🚀 Social Media Tip: Experimentation is key! 🗝️
Are your social media posts hitting the mark? Here are three tactics to try out and see how they impact your engagement:
1️⃣ Change up your post formats: Instead of sticking to just one image, why not try an image gallery or even a text-only post? Currently the Facebook algorithm is giving a small boost to text-only posts, so it's worth testing!
2️⃣ Play with visuals: Try adding text, graphics, or your logo onto images. Or if you are already doing that every time, try removing them. See how these variations affect your engagement and reach. This can vary wildly by audience and region.
3️⃣ Experiment with post length: Mix it up between short, punchy posts and longer, blog-like content. On LinkedIn, longer posts often perform exceptionally well, allowing you to dive deeper into topics that matter to your audience.
Remember, the key is continuous experimentation, because the algorithms are always changing. What works today might not work tomorrow, so keep testing and don't get discouraged! 😊
In this quick video, I share the 3 most important things to include in your YouTube thumbnail images. 📷 Your thumbnail is the first thing viewers see and is crucial for catching their attention. A compelling thumbnail can significantly increase the click-through rate (CTR) of your video, making it arguably the most important factor for attracting viewers. 👨👩👧👦
3 Things You Can Do to Improve Your SEO Today:
1. Add Image Descriptions or Alt Tags 🖼️: Make sure all images on your site have descriptive alt tags related to your services. This not only improves accessibility but also helps search engines understand your content better.
2. Have a Blog and Update it Regularly 📝: Aim to update your blog at least once a month with relevant and engaging content. This keeps your site fresh and can boost your rankings.
3. Use Keywords Logically 🔍: Incorporate keywords naturally throughout your site. Avoid keyword stuffing, as it can harm your SEO. Instead, focus on creating high-quality content that uses keywords in a meaningful way.
You can implement these tips immediately and watch your SEO performance start to improve! 🚀
And as always, feel free to reach out or comment if you have any questions. 😊
I'm trying out a new style for my digital marketing tips and tricks videos. What do you think?
How do you know if a Facebook ad is going to be successful? Here is one method that has worked well for my clients!
Here are 3 statistics to keep in mind as you plan out your upcoming social media video posts:
• 89% of consumers want to see MORE videos from businesses in the coming year.
• Viewers retain 95% of a message in video format versus only 10% of a message when it is text only.
• The largest increase in online vertical video watching this year by age group is 55-65 year olds. Every age group is watching vertical video.
So, if you want to grab attention and connect with your audience, video is the way to go! 📽️
Case Study with Park Construction
It's always a pleasure working with awesome partners like Park Construction Company. Jake, I can't thank you enough for taking the time to share your experience! 🙏
SOTA Metal Fabrication Shop Walkthrough
I recently had the pleasure of filming at the Sota Metal Fabrication shop in Burnsville. 🎥 I documented their process for making custom metal chimney caps, including footage of their plasma cutting machine. I am looking forward to working with them on other videos in the near future!
Testimonial from Kelly Kirk of Luminate Home Loans
We are so grateful to Kelly Kirk from Luminate Home Loans for sharing her experience with our video services! Watch as she reflects on the impact our collaboration had. Thank you, Kelly, for your kind words and trust in our creative journey together!
Sound Probiotics Brand Video
We created this promotional video for Sound Probiotics to feature on their website and social media pages. In order to provide a wide variety of locations within the project budget, we utilized stock video footage, as filming in all of these settings with different actors would be expensive to shoot. We looked through *thousands* of stock videos to select clips that would line up with our client’s branding while also work together cohesively. 🤝🎬
Minnesota Drone Compilation 2023
As a drone pilot, I get to see the world from a unique vantage point. The aerial view is nothing short of breathtaking, and it constantly reminds me of the beauty and wonder of Minnesota. Please enjoy this compilation of my 2023 nature and city shots. 🌇
We recently finished this promo video for Old Town Minneapolis, one of the best neighborhoods in the Twin Cities. This project was a lot of fun to work on, and we got to meet some amazing local business owners. If you haven't visited Old Town yet, you should definitely check it out!
You can learn more about the neighborhood on their website: https://www.oldtownmpls.com
On my way home from a video shoot last week, I stopped to visit the Jolly Green Giant statue in Blue Earth, Minnesota. I hadn’t been there since I was a little kid, and it was great to see the Giant again! If you aren't familiar with this landmark, I have some background info for you in this drone video. 😊🎥
Micro Influencers have less than 10,000 followers, but can be extremely helpful if their audience lines up with your target audience! Plus they are usually more cost effective than bigger influencers, and can yield even better results depending on your audience.
Finding Your Target Audience on Linkedin
How can you find YOUR target audience on Linkedin? 🔎 We have a few suggestions for you in this video. 🎥
Park Construction Ad
Here is a recent Linkedin ad that we created and ran for Park Construction Company using the drone footage that we have shot for them over the past 2 years. 😊
Here's a fun little stop motion video I created for Nikkolette's Macarons during our last video shoot. I also made a vertical version for Reels and Stories. And of course one of the best parts was eating the macarons when we were done! 😁
Did you know that the last execution in Minnesota was messed up? Now, the Saint Paul City Hall is rumored to be haunted by the ghost of the convicted murderer. 👻
#haunted #ghoststories #minnesota #history #spooky #minnesotahistory
I bring my drone with to nearly every video shoot, whether it is specifically needed or not. I do this for 2 reasons:
1. It has been unexpectedly helpful at shoots in the past. Some situations benefit from a new perspective, even one that is only a few feet higher than my camera tripod. And often times an aerial view of a building can help set the scene for a local business owner's story. 🏬
2. I just really like flying it! I make it a point to look for cool or interesting spots in the local area to fly around after my shoot has wrapped. I find it very relaxing and it keeps my skills sharp. 🛩️
For example, last week I had a video shoot in Hastings, and on my way home I stopped at a local park along the Mississippi River. I flew my drone around the Hastings Bridge, an old railroad lift bridge, and the Hastings Lock and Dam.
I only spent an hour there, but it was a lot of fun, and I definitely want to go back in the summer. Enjoy this montage of clips from that little bonus shoot. 😊📽️
