IlluminEssence Creations

12/11/2024

At the corner of modern and timeless 🤍

We loved designing this branding for the Perry, Perry, Perry law firm!

They’ve been in business for yearsss but hadn’t truly invested in their brand before.

When they wanted to sponsor an event (but didn’t have a logo to use), they came to us looking for a fresh logo suite they’d be excited and proud to use 🔥

We absolutely loved helping them create a brand that shares their legacy while also building trust and helping them stand OUT!

Andddd after loving the work we did, they just came back to us to redesign their full website (copywriting included as alwayssss), so stay tuned to see what magic we create there too 👀

→ When you’re ready to step into your next level with the brand of your dreams, you know where to find us!

We have 2 December spots open and then we’re booked for 2024. Snag one at the link in our bio ✨

01/11/2024

Autumn energy was in full effect this October 🍂

And not just in the nostalgic, cozy, magical kind of way either (although there was certainly plenty of that!)…

It also showed up in the stretchy, uncomfortable release of what is no longer serving me (in ways I could never expect).

It was filled with special, fun moments, like:
✨ visiting family & friends in PA
✨ going to a beautiful wedding
✨ doing fall-y things (pumpkin patch, corn maze, PSLs!)
✨ seeing Anderson Pa.ak in concert at Red Rocks (a hugeee bucket list moment)
✨ celebrating my 32nd birthday with the boo
✨ connecting with biz owners at another great happy hour I co-hosted
✨ launching my new offer - the LIT Content Collective!

But it also had a lot of unseen, just-plain-hard moments, like:
🍂 team members moving on at short notice
🍂 making hard decisions about the future of my business (what I want to do more/less of, where I want it to go, the impact I want to have)
🍂 choosing to let go of clients & offers that are no longer aligned
🍂 navigating financial changes coming because of (scary but right-feeling) decisions made
🍂 dealing with limiting beliefs & mindset stuff due to all the changes (thankful for my coach who always knows how to help!)
🍂 allowing myself to feel all the FEELS (and not just be miss positive all the time)

It’s been a month of shedding and growing pains and magical moments and plenty of play and negative emotions and allllll the things.

I couldn’t have expected it, but I’m choosing to let go and surrender to where this journey is taking me 🌀

To trust that I’m on the right path and can handle whatever comes my way.
To lean on my support system to help me, no matter what’s going on.
To enjoy the journey and be present, even if it’s unexpected & hard at times.

I don’t know what November will bring, but I know it’s going to be even more transformative, and I’m ready to ride that wave 🌊

30/10/2024

What if creating your content could take less time, less pressure, and less stress AND actually connect with your dream clients and audience? 😍

What if you had someone always there to edit your caption, take a look at that reel, and help you plan your strategy in advance?

If you’re thinking UM YES PUHLEASEEE then you’re in the right place!

Cause that’s exactly what we’ll do together in the LIT Content Collective 🔥🔥

This affordable, join-whenever, month-to-month membership is the last social media resource you’ll ever need.

Created for the women who:
⁕ want to show up on socials and keep your content true to YOU
⁕ don’t want to throw in the towel or avoid it like you have in the past
⁕ are ready to take ACTION (and know that what you’re doing is “right”!)
⁕ are refining what you’ve already been doing, not starting from scratch

But you KNOW you need support for it to actually f*cking werkkk 🫶🏻

We’re here to help you make sure your content isn’t just effective - it also FEELS GOOD and is easy for you to make! Without breaking the bank or overcommitting.

→ Swipe for the deets and head to the link in our bio to sign up!

22/10/2024

In case you didn’t already know...

ACCESSIBILITY MATTERS 🫶🏻

And we’re committed to making dreams come true for ALL of our clients - no matter what your finances look like.

We want upgrading your online home to feel realistic and POSSIBLE! 🙌🏻 Not like one of those investments you “wish” you could do, but put off because of the cost.

→ Swipe to learn more about what payment plans look like with us

We detail all of your payment options in the proposal we send when you inquire about a project! So that you have allllll the info necessary to make the best decision for YOU 🤍

If you’re ready to elevate your online home before the new year (AND see what your payment plan options look like!), hit the link in our bio to inquire via a form or to schedule a call.

We have just THREE spots left for 2024! Let’s make one of those yours 😍

16/10/2024

POV: you need a rebrand to match your high level of work & badass vibe...

And you find our page ❤️‍🔥

Throwing it back to this stunner of a 10-page website we re-designed last year for our client’s event planning company, Virtue Events!

Virtue has been around for almost 10 years and what they originally had for their branding and website was fiiiine - but it just wasn’t working for them anymore.

It didn’t match their owner Joye’s bold, community-impact driven vibes → so she came to us for an upgrade! 😍

We adjusted her branding (primarily the fonts and color palette), wrote completely new website copy, and redesigned her entire 10-page website in ShowIt.

When she decided to level up the website, Joye knew she wanted a new online home that:
🔥 better represents Virtue’s vibe
🔥 elevates their branding
🔥 showcases their team & events
🔥 allows them to be THEIR most authentic selves - which is exactly what they do for their clients when designing their events!

And that’s precisely what we made happen for their site 🫶🏻

If you’re ready to authentically share your MAGIC with a new online home like this, we’d love to help!

We have just FOUR brand & web start dates left for 2024 👀 And if you book early enough, we can get you launched by the new year!

→ Inquire to work with us at the link in our bio! Or send us a DM.

11/10/2024

The FREE workshop you need to get your content working FOR you this sales season 🔥🔥

I’m so excited to provide this for y’all! 💃🏻 We’re going to have so much fun anddd jam-pack it with value.

Black Friday, sales season and end-of-the-year is a busyyyy time - in business AND online.

Everyone and their momma are showing up, launching something new, or running a sale.

You don’t want to get lost in the sauce along the way 😅

No matter if you’re into the sales season craze or not → now more than ever, you need to make sure your content is strategically planned, backed by effective methods, aligned with your goals, and not left until the last second!

And since I know it can be hard to make time for planning AND feel confident in what you’re putting together, I’m hosting this 90-minute workshop to give you the best of both worlds...

✨ A place to learn effective strategies & authentic methods for creating content that connects & converts
AND
✨ Dedicated time to actually plan it out with the opportunity to get real-time, personal feedback on your ideas too!

Swipe through for allll the juicy deets ❤️‍🔥

Then head to the link in our bio to sign up for free!!

Can’t wait to see you there 🙌🏻

17/09/2024

In our corner of the internet, selling on stories gets to be easy, aligned, AND get results 🫶🏻

Our FREE Selling on Stories guide is jam-packed with value, including:
✨ In-Depth PDF explaining our easy 4-part method
✨ How-To Video going into even more detail
✨ IRL examples of how to use this framework yourself

And it’s done in a way that not only feels good, but is actually applicable to YOU and your unique business (and won’t take up too much more of your precious time either!)

Our method isn’t about forcing anything or having yet another “stuffy” framework for selling that just doesn’t feel good or aligned (or easy).

→ This is about using your REAL personal, business, and client experiences that are already happening to share what’s going on in your world while ALSO intuitively selling 🔥

We know you don’t want to add yet *another* thing to your to-do list (and we also know that “selling on stories” usually gets pushed to the bottom)...

And that’s why our method is designed to align with what you’re already doing!

You don’t have to think of something new to say or a fresh idea to promote an offer. You’re simply sharing your already-happening experiences on stories so they can BENEFIT you and your business too ❤️‍🔥

It’s all about working smarter, not harder, friends.

Grab your FREE copy of our guide at the link in our bio!

You’ll be a feel-good sales story pro in no time 🥰

06/09/2024

The epitome of sophisticated with a touch of badass 🔥

We loved bringing the branding to life for !

From custom fonts and hand-drawn elements to the bold color palette and brand photos by .seay, everything about this branding is on-point and elevated ✨

→ Swipe through to see all the goodness, including a look into the strategy behind our logo design

(And I couldn’t be moreeee obsessed with how the gradient turned out on this one too 😍😍)

It’s always an honor to bring a client’s vision to life, especially when it’s a powerhouse lady like Joye - this is the third project we’ve worked on for her, and every single one quickly becomes a new FAV.

If you’re ready for a custom design like this for YOUR business, we’d love to help!

We’re now booking October & November start dates for brand & web projects 🫶🏼 Link in bio to schedule a call or fill out our form to inquire without one!

19/08/2024

At the intersection of professional and feminine 💕

We loved working on this rebrand for !

She told us she wanted to have a brand that:
🌿 she’s proud of & matches the growth her biz has seen the last 4 years
🌿 feels aligned with her personality & better reflects her style
🌿 has a modern, professional feel while also being feminine & sophisticated

And those are the kinds of goals we get GEEKED about helping our clients achieve!

This rebrand features:
💡 custom, hand-drawn elements (flowers & a new lightbulb)
💡 script font for a feminine feel, balanced out by a sans serif
💡 a full logo suite that can be used everywhereeee
💡 color palette & font suite development
💡 6 new social media templates to elevate her socials too

It was an honor bringing Sheila’s vision to life! And we can’t wait to see where it takes her in years to come 🥰

If you’re ready for a custom design like this for YOUR business, we’d love to help!

We’re now booking October & November start dates for brand & web projects 🫶🏼 Link in bio to schedule a call or fill out our form to inquire without one!

07/08/2024

26/07/2024

Who else is aiming HIGH for the second half of 2024? 🙌🏼

There’s a variety of ways you can get there, but one of the fastest and best ways is to work on your online presence!

We’ve seen impressive AF return-on-investment for our clients, like… increasing business by 50% after the launch of a new website and increasing visibility & sales by 200% with a custom social strategy + SMM, refreshed branding & a new website 🔥🔥🔥

And we’re here to help you achieve the same!

Now is the perfect time to take ACTION on those goals because you will:
💥 Be ready to STAND OUT during the busy sales season
💥 Have a social strategy that connects & converts to bring in those end-of-year sales
💥 Go into the new month (and fall season) with more confidence & excitement than ever before - ready to tackle those goals!
💥 Have a biz partner you can TRUST to help you show up in a way that feels juicy, without worrying about other people, and gets you closer to your dream life

We are now booking Fall 2024 projects for…

Brand & web design → 2 spots in OCT, 2 in NOV
Social media VIP Day → 2 spots per month

(and the VIP Day is $500 off until the end of July! There’s still time to get in on that discount action - use code VIP-JULY at checkout)

Take the first step toward getting a badass online presence that will accomplish your goals by booking a call with us today 🫶🏼

We’re here to help you figure out what the next best move is for YOU.

Link in bio to schedule orrrrr DM us to chat more ✨

23/07/2024

There’s no better time than NOW 🔥

Fall will be here before we know it, boos!

And you know what that means... SALES SEASON 💸💸

People will be ready to buy! Which is exciting, but *also* means you need to optimize your socials todayyy so you can actually MAKE those sales.

The online space will be even *more* crowded, which makes the content you’re putting out even MORE important!

If that makes you feel a little uneasy (read: you’d rather get a bikini wax than create another dang “trending” reel 😂), then we need to talk.

→ Swipe for the three steps I’d recommend doing before the end of July to elevate your content and sales before the fall gets here!

AND, if you’re having a little trouble working through these steps - or want someone to help you through them in a way that feels good - you already *know* I’m here for you 🫶🏻

Our VIP Day: Supercharge Your Socials was designed to cover all 3 of these AND MORE.

Think: a whole day designed to elevate your account, learn new strategies & tools, have fun creating content, get feedback & ask questions - AND walk away with more than a month of content already planned 😍

The best part? It’s $500 off until the end of July!

Use code VIP-JULY at checkout to get the savings 🔥 (and yes, we have an option to split the cost in two!)

Link in bio for alllll the juicy deets!

05/07/2024

This is a personal FAV activity of mine ❤️‍🔥

(and it takes less than 15 minutes to do!)

It’s also perfectttt for the mid-way point of the year... when you might need a little extra energy, inspo or motivation to hype yourself the F up and share as much of your spicy baddie boss energy as possible.

Because honestly, if you don’t, who will? 👀

(No one - that’s the answer, boo)

And - as with most things - this comes down to working on your mindset, energy, and self-trust so that you can develop the confidence to shout your badassness from the rooftops! 🔥🔥

→ Swipe through to check out the activity & try for yourself

Andddd if this sort of mindset work feels sticky for you, or you just aren’t sure how to take your list of f*cking awesomeness and turn it into content, we’re here for you 🫶🏻

Empowering women to show up authentically online, create more feel-good content, and build an unf*ckwithable mindset is one of my favorite things to do.

(if you’ve been in my world for any amount of time, you’re probs like “um DUH” 😂)

And that’s exactly why we created our FREE 5-day Spark challenge!

To help you reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials ✨

Each day, you’ll receive an email with 3 tasks to do, focusing on mindset/goals, energy/movement, & social media (like the activity shared here) - that can be done in 30 min or less!

These are simple but POWERFUL activities that will take you from uninspired to smashing your dreams.

💃🏻 Sign up at the link in our bio!

21/06/2024

It’s time to turn up the HEAT 🔥🔥

In your energy, your socials, your business, and your overall presence.

To get realigned with who you are, where you want to go, and the feel-good tools to help you GET THERE.

If you’re tired of watering down who you are; would rather throw your phone out the window than create another post; or just can’t quite figure out what’s “off”, this is for you 🫶🏻

And the best way to kick things up a notch?

→ Joining a group of badass female founders to learn new tools, expand your vision of what’s possible, f*ck the rules, try new things, and build a business YOUR way.

So that you can show up as your most authentic self online in a way that not only feels good, but CONVERTS too 🙌🏻

You deserve to share your spice with the world - AND create the business and life of your dreams while you’re at it.

And that’s exactly what we’ll do during this two-week mini-mind! I can’t wait to welcome you in.

Get even more details & sign up for one of our limited spots at the link in our bio 🌶️

17/06/2024

Unfortunately, not ALL of your content issues can be blamed on the algorithm...

(as much as we may want them to be!) 🫣

The TRUTH is that there’s a wholeee lot of other factors that go into a successful social media strategy ↓

Of course we have to think about the TYPE of content you want to create and the TOPICS you want to focus on.

But we ALSO need to work on your:
🔥 brand voice so you can share your personality & authority how YOU want
🔥 ideal client so you can more easily connect with & convert them (& attract YOUR people)
🔥 mindset so that you actually BELIEVE what you’re putting out will get the results you’re hoping for
🔥 content confidence so you’re creating what you want, without a second thought about what you “should be” doing

It’s about finding the right balance between strategy that converts and content you’re actually excited to create!

Plus a dash of mindset to help you trust that what you’re doing will WERK and give you the don’t give a f*ck feels to allow your spice OUT 🌶️

Once you’ve got all that dialed in, you’ll find that you could literally CARE LESS what the algorithm does.

No matter what happens in Metaland, it won’t change how people connect with the real you, convert to dreamy AF clients, or impact how you feel on any given day.

THAT is real power 🔥

And that’s exactly what I want for you and your business!

Which is whyyyy I created my new offer: Authentic As F*ck 😍

To give your online presence a refresh so you can show up as your true self, grow your business how you want, and just maybeee stop feeling like you’re fighting the algorithm all the dang time.

Waitlist perks are only available this week! DM me or sign up at the link in my bio to get the goods 🫶🏼

14/06/2024

We’ve said it before and we’ll say it again...

Showing up on social media should be about what 👏🏻 YOU 👏🏻 want 👏🏻

Not anyone else.

Because the truth is: what’s worked for some, might not work for you. And what works for you, might not work for others.

So why do we dictate our social strategies off of what everyone else is doing?

Make it make sense, friends! 😂

And I knowww you’re probably thinking “sure, for someone that works in social media, you can say that; but I’m just trying to make it by!”

I totally get that (promise).

You’re busy AF serving your clients at a high level, growing your business to hit those big dreams, and just maybeee also living a little life in between!

You don’t have time to figure out a social media strategy that checks all the boxes ✅ so it’s easier to just do what others are doing.

And that’s all well and good... for a little while.

But then you start getting frustrated creating content you don’t enjoy making because you feel like you “have” to show up that way → Then your content doesn’t perform as well as you want, so you are even LESS inspired to be on socials → And then you end up not even showing up anymore (cause what the f*ck is the point??).

It’s an endless cycle.

BUT there *is* hope, boo! 🫶🏻

I help clients navigate this alllll the time (it’s one of the biggest things people come to me for!) AND I’m here to help you too.

Our new offer was created to help you not ONLY show up as your most authentic self online (and be confident about it), but alsooo discover a social strategy that actually feels GOOD for you to follow (while converting for you too!).

If you *know* that’s what you need to step your game up this summer, hop on our waitlist at the link in our bio! ❤️‍🔥 It goes live next week (eeeek!).

12/06/2024

We don’t usually recommend looking at other accounts for inspo, but...

Sometimes it’s SO helpful to see how other people are showing up online and what’s working for them to spark fresh ideas for your own account!

There are a LOT of bold AF female founders killing it in the online space, but we’re sharing just four of our faves → swipe for the goodness!

Anddd here’s our breakdown of the BIG takeaways from all these incredible women:

❤️‍🔥 do what YOU want, no matter what other people think/say (you never know how that might connect you with YOUR people & increase your own joy)
❤️‍🔥 put in the WORK on your mindset - at allll stages of your business (you’re going to go through periods of growth when you’ll need that the MOST)
❤️‍🔥 allow YOUR motherf*cking magic to shine through! It’s magnetic, helps you stand out, and attracts your people to you
❤️‍🔥 it’s OKAY to change and show up differently as your most authentic self changes - we’re human and that’s not only natural, but also a good thing!
❤️‍🔥 incorporating your values into your content helps people know you’re THE one for them - don’t be afraid of sharing the ones that feel aligned!
❤️‍🔥 show up as you are - that day, that week, that phase of business & life - and KNOW that it’s more than good enough

BUT the main thing we want you to notice about all four of these powerhouse accounts?

They’re all DIFFERENT, babyyy 🔥🔥

They all have their own way of showing up, their own strategy for content, their own way of connecting with their community, their own energy and MAGIC.

So take this as your sign to do things YOUR way, love.

When you embrace your authentic power, the world opens up to you 🌍

And if you aren’t sure where to even *start* with showing up online in a way that not only shares more of your magic, but also feels good AND converts...

We’re here for you!

Our new offer helps you do exactly that - so you can put more of your authentic self in your online presence to build a business and life YOUR way 🫶🏻

It goes live to our waitlist next week! Sign up at the link in our bio so you don’t miss a thing.