Megnia Creative - Copywriting Marketing Branding

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Megnia Creative - Copywriting Marketing Branding Helping you market your small business to find your ideal customers.
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13/01/2021

Some ads will be remembered long after the ethics of 80s sales have been forgotten.

Cheeky. Daring. Sadly, no longer relevant in the grand scheme of things.

Unless you work in Australian politics..

Today’s mnemonic: T before C except after I
08/01/2021

Today’s mnemonic: T before C except after I

This copywriter’s got themselves into a hairy situation...
08/01/2021

This copywriter’s got themselves into a hairy situation...

Manners. Zero cost. No manners. Prepare to pay the price.
05/01/2021

Manners. Zero cost.

No manners. Prepare to pay the price.

Risqué? Nah, bloody good marketing from D***x.
28/12/2020

Risqué?

Nah, bloody good marketing from D***x.

Always read the small print.
08/12/2020

Always read the small print.

Sublime 👌🏻
04/11/2020

Sublime 👌🏻

Looks like someone helped Burger King overcome their COVID arrogance. Credit: Jamie Neal - LinkedIn
02/11/2020

Looks like someone helped Burger King overcome their COVID arrogance.

Credit: Jamie Neal - LinkedIn

When accountants turn their hands to copywriting...
29/10/2020

When accountants turn their hands to copywriting...

Simple. Beautiful.
27/10/2020

Simple. Beautiful.

Nailed it. 🔨
26/10/2020

Nailed it. 🔨

Sometimes, the simplest ads are the best.
26/10/2020

Sometimes, the simplest ads are the best.

THIS is an ad...
21/10/2020

THIS is an ad...

Advertising level: Risqué but reliable
15/10/2020

Advertising level: Risqué but reliable

When you can’t pull yourself away from CSI: Miami but need to write copy for the new range of baguettes...
17/09/2020

When you can’t pull yourself away from CSI: Miami but need to write copy for the new range of baguettes...

“Frank, can you advertise the last pair of Adidas Ultraboost?”“Slight problem, Karen. We only have a photo of the last p...
06/07/2020

“Frank, can you advertise the last pair of Adidas Ultraboost?”

“Slight problem, Karen. We only have a photo of the last pair of Under Armour trainers.”

“Stick them in. Nobody will notice a thing.”

With benefits this clear and exciting, I can hardly contain myself, Brad.
14/06/2020

With benefits this clear and exciting, I can hardly contain myself, Brad.

“We are looking for a diligent, passionate project planner…” – “Planning your next career move?”“We are excited to annou...
11/06/2020

“We are looking for a diligent, passionate project planner…” – “Planning your next career move?”

“We are excited to announce…” – “Does this announcement mean anything to you?”

“We are a leading fashion company…” – “Fancy pulling on some quality clobber at a great price?

Just 3 simple ways to start social media posts without boring the pants off your readers.

They really don’t care about you and who you say you are. They do care about how they can be better versions of themselves. That’s people. That's life.

Drop that into your marketing / copywriting.

You’re welcome.

Placement in advertising.It's absolutely everything.
20/05/2020

Placement in advertising.

It's absolutely everything.

“Barry, could you help us put together a fancy-looking page to attract people looking for overseas work?”“Yeah,...
18/05/2020

“Barry, could you help us put together a fancy-looking page to attract people looking for overseas work?”

“Yeah, simple. Won’t take me 5 seconds...”

Want a really simple advertising tip?Replace, "We are excited to announce our (feature)" - with - "Say hello to your (be...
20/04/2020

Want a really simple advertising tip?

Replace, "We are excited to announce our (feature)" - with - "Say hello to your (benefit)" in your ad.

Your readers don't give a flying fox what you're giddy about. They only care about what's in it for them.

Always have, always will.

Most companies: “We are proud to announce the launch of our new product....”Most people:
06/04/2020

Most companies:

“We are proud to announce the launch of our new product....”

Most people:

“Sebastien, here’s your first copywriting project for a pet walking company. Best you ease into things....”Sebastien:
03/03/2020

“Sebastien, here’s your first copywriting project for a pet walking company. Best you ease into things....”

Sebastien:

Burger King: F*ck you, McDonalds. McDonalds: Where do we go from here?
20/02/2020

Burger King: F*ck you, McDonalds.

McDonalds: Where do we go from here?

“Phil, any way you can rub last night’s loss in with those Chelsea fans? Maybe mention the result?”Phil:
18/02/2020

“Phil, any way you can rub last night’s loss in with those Chelsea fans? Maybe mention the result?”

Phil:

Here you go, Littlewoods. That’ll be $3.95 please. Credit: Dave Harland
14/02/2020

Here you go, Littlewoods. That’ll be $3.95 please.

Credit: Dave Harland

Copywriting: Leaving your audience to arrive at the right message, without forcing it on them... *Apologies for the crap...
13/02/2020

Copywriting: Leaving your audience to arrive at the right message, without forcing it on them...

*Apologies for the crap photoshop. Meryl’s on holiday.

“Frank, we’re moving into the world of apps. Here’s a standard ‘Loren Ipsum’ template to get you started......oh, and pl...
13/02/2020

“Frank, we’re moving into the world of apps. Here’s a standard ‘Loren Ipsum’ template to get you started....
..oh, and please don’t have 4 pints for lunch again today.”

Frank:

If only this bounce-based toy was given a name... Credit: Copywriter Club
12/02/2020

If only this bounce-based toy was given a name...

Credit: Copywriter Club

Now, this is an ad...
09/02/2020

Now, this is an ad...

Right, Barry, we’ve a simple project for you this week. It’s writing ‘effects’ for a children’s comic. No language this ...
09/02/2020

Right, Barry, we’ve a simple project for you this week. It’s writing ‘effects’ for a children’s comic. No language this time, okay?

Barry:

Jeff, we’ve picked up a copywriting gig with a coach firm for over-70s. Any ideas what we can help them with? Jeff:
08/02/2020

Jeff, we’ve picked up a copywriting gig with a coach firm for over-70s. Any ideas what we can help them with?

Jeff:

What’s that, JB Hi-Fi? You’ve twisted my arm....
08/02/2020

What’s that, JB Hi-Fi?

You’ve twisted my arm....

This spelling bee’s got this signage licked... Credit: Erica Winter
06/02/2020

This spelling bee’s got this signage licked...

Credit: Erica Winter

Honesty belongs in advertising...
03/02/2020

Honesty belongs in advertising...

Stick these along St George’s Terrace.
02/02/2020

Stick these along St George’s Terrace.

Barry, we’ve a new clothing line account to....wait, have you been drinking at work again? Barry:
01/02/2020

Barry, we’ve a new clothing line account to....wait, have you been drinking at work again?

Barry:

29/01/2020

Companies that talk about themselves don’t create memorable brands.

In the words of Dave Trott: “Don’t tell me you’re a comedian, make me laugh.”

It’s not only what you say that’s important - it’s also where and when.
26/01/2020

It’s not only what you say that’s important - it’s also where and when.

Facebook advertising level: Nicely played 👌🏻
21/01/2020

Facebook advertising level: Nicely played 👌🏻

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