When I start with a new client I need to get 5 bits of information before I even know that I can help them. Video marketing for your business isn't complicated and I'm not that smart. Ask Yourself these questions, before you get started-->
#1. What is Your Goal? Are you driving traffic to an offer? Are you trying to increase overall sales? Are you just trying to build an audience?
Know your goal to know what kind of video to make.
#2. What is Your Brand? I love camp and comedy, but guess what-- it doesn't always work with every company. Animation is wonderful, but it might not work for a financial product. Then again-- it might. Know your brand to know your video.
The biggest companies know when to bend their brand. Brands can bend. But first understand the brand.
#3. What is Your Budget? Video can get expensive. It can also be more expensive to not have a video for your company while your competition uses video to flood YouTube (the 2nd biggest search engine!). Video doesn't have to break the bank, but you have to look realistically at the cost and benefit of video production.
Also consider paid versus organic.
#4. Who are You Targeting? Are you aiming for new customers? Re-engaging old ones? What's the demographic? Is the video communicating to them?
Do the research and find out what platforms your audience is using. Don't assume your video will just get found. Target!
#5 What Equals a Win for You? This isn't necessarily your goal. This is what will make marketing with video worth the time, effort, and money. We usually have some guesses when we start, but we really find this out is by testing, testing, and more testing.
We test views, engagement, and shares. We listen closely to what is working for viewers and what isn't. Ultimately, we want to use the videos and offers that give the best return on the investment.
Video improves Return on Marketing Investment in just about every situation. Video boosts conversions across platforms. Be willing to m
Take a look 👀 at this awesome video 🎥 we did for Creatively Yours Bellevue-- located inside the Crossroads Bellevue!
Great, eye-catching video does NOT have to break your bank-- and video WILL ALWAYS get a big return on investment (ALWAYS)--
Ask me how-- with our T-shaped video marketing plan at Seattle Video Marketing
#marketing #video #videomarketing #digitalmarketing #smallbusinessmarketing
Video(1089157464927618)
🤷♂️ New company mascot or soul-stealing haunted doll? 👻 Thoughts?
⚡💡Liven up those Cameo videos with UNLIMITED VIDEO EDITING from Seattle Video Marketing. We did this one for an online telehealth client! Celebrity! Makeup! Background removal! Let your imagination run wild! 😊😵💡
See Saw Services Seattle Explainer
I think this is pretty great-- it would be even better with professional voiceover, actually. We can take care of that for you!
The Sales Competitor Speaker Intro
Finishing up 2020 with a promo for an Arizona sales coach. The Sales Competitor is helping sales professionals reach their goals. Send us a message if you'd like a similar video or want to learn more about The Sales Competitor book and products!
hello
Halloween is over but it's still a spooky season. 👻 Enjoy a spooky blip.
Gig Fiber Spot
👀New animation. Can we build something for you?
