Glowfly Marketing

02/01/2021

02/01/2021

21/07/2020

If you're at all interested in learning more about Social Media then you seriously should sign up for Social Media Examiner's Facebook Marketing Summit, happening in August.

USE THIS LINK TO REGISTER:
https://www.d2strategic.com/facebooksummit2020

I've paid multiple trainings from Social Media Examiner and they are some of the best trainings I've ever watched. (and watched multiple times!)

They've helped me to grow my business, and land new clients!

Here are some details:

What is this Summit? It’s a gathering of the world's top Facebook experts, helping marketers understand the latest FB strategies so they can improve their engagement and sales.

Who is speaking? We've got 14 FB pros lined up, including Mari Smith, Molly Pittman, Billy Gene, Andrea Vahl, Allie Bloyd, and Bella Vasta to name a few. They'll be speaking on all aspects of the platform: content creation, ads, Stories, and much more.

Who Should Attend? Any marketer who wants to get better results from Facebook needs to be at this Summit. 69% of marketers said they want to learn more about Facebook Marketing*, so this topic is HOT! We're expecting thousands to attend.

Where & When? It all takes place ONLINE, August 10-14.

https://www.d2strategic.com/facebooksummit2020

Improve your engagement and sales with Facebook at this live online event. Join the largest and best gathering of Facebook marketing experts.

19/06/2020

28/02/2020

I launched a campaign for a local client this week, with a goal to get 10 people to sign up for a consultation. (They offer high-end services, so 10 is a great number.)

With one day left in the campaign, we're at 12 leads and the client couldn't be happier.

24/01/2020

Love this video! Engaging, simple-to-follow advice on how to make a plan to accomplish big goals. This whole series of videos by Michael Stelzner is worth watching!

22/01/2020

Who doesn't love a good emoji?
For anyone in the (or if you just love ) there are 2 new emojis being considered for a Q1 2020 release.

Hook and Worm

Sorry - no sneak peek yet for worm.

20/01/2020

I don't know if this is new, or it's been like this for a while, and I'm just now noticing, but it's almost imperceptible now in Google search results that something is an ad. When did this happen? I usually skip past the ads and look at organic listings, but this is REALLY hard to distinguish.

What do you all think about this?

15/01/2020

There are some good insights for businesses in this social media demographics report.
Like:
-- 60% of users say they discover new products on Instagram
-- Twitter users have a $75,000 median income - higher than the other social platforms
-- 75% of Facebook users are in urban areas compared to 42% for Instagram and 29% for Twitter.
-- 42% of Reddit users are college graduates and tends very heavily male

This is just the tip of the iceberg on the data available. Definitely worth a read for anyone trying to decide where to spend their valuable marketing dollars.

Discover the who, what, and where of social media users in 2020.

03/01/2020

I've been exploring LinkedIn as a business and social platform and a way to make new connections. I just published my first article.

It was scary to click publish, but I knew I'd never think it was good enough, so I just did it.

2020 is going to be the year where I go ahead and do things, even though they feel scary. I think that's what courage is about.

What doesn't scare me is delivering results for my clients with FB and Instagram ads. That's the fun part of my business!

Happy 2020 everyone!

20/12/2019

It's been a busy holiday season and I wanted to share a win! 🎉 I'm really pleased with these results. With a $3,000 campaign budget, the goal was to get 340 purchases at an average cost of $8.82 per purchase.

𝐆𝐨𝐚𝐥 𝐁𝐮𝐬𝐭𝐞𝐝!
There’s still one day left in the campaign, but we’ve had 513 purchases at an average cost per purchase of $6.52. Total sales of $69,946! That’s a 20x return on ad spend.

Now I know Facebook can be overly generous on what it attributes to their ads, so I always set up tracking for each campaign and also view the data through Google Analytics.

Even with Google Analytics much more conservative attribution model, it’s still a big win for my client. 107 purchases, $15,117 in revenue for the client with $2,730 spent. So we’re still looking at 5x return on ad spend!

The numbers don’t lie, which is why I love data-driven Facebook and Instagram advertising!

I have room for a couple more clients in 2020 (and ad costs can drop 40% starting in January!) If you have an e-commerce business focused on the Outdoor Industry and you're looking for better results from your Facebook and Instagram marketing, let’s talk.

01/10/2019

When you decide you're going to specialize in the Outdoor Industry niche... you learn how to fish!

13/09/2019

FRIDAY WIN!! We all know that organic reach for Facebook Business pages is pretty abysmal, and there's a lot of competition for FB ad space - but it's STILL an amazing value.

I don't know of a more cost-effective way to build an email list. 🤩🤩

I currently have space for 2 new FB ad clients. Message me if you're interested in getting more leads for your business.

01/09/2019

I realize this pic might not mean much to everyone, but it makes me so happy. 😍 Seeing great campaign results like these for my clients is what makes my work so much fun! I want every client to be successful, see increased revenue and leads, and be thrilled with their Facebook campaigns. I'm so thankful to have a business I love that helps people too!

17/07/2019

Macrame bike hanging...You don’t see one of these hanging around every day! 😊

12/07/2019

I don't feel like this today, but there have been times!

Friday Cartoon from Psychotactics. The life of the digital nomad. are important.

05/07/2019

When your work is on social media, and it's Friday AND the day after a holiday, focus can be difficult! 😝

The power of focus. Learn how to stay focussed. Fun Friday Cartoon by Sean D'Souza.

30/06/2019

Freddy Mercury Tribute. I can’t remember the last time I went out after 9:30pm. I’ve been missing a lot! 👏👏

08/06/2019

Do you ever have trouble deciding if your Instagram content should be published as a post or story? 🤔 ❓What things should you consider?

For starters, I recommend answering these questions:

🔸Is this evergreen content that can help expand reach? - Use a Post and be sure to add relevant hashtags so it's discoverable.

🔸Is this an event or date specific content? - Go with a Story. You can save it as a highlight so it lasts longer than 24 hours, And by using a story you don’t clutter up your feed with content past its expiration date.

🔸Is the content part of your planned strategy? - Use a Post for the content you create within the scope of your social strategy. You can schedule these posts in advance using a variety of tools (which will save you time.)

🔸Is this less formal information or an off the cuff comment? - Try a Story when you want to make a quick announcement or be more playful. Stories let you show a personal side to your business and allow your followers to engage with you in a more casual way.

How do you decide?

06/06/2019

When it comes to your social media strategy for your business... do you plan it out or scramble to come up with something each day? 🤷‍♀️

05/06/2019

As business owners we know that social media has a critical role to play in our customer's perception of our business, and we do our best to post to our social channels as much as possible.

It can feel like a LOT of work. 💪 And it is!

But do you have a strategy that guides your social content?

You might be surprised to know that when you take the time to strategize and make a purposeful plan, the work gets easier!

21/11/2018

Thanksgiving eve shopping. I think it’s my new tradition. 😊

19/11/2018

Planning out my week.
Thankful for 2 awesome women, entrepreneurs and podcasters who’ve helped me streamline my work - and (Living Well Planner)

13/11/2018

I got some delicious chocolate delivered recently all the way from New Zealand! I'm pretty sure this is the first mail I've ever gotten from so far away. Shout out to the wonderful team of Sean & Renuka D'Souza of psychotactics.com.

This was my reward for noticing an minor issue on their website and telling them about it via their feedback form. Which I think is brilliant marketing because it helps them track down bugs, and it makes their clients and visitors feel useful!

24/10/2018

I'm not sure why so many businesses ignore or forget to add the thank you page that displays after someone signs up on their email list.

It kind of feels a little tacky. Like, “Yeah, I know you just gave me something of value, but I can't even be bothered to thank you properly and maybe even point you toward some other things on our website you might find useful."

Create a custom Thank You page. Make it fun, make it creative, genuinely thank your subscribers for giving you their email, and offer them something for that effort. Including a reason to stay around…

17/10/2018

I'm excited to see that the career options for hospitality and event management are expanding. The Dale Bumpers College of Agricultural, Food and Life Sciences in Fayetteville, AR is now offering minors in event management and hospitality management. The tourism and hospitality industry is not only a growing sector, but it’s a fun career choice!


Arkansas Hospitality Association

Bumpers College offers 14 inter-related majors and 24 minors for students interested in food, plants, animals, business, the natural environment and the human environment.

13/10/2018

I spent some time in the this week talking to a prospective client about how they could improve their online presence. They have a unique and amazing destination to share with the world, but you can’t really tell that by looking at their website.

When was the last time you looked at your website and social media profiles with fresh eyes? Does it capture the beauty of your destination and tell your unique story?

If you haven’t done this lately, pull up your website on your mobile device (because 60+% of your audience is looking at it this way) and try to imagine you landed here for the first time.
• Does what you see make you want to keep scrolling?
• Does what you read intrigue you and make you want to learn more?
• And most importantly, do you have a way for people to give you their name and email address so you can contact them again in the future?

If not, it's time to get out there and update it!

09/10/2018

Tip of the Day
• Go to your website and scroll down to the bottom of the page.
• See anything that looks like this?
• Contact your web developer and ask them to remove it.
• Why? Google+ is shutting down.
• Although Google is providing users with a 10 month transition period, why prolong the agony? And trust me, no one has clicked that link in a long, long time.
• R.I.P. - https://www.androidpolice.com/2018/10/08/google-plus-shutdown/

05/10/2018

I love finding destinations that are jumping on Instagram stories. It's a great way to stand out from the crowd, and give potential visitors a live glimpse of what you offer. Great work Fayetteville, Arkansas!

03/10/2018

Does your business have a Facebook posting strategy that outlines what you're going to cover throughout the week and month? Do your posts provide something of value to your audience?

01/03/2018

Social Media Marketing World -going live in a few minutes. Sadly, I can't be there in person, but now I get a little glimpse!

03/10/2017

Does this make you nostalgic or grateful for your technology?
Either way- let's celebrate and take your favorite techie to lunch today!

29/09/2017

This quote really resonated with me this week. Courage to me is just pushing past your fears.

24/09/2017

Are your headlines missing these key elements?

You'll find great tips here on how to write headlines that get attention.
https://www.psychotactics.com/free/headlines-fail/

Learn how to write winning headlines in under 7 minutes.