The Load In

The Load In A platform where event colleagues and friends can gather to have a voice and be part of an ever grow

We welcome the amazing Kelly Lundberg onto Rooted Within, who is a fellow podcast host, business mentor, personal brand ...
02/05/2023

We welcome the amazing Kelly Lundberg onto Rooted Within, who is a fellow podcast host, business mentor, personal brand coach, style expert and influencer.

As the founder of the Middle East’s first styling agency, Kelly shares the story of how she completed her transformation from a flight-attendant to a successful businesswoman. And now she is able to help entrepreneurs grow their personal brand and businesses for maximum financial return.

On this episode, Kelly discusses;

Life in Dubai during the early to mid-2000s
Reuniting with her High-School crush via Bumble
Manifestation, Fate, and Business Development
Starting a Personal Shopping Business in Dubai
The feeling stemming from helping her clients through her expertise.
The Power of Personal Styling
The 7 Pillars of Personal Branding

Link in bio 🫶

Join Lili & Dan for a new episode from the  ! A true expert in the events industry, Dr. Zohair is the Chairman of the Sa...
06/10/2022

Join Lili & Dan for a new episode from the !

A true expert in the events industry, Dr. Zohair is the Chairman of the Saudi Exhibitions & Conferences Association (SECA) and CEO of the Specialist – ExiCon International Group.
He is also a board-member in the IAEE MENA Chapter, was a member of the previous Supervisory Committee of the Saudi Exhibition & Convention Bureau (SECB – now Saudi Conventions and Exhibitions General Authority (SCEGA) and CEO of the Saudi Events Management Academy. He holds a PhD in Maintenance Engineering from the University of Manchester. Dr. Al Sarraj is also member of several local and regional bodies and organizations in the field of maintenance such as being the Chairman of the International Maintenance Association (IMA) and Vice Chairman of the Arab Council for Operations & Maintenance (OMAINTEC) and many other MICE international associations.

Catch his episode on
LINK IN BIO!

We kick off this week with an exciting episode!Dan & Lili chatted with .shadyboy  the CEO of  Shadab Anwar co-founded Te...
03/10/2022

We kick off this week with an exciting episode!

Dan & Lili chatted with .shadyboy the CEO of

Shadab Anwar co-founded Techrobotix FZCO in 2012 with a vision to provide innovative, interactive, and impactful solutions.
Shadab with his team of enthusiasts, Techrobotix FZCO has been providing unforgettable experiences
and technology in events and exhibitions around the world for the biggest brands for more than a decade.
His background in Mechanical Engineering and MBA in Marketing gives him room to play with Mechanics and Technology and love for hardware make him a master at 3D and industrial animation and give him a creative edge in designing experiential solutions.

Don't miss his episode out now on your favorite streaming platforms     
LINK IN BIO!

                                                 

Tune in for another episode with Lili & Dan and get to know what the Chief Executive Officer of  , Benoit Honnart has to...
03/10/2022

Tune in for another episode with Lili & Dan and get to know what the Chief Executive Officer of  , Benoit Honnart has to say!

Benoit Honnart joined Electra in 2019 as Chief Operating Officer and was appointed Chief Executive Officer on January 1st 2021. He started his career in Shanghai where he worked for almost 10 years before moving to Dubai holding various Directors position in the field of Logistic & Events.

Coming from the supply chain world, his mindset is very in line with our fast-paced industry and Electra’s mission to offer agility to its clients. Electra is a fully integrated solutions provider and production house for events, exhibitions, and environments in the Middle East.

Catch his episode on     
LINK IN BIO!

                                                 

Join Lili & Dan for a new episode from the  !In this episode, they sat down with Mohammed Tayem, founder and CEO of  Moh...
28/09/2022

Join Lili & Dan for a new episode from the !

In this episode, they sat down with Mohammed Tayem, founder and CEO of

Mohammed Tayem is the Founder & CEO of entourage marketing & events. He started his entrepreneurial journey in 2009 and has diversified his business portfolio into various sectors over the last decade. He actively consults for international brands such as Google, Discovery Networks, and regional governmental entities across different sectors in the UAE, KSA, Egypt, and Jordan.
In 2020, Mohammed launched Eve Virtual, a 3D virtual platform enabling the events industry to host virtual events in a complete 3D virtual environment.

Pramit has been part of the staffing industry for the past decade, crafting new methods, raising standards, and constantly eyeing technology and improvement.

Catch his episode on
LINK IN BIO!


Join Lili & Dan for a new episode from the  ! In this episode, they sat down with PRAMIT SETHI the managing director of ...
28/09/2022

Join Lili & Dan for a new episode from the !

In this episode, they sat down with PRAMIT SETHI the managing director of

Pramit has been part of the staffing industry for the past decade, crafting new methods, raising standards, and constantly eyeing technology and improvement.

Catch his episode on
LINK IN BIO!

Join Lili & Dan for a new episode from the  ! In this episode, they sat down with PRAMIT SETHI the managing director of ...
26/09/2022

Join Lili & Dan for a new episode from the !

In this episode, they sat down with PRAMIT SETHI the managing director of .

Pramit has been part of the staffing industry for the past decade, crafting new methods, raising standards, and constantly eyeing technology and improvement.

Catch his episode on
LINK IN BIO!

Join Lili & Dan for a new episode from the  ! In this episode, they sat down with PRAMIT SETHI the managing director of ...
26/09/2022

Join Lili & Dan for a new episode from the !

In this episode, they sat down with PRAMIT SETHI the managing director of .

Pramit has been part of the staffing industry for the past decade, crafting new methods, raising standards, and constantly eyeing technology and improvement.

Catch his episode on
LINK IN BIO!

Lili & Dan had the chance to talk with some of the best in the business, in this episode they sat down with Parveen Kuma...
21/07/2022

Lili & Dan had the chance to talk with some of the best in the business, in this episode they sat down with Parveen Kumar, Assistant General Manager for the Events division at Byrne Equipment Rental.

He initially joined as Branch Manager for Riyadh operations and has worked his way up in the company over the years.

Catch his episode on
LINK IN BIO!

Don't miss the last episode in our Live from MEES season!Catch  with Dan on your favorite streaming platform            ...
18/07/2022

Don't miss the last episode in our Live from MEES season!

Catch with Dan on your favorite streaming platform



It was such a pleasure sitting down and talking with this young entreprenuer.Under her leadership, Inspire has grown fro...
15/07/2022

It was such a pleasure sitting down and talking with this young entreprenuer.

Under her leadership, Inspire has grown from an idea in her living room into a regional success, executing between 200 and 250 events and experiential campaigns a year across KSA, Dubai, Qatar and Kuwait.

Catch her episode on The Load In on

We kick off this week with an excting episode!Dan & Lili chatted with the multi-skilled, Balint Tordai, Managing Directo...
12/07/2022

We kick off this week with an excting episode!

Dan & Lili chatted with the multi-skilled, Balint Tordai, Managing Director at KRAFTWERK Design & Production.

Don't miss his episode out now on your favorite streaming platforms


From working with the biggest super-clubs and brands of Europe, particularly in Ibiza, as a Performance Artist to delive...
07/07/2022

From working with the biggest super-clubs and brands of Europe, particularly in Ibiza, as a Performance Artist to delivering unique productions and ideas that influenced attendance as well as revenue.

James Sebastian Clarke is a force to be reckoned with in the events world.

Don't miss the exciting chat and listen on

From wanting to be a rock star to being the Head of Department for Entertainment & Culture of Event Lab. Don't miss out ...
04/07/2022

From wanting to be a rock star to being the Head of Department for Entertainment & Culture of Event Lab.

Don't miss out on the story of Jimi El Gohary.

Use your favorite streaming platform to listen in

Episode 3 is underway!Join Lili & Dan for an exciting episode with none other than James Sebastian Clarke, Managing Part...
01/07/2022

Episode 3 is underway!

Join Lili & Dan for an exciting episode with none other than James Sebastian Clarke, Managing Partner at White Rabbit Creative Agency.

Don't miss this episode and catch it on your favorite streaming platform


Live from MEES! Tune in for another episode with Lili & Dan and get to know what Head of Department – Entertainment & Cu...
29/06/2022

Live from MEES!
Tune in for another episode with Lili & Dan and get to know what Head of Department – Entertainment & Culture Event Lab and Co-Founder/Managing Director of Jimirazz, Jimi El Gohary has to say!

LISTEN HERE!
https://the-load-in-with-lili-and-dan.captivate.fm/listen

We are kicking off our mini-season recorded at the hugely successful Middle East Event Show. Tune in to hear Lili & Dan ...
27/06/2022

We are kicking off our mini-season recorded at the hugely successful Middle East Event Show.

Tune in to hear Lili & Dan listen to some titans of the Middle East's event industry. Starting with the Director of Sales and Marketing at Rayqube Future Tech, Abhaysingh Chawan.

LISTEN HERE!
https://the-load-in-with-lili-and-dan.captivate.fm/listen

Pulling together the brightest, most innovative minds in the events industry and discovering how they are changing up th...
23/06/2022

Pulling together the brightest, most innovative minds in the events industry and discovering how they are changing up the game.

Live from this year's Middle East Event Show, join us this Monday as we kick off this exciting chapter!

We are back at it...Our dynamic duo was live at   chatting up a storm with some of the industry's finest. Live from the ...
22/06/2022

We are back at it...

Our dynamic duo was live at chatting up a storm with some of the industry's finest.

Live from the Middle East Event Show is out next week!

The Load In host Dan & Lili along with producer JJ Thompson spearheaded the conversation on Podcasts & Reaching New Audi...
20/06/2022

The Load In host Dan & Lili along with producer JJ Thompson spearheaded the conversation on Podcasts & Reaching New Audiences.

With 3 seasons under their belt, it was a joy to watch them digress live in front of an audience.

Stay tuned for the Load In mini-season, recorded live at with industry experts with their own stories to tell.

Events, metaverse, and the best in the business. Catch The Load In on June 15th & 16th for a mini-season straight for th...
14/06/2022

Events, metaverse, and the best in the business.

Catch The Load In on June 15th & 16th for a mini-season straight for this year's Middle East Event Awards, as we talk to the event industry experts and discuss the future of the eventscape in the middle east.

The Load In host Dan & Lili join the conversation in a panel discussion on Podcasts & Reaching new audiences from 3:15-4:00 on the 15th of June.

Don't it!

Don't miss this epic episode with the Andy King. The man who paid the festival workers himself by doing guest appearance...
08/06/2022

Don't miss this epic episode with the Andy King.

The man who paid the festival workers himself by doing guest appearances and talks around the United States, as well as consulting event planners around the world.

Get to know how things really went down at FYRE festival.

Catch his episode out now on your favorite streaming platforms

LINK IN BIO!

Lili & Dan had the pleasure of sitting down with the guy who tried to save the Fyre Festival, Andy King!You may remember...
07/06/2022

Lili & Dan had the pleasure of sitting down with the guy who tried to save the Fyre Festival, Andy King!

You may remember Andy on the #1 Netflix documentary 'FYRE: The Greatest Party That Never Happened' in 2019 as the guy who was willing to take one for the team to get Evian Water into the Festival.

Catch his episode on
LINK IN BIO!

LOOKIN' FRESH FOR THE SUMMER!
03/06/2022

LOOKIN' FRESH FOR THE SUMMER!

Lili & Dan sat down with one of the best hairdressers in the world, Mark Gaye.The guys dived into every detail of his li...
31/05/2022

Lili & Dan sat down with one of the best hairdressers in the world, Mark Gaye.

The guys dived into every detail of his life where they spoke about; How Mark got into hairdressing at 19, successes, failures, and starting again.

If you want to be successful in business, in hairdressing or not, the same principles in this podcast applies.

Catch his episode on
LINK IN BIO!

Meet the exceptional Mark Gaye a serial entrepreneur that built his business and other businesses from the ground up.Joi...
30/05/2022

Meet the exceptional Mark Gaye a serial entrepreneur that built his business and other businesses from the ground up.

Join us tomorrow for the release of his rollercoaster episode!


Next week we've got an epic untold story for you!Filled with ups and downs, then ups and some more downs and then all th...
26/05/2022

Next week we've got an epic untold story for you!
Filled with ups and downs, then ups and some more downs and then all the way back up!

Join us next week for another episiode of untold stories on The Load In.

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