LedBetter

LedBetter Top brands ranked by gender equality in leadership. Get informed. Shop accordingly. Let's build a world led better.

LedBetter is a research group that spotlights the ratio of women in leadership at the world’s top consumer brands and companies. We want to empower and educate consumers, policymakers, leaders, journalists and others to learn more about the companies they support and cover, and improve the public’s understanding of major brands, including which promote gender equality in leadership — and which do

not. LedBetter was founded by journalist Iris Kuo and marketing leader Camille Ricketts in 2013, and is supported by the International Women’s Media Foundation.

Thanks to 24/7 Wall St. for this great piece last week on companies with the most and least female leadership, which use...
10/10/2017

Thanks to 24/7 Wall St. for this great piece last week on companies with the most and least female leadership, which used data from LedBetter to report out the story. http://247wallst.com/special-report/2017/10/02/companies-with-the-most-and-least-female-leadership-2/

Source: Sergey Nivens / Shutterstock.comDespite the strides women have made, stereotypes persist and gender equality is slow coming. As of 2016, a woman earns just above 80 cents for every dollar a man receives — about 20 cents more on the dollar than when the Equal Pay Act passed in the 1960s, yet…

Thanks to FiveThirtyEight for this excellent piece featuring LedBetter on male-led beauty companies and the female-found...
04/08/2017

Thanks to FiveThirtyEight for this excellent piece featuring LedBetter on male-led beauty companies and the female-founded startups disrupting the gender imbalance. It raises awareness about what LedBetter has been talking about for some time: companies run by men that sell to women. Great read!
https://fivethirtyeight.com/features/women-are-making-over-the-beauty-industrys-boys-club/

The technology sector has been in the hot seat recently over its lack of gender balance, but it’s not the only industry whose upper echelons remain male-dominat…

Awesome to see LedBetter getting picked up by industry publications. Here we are on CarConnection! 🚗
17/06/2016

Awesome to see LedBetter getting picked up by industry publications. Here we are on CarConnection! 🚗

In late 2013, General Motors announced that it was giving its top job to Mary Barra. It was very, very big news. Barra had plenty of fans, plenty of credentials, and as if that weren't enough to make her appointment noteworthy, Barra was the first woman to take the reins of a major automaker. At...

That feeling when John Maeda tweets about your project after you've been spreadsheeting for 2 years and it's suddenly wo...
16/06/2016

That feeling when John Maeda tweets about your project after you've been spreadsheeting for 2 years and it's suddenly worth every single minute:

A Reason To Shop At H&M That Has Nothing To Do With Fashion (cool to see LedBetter on The Huffington Post complete with ...
15/06/2016

A Reason To Shop At H&M That Has Nothing To Do With Fashion (cool to see LedBetter on The Huffington Post complete with super cool chart of companies!)

LedBetter on CBS MoneyWatch!
15/06/2016

LedBetter on CBS MoneyWatch!

A site called Ledbetter has data about gender representation -- and rankings -- for 230 companies and 2,000 brands

Spectacular launch day, team! And we owe so much of it to you! Here's a quick rundown of the best press coverage from to...
15/06/2016

Spectacular launch day, team! And we owe so much of it to you! Here's a quick rundown of the best press coverage from today (see links in other entries below):

🔥 Inc. Magazine:
🔥 Forbes
🔥 Marketplace Business News
🔥 CNNMoney
🔥 Mashable
🔥 New York Magazine
🔥 TechCo
🔥 Bitch Media
🔥 The Atlanta Journal-Constitution

Plus we got a tweet from our hero, the original Wall Street lady boss Sallie Krawcheck, who inspired us to start LedBetter all those many moons ago. So... that happened. But enough fangirling — we can't stop won't stop now that we're on a roll! And we're so exited you're along for the ride. Stay tuned for more info on our next phase, and always always (please please) send us ideas you think we should pursue, feedback to make us better, data we should hunt down, and happy thoughts just because.

15/06/2016

It's a day of dreams coming true. Thanks so much for the support Sallie Krawcheck — you inspired us to work hard!

“Go . Go . Love this idea https://t.co/59Z8QaAqdr”

LedBetter makes it all the way to Georgia & The Atlanta Journal Constitution :)
15/06/2016

LedBetter makes it all the way to Georgia & The Atlanta Journal Constitution :)

Georgia may be the best place for women to stick their heads through the glass ceiling.

Awesome to see CNNMoney's take on LedBetter!
14/06/2016

Awesome to see CNNMoney's take on LedBetter!

Startup LedBetter is tracking gender equality on boards and the executive ranks of 2,000 big consumer brands.

Thanks, Marketplace Business News!
14/06/2016

Thanks, Marketplace Business News!

A new research group launches a database to help consumers learn about who they are buying from.

Great coverage in Mashable!
14/06/2016

Great coverage in Mashable!

Who does run the world?

We're beyond excited to be launching LedBetter today! Here's to supporting companies that prioritize gender equality in ...
14/06/2016

We're beyond excited to be launching LedBetter today! Here's to supporting companies that prioritize gender equality in leadership! Check out the site and please help us spread the word! www.getledbetter.com

We can create a more equal, just and fair economy. It Starts With You Be the first to know when we launch and stay up to date on how you can help create an economy that celebrates gender equality. Join Us Today

Why don't we talk more about the women funding the venture capital industry? An interesting and underexposed question.
13/06/2016

Why don't we talk more about the women funding the venture capital industry? An interesting and underexposed question.

Women invented windshield wipers, the first computer program, life rafts, wireless transmissions technology, the paper bag, Kevlar, fire…

Geena Davis to produce documentary about Hollywood gender inequality via The Guardian.
13/06/2016

Geena Davis to produce documentary about Hollywood gender inequality via The Guardian.

Actor and campaigner says feature-length film will highlight data collected by her gender and media institute, along with testimonials from women in the industry

On Tuesday, The White House is hosting the first ever United State of Women Summit. We're so excited to see what discuss...
13/06/2016

On Tuesday, The White House is hosting the first ever United State of Women Summit. We're so excited to see what discussions and actions come out of it! https://www.whitehouse.gov/blog/2016/06/06/together-we-are-stronger

The White House launches a video message in the lead-up to the first United State of Women Summit on June 14th, 2016.

Really incredible twist at the end of this lovely Radio Diaries story: Two Years in the Life of a Saudi Girl. We want to...
09/06/2016

Really incredible twist at the end of this lovely Radio Diaries story: Two Years in the Life of a Saudi Girl. We want to hear more of these voices.

For two years, Majd Abdulghani recorded an audio diary of her life in Saudi Arabia. The Radio Diaries project presents her story, told in her voice.

"The brash bro culture of Burger King that plays to young male consumers craving fiery chicken fries isn’t so welcome in...
09/06/2016

"The brash bro culture of Burger King that plays to young male consumers craving fiery chicken fries isn’t so welcome in the boardroom."

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

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