28/07/2023
Research shows that podcast audiences possess these three attractive demographic features that many advertisers crave.
In the US, 61% of regular podcast listeners hold a 4-year college degree, postgraduate degree, or advanced degree. Furthermore, podcast listeners in the US are 20% more likely to have attended college compared to the general population as a whole.
Given these numbers, it's no surprise that many podcast fans seek out audio content as a way to learn, stay informed, and gain inspiration. By creating podcast episodes that cater to these interests, you can continue to engage with your target audience and grow your listenership. 📈
Investing in creating relevant and engaging podcast content that speaks to your ideal listeners is 🔑. Keep your podcast interesting, informative, and refreshing to keep your audience coming back for more.
So start tapping into the interests of your highly-educated and affluent listeners, and watch your podcast grow in popularity.
Want to start taking action for your podcast? Send us a DM or schedule a call on our calendly link 😉