Umar Farooq, Lalian (2024)

24/11/2023

7 Most Common Google Indexing Problems

1) No-index Tag

No index tag will present Google crawling from indexed the page. Try to remove the no index tag if you want to index the page.

2) Robots.txt Disallows

If impossible pages are mistakenly disallowed in the robots.txt file, they won’t be indexed, so need to look at file and optimize it.

3) Orphan Pages

These are pages that have no internal links to the page. In this case site crawlers may have difficulties to find and index. Do audit and link them from relevant indexed pages.

4) Thin or Low quality content

If your content is not unique and doesn’t meet as per Google expectations, your page might face indexing issues.

5) Sitemap problems

A sitemap helps Google find and index pages on your site. Check if your sitemap is submitted to Google. If submit check for errors and fix them.

6) Mobile Friendly Issues

Google uses mobile first indexing, it means if page is not optimized for mobile it may face indexing issues.

7) Server Errors

If the server frequently returns 5xx errors when Google crawler tries to crawl the website, those pages might not be indexed.

22/11/2023

5 Steps to Improve SEO for Your Website

1) Ensure correct content structure

- Make H1 the main idea
- Maintain logical progression with the subsequent tags

2) Create Unique Title Tags & Meta Descriptions

- Convey the value of each page to user and search engine
- Make them unique across three pages

3) Establish a clear anchor text structure

- A clear navigation structure makes it easier for Google to crawl through your site and understand the content on individual pages

4) Minify HTML, CSS and JavaScript code

- Minifying codes can improve websites performance by reducing load time, potentially boosting your Google Ranking

5) Leverage Sitemaps and Google Search Console

- Generating a sitemap to assist Google in recognizing and indexing your site more efficiently
- You can manually request pages to crawl and index from Google Search Console

06/11/2023

Title Tags Optimizations:

- Keep your title tag around 50-60 characters to avoid trunction in search results
- Use keywords that accurately describe the content of your page
- Place important keywords near the beginning of your title tag for better visibility
- Write compelling and click worthy titles that attract users to click your website
- Ensure your titles are mobile friendly and displayed properly on different devices
- Regularly review and update title tags to align with changes in your content or keyword strategies
- Track the performance of your page to make data driven optimizations
- Experiment with variations to see which title drives better CTR

05/11/2023

What Are Question Keywords?

Question keywords are search queries that contain interrogative words like who, what, when, where, why, or how. Question keywords are usually long-tail, low-volume, and have a specific search intent behind them —
whether that's to find a quick answer or an in-depth response.

27/10/2023

Why SEO Fails Most of the Time

1) Lack of Quality Content

One of the most important aspect of SEO is creating high quality content that is useful and informative for users. If your content is low quality, lacks depth or is not relevant to user’s search query, then your SEO efforts are likely to fail.

2) Poor Website Structure

A well structured website with a clear hierarchy, easy to navigate pages, and well optimized URLs is crucial for SEO success. If your website is poorly structured or has technical issues that make it difficult for search engine to crawl and index your pages , then your SEO efforts are unlikely to yield desired results.

3) Inadequate Keyword Research

Keyword research is foundation of SEO, and it is important to identify and target the right keywords for your website. If you’re targeting the wrong keywords or not using them effectively, then your SEO efforts may fail.

4) Over-Optimization

Over-optimizing your website with too many keywords or spammy tactics can result in penalty from Google, cause the failure of your SEO efforts .

5) Lack of Backlinks

Backlinks are an important factor in SEO as they help search engines determine the authority and relevance of your site. If your website lacks backlinks then your SEO efforts may not be as effective as they can be.

6) Focusing too much on Search Engine

It is important to remember that SEO is not about pleasing search engines but mostly about providing value to users. Unless your focus is on providing value to user you won’t build a loyal audience.

22/10/2023

10 Common SEO Errors You Need To Fix:

1) Low-quality content:

- Prioritize high-quality , unique and valuable content that meets user intent
- Conduct market research to discover what your audience needs and provide content

2) Bad meta tags:

- You need to create title and meta descriptions unique and relevant for each page
- Keep titles within 50-60 characters and meta descriptions with 145-55 characters

3) Keywords stuffing

- Write content that reads naturally for both readers and search engines
- Try to use relevant keywords on page where it makes sense

4) Non-Optimized Images

- Try to reduce file size for images
- Use descriptive file names, make use of ALT tags to describe the context of images

5) Slow page speed

- Using tools such as Page Speed Insight or GTMatrix to identify any speed issues on your site
- Implement changes like optimizing images, using CDN, browser caching to improve loading speed

6) Non mobile-friendly site:

- Try to consider responsive designs
- Use mobile friendly themes

7) Forgetting XML sitemap

- Create and XML sitemap of your dite through tools or plugins and submit that to Google Search Console and other search engines
- Sitemap help search engines to understand your website and you can update sitemap regularly

8 ) Not linking to internal pages

- Don’t ignore internal linking. Try to link back to topics that helps user and search engine to understand more about that
- Use proper anchor tags to relevant pages/posts on your site to spread authority across all pages

9) Having broken links

- Try to look for broken links and redirect to relevant pages or unlink from other pages
- Use tools such as Ahref, Screaming Frog etc. to check and resolve broken links

10) Not updating content regularly

- Ensure to check or audit your content if anything has changed since you published
- Making it current and updated information make it valuable to users

19/10/2023

Yeh mein hon🤭

14/10/2023

What is a TLD and ccTLD?

The last portion of an internet address is the top-level domain (TLD). There are many sorts of TLDs accessible, such .com, .net,.org,.co.in, and so on.
A ccTLD stands for a country code top-level domain. The domain extension for each nation is distinct. All ccTLDs have just two characters. For instance,.in stands for India, while.us stands for the United States

12/10/2023

10 Steps Guide to starting an SEO Campaign:

1) Keyword Research

- Identifies your niche
- Use keyword research tools to find high volume, low competition keywords
- Create a list of targeted keywords

2) On-Page SEO

- Optimize your title tags and meta descriptions
- Use keywords in headings and subheadings
- Use targeted keywords naturally in your content

3) Quality Content

- Research and write keyword-rich copy for web pages
- Create a blog post strategy with pillar posts and cluster blog post topics
- Consistently post high-quality SEO optimized blog posts and internally link between posts and piller content

4) Backlinks building

- Guest post on authoritative websites
- Reach out for backlink opportunities
- Monitor and disavow bad backlinks

5) Technical SEO

- Optimize site speed
- Fix crawl errors
- Create an xml sitemap and submit to Google Search Console

6) Mobile Optimization

- Ensure a responsive design
- Optimize images for mobile and add alt tags
- Test your site on different devices

7) Local SEO

- Claim and optimize Google MY Business listings
- Encourage customer to leave reviews
- Localize your content

8 ) Analytics & Monitoring

- Setup Google Analytics & Google Search Console
- Track key metrics like organic traffic and bounce rate
- Adjust your strategy based on data

9) SEO Trends

- Stay informed about industry updates
- Adapt your strategy to algorithm changes
- Experiment with emerging SEO trends

10) Other SEO Tactics to Consider

- Competitor Research & Analysis
- Voice Search Optimization
- Video SEO
- UX optimization
- Schema Markup
- Featured Snippets Optimization
- Content Diversification
- EEAT content
- Local link building
- Social signals
- Longform content
- Link reclamation
- Structured Data

Note: There are a lot of things that goes into great SEO.

11/10/2023

Why is it important to choose the right keywords?

The right keywords help focus the content you create. Doing your due diligence in keyword research will help enrich your content and make it more relevant to your audience. Secondly, keywords are a barometer for your website’s performance. If you are seeing an increase in traffic to your site, you know that the keywords you are using are working. On the other hand, if your site is not seeing any increase in traffic or is seeing less traffic, you know that your keyword research and content need to be retooled.

Additionally, proper use of keywords and keyword research can help you find the social influencers, bloggers, and other movers and shakers that can provide the backlinks you need to make your content more relevant. Keywords are a massive help in link building, and that link building goes a long way in helping you rank higher in searches. With a higher rank and more searches comes increased traffic and a larger audience interested in your brand’s products and services.

09/10/2023

🤭

06/10/2023

گوگل رینکنگ فیکٹرز کے سب سے اہم عوامل یہ ہیں:

Quality Content
Technical SEO
Quality & Relevant Backlinks
Mobile First
Page Speed
Brand Strength
Domain Strength
User experience
Schema Code
Social Signals
Domain Authority
Content-Type
Content Depth
Content Freshness
HTTP

04/10/2023

اسلام وعلیکم!
کیسے ہیں آپ سب لوگ۔ میں کافی دنوں سے کانٹینٹ رائیٹنگ سے متعلق کچھ لکھنے کا سوچ رہا تھا پر اپنی کاہلی کی وجہ سے لکھ نہیں پایا آج ٹائم ملا ہے تو سوچا جو کچھ مجھے پتہ ہے کانٹینٹ رائیٹنگ کے بارے میں آپ کے ساتھ شیئر کر دوں ۔ تو اب ہم سب سے پہلے کونٹیٹ رائٹنگ کے تعارف سے آغاز کرتے ہیں ۔

کانٹینٹ رائیٹنگ کیا ہوتی ہے؟

کسی بھی ویبسائٹ ،ادارے ،یا کسی بھی کاروبار کی مارکیٹنگ کے لیے لکھنا کانٹینٹ رائیٹنگ کہلاتا ہے ۔

کانٹینٹ رائیٹر کیسے بنا جاسکتا ہے؟

ایک کانٹینٹ رائٹر بننے کے لیے یہ ضروری ہے کہ آپ لکھاری ہوں ،یا آپ کو لکھنے کا شوق ہو ۔
میں نے کچھ دن پہلے اپنی ایک رائٹر دوست سے پوچھا کہ یہ رائٹر کیسے بنا جاسکتا ہے ؟
تو اس کا جواب یہ تھا کہ رائٹر بنا نہیں جاتا اگر آپ کو پڑھنے کا شوق نہیں ہے لکھنے کا شوق نہیں ہے تو آپ رائٹر نہیں بن سکتے ۔

ویسے آج کل ٹیکنالوجی ( Technology ) نے کافی چیزیں آسان کر دی ہیں آپ اے آئی (AI) کی مدد سے اچھے سے اچھا کانٹینٹ جنریٹ کرسکتے ہیں ۔

کانٹینٹ رائیٹنگ کس زبان میں کی جاسکتی ہے؟
جس بھی زبان میں آپ کو عبور حاصل ہے آپ اس زبان میں کانٹینٹ رائیٹنگ کر سکتے ہیں۔ لیکن اگر آپ کو ذیادہ کام چاہئیے تو آپ کو انگلش میں مہارت حاصل کرنا ضروری ہے ویسے تو اج کل آپ گوگل ٹرانسلیٹر (Google translater) کی مدد سے آسانی سے انگلش کاؤنٹیٹ جنریٹ کرسکتے ہیں ۔

02/10/2023

6 Ways to Improve Your Website’s SEO:

- Improve your on-page content structure (Headings, Anchor Texts etc.)
- Create effective titles that incorporate well with your keywords
- Do social bookmarking on credible websites
- Make sure to include your targeted keyword in URL
- Be consistent with audience engagement
- Review and optimize visual designs

30/09/2023

کیرئیر کے متعلق معلوماتی پوسٹ:

10 ویب سائٹس جو نوکری ڈھونڈنے کے لئے استعمال کی جا سکتی ہیں:
1. Linkedin. com
2. Indeed. com
3. Naukri
4. Monster
5. JobBait
6. Careercloud
7. Dice
8. CareerBuilder
9. Rozee. pk
10. Glassdoor

10 skills جو آجکل کے دور میں ڈیمانڈ میں ہیں

1. Machine Learning
2. Mobile Development
3. SEO/SEM Marketing
4. Web development
5. Data Engineering
6. UI/UX Design
7. Cyber-security
8. Graphic designing
9. Blockchain
10. Digital marketing

11 ویب سائٹس جہاں آپ آن لائن تعلیم حاصل کر سکتے ہیں:

1. Coursera
2. edX
3. Khan Academy
4. Udemy
5. iTunesU Free Courses
6. MIT OpenCourseWare
7. Stanford Online
8. Codecademy
9. ict it
10 ict iitk
11 NPTEL

10 ویب سائٹس جہاں آپ Excel فری سیکھ سکتے ہیں:

1. Microsoft Excel Help Center
2. Excel Exposure
3. Chandoo
4. Excel Central
5. Contextures
6. Excel Hero b.
7. Mr. Excel
8. Improve Your Excel
9. Excel Easy
10. Excel Jet

10 ویب سائٹس جہاں آپ اپنی CV مفت ریویو کروا سکتے ہیں:

1. Zety Resume Builder
2. Resumonk
3. Resume dot com
4. VisualCV
5. Cvmaker
6. ResumUP
7. Resume Genius
8. Resume builder
9. Resume Baking
10. Enhance

10 ویب سائٹس جہاں آپ انٹرویوز کی تیاری کر سکتے ہیں:

1. Ambitionbox
2. AceThelnterview
3. Geeksforgeeks
4. Leetcode
5. Gain
6. Careercup
7. Codercareer
8. interview
9. InterviewBest
10. Indiabix

5 ویب سائٹس جہاں آپ فری لانسنگ کی جاب کر سکتے ہیں:

1. Fiverr. com
2. Upwork. con
3. Guru. com
4. worksheet com
5. Freelancer . com

فری گرافک ڈیزائننگ کی ویب سائٹ:
1. Canva. com

29/09/2023

🥺❤️

28/09/2023

Me bi process me hon😂

27/09/2023

Bat to Sahi hai😂😂

27/09/2023

اسلام علیکم
کیسے ھیں آپ ؟

آج ہم LSI کیورڈز کے بارے میں بات کرنے جا رہے ہیں کہ وہ کیا ہیں ، اور ان کا استعمال کیوں ضروری ہے ۔

جب بھی کوئی یوزر کوئی چیز سرچ کرتا ہے تو اس کے پیچھے اس کا کوئی نہ کوئی intent ، کوئی وجہ ضرور ھوتی ھے ۔
جیسے کوئی شخص اگر apple سرچ کرہا ھے تو گوگل کو کیسے پتہ چلےگا کے یہ apple فروٹ کے بارے بات کر رہا ہے یہ apple کمپنی کے بارے بات کر رہا ہے ۔ تو اس میں ہمیں اپنے main کیورڈز پر تو فوکس کرنا ہے پر ساتھ میں
یوزر کے انٹنٹ پر، اور جو main کیورڈز کے ریلیٹڈ کیورڈز ھیں ان پہ بھی فوکس کرنا ہے ۔

اگر LSI کیورڈز کی بات کریں تو یہ تین ورڈز سے مل کر بنا ہے ۔

Latent = ایسی چیز جو چھپی ہوئی ہو یہ اس کا مطلب واضح نہ ہو ۔
Semantic = مطلب( meaning)
Indexing= یہ ہمارے گوگل کے انڈیکسنگ والے پارٹ سے ریلیٹڈ ھے

یہ ایسے کیورڈز ھیں جن کا میننگ clear نہیں ہے ، چھپا ہوا ہے ، ایسے کیورڈز جو ہمارے main کیورڈز کے ریلیٹڈ ھے ، ان کو LSI کیورڈز کہتے ہیں ۔

مثال کے طور پر:

میرا main کیورڈ اگر Digital marketing training ہے ، تو اسکے ریلیٹڈ کیورڈز یہ ہونگے ۔

Digital marketing course
Internet marketing
Search Engine Optimization
Social media optimization

اگر ہم چاہتے ہیں کی گوگل ہمارے پیج کو رینک کرے تو ہمیں LSI کیورڈز پر فوکس کرنا پڑے گا ، کیونکہ گوگل بھی اپنے یوزر کے LSI کیورڈز کو سمجھتا ہے اور اس کے مطابق رزلٹ دیکھا تا ہے ۔

ان LSI کیورڈز میں ہمارے synonym , categories یعنی SEO, smo, paid ads ، اور ریلیٹڈ کیورڈز بھی شامل ہوتے ھیں۔

Where to fine LSI Keywords?

گوگل پہ جب آپ کوئی چیز سرچ کرتے ہو تو، سرچ انجن رزلٹ پیج کے بلکل آخر میں آپ کو یہ کیورڈز ملینگے ۔

اس کے علاوہ کچھ paid ٹولز سے بھی آپ LSI کیورڈز کو تلاش کر سکتے ہیں ۔
-Keywords.io
-LSI Graph

26/09/2023

Esy to ni hota hai😂

26/09/2023

SEO Often starts with on-page optimization like meta tags, quality content, page speed and keywords etc... then you can proceed with off-page optimization.

Off-page SEO is very valuable because it tells search engines that your website is important to others on the web. Every link you receive serves as a validation from another source that your website is quality.

Link building: quality is much better than quantity. How many links are pointing to your website is not that important but from where the link is coming to your page matters a lot. The natural link is links pointing to your website and artificial links are tricks of black hat SEO. Artificial links increase the risk of getting a manual or algorithmic penalty by the search engine. It is better to create natural links to your website.

Social media: It is very important to maintain social profile properly. It is also a form of link building. Most of the links we get from social media are no follow links but worth for gaining ranking factor and help to boost SEO.

Social bookmarking: it is a good way to drive traffic to your website. Depending on your niche find out your best websites to promote your content. Delicious, Reddit, Stumbleupon, Digg, Diigo, Scoop are some of the best sites for this purpose.

25/09/2023

Ignore the search engine. The search engine's job is to provide search results that satisfy human beings with a question. If you design/code your site and write your content in a way that helps humans instead of robots - you will win the SEO game both now - and in the future.

More and more we are seeing user engagement metrics playing a larger role in SEO. Things like:

1. Bounce Rate
2. Time on Page
3. Social Shares
4. Comments
5. Click-through-rate

Trying to beat the search engines will often times lead to penalties - which hurt. Instead, focus on humans. Make a website that people want to use, that they want to share, that they want to link to - and everything else will fall in place. You will get more quality, high-authority link backs than you would from black hat techniques, you will get more viral shares, and the engagement metrics will tell Google that you are worthy of the traffic it's sending your way.

That will be true now - and it will be true in the future - since that's what the algorithm's goal is - to provide results as close to what human beings desire.

25/09/2023

😂

24/09/2023

I think that each SEO expert should understand one simple thing: you work for people not for search engines. SEO specialists often forget this rule, trying to reach the top of SERPs but not helping people to find something which they really need.

When you’re not trying to pursue a win-win strategy and focus on the rankings and metrics only, you end up with a fail. As after years of keyword stuffing, cloaking and comment spamming we came up with the idea that, first of all, you must be valuable. To make people see your site in SERPs or even visit it doesn’t mean you help people to find what they were looking for.

Especially it is about content. How many articles have you seen recently? And how many of them were overfull with keywords? I bet, you had a desire to close the tabs after seeing this annoying amount of keywords. It’s a great example when people who run this blog or website try to do their best for search engines and not for people.

You need to find the middle ground. Firstly, be valuable and only after that try to manage your SEO activity.

24/09/2023

Don't learn SEO from reading blogs you find searching for "SEO blogs" learn SEO by doing. Create something. Test test test. Push it to the limit. Burn it. Try again. Get your hands dirty. That is how you learn SEO.

23/09/2023

🤭😂

23/09/2023

Simple SEO Tip:

If you're having trouble choosing a relevant image for a page, perform a Google Image for the keyword you're optimizing for.

You'll be able to uncover what type of imagery Google believes is contextually related to the topic.

21/09/2023

Sometimes it happeneds..🤭

Umar Farooq

24/11/2023

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