Social Seahorse

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Social Seahorse

We’re a social media and digital content consultancy providing training, strategy and mentoring
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19/08/2021

🎈 Social Seahorse is officially 1 today! 🎈

As I set it up when my daughter was also 1, we decided to put on our posh frocks and have a little 1 party with a load of balloons to celebrate 🎉

Since launching last year we’ve worked with lots of businesses to help them make their social media better, from large charities and companies like UCAS and UCAS Media to small businesses and startups like Gusto.film and GoFounder.

We’ve produced social media strategies, audits, campaign plans and content planners. We’ve ran social media training workshops, bootcamps, and coaching programmes. We’ve created and facilitated content development workshops (where we’ve helped teams develop content ideas that have gone viral on TikTok). We’ve supported senior leadership teams and business owners to improve their use of LinkedIn. We’ve developed episode outlines and narratives for podcast series. And we’ve done a load more stuff too (all whilst juggling the joys the world has thrown at us including covid, lockdowns and nursery closures.)

We’ve grown from a team of one to two and have been working with the government, Brighton Dome and Future Creators to be able to offer opportunities to young people to help them gain experience and training.

And we’ve joined NatWest Business’s Entrepreneur Accelerator scheme to help take our company to the next level and develop our services so we can support even more businesses with their social media and content marketing. (Watch this space!)

Looking back over the past year, there’s been a lot going on and it hasn’t always been easy, but I’m so glad I took the decision to start Social Seahorse. I’ve loved being able to work with lots of different people and help more businesses improve their social media. And I’m so lucky to have landed enough work to still be so busy doing it a year on.

So just to say thanks really. To everyone out there who’s supported us along the way. To anyone who gave us advice or encouragement, or even just liked one of our posts. And a special thanks to anyone who's hired us, worked with us, or recommended us. We wouldn't be here if it wasn't for you. 😊

11/08/2021

As the dust settles on A Level Results Day, we’re proud to say we’ve worked with lots of lovely people at UCAS and UCAS Media over this past year to help them improve their social media planning, strategy and content.

Working out what to do with your life when you finish school is a massive thing, and going to uni is a huge move, and what the teams at UCAS and UCAS Media do to support school students, parents, uni students, career changers, education providers - and so many others - is just incredible.

As we’ve recently completed a 3 month LinkedIn coaching and training programme with UCAS Media’s Senior Leadership team, we thought we’d share some of their experiences of working with us. Here’s just one of their kind reviews from the lovely Head of Sales, Rebecca Hopwood. 😊 (More to follow!)

And finally: a huge congrats to anyone who received or supported anyone receiving their results yesterday! 👏 You did it! 👏

03/08/2021

1 year ago today was the first day of my new life as a business owner, after I left my job to start Social Seahorse.

My last team at the lovely Sussex Uni sent me these flowers 💐 (and a bottle of Brighton gin 🍸) to wish me farewell, and I waved goodbye to the corporate lanyards that had proudly hung round my neck for the previous decade.

These lanyards have traveled with me all over the UK. They’ve lived in Glasgow, Manchester, Liverpool, all over London, Newcastle, Brighton - and beyond!

They were with me as I began my career at the BBC and went from being a runner on Sport Relief (buying swim shorts for McFly) to a documentary producer at Radio 1 (interviewing Ed Sheeran) and a Social Media Executive at BBC Three (running social campaigns for shows like Fleabag.)

They’ve been on planes, trains and rescue boats, in army barracks, operating theatres, graduation ceremonies, robotics labs, the Strictly ‘star bar’, the Blackpool Ballroom, the BBC newsroom, castles, clubs, festivals, footballers’ houses, too many studios to mention: Pinewood, Elstree, Television Centre, the list goes on!

They saw me leave London and the BBC to become a Social Media Manager at Sussex University, and start a family by the sea.

They were with me as I moved flats a million times, bought my first house, got a dog, learnt to drive, and had my first child (they weren’t in the hospital).

They were there as I returned from maternity leave, and grappled with the challenges of juggling work and childcare.

And then, 2 months later, they were there when the world was hit with a global pandemic and nurseries closed down, and I learnt the new (and now mind-blowingly challenging) definition of being a ‘full time working mum’. Where full-time childcare (to a just-turned one-year-old), a full-time job, and a side hustle of starting a business all somehow had to be squeezed into the hours of a single day, and sleep seemed no longer an option.

It’s been a year now since I’ve thought about these lanyards. A year since I left my job to start my own social media company. A year since I took a huge risk I didn’t know would pay off (and worried no end about how I would pay my bills and mortgage and childcare costs if it all backfired).

I had no idea what was in store back then or what my business would even really be, but I’m proud to say I’m still doing it one year on. Still helping businesses improve their social media. And still so busy doing it that I’ve had to completely neglect my own social media! (So here’s one little post I’m writing in bed at 11pm to make up for it. 🙃)

02/08/2021

Want to know THE MOST IMPORTANT DATE in our calendar this month? *Dramatic pause.*

August 19th… 🎉🥳🎂 Social Seahorse’s 1st Birthday! 🎂🥳🎉

We’d like a seahorse-shaped cake to celebrate, please. Or some seahorse-shaped balloons. Or maybe even a real seahorse if that’s legal/possible? (Googles: “Can you keep seahorses as pets?”)

Just kidding! 😜 A comment to wish us a happy birthday would be more than lovely. 🤗

Anyway, we digress.

Want to know some much more relevant dates for your social media content planners this month?

Here you go!

01/07/2021

Not sure what to post on social this month? Here are the key days you don’t want to miss out on! 📅

July is also:
🧺 National Picnic Month
♻️ Plastic Free July
🎣 National Fishing Month
🍦 National Ice Cream Month

And the key awareness weeks in July are:
🏖️ Clean Beaches Week (1-6th)
🍖 National BBQ Week (2-11th)
🧴 National Hygiene Week (5-11th)
🍩 National Doughnut Week (10-18th)

Any dates you’ll be tapping into?

30/06/2021

What social platform do you use the most? 🤔

With 2.7 billion monthly active users, 65 million business pages, and more than 6 million advertisers - Facebook is the most used social media platform in the world! Surprised?

But lots of people means lots of posts. And lots of posts means Facebook’s algorithm has to choose more carefully between which ones can be shown in your newsfeed.

This means most people struggle to get the reach and engagement they’d ideally like from Facebook.

So how can you ‘beat the algorithm’ so that more people see, like and comment on your posts?

Here are our 2 top tips:

1) 🛑 🔗 Link out less! 🛑 🔗 Facebook wants to keep you on their platform - not drive you away - so it usually shows posts with links to A LOT less people than posts that don’t contain links.

2) 💬 Encourage engagement! 💬 Especially comments. The more comments your posts get - especially within the first hour - the more people Facebook’s algorithm will show your posts to.

The hierarchy of engagements to get your audience to do to increase your post's reach is as follows:

💬 Comment
🔁 Share
❤️ Reaction (like etc...)
👀 Click / View

🖥️ If you want to beat platform algorithms and increase your reach and engagement, we offer gold-standard social media training and coaching to help. Just drop us a message if you’re interested.

Oh, and happy social media day!

04/06/2021

Social media explained via the sweet medium of a donut! 🍩 Or is it a doughnut? 🤔

Most tricky hashtag yet.

Happy Donut Day / Doughnut Day! 😃

01/06/2021

I T ‘ S J U N E ! ☀️

We are officially half way through the year! With the heatwave in full effect, summer round the corner and further restrictions set to be lifted - things are looking on the up!

Here are some key dates you should definitely keep in mind to help you plan your content for June. Also don’t forget:

🧠 14-20th - National Men’s Health Week
❤️ 21-30th - World Wellbeing Week
🏳️‍🌈 Pride Month

Comment down below what you're most looking forward to in June! 👇

28/05/2021

Did someone say bank holiday weekend? Oh, and did we mention the start of the heatwave?!⁠⁠ ☀ YEEEESSSSS. ☀️

Aside from a good dose of vitamin D on the agenda, what do you have planned? 🍦⛱️

(We're hitting the beach, obvs.)

13/04/2021

🚨 We have some EXCITING news to share. The Social Seahorse team has grown! 🚨

Please welcome our new Digital and Social Media Marketing officer, Sal. 👏👏

As a bit about Sal:
🎓 He’s a University of Sussex Media Practice grad
⚽ A lifelong Arsenal fan
🎬 And a film and TV enthusiast

He weirdly prefers winter to summer, and in his spare time he:
🎥 Creates short films
🎮 Dabbles in competitive gaming
💪 And convinces himself he wants to start working out

Sal is excited to share his social media and marketing expertise to help support the marketing and activities of Social Seahorse. We’ve just completed his onboarding process - in an actual real-life in-person meeting! - and look forward to getting to work.

What’s a welcome post without a mandatory first meeting selfie? 🤳 (Made all the better by the fact that cafes are now open - outside at least. Thank you The Pantry Bakery! ☕️)

09/03/2021

📢 I'M HIRING MY FIRST MEMBER OF STAFF! 📢

Wanna come work with this super fun 30-odd-year-old mum (with weirdly bendy thumbs)? Or know someone who might?

I’m looking for a part-time Digital and Social Media Marketing Officer (25 hours a week) to help support the marketing and activities of Social Seahorse.

If you’re a graduate on Universal Credit looking for an entry level role (with training) doing creative stuff like:

✍️ Writing copy for blogs, emails, and social posts
🎬 Producing digital content
📱And a whole host of other fun things

All whilst working flexibly from home for a pretty great boss (not that I’m biased), drop me an email at: [email protected]

⚠️ And be quick! Applications close on the 22nd March, so you’ll need to contact me by the 15th March for application info. ⚠️

04/03/2021

I thought about posting a picture of my kid for as she loves books. But then I remembered this time I was filming at the Harry Potter Studios for the Strictly Christmas special and it was the best day ever because I FRIGGIN LOVE POTTER.

So I thought rather than bore you with another picture of a kid reading a book, that I’d show off instead that I got to work THIS CLOSE TO THE SORTING HAT! ⚡️ 🧙‍♀️⚡️ (Serious career highlight right here, guys 😂)

04/03/2021

"[H]ow life, from being made up of little separate incidents which one lived one by one, became curled and whole like a wave which bore one up and threw one down with it, there, with a dash on the beach."

Virginia Woolf, To The Lighthouse

🌊 🌊 🌊 🌊 🌊 🌊 🌊 🌊 🌊 🌊

Just as life isn’t one big event, but made up into a meaningful whole by lots of little things, success doesn’t come overnight, but by persevering: gradually chipping away until you realise you’ve made it.

Too often people are looking for quick tips, tricks and fixes to transform their lives, businesses and social media overnight. But the truth is: there isn’t a ‘secret sauce’ to overnight success. And if anyone tells you there is, they’re lying.

When it comes to creating a great social media presence for your business, it all comes down to dedication:

✍️ The desire to learn, upskill and improve
👨‍💻 The skill and creativity to produce regular high quality content that will resonate with your audience
👋 The consistency of turning up regularly to engage meaningfully with your community

If you want to increase your brand awareness, engagement and sales through social media, you absolutely can. But like all good things in life, it just takes a little time and effort. Do you have the drive and dedication to make your social media great?

If you’re looking to improve your social media the REAL way, to see actual and lasting results that will help you to achieve your business goals, get in touch. We’re experts at transforming business’s social media and we’d love to help you.

31/01/2021

If there’s anything the world has learnt this month, be it this. 💨

God bless you, The Body Coach for helping to highlight 2 things:

1️⃣ That being truly human on your social media trumps all other engagement tactics.

2️⃣ That being totally transparent about your mistakes wins the trust and hearts of your followers.

And to think that all it took was one little (or actually rather loud 😂) fart. 💨

❗️Note: Other ways of showing your brand’s human side on social media are available. ❗️

11/01/2021

Fail to plan, plan to fail! 📝

Who else is dreaming big this Monday? 💭

08/01/2021

To anyone who’s just completed (another) first week of lockdown simultaneously trying to work, teach, and do childcare - we salute you! (And hope the kids are now in bed and you’re enjoying a glass of wine 🍷)

This juggling act ain’t easy so don’t forget to be kind to yourself, take less on at work if you can, and remember that Disney Plus and CBBC are your friends!

19/12/2020

So somehow another ✨sparkling✨ Strictly series has come and gone - congrats Bill and Oti! 👏

But which of these former Strictly stars (that I’m awkwardly stood next to 🤓) can you name?

I’ve been lucky enough to work on multiple series of Strictly Come Dancing and It Takes Two in my time, producing digital content for their websites and social media feeds, helping run their social channels, and even making a bit of Strictly TV magic too. These are just a handful of the many glorious (I mean fabulous!) celebs and dancers I got to work with.

Want to know how I came to work on shows and brands like Strictly, EastEnders and Radio 1 before founding my own social media consultancy? Check out our Facebook story or Follow Social Seahorse on Instagram and look for the ‘Meet Jess’ highlight.

Now, back to the task: comment below to name the stars you know! Whoever gets the most right wins a prize.*

*I'm not going to lie, I don't know what the prize is yet, but I promise I won't let you down.

10/12/2020

In a scientific study where water or fruit juice was squirted into the mouths of participants in a particular pattern, scientists found that the brain’s pleasure centre lit up and released the feel-good neurotransmitter dopamine when the squirting took an unpredictable turn! 🍊🥤🍋

This study found that the brain is wired to like surprises. And good marketers make the most of this knowledge by regularly attempting to “surprise and delight” their audiences, customers and clients. They do it for loads of reasons, including the following:

✔️ Build customer relationships
✔️ Develop greater brand loyalty
✔️ Boost genuine engagement

So here are 8 ideas to get you going:

1️⃣ Send a little gift you know they’ll like, for Christmas - or even better: just because!
2️⃣ Send something helpful like a link to a useful article or a great podcast that might interest them.
3️⃣ Send a thoughtful private message just to let them know you’re thinking of them.
4️⃣ Post them a handwritten letter or postcard - how many people do that these days?!
5️⃣ Share their social media posts and tag them to help promote their business.
6️⃣ Get to know them. Ask them questions, listen to them, and genuinely respond.
7️⃣ Reveal some personal insight into your life or business to help them get to know you better.
8️⃣ Find out their birthdays and give them something special. (Think beyond a promo code!)

It might be the season for giving🎄 but why not be kind and thoughtful all year round, eh?

02/09/2020

We've made a few updates to our website. We've been refining our services (and just wanted to add a bit more pizazz, ok?)✨

Check it out and let us know what you think: www.socialseahorse.com.

01/09/2020

As if August is over already! 😮
⠀⠀⠀⠀⠀⠀⠀⠀⠀
To help get you set up with your content planning for September, here are some top social media holidays and hashtags.

Our favourite days:
🍫 International Chocolate Day
☕️ National Coffee Day*

*Although if we’re being honest, that’s most days for us anyway. 🤫

Which days are you most looking forward to?

01/09/2020

This is my dog, Bobby. 🐶 Today's a big day for him.

After over five months of having his little toddler sister around, he can finally relax: HER NURSERY IS BACK OPEN!

Now he can lay wherever he pleases without being poked. He won't have a walker wheeled over him. He can finally get a minute's peace...

Wait, are we still talking about Bobby here?

To all the parents (and animals) out there whose kids are starting back at school or nursery today, we hope you have a peaceful and productive day.

If you've managed five months of working whilst parenting, you can manage anything! 💪

28/08/2020

Anyone who works in social media wears a lot of hats. Here I am in just some of them! What have I missed?

🎩Content Producer
⛑Strategist
👒Trainer
👑Campaign Manager
🎩Data Analyst
🧢Graphic Designer
🎓Copywriter
⛑Photographer
👒Video Producer

26/08/2020

WE'RE OFFICIALLY A LEGIT REGISTERED BUSINESS! 🙌

It's been a busy past few months. In short, I've recently quit my job (probably at a crazy time) in order to focus on Social Seahorse full time. I've been setting it up on the side over the past few months whilst juggling another job and looking after a one year old.

But the good news is:

✔️ This is now my full-time job.
✔️ I've been working on some amazing offerings, including a social media strategy-for-success package, and some super helpful training courses.
✔️ My toddler's nursery reopens on Tuesday which will give me the gift of TIME. 😅

Check out my website to find out more about me and my social media consultancy.

01/06/2020

Hands up if your kids DIDN’T start back at school or nursery today? 🙋🏻‍♀ If you’re set for another few weeks, months, or more of the juggle struggle, just remember to be kind to yourself.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You might not be able to get as much done at the mo as you’d like, but you’re getting to spend invaluable time with your kiddies. Now isn’t that great?! 🤔😂
⠀⠀⠀⠀⠀⠀⠀⠀⠀
When it comes to your work or that business you’re trying to set up, always remember: slow and steady wins the race. 🥇
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Embrace your inner tortoise, my friend. 🐢 You’ll get there in the end and you’ll triumph.

16/05/2020

Does marketing jargon drive you up the wall? As an agency, yes:

🔵 We address your PAIN POINTS.
🟡 We PIVOT.
🔴 We know our 7 P’S OF MARKETING.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But we don’t communicate with our clients using these terms. Nope, not even a teeny morsel of jargon. Because, well, these words are pretty waffly really.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What we do do is focus on doing a good job, getting the results our clients want, and explaining things in language everyone will understand.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If only more marketing agencies would add that to their list of ‘deliverables’ 😜

15/05/2020

Dogs 🐶 or cats 🐱? Which of our furry friends do you think is the internet’s favourite? 🐾 In a recent study one of these two animals reigned supreme as the most posted pet on social media.

14/05/2020

Setting up a business takes time, right? Sacrificing your evenings, weekends and spare time to try and get your idea off the ground isn’t easy. Throw in a global health crisis and full-time childcare and it’s almost impossible!

If you’re experiencing similar frustrations over slow progress at the mo, don’t forget to be kind to yourself. You’re doing an amazing job. Keep going and never forget who wins the race in the end. 🐢

13/05/2020

Sunrise or sunset? 🌅

For today’s social media tip, we want to talk about timing ⏰ and accuracy ✔️

Tip 1: It’s important to publish your posts at the right time. If you’re scheduling a sunset picture and have an audience local to you, then google what time the sun is setting and schedule it for then. Another point on time when scheduling posts is to schedule them off the hour, so for 8.07pm for instance, not 8pm. This will make your posts appear more live, reactive and spontaneous.

Tip 2 is to always make sure your content is accurate. If you post a picture of a sunrise and say it’s a sunset, you will get caught out (even if they look exactly the same!)

Now, let us know what you think: sunrise or sunset?

12/05/2020

📣 For a limited time only, we’re offering businesses the chance to receive a FREE social media audit! 📣

Our experts will delve deep into your digital footprint 👣 to uncover what’s going well on your social feeds and website, and provide you with suggestions on what could be improved.

Comment below to let us know if you’d like us to enter you into our prize draw.

Our business is only starting up but our staff have a decade of experience of social and digital media content production, channel management, and training for organisations including the BBC, Channel 4 and higher education institutions. Put simply: we know our stuff, and would love to share our knowledge with those that need it where we can during these tricky times. 🤗

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July Awareness/Content Calendar

Not sure what to post on social this month? Here are the key days you don’t want to miss out on! 📅 July is also: 🧺 National Picnic Month ♻️ Plastic Free July 🎣 National Fishing Month 🍦 National Ice Cream Month And the key awareness weeks in July are: 🏖️ Clean Beaches Week (1-6th) 🍖 National BBQ Week (2-11th) 🧴 National Hygiene Week (5-11th) 🍩 National Doughnut Week (10-18th) Any dates you’ll be tapping into?

I T ‘ S J U N E ! ☀️ We are officially half way through the year! With the heatwave in full effect, summer round the corner and further restrictions set to be lifted - things are looking on the up! Here are some key dates you should definitely keep in mind to help you plan your content for June. Also don’t forget: 🧠 14-20th - National Men’s Health Week ❤️ 21-30th - World Wellbeing Week 🏳️‍🌈 Pride Month Comment down below what you're most looking forward to in June! 👇

"[H]ow life, from being made up of little separate incidents which one lived one by one, became curled and whole like a wave which bore one up and threw one down with it, there, with a dash on the beach." Virginia Woolf, To The Lighthouse #worldbookday 🌊 🌊 🌊 🌊 🌊 🌊 🌊 🌊 🌊 🌊 Just as life isn’t one big event, but made up into a meaningful whole by lots of little things, success doesn’t come overnight, but by persevering: gradually chipping away until you realise you’ve made it. Too often people are looking for quick tips, tricks and fixes to transform their lives, businesses and social media overnight. But the truth is: there isn’t a ‘secret sauce’ to overnight success. And if anyone tells you there is, they’re lying. When it comes to creating a great social media presence for your business, it all comes down to dedication: ✍️ The desire to learn, upskill and improve 👨‍💻 The skill and creativity to produce regular high quality content that will resonate with your audience 👋 The consistency of turning up regularly to engage meaningfully with your community If you want to increase your brand awareness, engagement and sales through social media, you absolutely can. But like all good things in life, it just takes a little time and effort. Do you have the drive and dedication to make your social media great? If you’re looking to improve your social media the REAL way, to see actual and lasting results that will help you to achieve your business goals, get in touch. We’re experts at transforming business’s social media and we’d love to help you.

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We're a top social media consultancy with a boatload of experience based in Worthing, near Brighton, in the UK's sunny South Coast. Our staff have provided social and digital management, production and training services for over a decade for organisations including the BBC, Channel 4 and UK universities, to name a few. We're a highly-skilled, experienced and creative bunch (not to float our own boat!) and we strive on going the extra mile. Our aim is simple: to take the stress out of social and get you the results you want, minus any marketing jargon. Sound good? Drop us a message to see how we can help you.