Joel Kleber

Joel Kleber CDO/CMO for the Jim's Group, I help franchise brands grow with the power of video/social/marketing

A great example of a clickbait title and thumbnail!
16/07/2024

A great example of a clickbait title and thumbnail!

In this episode of The Digital Tradie Podcast I chat with Joel Kleber, the Chief Marketing Officer for Jim's Group. Discover how Joel's innovative social med...

11/07/2024

I want to show you an effective example of using Facebook comments on your recruitment ads to create organic content.

Here's what we did:

We posted a provocative statement: "Anyone who is earning $20 an hour pushing a lawnmower is an idiot"

Why It Works:

Engaging Hook: The controversial nature of calling people "idiots" for pushing a lawnmower at $20 an hour grabbed attention immediately.

Snackable Content: The video was short and to the point, making it easy to consume and share.

Analytics Highlights:

Plays: 41,000

Average Watch Time: 13 hours total

Completion Rate: 36% of viewers watched the whole 14-second video

Engagement: High engagement in comments, sparking debates and discussions

Why This Matters:

Easy to Create: Just add a compelling title and cut from the right part of the video.

Seeds Interest: The controversy plants the seed for potential recruits to explore more about Jim’s Mowing, potentially leading them to inquire about training.

Organic Growth: Every comment on your social media can be turned into a similar engaging video, driving organic growth and interaction.

Takeaway: Don’t underestimate the power of organic content generated from your audience's comments. It's simple, effective, and drives meaningful engagement.

Great day out with the Legends Cup for Swinburne FC 🏆Massive turnout and a magnificent day organised by multiple people ...
07/07/2024

Great day out with the Legends Cup for Swinburne FC 🏆

Massive turnout and a magnificent day organised by multiple people involved with the club, well done!

Managed to jag the winning goal for the old fella's.

A new newsletter is out now, a couple of items of value in the latest edition.
03/06/2024

A new newsletter is out now, a couple of items of value in the latest edition.

Marketing insights for people who work in marketing from Jim's Group CMO, Joel Kleber

I was interviewed by Franchise Business about my story and strategy behind the content.
03/06/2024

I was interviewed by Franchise Business about my story and strategy behind the content.

Jim's CMO Joel Kleber has turned a staid brand into a social media phenomenon. Here he talks about his approach to content, and business.

29/05/2024

Interview with our head Jim's Group videographer, Charles.

Explore the rich history of the Bamboo Forest in Arashiyama, Kyoto. This remarkable natural wonder has captivated visito...
24/05/2024

Explore the rich history of the Bamboo Forest in Arashiyama, Kyoto.

This remarkable natural wonder has captivated visitors for centuries with its towering bamboo groves, which seem to whisper the stories of ancient Japan.

Historically, Arashiyama served as a retreat for nobles and samurai, providing a serene and contemplative escape from the demands of court life.

The forest, meticulously maintained over generations, stands as a testament to Japan’s profound reverence for nature and tradition.

🌿✨

Writing a prayer for West Ham to beat Man City
19/05/2024

Writing a prayer for West Ham to beat Man City

Osaka, my number one favourite spot in Japan 🇯🇵
18/05/2024

Osaka, my number one favourite spot in Japan 🇯🇵

The real number one ☝️ my fiancé has been my number one supporter and pushed me through some very tough times over the l...
11/05/2024

The real number one ☝️ my fiancé has been my number one supporter and pushed me through some very tough times over the last four years.

I kept pushing forward and am glad I did, due to her.

The award is as much hers as it is mine.

I was both shocked and humbled to win the number 1 spot for the Franchise Executives award. Unexpectedly standing there,...
06/05/2024

I was both shocked and humbled to win the number 1 spot for the Franchise Executives award. Unexpectedly standing there, I realised I had many unsaid thank-yous, especially as I had anticipated ranking closer to 30th.

A huge thank you to the judges for selecting me, a surprise given the high calibre of past finalists. Gratitude to Jim Penman, CEO of Australia's largest franchise, who despite his aversion to videos, has joined me for weekly segments. His trust has empowered me and fueled our growth.

The Jim's National team, who always facilitate with any request I have and have always been great to me.

Our Franchisors and Advisory Committee have been instrumental in smoothly approving marketing opportunities, reflecting the robust support system within Jim’s franchise family.

This award is truly for the entire Jim's Group—it’s a collective effort.

On a personal note, I regret omitting my fiancée, Maggie, in my nervous speech.

Since 2019, her support has been critical through the ups and downs at Jim's.

Additionally, I remember my mum, a proud supporter, who ensured she caught every livestream from her hospital room. She truly championed our brand, making sure everyone in Warrnambool knew I was part of Jim's.

Achieving this distinction from nearly 1,400 franchise brands in Australia is a testament to everyone's support. I am profoundly grateful.

Amazing to get one photo with no person on it.
28/04/2024

Amazing to get one photo with no person on it.

A recent interview in Franchise Business
16/04/2024

A recent interview in Franchise Business

The Jim's brand is a social media phenomenon in franchising. It has more than 100,000 YouTube subscribers and an impressive TikTok following.

Takoyaki 🇯🇵 🐙
14/04/2024

Takoyaki 🇯🇵

🐙

An absolute superstar joins Jim's!
08/04/2024

An absolute superstar joins Jim's!

I'm Joel Kleber, CMO for the Jim's Group, Australia's largest franchsie, I'm passionate about sharing knowledge on content marketing and using AI in content ...

Not everyday you get an international Rugby legend, through the training! A fantastic bloke as well!
04/04/2024

Not everyday you get an international Rugby legend, through the training!

A fantastic bloke as well!

31/03/2024

There is never a dull day at Jim's Group

Go Karting through Tokyo 🇯🇵
25/03/2024

Go Karting through Tokyo 🇯🇵

Bit of gold ✨
16/03/2024

Bit of gold ✨

Gotta catch them all
11/03/2024

Gotta catch them all

14/02/2024

360 Video Trial for Jim's Group capturing genuine on the spot reactions about the Jim's franchise system.

Nice present on the mail from for our channel.
13/02/2024

Nice present on the mail from for our channel.

Check out for an interview with Luke who has one of the biggest pods AUS for gardening/lawn care business owners.
07/02/2024

Check out for an interview with Luke who has one of the biggest pods AUS for gardening/lawn care business owners.

02/02/2024

The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
~Seth Godin

Hobart 🇦🇺
21/01/2024

Hobart 🇦🇺

Probably another 40 people missing from this family shot 👨‍👩‍👧‍👦🎄
08/01/2024

Probably another 40 people missing from this family shot 👨‍👩‍👧‍👦🎄

Desperate
28/12/2023

Desperate

20/12/2023

Don't worry if your boss is a Christmas Grinch, subscribe to HeyGen which makes videos like this a cinch!

A Christmas Poem Video created with the Jim Penman - CEO of Australia's largest franchise digital avatar using HeyGen

Sunsets 🌅
12/12/2023

Sunsets 🌅

Address


Website

https://franchisemarketer.beehiiv.com/

Alerts

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Videos

New interview out with @davidlist.me about what we do. #jimsgroup #franchise #podcasts #podcastersofinstagram #podcast

I want to show you an effective example of using Facebook comments on your recruitment ads to create organic content. Here's what we did: We posted a provocative statement: "Anyone who is earning $20 an hour pushing a lawnmower is an idiot" Why It Works: Engaging Hook: The controversial nature of calling people "idiots" for pushing a lawnmower at $20 an hour grabbed attention immediately. Snackable Content: The video was short and to the point, making it easy to consume and share. Analytics Highlights: Plays: 41,000 Average Watch Time: 13 hours total Completion Rate: 36% of viewers watched the whole 14-second video Engagement: High engagement in comments, sparking debates and discussions Why This Matters: Easy to Create: Just add a compelling title and cut from the right part of the video. Seeds Interest: The controversy plants the seed for potential recruits to explore more about Jim’s Mowing, potentially leading them to inquire about training. Organic Growth: Every comment on your social media can be turned into a similar engaging video, driving organic growth and interaction. Takeaway: Don’t underestimate the power of organic content generated from your audience's comments. It's simple, effective, and drives meaningful engagement. #jimsgroup #franchise

It’s an impossible task to try and keep up with AI 🤖 and every development around it at the moment. #ai #artificialintelligence

This better sell some towels. #jimsgroup #towel #towels #franchise

New Jim’s division launching soon! #jimsgroup #drivingschool #franchise

Road testing the new Jim’s towel #jimsgroup #towel #wethepeople #funtimes

A new promotion that anyone can get involved in every week. #jimsgroup #localbusiness #localbrand

Update on the ‘oldest’ Jim’s Mowing franchisee. #jimsgroup #jimsmowing #franchise #franchising

@jimsgroupofficial is! #jimsgroup #franchise #franchising

What stops people from joining @jimsgroupofficial? #jimsgroup #franchise #franchising

Behind the scenes from our training experience where I try to encourage franchisees to use social media to help them grow their business. #jimsgroup #franchise #franchising

Always a great day when you can do things like this for deserving people! #jimsgroup #giveaway #people

A pleasure to be able to do this for some very deserving winners. #jimsgroup #winners #franchise #congrats

The Jim’s Podcast is a great resource for people sussing out @jimsgroupofficial or just looking to get into business for themselves. #jimsgroup #podcast #smallbusiness #podcastersofinstagram #podcaster s

Why be active online as a small business owner? #smallbusinessowner #franchise #smallbusiness

An active YouTube for any business is a very powerful way to help close more sales, especially in franchising. #franchise #franchiseadvice #franchisemarketing

Another day at @jimsgroupofficial I appreciate the support! #jimsgroup #franchise

Interview with our head Jim's Group videographer, Charles.

Behind the scenes at our Jim’s training experience #jimsgroup #lecture #franchise #franchising

Did anyone ever tell you that owning a business could be your career path? Growing up, we’re often taught to follow the traditional route: school, job, climb the corporate ladder. But what if there’s another way? Entrepreneurship offers freedom, creativity, and the chance to build something truly your own. Why isn’t it taught more in school? #jimsgroup #entrepreneur #entrepreneurship #smallbusiness

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