Social Signposts

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Social Signposts Social media is everywhere. We take a look at where and when its being flagged and more importantly...Why?

A look at integrating Social media signs into marketing activities across OOH, Press, Underground, Digital OOH, Cinema, TV, Online Video, Events, and retail. Snapshots and commentary of the social sign posts we encounter from the industry insiders.

17/04/2013
Social Signposts

Real beauty sketches from Dove, a truly meaningful brand positioning for empowering men and women who often have issues with self image and confidence.

26/03/2013

The Wolverine Vine teaser trailer
“ The tweaser. vine.co/v/bDExaiMjJ1F
— James Mangold () March 25, 2013”

21/03/2013

Facebook Newsfeed redesign - what it means...
Facebook revealed yet another redesign of its news feed a couple of weeks ago. I wrote this as a bit of a commentary on what it means for businesses, Facebook itself and most importantly its users. LEt me...

07/03/2013
Social Signposts

Social Signposts

EXPERIMENTS IN MOTION A partnership between
Columbia University GSAPP and
Audi of America experimentsinmotion:
“ LED and Xenon Technology for a Smarter Headlight

Featured in , the LED and xenon lights for the Audi S6 can pivot up to 15 degrees to help you see around curves while dedicated static cornering lamps shine at wider angles to aid with sharper turns.

07/03/2013
Social Signposts

Social Signposts

create a style editorial site to bring a new angle to their storytelling heritage.

A great new angle to a content giant to speak to their digital audience. A great example of tapping into user behaviour instead of telling their audience what they want to consume in terms of content. Lovely stuff.

05/03/2013
Social Signposts

Social Signposts

understand their audience consume content on multiple devices. WIth a call to action of how to browse look books on both mobile and desktop.

Not only does the cycling brand produce incredible content they integrate comms across all their platforms to consolidate data.

“ We are pleased to finally introduce the Spring Summer range for 2013, presented in a lookbook of photography & film → bit.ly/rapha-ss13

— Rapha () February 27, 2013”

22/02/2013

Australia's social media strategy - The World’s Biggest Social Media Team from TourismAustralia

21/02/2013

An inspirational deck on start up business - Start-up of You, Visual Summary from Reid Hoffman

18/02/2013
Social Signposts

Social Signposts

The Social Fash Smash that is the Burberry Prorsum catwalk show will be being streamed today at 1600. Will you be tuning in to tweet along?

17/02/2013
Social Signposts

Social Signposts

gamejam:
“ Nick Santaniello, Inessah Selditz, Andrew Belinsky and Zachary Madere are Rumpzillas.

Their game is MICRO MEDIC, a biology-themed shoot ‘em up battle between a user-controlled microrobot and various viruses and pathogens. Think 1942 meets Body Wars.

Your robot (below) is equipped with bullet-like antidotes for defense, but be warned: as you destroy viruses with various antidotes, it increases the next-generation’s immunity to that antidote. To compensate, you’ll need to switch antidotes periodically, even as the viruses grow stronger and faster. AKA, the future.



In pictures: Partial team photo, microrobot, Nick Santaniello in action, game title

-Ben Zweig

17/02/2013
Social Signposts

Social Signposts

highsnobiety:
“ via funfrom4chan - one of our top 5 tumblr’s this week…

17/02/2013
According to research by Morgan Stanley, the Russian ecommerce sector stood at around $12bn in 2012 – just 1.9% of total retail sales; by comparison, the global average is currently about 6.5%. But with ecommerce projected to grow by 35%, to 4.5% of Russian retail sales by 2015, and to 7% by 2020 – making the market worth $72bn – a tipping point is fast approaching.

According to research by Morgan Stanley, the Russian ecommerce sector stood at around $12bn in 2012 – just 1.9% of total retail sales; by comparison, the global average is currently about 6.5%. But with ecommerce projected to grow by 35%, to 4.5% of Russian retail sales by 2015, and to 7% by 2020 – making the market worth $72bn – a tipping point is fast approaching.

“According to research by Morgan Stanley, the Russian ecommerce sector stood at around $12bn in 2012 – just 1.9% of total retail sales; by comparison, the global average is currently about 6.5%....”

13/02/2013
Social Signposts

Social Signposts

parislemon:
“ newsweek:
“ “I tried to put a bunch of photos and updates on there, plus some tweets and jiffs or whatever. I don’t know. Looks like a liveblog to me.” ”

The best satire, as always, is extremely close to the actual state of things.

13/02/2013
Social Signposts

Social Signposts

zsultan:
“ A slow-mo version of an animated seal I made a few months ago.

13/02/2013
Social Signposts

Amex Sync On Twitter - American Express using hashtags to redeem discounts on your purchases.

12/02/2013
Social Signposts

Social Signposts

tomkurzanski:
“ “MORDORK” - the one and only Barad-Derp.
$11 tees available Tuesday, February 12th at theYetee.com

• FACEBOOK | TWITTER | TUMBLR | STORE •

08/02/2013
Social Signposts

Social Signposts

create their tumblr to share content, their lovely photography and an insider look in to the production of their clothes. Good to see a retail brand diversifying their social strategy to the fast growing platform.

08/02/2013
Social Signposts

The dyson airblade tap. Business and design insight from the innovative appliance company. The best way to be a thought leader in social media.

07/02/2013

How to fail by - Martin Weigel : If you want to fail, assume there is an audience from Vũ Văn Hiển

06/02/2013
Social Signposts

Social Signposts

parislemon:
“ stevekovach:
“ littlebigdetails:
“ OS X - Adjust the volume in 1/4 increments with shift+alt+volume keys.

/via GDmac



Life changing



Yep, had no idea.

06/02/2013
Social Signposts

The new David Beckham for H&M Bodywear ad directed by Guy Ritchie. Its happened to all of us at some point right? But what’s with the we**ie?

03/02/2013

Nike Flyknit Lunar+1 Twitter Gif
You think they are good and then they go and make this awesome Gif. Spectacular social brand content from .
“ Search no more. Nike Flyknit Lunar1+ is here. The perfect fit for the perfect run....

03/02/2013
Social Signposts

Nike Running UK do it again with their slick video for their new Nike Flyknit Lunar+1 with links right through to their store. Simple, clear and uncomplicated. Global content to a local audience. Follow them on their UK twitter feed for product...

Nike Running UK do it again with their slick video for their new Nike Flyknit Lunar+1 with links right through to their store. Simple, clear and uncomplicated. Global content to a local audience....

30/01/2013

Mashable

Whoever made this flipbook rendition of "Gangnam Style" must have had a lot of time on their hands: http://on.mash.to/YCHxLP

28/01/2013
Social Signposts

Social Signposts

mikeylikesinfographic:
“ My football graphic from Jan. 25th

15/01/2013
Social Signposts

Social Signposts

designscene:
“ Marlon Teixeira taking back his Emporio billboard in

15/01/2013
Social Signposts

Social Signposts

Barclays Football sponsorship twitter feed promotes a trend for UK users to win tickets. Its inspiring to see a brand using a national trend to grow their community and reward them with something they would find meaningful.

10/01/2013
Social Signposts

Social Signposts

Last night’s most social TV from the lovely site . Better late than never.

08/01/2013

innocent

Does exactly what it says on the post.

25/12/2012

Mashable

Do you ever think about how TV shows keep plots twists off the Internet?

Here's how "Doctor Who" managed to keep its Christmas special surprise a secret from the social web - http://on.mash.to/WDPcVj

06/12/2012
Social Signposts

Social Signposts

Twitter users can now see what is trending in Belfast, Brighton, Bristol, Cardiff, Edinburgh, Leicester, Liverpool, Newcastle, Nottingham, Portsmouth and Sheffield. As well as the original metropolitan areas of London, Birmingham, Glasgow, Manchester and Leeds.

Find out more about what people are talking about in your area on the Twitter UK blog

04/12/2012
Social Signposts

Social Signposts

Ashton Kutcher as Steve Jobs. To be release at Sundance 2013. What do you think to the casting?

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