Seven Willows Social Media Agency

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25/06/2024

You’re here because you’re ready to experience expansion and evolution in your business…

…but the traditional model of chasing after likes, shares, and repurposing random spiritual quotes feels EXHAUSTING.

Let’s flip the script, shall we?

With 11+ years of experience, we know social media is more than just pretty pictures and catchy captions: it’s about cultivating relationships and building your credibility as an expert.

That’s why we work with you to co-create custom strategies and on-brand content that feel fun, fulfilling, and totally aligned - YES!

The result?

An authentic, high-vibing social media presence that gets you on the wishlist of your dream clients and sends all the right connections and opportunities your way.

24/01/2024

Need an expert’s insight?

Are you a small business owner feeling STUCK on socials?! We hear you! Seven Willows has created our best, most affordable offer yet. Learn more 👇

Say hello to our mini but mighty Strategy Intensive - a power-packed 60-minute one-on-one session where we focus on that one sticky spot that’s been bugging you.

Whether it’s a new platform you can’t figure out (remember the Clubhouse and Threads scramble?) or a content strategy that just doesn’t seem to work, we’ll dive deep and emerge with an actionable roadmap for you or your team.

Are you ready to BLOOM? Book your session today by visiting our website! (Link in bio)

23/01/2024

January has an energy filled with resolutions, goals and hustling. Through all this, you might find it difficult to navigate your marketing efforts and create a social media strategy. Especially when it’s mid-winter and all you want to do is hibernate.

You might feel overwhelmed with the idea of “launching” or building a campaign for a particular offer you wish to promote this season. You might desire a strategy that you can implement while leaning into a “low key” winter season.

You might feel conflicted about outsourcing and keeping within your budget. You know you need help, but not sure if that’s a virtual assistant, coach, or social media manager.

… and you KNOW you aren’t looking for any long-term commitments from a service provider or coach. Yet.

Here’s where I come in.

My Breakthrough and Bloom Strategy Sprint is PERFECT for you if you’re looking for that 1:1 time with an expert to answer all your questions and provide strategic insights for your particular business.

Here’s what’s included:

🌿 Quick pre-session questionnaire
🌿 60-minute 1:1 deep dive with Me, Corey!
🌿 Recording of our strategy session (within 24-48 hours)
🌿 7 Business days of email support for implementation

This is designed to be quick; it’s focused and designed to create a swift breakthrough. But, with 7 days of email support after our call - you’ll feel supported during your implementation and can ask any questions that didn’t come up during the call.

Ready to book? Link in bio!

01/01/2024

2024 is bringing in much needed fresh air. I plowed through 2023 in survival mode and I’m now feeling lighter and brighter… cultivating my soul for the amazing goals I plan to accomplish.

This year, my team and I plan to formalize adding new offers to our suite, launch a mini course, and invest MORE time into continued learning and strategy building and implementation 🤓🤪🤩

I’m completing my human design certificate with .of.spiritual so I can then combine my marketing expertise with human design ✨

Speaking things out loud adds some accountability and manifestation, am I right? 💋🤣

To those who have supported me throughout one of the hardest years of my life as one of my dear friends and loved ones came to be sick with cancer and pass away - thank you for holding steady for me.

Let’s make this year one for the books 👏📖🥂

17/11/2023

I'm a huge fan of Pinterest. It's my go-to app for when I'm in a buying mood because there are so many unique products and visual inspirations to discover.

Be honest, don’t you typically search Pinterest when inspiration hits and you want to buy something new?! Me too!

I also love that Pinterest can be a great platform for small businesses to drive leads and build relationships with their target audience. And the best part is, you can easily cross-post your photo and video content from other platforms to reach an entirely new audience.

Here are a few tips for marketing your brand on Pinterest:

📌Use high-quality images and videos that will catch people's attention.
📌Write clear and concise captions that will tell people what your product or service is all about.
📌Use relevant keywords in your captions so that people can find your pins when they're searching for something. Doing so will increase your chances of getting seen by the right people, a.k.a your potential customers!
📌Create boards that are organized and easy to navigate.
📌Run Pinterest ads to reach a wider audience.

I hope these tips help you market your brand on Pinterest!

If you’re looking to be present on Pinterest but want a handful of experts to manage it for you? We’ve got you covered. Send us a DM to learn more!

15/11/2023

Have you ever received a DM that came off as friendly, but then it went straight to pitching you on services they felt you needed? Yeah, we’ve been there and it isn’t the best feeling.

Business owners are often told we need to send “cold messages” to get conversions, and entrepreneurs are constantly sold to cold calling and messaging services promising XYZ conversion over the next 30 days.

But, is that how you want to conduct your business?

If you want a more personalized and human-centric approach, especially on Instagram, here are some tips for you:

1 ⃣ Optimize Your Profile
Make sure your Instagram profile is fully filled out with your business information and a clear, attention-grabbing bio. Use keywords relevant to your business to make it easier for potential clients to find you.

2⃣ Share Valuable Content
Share high-quality, engaging content that is relevant to your target audience. Use Instagram's features, like Reels and Instagram Stories, to showcase your products and services in a creative way. Pro tip: You have six seconds of time to connect with your audience! Remember, note the problem and offer them a solution.

3⃣ Utilize Instagram’s Features
Use features such as polls, stories, reels, guides and highlights to showcase your products, services and brand in a creative way. Take note of what type of features your audience likes to see you utilize too!

4 ⃣ Interact With Potential Clients
Follow potential clients and engage with their posts. Leave sincere and authentic comments and refrain from sending just emojis - this can seem too impersonal.

5 ⃣ Respond to Comments & DMs Quickly
Use Instagram's direct messaging feature to build relationships with potential clients in a timely manner. And don’t forget to respond to comments, so they’re more likely to come back and engage with your content.

6 ⃣ Collaborate With Similar Accounts
Collaborating with similar accounts or other businesses that are closely related can help expose your brand to a wider audience and attract new clients.

Was this helpful? Let us know in the comments!

13/11/2023

Have you ever seen an ad and visited the business profile just to see a half-put-together profile that makes you wonder if the business is actually legit or not?

I encounter many business owners who solely focus on social media ads instead of building up their presence organically. There are pros and cons to paid ads… Let’s break it down👇

✅ PROS

Targeted advertising
Paid social media allows businesses to target specific demographics, interests, and behaviors, which can increase the chances of reaching their desired audience.

Increased reach
Paid social media can increase the reach and visibility of a business's content, helping to attract new followers and customers.

Measurable results
Paid social media campaigns can be easily tracked and measured, providing businesses with valuable data on their ROI and the success of their campaigns.

Cost-effective
Paid social media advertising can be relatively inexpensive compared to traditional forms of advertising, making it accessible for businesses of all sizes.

❌ CONS

Ad fatigue
Overuse of paid advertising can lead to ad fatigue, where users become immune to the constant bombardment of ads and ignore them.

High competition
Paid social media advertising can be highly competitive, making it difficult for small businesses to stand out and attract the attention of their target audience.

Rely on Algorithm
Paid social media campaigns heavily rely on the algorithm of the platform just like organic content! Changes in algorithm can lead to unexpected results that can be difficult to manage.

Cost
Even though paid social media advertising can be relatively inexpensive, it can become costly for businesses that want to reach a large audience or run multiple campaigns at once.

Paid advertising may be an excellent tool to utilize after you’ve built up your organic presence and following!

Questions about if paid advertising is for you? Send a DM!

08/11/2023

Did you know that you don’t OWN your social media accounts? This is why you’ve heard the marketers of the world express how you need an email list - it’s true. You do.

You could potentially wake up one day with your account deactivated or suspended. Talk about a bad day…

This leaves you completely disconnected from your close community, general audience and warm leads. Yes, all the hard work of building relationships in the DM’s? GONE. All your followers? GONE.

But, here’s the good news - you can utilize social media to grow your email list.

Here’s how ⤵️

🌿 Sign-Up Forms
Use social media platforms to promote sign-up forms for your email list and make it easy for followers to subscribe. Think your link in bio and link feature in stories! Oh, then add those stories to a highlight on your Instagram profile.

🌿 Lead Magnets
Offer valuable incentives such as ebooks, whitepapers, exclusive access, or discounts to encourage users to sign up for your email list. Promote these lead magnets on social media, making sure to highlight the benefits of subscribing.

🌿 Contests and Giveaways
Host contests or giveaways that require participants to subscribe to your email list for entry!

🌿 Exclusive Content
Tease exclusive content that can only be accessed through email subscription.

🌿 Webinars and Events
Host webinars or live events that require registration via email. This is also a great way for your audience to see you in action!

Social media is an essential part of marketing your business, but you can’t ONLY rely on it.

Your accounts are like the foye to your business… invite them in with your email newsletters, webinars, and freebies!

Note: you own your email list. You now have direct access to your audience’s inbox. It’s the best way to stay in touch with them!

Questions? My DM’s are always open!

03/11/2023

Our fabulous intelligent audience members are aware they are being sold to 24/7 - the act of de-influencing showcases that the mass population is over being sold to.

We totally understand, and it’s possible to get your brand out there and showcase the problem that you solve. You do this through networking, casual product placement, user generated content, testimonials and case studies.

⤵️ Networking

Through genuine networking and engagement, you build connections and relationships with those who may eventually need your services or know someone who is looking for what you offer. It occurs naturally by becoming their “go-to” person in their roster.

⤵️ Product Placement

This takes a more subtle and organic approach. This could be as simple as an outfit or pair of sunglasses in a photo, or a video of a skincare routine with a specific product.

⤵️ User-Generated Content

When customers create content featuring a brand's products, they become authentic brand ambassadors. Sharing UGC showcases real people enjoying and endorsing the products, which resonates strongly with potential customers. This is akin to a live and “in action” positive review!

⤵️ Testimonials

Brands can feature customer testimonials in various formats, such as text, images, or short video clips, showcasing the positive experiences of satisfied customers. However, be aware your audience WILL notice if your testimonials are genuine or paid for! Yes, we can tell.

⤵️ Case Studies

This allows brands to highlight real-world success stories and demonstrate the tangible benefits of their products or services. Case studies provide a more comprehensive view of how a brand can positively impact customers' lives. Think “before” and “after.”

Need a little help getting your content gears turning? Download my FREE 7 Days of Content Guide. Link in bio!

28/08/2023

You can increase your revenue, build your client roster and achieve your sales goals with the followers and connections you have RIGHT NOW.

You don't need 1,000 more followers or to have 10k followers to make six figures. Your leads and potential clients are already waiting for you.

Instead of ignoring your current community - connect with them!

Each day, perform strategic [ and by strategic, I mean authentic and real ] engagement with 10 people who currently follow you.

Really dive into their content, learn about their business, who they are, and maybe - just maybe, pop into their DM's and invite them to a coffee chat to learn more about them [ no sales pitch attached! ]

The best thing about this, is now you will be at the forefront of their mind.

They will look over your social account, and they will know exactly what you offer - but now they will get to know YOU and YOUR VIBE over Zoom or in person if they're local!

By reaching out to them and building a relationship, they can now refer you to their peers - which will continue to build your expansive referral and networking web.

What do you think?

11/08/2023

If you haven't already started to take advantage of pinned posts, use this list as a reference for when you’re ready to add something valuable to the top of your grid.

• Welcome Messages
• FAQ
• Past Training
• New Openings
• a Introductory Business Post
• a Trending/Popular Post
• START HERE Guide
• CTA Post

For now we’re only allowed to pin up to 3 posts at the top of our feed but you don’t HAVE to if you don’t want to. Switch up your pinned posts and peep your analytics to see what translates and what does not. Don’t get too attached to a post being permanent; it should be used in flow with your business and what you have on the horizon.

Do you use this feature? Tell me what you have pinned and why!

03/08/2023

I’m so excited to be collaborating with and Art of You for August’s Speaker Series!

I will be speaking on the topic of “Beyond The Likes: Building Genuine Connections in the Social Media Era”

In the age of social media, it's easy to become fixated on the number of likes and followers as a measure of success. However, true value lies in building genuine connections and fostering meaningful relationships online. In this talk, I will dive into the importance of authenticity, empathy, and engagement in creating a digital presence that resonates with others.

I’ll discuss practical strategies for cultivating real connections, such as active listening, storytelling, and fostering online communities.

Join me as we explore how to move beyond the superficial metrics and embrace the transformative power of building genuine connections in the social media era!

Supporting: She Dreams In Color Foundation
Location: Jambox - 707 E Hebron St, Charlotte, NC 28273
Wednesday, August 9th 6:30-8:30

Suggested Donation: $10-$20 at the door.
All proceeds benefit She Dreams In Color Foundation.

I hope to see my Charlotte, NC friends and family there. Link in bio to register!

03/08/2023

You’ve been wondering how to use those fun meme videos for your brand that you’ve seen on Reels and TikTok… Here’s wow to add MEMES on CapCut for iPhone!

Over at Seven Willows, we love using CapCut for fun transitions and video edits.

When it comes to memes, we think it’s safe to say that they have COMPLETELY changed the game for the way creators and small businesses are posting on social media.

Taking advantage of a trending meme is an excellent way to get more views in your content and grow your following. Hello increased reach and brand awareness!

We hope you enjoy this quick tutorial from our team member, Morgan!

If you like this kind of tutorial content, please let us know what you’d want to see next!

21/07/2023

Threads is a true game-changer when it comes to social media marketing. Why? Because there’s no “rules” or “strategy” for this platform… just yet.

This is a great place to peek behind the curtain of your Instagram fam, and showcase a more fun, silly, unfiltered side of you and your business.

Do you think Threads will replace Twitter for good?

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19/07/2023

Running your small biz’s social media accounts? For a well-rounded profile, consider these 4 types of content.

🌿Entertainment: Share a meme, a funny video, or something that's trending. Make sure it's something that YOU would enjoy creating, and that you think your audience will enjoy seeing too.

🌿Inspirational: Highlight a before and after, share some client feedback, or give us a sneak peek at what you're working on.

🌿Educational: Share common mistakes in your industry, explain any weird jargon, or talk about the benefits of your services.

🌿Promotional: Share new discounts, offers, or encourage people to purchase your products or services.

The key is to find a balance of content that is both entertaining and informative. You want to keep your audience engaged, but you also want to provide them with value.

So, what are your favorite types of content to create? Let us know in the comments below!

17/07/2023

If the thought of making a reel each day overwhelms you, this is for you!

We’ve all heard people saying that Reels are ALL you need to help your business grow. The algorithm is favoring accounts that only post Reels. No one is even going to see your static feed posts.

The truth is, when you ONLY post Reels, you are skipping over the other features that Instagram has to offer! (And the algorithm actually DOESN’T like that).

In fact, Instagram recently updated their algorithm to give more weight to carousels and static posts. This is because they found that they were showcasing too much video content to their audiences last year.

Include a MIX of different content types into your schedule!

Think about it this way: Reels are meant for REACH. They are there to help you attract new people to your page, and broaden your audience.

The rest of your content is meant to CONVERT. The education, the insight, the inspiration- all of those things that come from your static feed posts are going to convert those followers to potential customers and leads.

If you are only posting Reels, and your numbers are falling (even though you are following trends, using trending audios, ect.) try switching it up and only making every other post a Reel.

Need content ideas? Click the link in the bio to get your FREE 7 Days of Content Guide!

17/07/2023

03/07/2023

Is social media stressing you out? We understand. It’s 2023, and having a dedicated social media manager has become a necessity for most businesses.

We put together a list of the main reasons why businesses are investing in their social media growth.

🌿Limited time for quality content? Running a business is demanding!

🌿Struggling with consistency and brand voice? We can help.

🌿Keeping up with social media trends is challenging. We've got you covered.

🌿Lack of engagement? Let us create content that resonates.

🌿Launching a new product? Social media is your key tool.

Don't miss out on your business potential! We offer consistent brand voice, trend tracking, engagement boosting, and strategic guidance. Click the link in our bio to learn more!

30/06/2023

Hot take: I remove followers that don't align with my goals or ideal clients. I seek to have a potent following, an audience that is invested in my business, my wellbeing, and I focus on building a community.

Nowadays, nearly any Instagram account can boast a high follower count. It’s easy to buy followers (spoiler alert, they’re mostly bots and won’t do much for your brand’s engagement).

IMO, the most effective IG growth strategy involves prioritizing quality over quantity, authenticity, and true engagement with your followers.

I hope you enjoy the tips above. Comment below and let me know if you agree!

29/06/2023

Lemon8 is the fastest growing lifestyle app of 2023. Here’s what creators need to know:

🍋Lemon8 is (by far) the fastest growing lifestyle app in 2023.

🍋Lemon8 brings a unique twist by allowing creators to tag their posts with specific product details, links, and prices. This new standard will have a massive effect on influencer marketing.

🍋 With TikTok’s status in the United States in jeopardy, Lemon8 provides a great alternative.

🍋Monetization for influencers is on the horizon. Lemon8 is actively working on implementing a service that allows for passion to be turned to profit.

We urge you to secure your username and start exploring. See you there! 🍋

28/06/2023

Are you looking for ways to grow your business and reach more customers? Look no further than social media management!

Here are three reasons why investing in a social media team is a must:

→ MORE GROWTH
Investing in your business means investing in its success. With a social media team, you can create value for your customers and offer products and services that can truly improve their lives.

→ MORE HEADSPACE
As a business owner, you have a lot on your plate. Let a social media agency handle the daily grind while you focus on the bigger picture.

→ MORE ORGANIZATION
A social media agency can help you strategize, schedule, identify target audiences, and create top-notch content that engages your audience and boosts conversions.

Ready to take your business to the next level? DM us today to get started with social media management!

27/06/2023

Beware of Red Flags in Social Media Marketing!

🚩 "Make us go viral!"
-Creating viral content is a goal for many, but let's focus on sustainable growth and engagement that truly matters. Building a loyal community takes time and strategic efforts.

🚩 "Let's focus on Instagram for a week, then switch to TikTok, and maybe next month we'll try something else entirely."
Consistency and understanding your audience are key! Shifting platforms too frequently may dilute your message and hinder long-term success. Let's build a solid foundation first!

🚩"Takes days or weeks to respond to messages or requests for information"
Effective communication is vital! Timely responses foster strong relationships and ensure smooth collaboration. Let's work together and keep the conversation flowing!

🚩 "I want 10,000 new followers within a week."
Building an organic, engaged following takes time and a strategic approach. Let's focus on quality over quantity, nurturing relationships with your target audience for sustainable growth.

Remember, successful social media marketing is a journey that requires patience, consistency, and collaboration. Together, we can achieve meaningful results!

14/06/2023

If you're anything like me, you've likely found yourself believing in hype surrounding "viral" beauty and lifestyle products. De-influencing is a movement intended to help protect consumers from falling victim to this exact trap.

invites us to question the motives behind product endorsements and make informed decisions about what we choose to buy.

This type of content encourages us to think critically before buying into the hype of influencer-endorsed products. After all, influencers often persuade us to part with our hard-earned money, driven by their own financial gains.

By stepping back from the persuasive tactics employed by influencers, we empower ourselves to reclaim our purchasing power and prioritize products that align with our values.

What do you think about this?

13/06/2023

Last month, I was named one of Charlotte's 50 Most Dynamic Women!

Dynamic, by definition, is characterized as constant change, or progress. It is also used to describe someone who possesses a positive attitude, great energy & new ideas.

I’m so appreciative of everyone who took the time to vote for me, as this wouldn’t have been possible without you!

I’m looking forward to continuously making an impact!

25/05/2023

LinkedIn can be an untapped source of wealth for your brand’s reach. Here's why you shouldn't overlook it:

🌿Reach a highly targeted audience
Hone in on potential customers by filtering by industry, job title, and location.

🌿 Build meaningful relationships
Networking is at the core of LinkedIn, providing you with a golden opportunity to engage with industry peers and cultivate a community around your brand.

🌿 Share your brand's story
LinkedIn allows you to share informative and engaging content which - when done right - can establish your brand as an expert in your industry. Showcasing your expertise attracts potential customers and builds trust.

🌿 Generate valuable leads
Create a compelling company page, promote your products/services, and leverage LinkedIn’s targeting features to reach potential customers. It's a goldmine for lead generation!

Convinced yet? LinkedIn should be an essential part of your strategy.

Don't miss out on its immense potential for brand growth!
Let us know in the comments below if your brand is seeing results on LinkedIn!

Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Website

http://www.sevenwillowsmedia.com/

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It's easy to get lost in the process of trying to make the "perfect" content for our socials. We overthink our posts, worry about what people will think, and try to be someone we're not. But I'm here to tell you that there's a better way! The best way to connect with your followers is to be yourself. Show up as your human self - essence shimmering through your content, with all your quirks and imperfections. People are attracted to your energy, so don't try to be someone you're not - Just be you! And don't forget to engage with your followers! Comment on their posts, ask them questions, and get to know them. The more you engage, the more connected you'll feel, and the more likely they are to stick around. The world needs YOU to be on social media shining light on your gifts and how you can make an impact in people’s lives and businesses. Are you ready? Comment below! #marketingyourbusiness #businessgrowthstrategy #organicsocialmedia #socialmediastategy #socialmediamanager #socailmediaagency #socialmediatips #marketingtips #contentcreator #smallbusiness #socialmediaexpert

Ways You Can Use the Pinned Posts Feature:

If you haven't already started to take advantage of pinned posts, use this list as a reference for when you’re ready to add something valuable to the top of your grid. • Welcome Messages • FAQ • Past Training • New Openings • a Introductory Business Post • a Trending/Popular Post • START HERE Guide • CTA Post For now we’re only allowed to pin up to 3 posts at the top of our feed but you don’t HAVE to if you don’t want to. Switch up your pinned posts and peep your analytics to see what translates and what does not. Don’t get too attached to a post being permanent; it should be used in flow with your business and what you have on the horizon. Do you use this feature? Tell me what you have pinned and why!

Step-by-step tutorial on how to use memes in CapCut

You’ve been wondering how to use those fun meme videos for your brand that you’ve seen on Reels and TikTok… Here’s wow to add MEMES on CapCut for iPhone! Over at Seven Willows, we love using CapCut for fun transitions and video edits. When it comes to memes, we think it’s safe to say that they have COMPLETELY changed the game for the way creators and small businesses are posting on social media. Taking advantage of a trending meme is an excellent way to get more views in your content and grow your following. Hello increased reach and brand awareness! We hope you enjoy this quick tutorial from our team member, Morgan! If you like this kind of tutorial content, please let us know what you’d want to see next! #capcut #capcuttips #meme #memes #howtoedit #videoediting #socialmedia #socialmediamarketing #marketingtips #videomarketing #igreel #instagramreel #mememaker #tiktokcapcut

Do you ever feel just overwhelmed by the PRESSURE of social media? Who says you HAVE to post at least 3x a week to have a successful Instagram page? 🤨 Who says you HAVE to post a certain number of Reels a week to gain new followers and grow your audience? 🤨 Who says you HAVE to show your face on stories daily to keep your audience warm and engaged? 🤨 No one actually. Here’s the thing: none of these things are required to build a successful and sustainable business. Leave behind all of the “have to’s” of social media and turn your focus to what makes sense for YOU, your energy, your time, and your business. Are you ready for your social media to align with YOU? Shoot me a DM and let’s chat! It’s time for your social media to work FOR you, instead of the other way around! #sevenwillowsmedia #youdoyou #postingschedule #socialmediastrategist #socialmediagency #socialmediastrategy #socialmediaagency #socialmediamanagement #targetaudience #findyourtargetaudience #socialmediatips #smallbusinessowner #growyourbusiness #marketingtips

When it comes to your business you know you need to build your online reputation but it can be difficult to know if you should be using organic, paid marketing or both. The truth is it’s really up to you. Lot’s of businesses use both. Now you’re just getting started or working with a budget, organic marketing is a high-impact, low-cost strategy you can use to start growing your business online right now. Organic marketing campaigns involve working with a social strategist, content creators, engagement specialists and social media managers. Their jobs are to help develop, produce, post and organically share your story online. Benefits of Organic Marketing: - Creates brand awareness & develops brand authority - Taps into your target audience's emotions - Builds trust - Establishes pathways for long-term relationships - Develops brand loyalty. Targeted ads will get you clicks, views and maybe even some new followers but the chances of attracting your forever audience this way are quite slim. If you want to build a community and boost your natural engagement, organic marketing is the way to go. Here are few things you can focus on when developing your social media organic marketing plan: - Social Media Platforms / Posts - User-Generated Content - Search Engine Optimization (SEO) - Email Marketing - Blogs - Natural Link Building - Guest Spotting on Podcasts Keep in mind that your organic marketing metrics may be slow to ramp up. If you’re a new business or going through a rebrand, it could take a while before you see a return on your investment. You didn’t build your business overnight and you won’t gain an audience overnight either. There’s no magic trick to “going viral”; most successful social media accounts take strategic planning and continuous nurturing. Organic marketing takes time and the best time for you to start is always right now! What’s stopping you from developing an organic marketing strategy for your business today? S

You don’t have to do reels for 30 days to grow. You don’t have to cold DM people to make sales. A successful strategy can be built around your favorite ways to show up. So what SHOULD you be doing? 1️⃣ 30 Minutes of Daily Engagement. Perform at least 30 minutes of engagement each day. Social media is about relationship building. ⁠ 2️⃣ Participate in Facebook Groups. You know all those Facebook groups you’re in? Pick 5 groups and start utilizing those to show off your smarts. Establish yourself as an authoritative figure in your industry. 3️⃣ Batchwork Content Creation. By batch-working your content, you have a streamlined focus on one project. Spend a few hours one day a month to set yourself up for success, and free up brain space!⁠ 4️⃣ Review Analytics Each Week. When reviewing your analytics each week, you can see what content your audience is aligning with. You can re-strategize according to these analytics and create more content your audience wants.⁠ 5️⃣ Establish Content Pillars . These are the blueprint of your content. This eliminates the "what should I post?" question. You can have 3-6 content pillars based on behind the scenes, products, services, industry news, and relatable posts.⁠ Do you have your content pillars established?

Here’s 3 Quick Tips on how you can beat the algorithm: 1⃣ You can’t. Let’s just get that out of the way. There is no “beating the algorithm” while creating original and authentic content that’s uniquely you so don’t try. There are better ways to use your time. 2⃣ Focus on what you can control - your content. Having great content is the best way to “beat the algorithm” because if you are putting out content that resonates with people, they won't wait for it to be pushed into their feeds because they’ll be searching for you directly. 3⃣ Check out the latest features (ie reels & close friends) and keep doing what you do there and in a style that fits the functions the platform is promoting. If the platform has released a new feature, they want it to go well and that’s where you should be creating but it should still always be in your style. 🎗 Remember “the algorithm” isn’t against you. It’s not a conscious being but those who code for it are and most of the time they are definitely on your side because the goal is to keep you and your audience engaged on the platform. So keep making engaging content that’s true to you, provides value to your audience and eventually even the algorithm will lead people your way. Want more tips on how to work with the algorithm, post trending reels & grow your engagement? Send us a DM to book a 60 minute consultation call with a Seven Willows today! #sevenwillowsmedia #socialmedia #socialmeiamanagement #socialmediastrategy #socialmediastrategist #entrepreneur #smallbusinessowner #marketingstrategy #socialstrategy #instagramalgorithm #beatthealgorithm

What platforms should I be on? We get this question a lot and we understand why! There are so many options and opportunities across a multitude of platforms - it can be really hard to choose. Here are 7 things to consider when deciding what platforms should be in your unique Social Platform Mix: 👉 How many platforms can you realistically handle? Everyone’s flow is different but a typically goes something like this: brainstorm→ strategy → create→ post → engage → analytics. It's a lot. Try starting out with 2 or maybe 3 MAX. You’ve got other parts of your business to run too! 👉What types of media are you comfortable making? Writing? Twitter, Linkedin & Reddit could be great platforms for you. Live streaming? Get on Twitch and do some IG Lives! Audio based content? Perhaps you need a podcast! 👉 Where is your target audience? Different platforms fulfill different needs. More people use FB to stay connected with family and friends than to keep up to date with news and trends. 👉 How can you repurpose one piece of content across multiple platforms? You don’t have to make all original content for every single platform! For example: take a live stream and export that out into a Youtube video. You can take that video, use it for a series of videos on your IG. As you release these videos, you could send out a tweet with the link. 💥1 piece of content across 4 platforms 💥 👉 Visualize running a multichannel campaign - what do you see? Seriously close your eyes and imagine - what does it look like for you? What platforms are you excited to be on? What platforms do you dread? Why? 👉 Are you prepared to do engagement on all the platforms in your mix? It’s not just about posting people! We know this by now right? You can’t just post content and share it. You need to respond to comments, keep up with your DM’s and engage with other accounts on the platform. 👉 Know when to outsource Let’s say you totally get how much

STOP DOING THIS RIGHT NOW ⬇️ Just here to drop into your feed with a friendly reminder you’ll definitely thank me for later. These are 3 things that you can stop doing right now that will make your biz (and your life) so much better. Seriously. 🖐 STOP going all in on freebies & cheap courses. Once upon a time, we all thrived off those freebies and $19 courses. But to be real, you’ve outgrown them. They won’t answer your questions or do the work for you. Pinpoint what you’re struggling with and invest in the solution. Stop wasting your time.⁣⁠ 🖐 STOP doing the absolute most all the time. Put the hats away. The only hat you should be wearing is the one that says “BOSS BABE”, “CEO” or “SPIRITUAL GANGSTER.” It’s time to outsource your accounting, social media, graphic creation, and website maintenance so you can focus on scaling your business. When you burnout, you lose your spark and romantic vision of your business. Protect your time.⁣⁠c⏰ 🖐 STOP skipping out on investing in yourself/your business By not investing in your business, whether it be a business coach, SMM, VA, or a system, you are holding yourself back. In order to make money, you gotta spend it, honey! Investing in a program that fits your needs and learning process will help you step into your CEO. Investing in a SMM gives you the time to work on new programs, services, or products to launch. The limit does not exist!⁣⁠ You've heard the phrase "you cannot pour from an empty cup." right? You cannot service your clients, grow your business, or tap into your zone of genius when you have no energy or time left in the day? ☕ What can you begin outsourcing today?⁣ 🤔

WE'RE GOING LIVE 🎉 This Friday, August 20th - I'm going LIVE with @ashlireneehealing to discuss Burnout and the Pressures of Female Business Owners Here's some topics we will be touching on ⬇️ ▫️What burnout is and what it can look like ▫️Stepping into your feminine energy ▫️Walking away from hustle culture ▫️Boundary setting & stigmas ▫️Expectations as a woman and the mental load Mark your calendar and leave a question for us in the comments 💬

Clubhouse FOMO? 🗣️ #fearofmissingout It sucks when you feel like you can’t do the cool stuff because you’re running out of bandwidth all the time. It can get frustrating when you’re wearing all the hats and all you want to do is collaborate with other business owners, continue your education, and talk great ideas on Clubhouse. Imagine waking up with the energy to do the things you want to do like joining the fun in Clubhouse, listening to that podcast you’ve been putting off and collaborating with other people 👏 Do you want to gain clarity and content mapping on how to achieve your marketing goals in the next 30 days? 👋

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