it's time for you to put some love into your brand, check ...
01/10/2022

In need of a ✨vibe shift✨ with your brand? ​​​​​​​​
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If it's time for you to put some love into your brand, check out BRAND CAMP β€” a half-day virtual workshop designed to generate a brand communications plan for your business. It includes a customized audit of your current brand messaging and positioning, storytelling strategy, and overall marketing effectiveness across your channels including social media, your website, collateral, events, and email campaigns. ​​​​​​​​
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πŸ‘‰Follow the link in bio to schedule a call.

My creative process is multimedia! I love working out ideas by drawing, writing, and jumping straight into making them o...
01/10/2022

My creative process is multimedia! I love working out ideas by drawing, writing, and jumping straight into making them online....what does your "brainstorm" look like? ✨

✨OMG OMG OMG. ✨ It's almost that time again ya'll....who's going to ? ​​​​​​​​​​​​​​​​I'm excited to share upcoming even...
16/09/2022

✨OMG OMG OMG. ✨ It's almost that time again ya'll....who's going to ? ​​​​​​​​
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I'm excited to share upcoming events, so SAVE THESE DATES: ​​​​​​​​
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SATURDAY | October 22 at 4pm​​​​​​​​
Panel discussion ​​​​​​​​
Becoming a Creative Renegade: How to build a brand, not just a business with ​​​​​​​​
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SUNDAY | October 23 at 2pm​​​​​​​​
Panel discussion at Universal Furniture Showroom​​​​​​​​
Designing for Vacation Rental Properties with ​​​​​​​​
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SUNDAY | October 23 4:30-5:30pm​​​​​​​​
Workshop: Are you a business or a brand? (sign up now!)​​​​​​​​
Part of the Creative Renegades event series ​​​​​​​​
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Stay the afternoon and join us...​​​​​​​​
5:30-6pm Meet the Renegades​​​​​​​​
6-8pm Creative Renegades Unite : cocktails, mix, and mingle with HP's coolest designers, industry leaders, and vendors at HP's coolest new event venue HQ + The Gallery​​​​​​​​
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πŸ’₯ All links to register in bio!​​​​​​​​
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Full brand strategy and messaging, identity, and collateral design for BotΓ‘nica, a Shanghai-based garden design and flor...
16/09/2022

Full brand strategy and messaging, identity, and collateral design for BotΓ‘nica, a Shanghai-based garden design and floral boutique.

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