16/07/2024
A great example of a clickbait title and thumbnail!
In this episode of The Digital Tradie Podcast I chat with Joel Kleber, the Chief Marketing Officer for Jim's Group. Discover how Joel's innovative social med...
Joel Kleber
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- Joel Kleber
CDO/CMO for the Jim's Group, I help franchise brands grow with the power of video/social/marketing
11/07/2024
I want to show you an effective example of using Facebook comments on your recruitment ads to create organic content.
Here's what we did:
We posted a provocative statement: "Anyone who is earning $20 an hour pushing a lawnmower is an idiot"
Why It Works:
Engaging Hook: The controversial nature of calling people "idiots" for pushing a lawnmower at $20 an hour grabbed attention immediately.
Snackable Content: The video was short and to the point, making it easy to consume and share.
Analytics Highlights:
Plays: 41,000
Average Watch Time: 13 hours total
Completion Rate: 36% of viewers watched the whole 14-second video
Engagement: High engagement in comments, sparking debates and discussions
Why This Matters:
Easy to Create: Just add a compelling title and cut from the right part of the video.
Seeds Interest: The controversy plants the seed for potential recruits to explore more about Jim’s Mowing, potentially leading them to inquire about training.
Organic Growth: Every comment on your social media can be turned into a similar engaging video, driving organic growth and interaction.
Takeaway: Don’t underestimate the power of organic content generated from your audience's comments. It's simple, effective, and drives meaningful engagement.
07/07/2024
Great day out with the Legends Cup for Swinburne FC 🏆
Massive turnout and a magnificent day organised by multiple people involved with the club, well done!
Managed to jag the winning goal for the old fella's.
03/06/2024
A new newsletter is out now, a couple of items of value in the latest edition.
Marketing insights for people who work in marketing from Jim's Group CMO, Joel Kleber
03/06/2024
I was interviewed by Franchise Business about my story and strategy behind the content.
Jim's CMO Joel Kleber has turned a staid brand into a social media phenomenon. Here he talks about his approach to content, and business.
29/05/2024
Interview with our head Jim's Group videographer, Charles.
24/05/2024
Explore the rich history of the Bamboo Forest in Arashiyama, Kyoto.
This remarkable natural wonder has captivated visitors for centuries with its towering bamboo groves, which seem to whisper the stories of ancient Japan.
Historically, Arashiyama served as a retreat for nobles and samurai, providing a serene and contemplative escape from the demands of court life.
The forest, meticulously maintained over generations, stands as a testament to Japan’s profound reverence for nature and tradition.
🌿✨
19/05/2024
Writing a prayer for West Ham to beat Man City
18/05/2024
Osaka, my number one favourite spot in Japan 🇯🇵
11/05/2024
The real number one ☝️ my fiancé has been my number one supporter and pushed me through some very tough times over the last four years.
I kept pushing forward and am glad I did, due to her.
The award is as much hers as it is mine.
06/05/2024
I was both shocked and humbled to win the number 1 spot for the Franchise Executives award. Unexpectedly standing there, I realised I had many unsaid thank-yous, especially as I had anticipated ranking closer to 30th.
A huge thank you to the judges for selecting me, a surprise given the high calibre of past finalists. Gratitude to Jim Penman, CEO of Australia's largest franchise, who despite his aversion to videos, has joined me for weekly segments. His trust has empowered me and fueled our growth.
The Jim's National team, who always facilitate with any request I have and have always been great to me.
Our Franchisors and Advisory Committee have been instrumental in smoothly approving marketing opportunities, reflecting the robust support system within Jim’s franchise family.
This award is truly for the entire Jim's Group—it’s a collective effort.
On a personal note, I regret omitting my fiancée, Maggie, in my nervous speech.
Since 2019, her support has been critical through the ups and downs at Jim's.
Additionally, I remember my mum, a proud supporter, who ensured she caught every livestream from her hospital room. She truly championed our brand, making sure everyone in Warrnambool knew I was part of Jim's.
Achieving this distinction from nearly 1,400 franchise brands in Australia is a testament to everyone's support. I am profoundly grateful.
28/04/2024
Amazing to get one photo with no person on it.
16/04/2024
A recent interview in Franchise Business
The Jim's brand is a social media phenomenon in franchising. It has more than 100,000 YouTube subscribers and an impressive TikTok following.
14/04/2024
Takoyaki 🇯🇵
🐙
08/04/2024
360 view of our training facility during a session, a different look into our training experience.
SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/user/JimsGroupPtyLtd?sub_confirmation=1 Jim's Group is your local expert in more than 580 plus services! Our...
08/04/2024
An absolute superstar joins Jim's!
I'm Joel Kleber, CMO for the Jim's Group, Australia's largest franchsie, I'm passionate about sharing knowledge on content marketing and using AI in content ...
04/04/2024
Not everyday you get an international Rugby legend, through the training!
A fantastic bloke as well!
31/03/2024
There is never a dull day at Jim's Group
25/03/2024
Go Karting through Tokyo 🇯🇵
16/03/2024
Bit of gold ✨
11/03/2024
Gotta catch them all
14/02/2024
360 Video Trial for Jim's Group capturing genuine on the spot reactions about the Jim's franchise system.
13/02/2024
Nice present on the mail from for our channel.
07/02/2024
Check out for an interview with Luke who has one of the biggest pods AUS for gardening/lawn care business owners.
02/02/2024
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
~Seth Godin
21/01/2024
Hobart 🇦🇺
08/01/2024
Probably another 40 people missing from this family shot 👨👩👧👦🎄
28/12/2023
Desperate
20/12/2023
Don't worry if your boss is a Christmas Grinch, subscribe to HeyGen which makes videos like this a cinch!
A Christmas Poem Video created with the Jim Penman - CEO of Australia's largest franchise digital avatar using HeyGen
12/12/2023
Sunsets 🌅
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https://joelkleber.com/, https://franchisemarketer.beehiiv.com/
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Videos
New interview out with @davidlist.me about what we do. #jimsgroup #franchise #podcasts #podcastersofinstagram #podcast
I want to show you an effective example of using Facebook comments on your recruitment ads to create organic content. Here's what we did: We posted a provocative statement: "Anyone who is earning $20 an hour pushing a lawnmower is an idiot" Why It Works: Engaging Hook: The controversial nature of calling people "idiots" for pushing a lawnmower at $20 an hour grabbed attention immediately. Snackable Content: The video was short and to the point, making it easy to consume and share. Analytics Highlights: Plays: 41,000 Average Watch Time: 13 hours total Completion Rate: 36% of viewers watched the whole 14-second video Engagement: High engagement in comments, sparking debates and discussions Why This Matters: Easy to Create: Just add a compelling title and cut from the right part of the video. Seeds Interest: The controversy plants the seed for potential recruits to explore more about Jim’s Mowing, potentially leading them to inquire about training. Organic Growth: Every comment on your social media can be turned into a similar engaging video, driving organic growth and interaction. Takeaway: Don’t underestimate the power of organic content generated from your audience's comments. It's simple, effective, and drives meaningful engagement. #jimsgroup #franchise
It’s an impossible task to try and keep up with AI 🤖 and every development around it at the moment. #ai #artificialintelligence
This better sell some towels. #jimsgroup #towel #towels #franchise
New Jim’s division launching soon! #jimsgroup #drivingschool #franchise
Road testing the new Jim’s towel #jimsgroup #towel #wethepeople #funtimes
A new promotion that anyone can get involved in every week. #jimsgroup #localbusiness #localbrand
Update on the ‘oldest’ Jim’s Mowing franchisee. #jimsgroup #jimsmowing #franchise #franchising
@jimsgroupofficial is! #jimsgroup #franchise #franchising
What stops people from joining @jimsgroupofficial? #jimsgroup #franchise #franchising
Behind the scenes from our training experience where I try to encourage franchisees to use social media to help them grow their business. #jimsgroup #franchise #franchising
Always a great day when you can do things like this for deserving people! #jimsgroup #giveaway #people
A pleasure to be able to do this for some very deserving winners. #jimsgroup #winners #franchise #congrats
The Jim’s Podcast is a great resource for people sussing out @jimsgroupofficial or just looking to get into business for themselves. #jimsgroup #podcast #smallbusiness #podcastersofinstagram #podcaster s
Why be active online as a small business owner? #smallbusinessowner #franchise #smallbusiness
An active YouTube for any business is a very powerful way to help close more sales, especially in franchising. #franchise #franchiseadvice #franchisemarketing
Another day at @jimsgroupofficial I appreciate the support! #jimsgroup #franchise
Interview with our head Jim's Group videographer, Charles.
Behind the scenes at our Jim’s training experience #jimsgroup #lecture #franchise #franchising
Did anyone ever tell you that owning a business could be your career path? Growing up, we’re often taught to follow the traditional route: school, job, climb the corporate ladder. But what if there’s another way? Entrepreneurship offers freedom, creativity, and the chance to build something truly your own. Why isn’t it taught more in school? #jimsgroup #entrepreneur #entrepreneurship #smallbusiness
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