Diggo

Diggo A research service for veterinary hospitals. About pet owners.
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Which of your clients are at risk of defecting to Walmart for some or all of their veterinary services? And what can you...
29/12/2020

Which of your clients are at risk of defecting to Walmart for some or all of their veterinary services? And what can you do about it? Edition 2.1 digs into the threat of Walmart. bit.ly/DiggoWalmartBrief

Diggo's brief 2.1 provides market research for veterinarians on the implications of Walmart entering the veterinary services market.

December is National Cat Lover’s Month. Our kitties love a reason to celebrate themselves.
22/12/2020

December is National Cat Lover’s Month. Our kitties love a reason to celebrate themselves.

In the last 20 years, research has consistently shown that what veterinarians believe pet owners think isn’t really what...
15/12/2020

In the last 20 years, research has consistently shown that what veterinarians believe pet owners think isn’t really what pet owners think. Find out how Diggo can help strengthen your clinic business. diggovet.com

There aren’t enough days in the year to thank the veterinarians and hospital staff who work tirelessly to keep pets at t...
10/12/2020

There aren’t enough days in the year to thank the veterinarians and hospital staff who work tirelessly to keep pets at their best.

Give yourself the gift of insights into your clients. Diggo briefs offer enlightening details about pet owners that can ...
08/12/2020

Give yourself the gift of insights into your clients. Diggo briefs offer enlightening details about pet owners that can help drive financial growth for your practice. diggovet.com

Diggo is a research service for veterinary hospitals and practitioners, publishing digital research briefs with pet owner insights.

You can try Diggo at no cost to you. Check out our Complimentary Edition to see how Diggo offers data, plus suggestions ...
07/12/2020

You can try Diggo at no cost to you. Check out our Complimentary Edition to see how Diggo offers data, plus suggestions for how to implement changes that can boost revenue in your clinic. bit.ly/diggo-complimentary

30/11/2020

Trone Research + Consulting, the brains behind Diggo, is an independent research firm with decades of experience in veterinary and consumer research. TRC specializes in providing not just research but data-driven direction. troneresearch.com

Let’s show some love to the homeless senior pets. These sweet companions need families, too.
17/11/2020

Let’s show some love to the homeless senior pets. These sweet companions need families, too.

Building relationships with pet owners isn’t as easy as it used to be. Our RACE approved CE course tackles client loyalt...
09/11/2020

Building relationships with pet owners isn’t as easy as it used to be. Our RACE approved CE course tackles client loyalty and advocacy in today’s veterinary hospitals. bit.ly/DiggoVetCE

Diggo has partnered with IGNITE Veterinary Solutions to create a RACE approved CE course focused on strengthening client relationships.

Pet owners are going to do online research and they want your opinions about what they read. But if you’re not careful, ...
05/11/2020

Pet owners are going to do online research and they want your opinions about what they read. But if you’re not careful, you may be unintentionally discouraging these conversations. diggovet.com/about-edition-1-1

Diggo's low-cost veterinary research brief includes current market research on declining veterinary visits, millennial pet owners, and more.

It’s National Animal Shelter and Rescue Appreciation Week. Thank you to all those who make time to help provide shelter,...
04/11/2020

It’s National Animal Shelter and Rescue Appreciation Week. Thank you to all those who make time to help provide shelter, nourishment and affection to pets in need of forever homes.

Join us in celebrating tail twitching, leg rubbing felines and raising awareness of all the kitties who need forever hom...
29/10/2020

Join us in celebrating tail twitching, leg rubbing felines and raising awareness of all the kitties who need forever homes.

Try Diggo now for only $69! Using our proprietary pet owner research to attract or retain one client should more than co...
26/10/2020

Try Diggo now for only $69! Using our proprietary pet owner research to attract or retain one client should more than cover your investment. DiggoVet.com

Diggo is a research service for veterinary hospitals and practitioners, publishing digital research briefs with pet owner insights.

Our RACE-approved CE course, The Secret to Client Loyalty in the Veterinary Practice, offers valuable tips for practice ...
20/10/2020

Our RACE-approved CE course, The Secret to Client Loyalty in the Veterinary Practice, offers valuable tips for practice managers, owners, veterinarians, CSRs and veterinary technicians. bit.ly/DiggoVetCE

Diggo has partnered with IGNITE Veterinary Solutions to create a RACE approved CE course focused on strengthening client relationships.

20/10/2020
More pet owners want veterinary recommendations to manage their pets’ weight than are currently receiving them. But that...
14/10/2020

More pet owners want veterinary recommendations to manage their pets’ weight than are currently receiving them. But that’s not all they want you to discuss. bit.ly/DiggoEdition1-2

Diggo's low-cost research brief includes current market research on where pet owners want to buy, what products and services pet owners want, and more.

Kudos to the veterinary technicians who put their hearts into caring for pets day in and day out. You deserve to be reco...
12/10/2020

Kudos to the veterinary technicians who put their hearts into caring for pets day in and day out. You deserve to be recognized.

Recent growth of retail pet hospitals is putting more and more pressure on private practice veterinarians. Diggo offers ...
06/10/2020

Recent growth of retail pet hospitals is putting more and more pressure on private practice veterinarians. Diggo offers proprietary pet owner insights to help your clinic stay competitive. dig-go.com/all-briefs

Each Diggo research brief includes actionable pet owner data on the topics that matter most to Veterinarians. Purchasing a Diggo report can help you better understand today's pet owners.

Great news! A recording of our session from the Veterinary Hospital Managers Association (VHMA)'s Virtual Annual Confere...
05/10/2020

Great news! A recording of our session from the Veterinary Hospital Managers Association (VHMA)'s Virtual Annual Conference will be available to registered VHMA attendees through November 25th. 1 hour of CE credit available.

Our self-paced CE-accredited Client Loyalty course can be accessed online, from anywhere at any time, on any device. $24...
29/09/2020

Our self-paced CE-accredited Client Loyalty course can be accessed online, from anywhere at any time, on any device. $249 for 3 CE credit hours. bit.ly/DiggoCE

he expectations of today’s pet owners are changing. So how can you better inspire trust and create lifelong clients? We’ve partnered with IGNITE Veterinary Solutions to create a RACE approved continuing education course focused on strengthening client relationships.

Only 65% of today’s pet owners report that their primary veterinarian is in a private practice clinic. Where are the res...
21/09/2020

Only 65% of today’s pet owners report that their primary veterinarian is in a private practice clinic. Where are the rest going and what services are they seeking? bit.ly/DiggoVetStats

Diggo’s own Kimberly Ness will be hosting a CE-accredited session at the Veterinary Hospital Managers Association (VHMA)...
15/09/2020

Diggo’s own Kimberly Ness will be hosting a CE-accredited session at the Veterinary Hospital Managers Association (VHMA) Virtual Annual Conference, Thursday at 2:10 pm. Sponsored by VetSuccess and Hallmarq Veterinary Imaging. Furry friends welcome.

Check out our virtual booth at the Veterinary Hospital Managers Association (VHMA) Virtual Annual Conference! You can pa...
03/09/2020

Check out our virtual booth at the Veterinary Hospital Managers Association (VHMA) Virtual Annual Conference! You can participate, learn and network, all from the comfort and safety of your couch. bit.ly/VHMAconference

Happy Ginger Cat Appreciation Day and thank you to all the orange kitties for brightening up our days.
01/09/2020

Happy Ginger Cat Appreciation Day and thank you to all the orange kitties for brightening up our days.

On National Dog Day, let’s show some love for the large and the small, the long- and short-haired, the cuddlers and the ...
26/08/2020

On National Dog Day, let’s show some love for the large and the small, the long- and short-haired, the cuddlers and the protectors.

Data shows pet owners want veterinarians to talk more about nutrition. Our latest article in Today's Veterinary Business...
20/08/2020

Data shows pet owners want veterinarians to talk more about nutrition. Our latest article in Today's Veterinary Business digs into what clients want to know about pet food and treats.

Business THE DIGGO BRIEF Pet owners beg for nutrition advice Your clients struggle to navigate the saturated marketplace of pet food and treats. Are you missing an opportunity to help them? By Kimberly Ness and Kim Cameron, Ph.D. interest at heart. Your willingness to share recommendations solidifie...

Understanding what motivates pet owners to change primary veterinarians is key to cultivating loyalty and protecting rel...
14/08/2020

Understanding what motivates pet owners to change primary veterinarians is key to cultivating loyalty and protecting relationships. bit.ly/DiggoEd1-1

While you’re working extra hard to manage the challenges of today’s veterinary environment, don’t forget to care for you...
06/08/2020

While you’re working extra hard to manage the challenges of today’s veterinary environment, don’t forget to care for yourself.

Diggo data was featured in this article from Today's Veterinary Business. It shares some great suggestions for improving...
03/08/2020

Diggo data was featured in this article from Today's Veterinary Business. It shares some great suggestions for improving client retention.

Business LOYALTY Hold on to your clients Retaining pet owners is more challenging in a fragmented market, but you’d do well to be transparent about vaccine prices, send multiple reminders and launch a subscription wellness plan. By Debbie Boone, CCS, CVPM The pandemic severely limited my usual tra...

31/07/2020

Every dog has its day. This one is for the mutts!

Diggo surveys approximately 1,500 pet owners to find out what they really think about veterinary care. dig-go.com
27/07/2020

Diggo surveys approximately 1,500 pet owners to find out what they really think about veterinary care. dig-go.com

As an exclusive veterinary research service, we help give clinics an edge in today’s competitive market. Right now, for ...
07/07/2020

As an exclusive veterinary research service, we help give clinics an edge in today’s competitive market. Right now, for only $69 you can choose the pet owner topic of your choice. dig-go.com

Diggo briefs are a combination of Data + Action. Our philosophy is that executing on one idea to add or save just one cl...
29/06/2020

Diggo briefs are a combination of Data + Action. Our philosophy is that executing on one idea to add or save just one client should more than cover the cost of the brief. dig.go.com

21/06/2020

Shout out to all the Dog and Cat Dads. Today is for you, too.

Our latest article in Today's Veterinary Business reveals how pet owners might respond to retail giant's veterinary serv...
17/06/2020

Our latest article in Today's Veterinary Business reveals how pet owners might respond to retail giant's veterinary services. bit.ly/TVBwalmart

Walmart clinics are going to be a bigger threat to private practice than most veterinarians realize. Get the details and...
10/06/2020

Walmart clinics are going to be a bigger threat to private practice than most veterinarians realize. Get the details and tips to keep your clients from jumping ship. bit.ly/DiggoWalmartBrief

Even though pet adoptions did increase while stay at home orders were in place, there are still cats and kittens that ne...
08/06/2020

Even though pet adoptions did increase while stay at home orders were in place, there are still cats and kittens that need homes across the country.

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