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The Upscale Club Welcome to The Upscale Club, “the” luxury lifestyle magazine! Luxury at its finest!

Here you will read about the most extravagant destinations, the stories behind the high-end brands, the latest releases of cars, watches, jewelry, fashion, art.

NFTs are the next big thing.....or are they just a bluff?
10/11/2021

NFTs are the next big thing.....or are they just a bluff?

The Non-Fungible Token or, shortly, NFTs are the biggest hype on the market right now. What are NFTs exactly, how do you create one and how do you sell it? Where? Is it worth to own digital art during these uncertain times or is it just a temporary puff? You can read all the answers

One year of The Upscale Club! 126 countries read us. Thank you all!
22/09/2021

One year of The Upscale Club! 126 countries read us. Thank you all!

Have you ever wondered which are the most expensive books in the world? How much can a volume cost? Even though the world of print feels threatened now with all the ebooks and movies out there, we truly believe a book will never fade its value. Reading has always been the pleasure of human kind

Luxury shoppers buy less, but better, according to a new study. The counterfeit market has taken its toll on the luxury ...
19/04/2021

Luxury shoppers buy less, but better, according to a new study. The counterfeit market has taken its toll on the luxury one, so wealthy people think twice before spending $10,000 on a handbag that it's seen almost everywhere. And people have always bought designer clothes to signal their wealth to others... since the 1890s. Read below more about this and what to do about this trend.

Less Is More! Minimalist Luxury Is The New Trend!The Upscale ClubApril 17, 2021 30Luxury shoppers are buying less, but better. This is the conclusion of a recent study that shows fake luxury products changed the luxury market. Minimalist luxury is the new trend, which was also heightened by the pand...

Ever wondered which is the most expensive food in the world? We got you. It’s a caviar made from Beluga sturgeon, found ...
05/04/2021

Ever wondered which is the most expensive food in the world? We got you. It’s a caviar made from Beluga sturgeon, found in the Caspian Sea. Called Almas, it does come with a hefty price tag. Check out our article to learn its history.

There are a bunch of luxury foods that are worth trying at least once in a lifetime. Even though a mouthful is worth hundreds of dollars, the taste and the flavors that come with it are one of a kind. Besides Kobe beef, La Bonnote potatoes, and Yubari King melons, there’s also a type of

We want to wish all the ladies in the world Happy International Women’s Day and may you have a magnificent day! You are ...
08/03/2021

We want to wish all the ladies in the world Happy International Women’s Day and may you have a magnificent day! You are beautiful, you are strong, you are empowered, and you are loved! The world would not be the same without you! ♥️♥️♥️

We are happy to announce our first international collaboration with Hills Views & Valleys, a Beverly Hills-based luxury ...
27/01/2021

We are happy to announce our first international collaboration with Hills Views & Valleys, a Beverly Hills-based luxury magazine. With actor Jason Lewis on the cover, it is now available to be purchased online, and the print copy is available in Los Angeles and Beverly Hills area, national distribution across all USA will soon follow. It has in-room placement in 5-star hotels, as well as in worldwide venues from Hawaii to Israel. There you can find 2 of the articles published on our online magazine. You can purchase the magazine for a full 170-page luxury experience. If you happen to come across it anywhere in the world, please feel free to send us a snapshot :) Visit us here: www.theupscaleclub.com. One of the articles can be read here: https://theupscaleclub.com/interview-marie-voyer-expert-concierge-if-its-legal-and-respects-the-laws-of-gravity-i-will-take-care-of-it-luxury-concierge-the-ultra-service-for-the-rich-for-anything/







“Colette, Mon Amour” is a documentary recently launched about one of the most iconic fashion stores in Paris. Kanye West...
11/01/2021

“Colette, Mon Amour” is a documentary recently launched about one of the most iconic fashion stores in Paris. Kanye West and Pharell Williams speak of their “Colette experience”. Even Beyonce mentions it in her “Apesh*t”. For 20 years (1997-2017), Colette was “the trendiest store in the world”, as Forbes would say. Colette was the place to be for every socialite, celebrity, art lover etc. in Paris. There were hosted cultural and fashion events, live sessions, book signings etc. If you are curious about its story - as we were also - you can read below: its timeline, how it looked inside and who was the owner http://ow.ly/dLFX30rs5Pl

213 Rue Saint Honoré, Paris, France – that was the address of one of the most famous posh stores in Paris: Colette. From celebrities to socialites, from riches to wannabes, everybody needed to be seen at least once at Colette – and they would have been known in the high circles. Some years ago,...

Tokyo is an ever-growing market and possibilities are endless. Besides the luxurious apartments, $1 million can also get...
10/01/2021

Tokyo is an ever-growing market and possibilities are endless. Besides the luxurious apartments, $1 million can also get you from 15 to 20 apātos, the famous tiny apartments. Read more below.

Tokyo is nevertheless an impressive city, worth visiting. But have you ever thought of living there? Maybe you think that it wouldn’t be such a good idea, given the fact that Tokyo was considered the third most expensive city in the world, according to a 2020 top. Be that as it may, Tokyo is a

LVMH announced the new management team of Tiffany. Anthony Ledru is the new CEO, Alexandre Arnault is Executive Vice Pre...
07/01/2021

LVMH announced the new management team of Tiffany. Anthony Ledru is the new CEO, Alexandre Arnault is Executive Vice President http://ow.ly/SBcJ30rrFSt

LVMH announced the new management team of Tiffany & Co. Anthony Ledru, previously Executive Vice President, Global Commercial Activities at Louis Vuitton and formerly Senior Vice President of North America at Tiffany, becomes Chief Executive Officer of Tiffany. Alexandre Arnault becomes Executive Vi...

The Upscale Club wishes all of you a Happy New Year and an one-of-a-kind 2021, filled with precious memories, priceless ...
31/12/2020

The Upscale Club wishes all of you a Happy New Year and an one-of-a-kind 2021, filled with precious memories, priceless people and ultimate skills. Be grateful for all you have and you will have more. Enjoy life at its finest! Happy New Year! #2021

Merry Christmas to all our followers, wherever you are! May you have blessed  holidays, spend quality time with your lov...
24/12/2020

Merry Christmas to all our followers, wherever you are! May you have blessed holidays, spend quality time with your loved ones and we hope you have been good this year! :) Happy holidays! ❤️🎂🎁🎊🎀🎉💝🌍

News from the luxury world: Anna Wintour appointed Chief Content Officer at Condé Nast               http://ow.ly/7BW330...
22/12/2020

News from the luxury world: Anna Wintour appointed Chief Content Officer at Condé Nast
http://ow.ly/7BW330rpLFh

Vogue’s Anna Wintour was appointed the new Chief Content Officer of Condé Nast. She will oversee all of the national and international magazines of the conglomerate. She will still keep her position at Vogue as Global Editorial Director. The “mother” of all magazines Anna Wintour was for 32 y...

Here is an insight into the luxury market, now at the end of 2020. China has a growth of 48%, according to the most rece...
21/12/2020

Here is an insight into the luxury market, now at the end of 2020. China has a growth of 48%, according to the most recent report, and it seems to be the biggest market at the moment. Millennials and Gen Z are the new luxury shoppers. You can read more below

China’s luxury market boosted this year by 48%, even though we are going through a pandemic. The ban on international travel has also influenced this increase of luxury goods sales inside China’s mainland. The Millenials and Gen Z are becoming the predominant luxury shoppers in the world. What i...

Prada continues to write history. From the very well known classic Prada handbag to the recognizable red line, this bran...
15/12/2020

Prada continues to write history. From the very well known classic Prada handbag to the recognizable red line, this brand comes stronger in times of distress and relaunches their no.1 trademarks. Read below a brief history of the most iconic fashion company
http://ow.ly/ONwX30rozE2

When you say Prada, you immediately think of luxury accessories, handbags, belts, clothes and Italian quality. Without a doubt, Prada is one of the most famous upscale fashion brands in the world and it is still in the top, after 107 years. From the famous nylon backpack with triangular silver logo,...

Luxury brands “gamify” fashion because of the pandemic. After GucciFest, we have “Afterworld:The Age of Tomorrow”, a fut...
07/12/2020

Luxury brands “gamify” fashion because of the pandemic. After GucciFest, we have “Afterworld:The Age of Tomorrow”, a futuristic video game where Balenciaga shows us its new Autumn/Winter 2021 collection http://ow.ly/3dxJ30rnpg0

The pandemic made the big brands to reconfigure their strategy. After GucciFest, Balenciaga is another luxury company that decided to launch its new collection through a video game. And not just a normal video, but a futuristic one that presents the world of 2031. “Afterworld: The Age of Tomorrow....

Say ‘Hello’ to GucciFest, an online event where Gucci presents its new collections..through a story. The mini-series has...
25/11/2020

Say ‘Hello’ to GucciFest, an online event where Gucci presents its new collections..through a story. The mini-series has 7 episodes and it features Harry Styles and Billie Eilish http://ow.ly/c1HU30rlBOZ

The pandemic changes the luxury world. As fashion shows are on hold, the famous clothing brands need to be creative and think of other methods to reach their customers and their public. And Gucci seems to be adapting quite well to our modern times. Gucci Fest took place between 16 and 22 November 20...

We love cars....especially super fast cars. The world record has been broken by an American automobile. SSC Tuatara reac...
21/11/2020

We love cars....especially super fast cars. The world record has been broken by an American automobile. SSC Tuatara reached 316.11 mph, that’s approximately 509 km/h. Read below

The world record has been broken by an American car. SSC Tuatara reached the incredible (and impossible until now) speed of 316.11 mph. It is now the world’s fastest car. The previous record-holder was the Swedish Koeningsegg Agera RS. Where did it happen? October 10, 2020 – Highway 160, Nevada,...

We continue our interview series and we want to take you into the cruising world. Although the sector is serious affecte...
17/11/2020

We continue our interview series and we want to take you into the cruising world. Although the sector is serious affected due to Covid, Francesca Barone, an expert in elite cruises, tells us that bookings continue. For the end of 2021 though...Read below also where the rich prefer to travel and what exactly is luxury, when booking such kind of trip Elite Cruises
http://ow.ly/BtPk30rkkic

Cruises are loved by everybody. You experience special places from a whole different point of view and the ships are like small “floating cities” – you can find absolutely everything on board. There are a lot of offers on the market, tailored for any budget. But have you ever wondered how the ...

We are mobile-friendly now. We have updated our mobile version since we experienced some issues on the iPhone devices. N...
14/11/2020

We are mobile-friendly now. We have updated our mobile version since we experienced some issues on the iPhone devices. Now everything is up and running and you can experience to the fullest The Upscale Club. Scroll through :) www.theupscaleclub.com

If you are interested in what's new in the luxury world, you can read every day our latest news about exclusive brands a...
13/11/2020

If you are interested in what's new in the luxury world, you can read every day our latest news about exclusive brands and their projects. Our latest article: Vacheron Constantin becomes the very first brand of fine watches to obtain EQUAL-PAY certification, a symbol of excellence.

“A step towards equality” – this is how the luxury watch brand, Vacheron Constantin, announced that they obtained the EQUAL-SALARY certification for their operation in Switzerland. Vacheron Constantin is the first organization in the watchmaking industry to obtain such status. Vacheron Constan...

Ralph & Russo and Audemars Piguet teamed up and showed us their new collections. "La Futura", the new SS21 of Ralph & Ru...
12/11/2020

Ralph & Russo and Audemars Piguet teamed up and showed us their new collections. "La Futura", the new SS21 of Ralph & Russo, presents also the new Royal Oak Concept models from the Swiss Haute Horlogerie Audemars Piguet

British Designer House Ralph & Russo teams up with the luxury watchmaker Audemars Piguet and they present the latest collection Spring-Summer 2021 together with the new Royal Oak and Royal Oak Concept models. The savoir-faire and the refinement of each brand blend in this exquisite collaboration. Ra...

Lamborghini is opening new “roads” and decides to be the very first super sports car brand to have an official TikTok ac...
10/11/2020

Lamborghini is opening new “roads” and decides to be the very first super sports car brand to have an official TikTok account. The result? 3 million views in two days! The company loves sharing its style and adventures with the younger generation...

http://ow.ly/T0eV30rjizl

Lamborghini is opening new “roads” and decides to be the very first super sports car brand to open an official TikTok account. The result? 3 million views in two days! What is the plan of the Italian car manufacturer and what kind of models it presents on the new world’s leading go-to social n...

If you love watches, Patek Philippe needs no introduction. New models were launched, and, if you like history, you can r...
07/11/2020

If you love watches, Patek Philippe needs no introduction. New models were launched, and, if you like history, you can read below who Patek and Philippe were + patents and personalities linked to the famous Swiss watch manufacturer
http://ow.ly/zDSd30riXE6

Patek Philippe continues to demonstrate its high class heritage over the luxury watches industry and launches new models this season. New Twenty~4 models have been launched especially for the sophisticated and modern ladies. The gentlemen were not left behind though. The new model of Calatrava Pilot...

01/11/2020
Not all vacations are the same...If for many a coin in Fontana di Trevi from Rome, a ticket to Louvre Museum in Paris or...
30/10/2020

Not all vacations are the same...If for many a coin in Fontana di Trevi from Rome, a ticket to Louvre Museum in Paris or Madame Tussauds in London are among the most popular tourist attractions, for the rich is not exactly the same. They don’t travel like ordinary.They want the most luxurious and extravagant tourist services. A Zoo tour in Antarctica for tens of thousands of dollars, an Evian Bath or even a yacht ride worth $50,000. Check out below our top 5 ultimate luxury attractions for the wealthy

The super rich don’t travel like ordinary. They book the ultimate luxury attractions when they are tourists, from a $30,000 zoo tour in magnificent Antarctica to a $50,000 yacht ride or even the lavish Evian bath of $11,000. Normal trips have been long gone. A ticket to Madame Tussauds in London o...

“What Can You Buy With 1 Million?” - We decided to turn this into a series, since you liked so much our article about Ne...
28/10/2020

“What Can You Buy With 1 Million?” - We decided to turn this into a series, since you liked so much our article about New York (link here: http://ow.ly/engf30rheR1) 🙂
So our next city on the list is London. What can you buy with £1 million there, when that is the average price of a home? Don’t think only about properties. Read below

What Can You Buy With £1 Million in London? We’ll Be Honest, Not a LotThe Upscale ClubOctober 27, 2020 40London is one of the biggest and busiest cities in the world. It is also one of the most expensive ones too. We were curious what you can buy in this metropolis with £1 million. It may seem a...

Any chocolate lovers out here? We were curious which was the most expensive and the finest chocolate in the world. We we...
23/10/2020

Any chocolate lovers out here? We were curious which was the most expensive and the finest chocolate in the world. We were surprised it was not the same one for both. Check it out in our article down below

We all like to indulge ourselves – from time to time – with a bar of chocolate or a chocolate cake. Although a normal bar can satisfy our sweet tooth, we must admit that one fine chocolate can definitely change our day, our mood (should we say our self esteem also?) entirely. We were curious

One of our most loved articles: The Beauty of Retro Cars. Curious how much they are worth?                     http://ow...
22/10/2020

One of our most loved articles: The Beauty of Retro Cars. Curious how much they are worth? http://ow.ly/RiDW30rgb74

Who doesn’t love elegant and lavish retro cars? Their finesse and exquisite design attract collectors all over the world and they are willing to pay big money just to have them in their garage. We selected a few that caught our eye and we present them to you below. Check out their prices at the

Luxury Concierge is the ultimate service for the super rich. What do they ask for, when they can have anything? “If it’s...
16/10/2020

Luxury Concierge is the ultimate service for the super rich. What do they ask for, when they can have anything? “If it’s legal and respects the laws of gravity, I will take care of it”, says Marie Voyer, expert in luxury concierge services at a company based in Quebec, Canada. Even a Grammy winner had a peculiar request from her. Take a glimpse into the high end world of the ultra wealthy and read below an exclusive interview http://ow.ly/6nqf30rfdiT

Luxury Concierge is the ultra service for the rich for anything, anyhow and anytime. It is an exclusive experience addressed especially to very wealthy individuals, but with very limited time. Instead of searching for days for that vacation they were dreaming of, they call a concierge company and it...

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