The Real Rob Taylor is a music podcast featuring the best new tracks from independent artists, bands and labels.
The monthly editions are a genre-agnostic mix of the best new music being released in the weeks either side of the show. Expect to hear a mix of electronica, jazz, funk, hip-hop, chillout and (of course) every kind of rock, from indie to metal to punk, alt-rock, skate rock, emo... You get the idea. Put simply, if it’s good, it goes in.
Every six months there is a Solstice Special, showcasing a selection of tracks from bands and artists that have featured in monthly editions in the previous six months.
The regular editions are punctuated by frequent but irregular special editions. Special editions are genre-specific and have a wider release window of around 2-3 months. Because music trends ebb and flow, specials don’t appear to any particular timescale. When there are enough tracks that fit into one genre to produce a show, the show gets made.
I started the podcast for a number of reasons.
The show exists primarily to help bands make money. The music business is a business like any other, and in order to be in business you need to sell stuff. If you’re not making sales, you’re not in business. Bands and musicians should not be afraid of that. They need to sell their stuff and be proud of what they’re selling. The Beatles, the Rolling Stones, the Who, Led Zeppelin, Elton John… None of them were (or are) shy about making sh*tloads of money from their music, and nor should new bands be.
Making sales shouldn’t be a last-ditch plea to make ends meet. It should be about creating and selling products that people are willing to pay for. Gig tickets, downloads, merch… whatever helps bands and musicians make a living from the time they spend writing, rehearsing, recording and playing live music. The Real Rob Taylor podcast is designed to help them do that which is why everyone who gets played gets their products plugged and those all-important backlinks from the website.
To eliminate pay for play. Pay for play is a ridiculous concept that needs to be wiped out. Bands and musicians should not have to pay to have their music heard. Furthermore, if the bands are the ones paying, the pay-for-play stations and podcasts have absolutely no incentive to find any listeners. So they’re paying for literally nobody to hear their music. By playing tracks based on the quality of the music, rather than the simple fact the artist has paid to be played, listeners end up with a better show, so we all end up reaching more listeners.
To reach new fans. I love positive feedback as much as anyone, so I’m not going to pretend that I just want to sit quietly in the background. (I called this thing The Real Rob Taylor, after all.) But it’s not all about me. It’s about the entourage effect and social proof: Strength in numbers, where everyone being heard together can reach more new listeners than everyone trying to grab attention on their own. Social proof means that bands get the opportunity to evangelise about their own music by telling the world, “this guy played our track on his podcast”.
And the fans win too, because by listening to the Real Rob Taylor, they don’t have to work so hard to discover their new favourite bands.
To beat the machines. In order for an algorithm to know that if you like song A then you’ll probably like song B, it needs to already know that lots of other people who like song A also like song B. This means that playlists created by algorithms are a great way to hear more tried-and-tested music, but a terrible way to find new stuff to like. By specially selecting music and playlisting each track in an order that makes sense, every Real Rob Taylor episode is crafted to be greater than the sum of its parts, taking listeners on a journey through music that is as enjoyable as a whole as for the tracks it contains.
So whether you’re a musician, music lover, or the guy behind the guy, get on the guest list today at realrobtaylor.com/guestlist and be the first to know when a new show is released.
Follow the Real Rob Taylor on Spotify, Facebook and everywhere else. Just search for Real Rob Taylor.
Thank you for listening,
Rob