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Moving Tree Media We help Minnesota agencies, small businesses, and organizations tell their story through compelling
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I recently had the honor of filming a 2 day private event for the George Family Foundation at the beautiful Hotel Landin...
19/06/2024

I recently had the honor of filming a 2 day private event for the George Family Foundation at the beautiful Hotel Landing in Wayzata. It was one of those unique experiences where I feel like learned so much while filming, as there were panels on community, holistic healthcare, and authentic leadership. I am grateful for the opportunity and looking forward to more projects that educate and inspire! 🌍❤️

12/06/2024

How do you know if a Facebook ad is going to be successful? Here is one method that has worked well for my clients!

I came across this quote recently, and it really called to me. Right now on social media, audiences are overwhelmed by c...
14/05/2024

I came across this quote recently, and it really called to me. Right now on social media, audiences are overwhelmed by content. They need a reason to stop scrolling. And the beauty of video is that you never know what might happen when you click that magic play button. Video is the ultimate attention magnet.

Behind that play button, a person can find inspiration, entertainment, education, and so much more. A well-crafted video can tell a great story, simplify complex concepts, and leave a lasting impression that sticks with us for YEARS.

For the business owners and marketers out there, videos act as a window into your company's soul. They allow you to showcase your values, expertise, and personality in a a very real and authentic way. They're also perfect for explaining products, demonstrating services, and ultimately inspiring new customers to take action.

This is my recommendation to you: Embrace the play button. Embrace the endless possibilities it represents. Start making videos, or change your video strategy, and see where the journey takes you.🎥

01/05/2024

It's always a pleasure working with awesome partners like Park Construction Company. Jake, I can't thank you enough for taking the time to share your experience! 🙏

Facebook recently changed their video algorithm to further mirror the TikTok experience. Now, all videos on Facebook wil...
16/04/2024

Facebook recently changed their video algorithm to further mirror the TikTok experience. Now, all videos on Facebook will display in a vertical format, enhancing user engagement and keeping up with evolving social media trends. Horizontal videos will still be shown, but the video player will take up the full screen vertically.

According to Facebook, this update ensures a consistent viewing experience, allowing users to seamlessly enjoy videos in fullscreen mode regardless of where they are in the app. Plus, you can still enjoy landscape view by flipping your phone for "most videos."

What does this mean for you? Vertical videos will likely perform better, but even for horizontal videos, keep your audience in mind. If they just watched a 30 second vertical video, they may not want to stay for your 12 minute long horizontal video that Facebook served up next. I recommend keeping video lengths under 3 minutes in order to maintain engagement and watch times.

In this update, Meta also underscores the importance of original, captivating videos, hinting that repurposed content may not perform as well in this new landscape. The algorithm will place a priority on brand new content.

In essence, Facebook's latest move continues to copy TikTok's successful approach, highlighting the dominant influence of original short-form vertical videos across all social media platforms.

10/04/2024

I recently had the pleasure of filming at the Sota Metal Fabrication shop in Burnsville. 🎥 I documented their process for making custom metal chimney caps, including footage of their plasma cutting machine. I am looking forward to working with them on other videos in the near future!

Last week we had a great trip up to Ely, Minnesota, filming a video project for the City of Ely. The final product will ...
19/03/2024

Last week we had a great trip up to Ely, Minnesota, filming a video project for the City of Ely. The final product will be a documentary-style video commemorating the 100 Year Anniversary of the Ely Memorial High School. I will post a link to the full video here once it is finished in April. 📽️

12/03/2024

We are so grateful to Kelly Kirk from Luminate Home Loans for sharing her experience with our video services! Watch as she reflects on the impact our collaboration had. Thank you, Kelly, for your kind words and trust in our creative journey together!

20/02/2024

We created this promotional video for Sound Probiotics to feature on their website and social media pages. In order to provide a wide variety of locations within the project budget, we utilized stock video footage, as filming in all of these settings with different actors would be expensive to shoot. We looked through *thousands* of stock videos to select clips that would line up with our client’s branding while also work together cohesively. 🤝🎬

You might already know that the thumbnail image you choose for your YouTube video is one of the most important success f...
23/01/2024

You might already know that the thumbnail image you choose for your YouTube video is one of the most important success factors for getting more views. Well, YouTube has announced that Thumbnail A/B Testing is coming soon, opening up a world of possibilities for video creators. 🎥

🔍 Thumbnail A/B Testing allows creators to experiment with different thumbnail designs to see what resonates best with their audience. This means you can fine-tune your visual strategy, optimize engagement, and boost your video performance.

Here's what this feature could mean for you:

👆 Increased Click-Through Rates (CTRs): With the ability to test multiple thumbnails, you can discover the most compelling visuals that get viewers to click on your content.

📊 Data-Driven Decision Making: You can use data insights from A/B testing to inform your strategy, ensuring you're creating videos that will be successful.

🎨 Enhanced Creativity: This change will allow you to experiment with different thumbnail styles and get really creative. The data will show if your experiments work, and you can continue to unleash your creativity, keeping your content fresh and engaging.

Currently this feature is being tested on over 50,000 larger YouTube accounts. Once the testing phase is completed, YouTube will start rolling it out to all accounts. I will let you know when it goes live, as this is a feature I am really looking forward to. 😊

14/12/2023

The latest episode of our podcast is here, and the theme for this one is UPDATES! 📢

First we discuss 5 updates that Meta recently made to Instagram Reels. These updates will allow you to create Reels faster and give them more personality. 🎥 Then we dive into the CRM that is a part of Meta's Business Suite and offer up some advice on turning into a lead magnet. 🧲

Audio Versions:

iTunes: https://podcasts.apple.com/us/podcast/new-marketing-for-your-small-business/id1621967365

Spotify: https://open.spotify.com/show/4bXEXUFC09cDaBZ5ntcaGH

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xOTgyNjI0LnJzcw

13/12/2023

This was our first time shooting drone footage at a golf course, and hopefully not the last! ⛳

I recently worked with the commercial team at Channel 5 Eyewitness News on this ad spot for Cyrus Artisan Rugs in Bloomi...
12/12/2023

I recently worked with the commercial team at Channel 5 Eyewitness News on this ad spot for Cyrus Artisan Rugs in Bloomington. I served as the drone pilot, and shot all inside and outside drone clips. The indoor drone footage was a fun challenge, as this location had a lot of hanging lights and alcoves to navigate around! Check it out here:

"Cyrus Artisan Rugs is one of the largest purveyors and online retailer of luxury handmade rugs in the Midwest. Our 15,000 ft² showroom displays the finest d...

07/11/2023

As a drone pilot, I get to see the world from a unique vantage point. The aerial view is nothing short of breathtaking, and it constantly reminds me of the beauty and wonder of Minnesota. Please enjoy this compilation of my 2023 nature and city shots. 🌇

19/10/2023

We recently finished this promo video for Old Town Minneapolis, one of the best neighborhoods in the Twin Cities. This project was a lot of fun to work on, and we got to meet some amazing local business owners. If you haven't visited Old Town yet, you should definitely check it out!

You can learn more about the neighborhood on their website: https://www.oldtownmpls.com

I am excited to share the results of our recent social media marketing campaign for the historic Cafesjian's Carousel in...
19/09/2023

I am excited to share the results of our recent social media marketing campaign for the historic Cafesjian's Carousel in Saint Paul:

🎯 We reached 63,526 people, expanding our client's online presence.

💼 We prompted 3,989 profile visits, boosting traffic to our client's platform.

👍 We helped them gain 284 new Facebook and Instagram followers.

🌐 We drove over 13,000 website views for this historic landmark.

Thank you to Cafesjian's Carousel for trusting us with their digital journey! 🙌

27/07/2023

How can you find YOUR target audience on Linkedin? 🔎 We have a few suggestions for you in this video. 🎥

I recently had the honor of being interviewed by the talented team at Canvas Rebel. We had a great conversation about my...
14/07/2023

I recently had the honor of being interviewed by the talented team at Canvas Rebel. We had a great conversation about my journey, experiences, and passions, and I'm excited to share it with you: https://canvasrebel.com/meet-luke-porter

Yesterday we had the pleasure of filming two amazing chefs, Cookingbomb Vivian Aronson and Spiced Up Mom Shari Mukherjee...
28/06/2023

Yesterday we had the pleasure of filming two amazing chefs, Cookingbomb Vivian Aronson and Spiced Up Mom Shari Mukherjee, as they prepared an incredible feast for a dinner party!

Now that it is summer here in Minnesota, I would encourage my local friends and followers to visit the historic Ard Godf...
13/06/2023

Now that it is summer here in Minnesota, I would encourage my local friends and followers to visit the historic Ard Godfrey House in Minneapolis. 🏠 They offer public tours on Saturdays and Sundays from 1-4 pm. I had the honor of creating a few short videos for them during the pandemic. 🎥 You can get a taste of the tour in this brief video:

The Story of the Godfrey FamilyThe Ard Godfrey House was built in St. Anthony Falls in 1849. It was restored by the Woman’s Club of Minneapolis to its origin...

06/06/2023

Here is a recent Linkedin ad that we created and ran for Park Construction Company using the drone footage that we have shot for them over the past 2 years. 😊

My latest video project just went up - a spotlight on an amazing realtor named Lori Blomquist from Verve Realty!
20/04/2023

My latest video project just went up - a spotlight on an amazing realtor named Lori Blomquist from Verve Realty!

Serving buyer and sellers throughout the Twin Cities.Lori Blomquist, Realtor®‭(612) 205-8464‬[email protected] LoriBlomquist.com

I recently completed a website redesign for Park Construction Company, providing them with a modern, user-friendly, and ...
28/03/2023

I recently completed a website redesign for Park Construction Company, providing them with a modern, user-friendly, and visually appealing online presence. Park Construction is a leading construction services company specializing in asphalt paving, underground utilities, grading, and earth moving. 🏗️

The new website features a sleek and modern design that is easy to navigate, with a focus on showcasing the company’s impressive portfolio of projects. I created a project video spotlight section that highlights some of Park Construction’s most significant accomplishments, giving potential clients a visual representation of the company’s capabilities and expertise. 👷

The website also features a responsive design that automatically adapts to mobile and tablet users, ensuring a seamless user experience across all devices. 📱

Check it out here: https://parkconstructionco.com

22/03/2023

"Hey we're demolishing a dam in North Dakota - want to fly your drone around it?" I don't remember the last time I said YES so immediately and enthusiastically. 😆

It was a windier day than I usually fly in (19mph), and I was worried about how my DJI Mini Pro 3 would handle it, but that little trooper pulled through for me. It only wobbled when I got a hundred feet up into even higher wind speeds. 🍃

I have been providing video services to Park Construction for almost 2 years now, and they always have something visually stunning like this for me to fly around. 🎥

14/03/2023

I bring my drone with to nearly every video shoot, whether it is specifically needed or not. I do this for 2 reasons:

1. It has been unexpectedly helpful at shoots in the past. Some situations benefit from a new perspective, even one that is only a few feet higher than my camera tripod. And often times an aerial view of a building can help set the scene for a local business owner's story. 🏬

2. I just really like flying it! I make it a point to look for cool or interesting spots in the local area to fly around after my shoot has wrapped. I find it very relaxing and it keeps my skills sharp. 🛩️

For example, last week I had a video shoot in Hastings, and on my way home I stopped at a local park along the Mississippi River. I flew my drone around the Hastings Bridge, an old railroad lift bridge, and the Hastings Lock and Dam.

I only spent an hour there, but it was a lot of fun, and I definitely want to go back in the summer. Enjoy this montage of clips from that little bonus shoot. 😊📽️

15/02/2023

Here in Minneapolis when we get more than 3 days in a row of subzero temperatures, Minnehaha Falls completely freezes from top to bottom. Enjoy this drone footage of a frozen waterfall from 2 weeks ago. 😊🎥

06/02/2023

In December I created this video for the 2022 Cosmic Crisp® Apple Holiday Event at the Lunds & Bylerlys in St. Paul. 🍎 This store takeover event included sampling in numerous departments and a live vintage 3 man medicine band.

My challenge as a videographer was capturing great footage without disturbing customers or interfering with store operations. It was a lot of fun, and they appreciated that I brought my drone with for some outdoor shots. 📹

02/02/2023

My last drone video about the mysterious concrete walls in Rosemount has received over 3 million views so far 🤯 So I decided to make a series of videos called Minnesota Mysteries. Enjoy this new video about an old railroad bridge in Stillwater that is said to be haunted by a ghostly woman in a white dress. 😱👻

Drone footage shot on a DJI Mini Pro 3. 🛩️

22/11/2022

I have been creating a series of videos for Signature Homes spotlighting their recent roofing and siding projects. This one is my favorite in the series because the transformation is so dramatic. 🏡

I created this video for Nikkolette's Macarons 2 years ago, and she is still going strong! Definitely keep her macarons ...
17/11/2022

I created this video for Nikkolette's Macarons 2 years ago, and she is still going strong! Definitely keep her macarons in mind for Christmas presents this year. 🙂

How are macarons made? How did she start her shop? Nikkolette tells us the answers to these questions and more!

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