Hello Hospo (2025)

08/10/2024

How it be feeling when your clients get REAL RESULTS! 💥 What results might you ask? Well, have a little squizz if ya feeling nosey 😉

These legends came to us needing some help with their Google Ads. After being burnt by a previous agency, they were a little nervous to dive in with a new one but I was pretty confident I could get them better results and boy did I 🙌🏼

With 3 brand new ad campaigns created & optimised, our client went from a CPC (cost per click for those not down with the lingo) of $1.77 CPC to only 80c CPC. We also increased their conversions from 10.7% to 22.3% 🚀. We decreased their daily ad spend by scheduling the ads to display during peak customer search time and we just checked on this month's sales so far... THEY ARE UP 1546% ON LAST MONTH 😱 (ps, that is net sales too, not gross so more profit in this man's pocket... or more money towards the staff Christmas party. This man really loves his team so I wouldn't be surprised if it's the latter).

Anywho, the moral of the story is Ads are meant to make you more money. And if your ads aren't... maybe turn them off and collaborate with a legend who knows how to optimise your campaigns *cough - hi - cough*. If that isn't in your budget, scour Youtube, blogs, reels etc for tips & tricks to help your ads perform better. And PLEASE DON'T SET AND FORGET!! Schedule some reminders in your phone to jump in and check on your ads every 3-4 days!

Ps, I came with receipts. Swipe for the overview of when this client first came to us and the last 30 days overview (ps, we are spending $100 less on ads per week than we were when I was first engaged with my client 😎)

15/09/2024

Holy Guac-a-mole it’s Guacamole Day already! I personally LOVE guacamole. If I’m eating it out, my fav is definitely but if I’m enjoying it at home, here’s my fav recipe 🤤🤤

You’ll need:
🥑 2 ripe avocados
🧅 1/2 a small red onion finely diced
🍅 1 tomato diced
🌱2 tablespoons of freshly diced coriander
🌶️ 1/4 of cup of sliced jalapeños
🧄 1 teaspoon of fresh minced garlic
🍋‍🟩 1 lime (juiced) - I also grate in some zest!
🧂Good crack of sea salt and pepper

Mash her all up together and grab yourself some corn chips and ENJOY 🎊

10/09/2024

No for real… my very first job was working in a Wendy’s Kiosk in the Whitsundays at the ripe age of 12. That’s where my boss at the time (Leonie - she’s the real MVP) taught me everything I knew about being hospitable, customer service and the importance of the customer journey. So it legit started making hot dogs 😂🌭 (…and I did it for over 5 years across 4 different Wendy stores… so you could say I’m an ice cream scooping veteran 🍦)

Marketing goes wayyyyy further than what you post on your socials. A lot of the time, it can start with the people working or representing your brand. The tone of voice in the copy on your website. Even down to the texture of the tags on your retail items. Start looking at every aspect of your business. Not just your product/service and your socials 💥

28/08/2024

Do you have a ‘sticky’ marketing plan in your venue? What is your point of difference that has you sticking to the forefront of your customers minds when they are thinking about your cuisine or offer? Do you offer something cool that would encourage your customers to share it online? Check out these groovy cup stickers that we designed for the legends ☕️🥤

Want help designing your sticky marketing blueprint? Slide into our dm’s 📩

15/07/2024

You might be looking at this months sales and thinking ‘what the’… how come they have dropped?! Well, you aren’t the only venue feeling the squeeze of the current economy. Consumers have just done their tax returns. They’ve seen the money they’ve made this year and made the promise to themselves to cook at home more and save on coffee by drinking the free sachets at work 🥴

But June/July is a common period for hospitality owners to see a small dip in biz! So what should you do whilst you wait out the dip? EDUCATE! Start consuming the free resources online with concepts, ideas and themes you could implement in your venue.

Do an audit of your own venue. Are your SOP’s up to scratch? Are you happy with your marketing? Have you taken a look at your COGS? How are you serving and providing to your regulars who are coming in everyday to make them feel appreciated? 🤔

Doing some work now and tweaking your menu or efficiency could result in extra $$ when we fall back into our busy periods! It’s time to get clever and hang in there 😘

High fives & good vibes,
Taylor 🍹✨

30/06/2024

New week and a brand new month kicks off tomorrow. Time for fresh content, new specials and a new Marketing angle. The social media algorithms are changing nearly every week. One thing that social media will always prioritise is connection. Start thinking about how you can engage with your audience more. If you want to be seen, you’ll need to pay to play (Meta Ads or Google Ads). Otherwise it’s time to start putting more faces to your brand 💥✨

But for those of you to dine and enjoy a fresh, tasty start to Q3 & Q4, you should check out the new menu from the crew at 🔥🤤

23/06/2024

📢 Exciting Instagram Update! 📢

We wanted to share some fantastic news from Instagram. They’ve introduced a new feature that allows you to easily remove fake followers and bots with just a simple click. 🎉

This update is a game-changer for us in the hospitality industry. By cleaning up our follower lists, we can boost our engagement and ensure we’re connecting with real, genuine followers who are truly interested in our content and visiting our venue! This means better interaction, more meaningful connections, and ultimately, a stronger online presence for our venues.

Here’s how you can use this feature:

1. Go to your followers list.
2. Go into flagged.
3. Click the ‘Remove All’ button or individually review and remove by clicking ‘Remove’ next to their names.

Let’s make the most of this new tool and continue to build authentic relationships with our audience.

Happy Instagramming! 📸✨

16/06/2024

Happy National Vegemite Day! ⭐️
Check out how we eat our Vegemite! Taylor’s will make you gag, you’ll probably agree with Vicki and well Bella’s, I’m sure there will be a few team Bella’s dish 😂🙌🏼

How do you eat your Vegemite? 💥

08/06/2024

Happy World Gin Day! 🍹✨
Post tip: Why not show your customers the selection of Gins you have available? Invite customers in to try out your top rated Gin! Share an origin story of a local gin you serve and support! 🫶🏼

💥 Utilise this day to showcase your incredible range!

05/06/2024

Number 2 is a little controversial but we stand by it… if the shoe doesn’t fit, don’t try to force it 🫣

03/06/2024

Beat the chill and turn up the heat on your business with these 10 cozy tips! 🔥
✨Create a winter wonderland ambiance with warm lighting, snug seating, and maybe even get out those heaters.
☕Warm up your customers from the inside out with hot chocolates, mulled wine, spiced cider, or herbal teas.
🍲Introduce hearty, winter-inspired dishes that are perfect for a cold day. Think soups, stews, and hot desserts.
🧣Offer blankets to keep your customers cozy while they dine or relax.
🚪Seal out the cold by closing large doors and windows.
🎁Entice customers with winter promotions like special menus, happy hour deals (excl QLD), or loyalty rewards.
🎉Host indoor events like wine tastings, live music, or themed dinners to keep the fun going all winter long.
🔥Warm up your outdoor space with heat lamps or fire pits (with council approval)
📱Share cozy pics and promote your winter offerings on social media.
💬 Ask your customers for feedback so you can tailor your offerings to their winter needs.

27/05/2024

🚨TASSIE UPDATE🚨
Alcohol delivery is now available across the state for 18 BWS stores on DoorDash. What does this mean for you and your venue? We can see a large increase of dining at home and more consumers utilising these delivery partners. Hours in the day are becoming less for consumers as time in traffic increases, energy levels decrease and ordering takeout becomes more convenient. Have you considered looking into delivery partners or organising your own online ordering for pickup/takeaway?

Now is the best time to build more avenues for customers to access your menus & items. Look into how you can effectively build an online ordering platform. We’ll be creating a guide soon to show you the best way to optimise some marketing techniques to boom in this sector of the hospitality industry! 🔥

24/05/2024

Mind boggled over why some people are willing to drive over an hour for an iced drink? Here’s our theory on why the Iced Strawberry Matcha Latte is going viral👇🏼

🍓 It’s photogenic - the contrast of the stark strawberry and earthy green are appealing to look at and photograph (add to feed 😍)
🍓 It’s rare - well rare-ish. Not every cafe/restaurant is going to be serving up an iced strawbs matcha and therefore people are experiencing FOMO by not having had the chance to try it yet! Maccas still don’t have it on their frappe menu yet!
🍓Boosting your social status - not only is it a rare drink, but it’s kinda pricy too! Most of the time, the most affordable strawbs matcha is coming in around $7.50! So opening the purse for a drink you mightn’t like is a ballsy move with the tight penny pinching in the economy at the moment!

Creating shareable beverages and jumping on trends can really help your biz become a tiktok hot spot! Just make sure you price them accordingly to help with those profit margins! 🔥

Hospo Hub members gain free access to our costing spreadsheet to make sure every item on your menu is optimised to benefit your bottom line 💸

22/05/2024

Throwback to the Hello Hospo team doing a balloon garland install for the legends at 🍀

25/04/2024

Lest we forget.

I will never be able to express my gratitude to all the victims & survivors of war and the sacrifices they made & still make to ensure we go to bed each night in a safe country. To all Anzacs, thank you for your service.

And to my own soldier at home, thank you for serving in the defence 🧡

🌹

Hello Hospo