17/04/2013
Social Signposts
Real beauty sketches from Dove, a truly meaningful brand positioning for empowering men and women who often have issues with self image and confidence.
Social media is everywhere. We take a look at where and when its being flagged and more importantly...Why?
A look at integrating Social media signs into marketing activities across OOH, Press, Underground, Digital OOH, Cinema, TV, Online Video, Events, and retail. Snapshots and commentary of the social sign posts we encounter from the industry insiders.
Real beauty sketches from Dove, a truly meaningful brand positioning for empowering men and women who often have issues with self image and confidence.
The Wolverine Vine teaser trailer
“ The tweaser. vine.co/v/bDExaiMjJ1F
— James Mangold () March 25, 2013”
Facebook Newsfeed redesign - what it means...
Facebook revealed yet another redesign of its news feed a couple of weeks ago. I wrote this as a bit of a commentary on what it means for businesses, Facebook itself and most importantly its users. LEt me...
Social Signposts
EXPERIMENTS IN MOTION A partnership between
Columbia University GSAPP and
Audi of America experimentsinmotion:
“ LED and Xenon Technology for a Smarter Headlight
Featured in , the LED and xenon lights for the Audi S6 can pivot up to 15 degrees to help you see around curves while dedicated static cornering lamps shine at wider angles to aid with sharper turns.
”
Social Signposts
create a style editorial site to bring a new angle to their storytelling heritage.
A great new angle to a content giant to speak to their digital audience. A great example of tapping into user behaviour instead of telling their audience what they want to consume in terms of content. Lovely stuff.
Social Signposts
understand their audience consume content on multiple devices. WIth a call to action of how to browse look books on both mobile and desktop.
Not only does the cycling brand produce incredible content they integrate comms across all their platforms to consolidate data.
“ We are pleased to finally introduce the Spring Summer range for 2013, presented in a lookbook of photography & film → bit.ly/rapha-ss13
— Rapha () February 27, 2013”
Australia's social media strategy - The World’s Biggest Social Media Team from TourismAustralia
An inspirational deck on start up business - Start-up of You, Visual Summary from Reid Hoffman
Social Signposts
The Social Fash Smash that is the Burberry Prorsum catwalk show will be being streamed today at 1600. Will you be tuning in to tweet along?
Social Signposts
gamejam:
“ Nick Santaniello, Inessah Selditz, Andrew Belinsky and Zachary Madere are Rumpzillas.
Their game is MICRO MEDIC, a biology-themed shoot ‘em up battle between a user-controlled microrobot and various viruses and pathogens. Think 1942 meets Body Wars.
Your robot (below) is equipped with bullet-like antidotes for defense, but be warned: as you destroy viruses with various antidotes, it increases the next-generation’s immunity to that antidote. To compensate, you’ll need to switch antidotes periodically, even as the viruses grow stronger and faster. AKA, the future.
In pictures: Partial team photo, microrobot, Nick Santaniello in action, game title
-Ben Zweig
”
Social Signposts
highsnobiety:
“ via funfrom4chan - one of our top 5 tumblr’s this week…
”
According to research by Morgan Stanley, the Russian ecommerce sector stood at around $12bn in 2012 – just 1.9% of total retail sales; by comparison, the global average is currently about 6.5%. But with ecommerce projected to grow by 35%, to 4.5% of Russian retail sales by 2015, and to 7% by 2020 – making the market worth $72bn – a tipping point is fast approaching.
“According to research by Morgan Stanley, the Russian ecommerce sector stood at around $12bn in 2012 – just 1.9% of total retail sales; by comparison, the global average is currently about 6.5%....”
Social Signposts
parislemon:
“ newsweek:
“ “I tried to put a bunch of photos and updates on there, plus some tweets and jiffs or whatever. I don’t know. Looks like a liveblog to me.” ”
The best satire, as always, is extremely close to the actual state of things.
”
Social Signposts
zsultan:
“ A slow-mo version of an animated seal I made a few months ago.
”
Amex Sync On Twitter - American Express using hashtags to redeem discounts on your purchases.
Social Signposts
tomkurzanski:
“ “MORDORK” - the one and only Barad-Derp.
$11 tees available Tuesday, February 12th at theYetee.com
• FACEBOOK | TWITTER | TUMBLR | STORE •
”
Social Signposts
create their tumblr to share content, their lovely photography and an insider look in to the production of their clothes. Good to see a retail brand diversifying their social strategy to the fast growing platform.
The dyson airblade tap. Business and design insight from the innovative appliance company. The best way to be a thought leader in social media.
How to fail by - Martin Weigel : If you want to fail, assume there is an audience from Vũ Văn Hiển
Social Signposts
parislemon:
“ stevekovach:
“ littlebigdetails:
“ OS X - Adjust the volume in 1/4 increments with shift+alt+volume keys.
/via GDmac
”
Life changing
”
Yep, had no idea.
”
The new David Beckham for H&M Bodywear ad directed by Guy Ritchie. Its happened to all of us at some point right? But what’s with the we**ie?
Nike Flyknit Lunar+1 Twitter Gif
You think they are good and then they go and make this awesome Gif. Spectacular social brand content from .
“ Search no more. Nike Flyknit Lunar1+ is here. The perfect fit for the perfect run....
Nike Running UK do it again with their slick video for their new Nike Flyknit Lunar+1 with links right through to their store. Simple, clear and uncomplicated. Global content to a local audience. Follow them on their UK twitter feed for product...
Nike Running UK do it again with their slick video for their new Nike Flyknit Lunar+1 with links right through to their store. Simple, clear and uncomplicated. Global content to a local audience....
HMV staff hijack company Twitter account to live-tweet the sacking of 60 employees - The Next Web
thenextweb:
“
”
Mashable
Whoever made this flipbook rendition of "Gangnam Style" must have had a lot of time on their hands: http://on.mash.to/YCHxLP
Social Signposts
mikeylikesinfographic:
“ My football graphic from Jan. 25th
”
Social Signposts
designscene:
“ Marlon Teixeira taking back his Emporio billboard in
”
Social Signposts
Barclays Football sponsorship twitter feed promotes a trend for UK users to win tickets. Its inspiring to see a brand using a national trend to grow their community and reward them with something they would find meaningful.
Social Signposts
Last night’s most social TV from the lovely site . Better late than never.
innocent
Does exactly what it says on the post.
Mashable
Do you ever think about how TV shows keep plots twists off the Internet?
Here's how "Doctor Who" managed to keep its Christmas special surprise a secret from the social web - http://on.mash.to/WDPcVj
Social Signposts
Twitter users can now see what is trending in Belfast, Brighton, Bristol, Cardiff, Edinburgh, Leicester, Liverpool, Newcastle, Nottingham, Portsmouth and Sheffield. As well as the original metropolitan areas of London, Birmingham, Glasgow, Manchester and Leeds.
Find out more about what people are talking about in your area on the Twitter UK blog
Social Signposts
Ashton Kutcher as Steve Jobs. To be release at Sundance 2013. What do you think to the casting?
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