12 Optics

21/04/2023

Wishing all our Muslim friends selamat hari raya Aidilfitri 🌙 and those in Indonesia, selamat hari lebaran.

22/03/2023

Red
*warm and energetic colour associated with excitement, passion, and intensity. It's also associated with love and romance.
* used in marketing to grab attention and create a sense of urgency or excitement. red is used in sale signs or in the logos of fast-food chains to catch people's attention and make them feel a sense of urgency to purchase or consume.

Western Culture:
* Red is associated with passion, love, and energy.
* It is often used in marketing and advertising to grab attention and create urgency.
* Red can also be associated with danger, warning, and stop signs.

Asian Culture:
* In Chinese culture, red is considered the most auspicious colour and is associated with good luck, happiness, and prosperity.
* In Japan and Korea, red is associated with courage and heroism.
* Red can also have religious significance in Hinduism, it is a symbol of purity.

Blue
* Blue is considered a calming colour, evoking feelings of peace, serenity, and relaxation.
* associated with trustworthiness, dependability, and reliability. business and corporate settings to convey a sense of professionalism.
* associated with natural elements like the sky and water, which can create a sense of stability, continuity, and security.
* associated with productivity and efficiency.
*associated with intelligence, knowledge, and wisdom.
*used in business and corporate settings to convey a sense of reliability and competence.

Yellow
Western culture:
* Yellow is associated with happiness, optimism, and warmth
* It can evoke feelings of joy and positivity
* It is often used in advertising and marketing to convey a sense of fun and excitement
* Yellow caution signs indicate potential danger or hazards
* Yellow can also be associated with cowardice or treachery

Asian culture:
* Yellow is associated with imperial power in China
* Only the emperor was allowed to wear yellow clothing
* Yellow can also be associated with wealth and prosperity, spirituality, and enlightenment
* In some parts of Asia, yellow is associated with cowardice, dishonour, betrayal, or deceit

19/03/2023

𝐓𝐨𝐩𝐢𝐜: 𝐖𝐡𝐲 𝐀𝐫𝐞 𝐍𝐞𝐮𝐭𝐫𝐚𝐥 𝐂𝐨𝐥𝐨𝐫𝐬 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐞𝐝 𝐋𝐮𝐱𝐮𝐫𝐲?

* Neutrals are colors that are not easily defined as warm or cool, and include shades of black, white, gray, brown, and beige.
* Neutral colors are considered luxury because they can be associated with simplicity, sophistication, and timelessness.
* The use of neutral colors in fashion, interior design, and branding has been popularized by luxury brands such as Chanel, Dior, and Hermes.
* Neutral colors create a sense of calmness and balance, which can be seen as a luxury in today's busy world.
* Neutral colors also have a way of elevating the quality of materials and textures they are paired with, making them appear more luxurious.
* In fashion, neutral colors provide versatility and can be easily paired with other items in a wardrobe.
* In interior design, neutral colors provide a blank canvas for other design elements to stand out, while also creating a soothing environment.
* Brands use neutral colors in their branding to convey a sense of elegance, sophistication, and timelessness, which can help to build a luxury image.

17/03/2023

A mood board is an essential tool in digital marketing for creating a visual representation of a brand's identity and communicating its style, personality, and tone. It helps to establish a consistent and cohesive visual language that aligns with the brand's values and goals. Here are some crucial points highlighting the importance of a mood board in digital marketing:

1. Establishing a Brand Identity
2. Communicating Feel and Look
3. People Making Judgments Based on What They See
4. Colors' Psychological Effect on Decision Making
5. Minimalism Shows Luxury

14/03/2023

In the “early days” of the digital industry, women were often responsible for content creation and social media management —- or utilized as admins. However, as digital marketing has become more data-driven and sophisticated, women have stepped up in a big way — excelling in leadership roles, strategy and analytics

And today here’s what exactly women are doing in digital marketing:
* Chief Marketing Officer
* Head of Digital Marketing
* Director of Communications
* Social Media Manager
* Community Manager
* Email Marketing Specialist
* Content Manager

14/03/2023

💥𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀!💥
𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝘁𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝘆𝗼𝘂 𝗼𝘂𝘁? 𝗟𝗲𝘁 𝘂𝘀 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝗿𝗲𝗶𝗻𝘀!

Does any of the following sound like you?
⏰No time to manage your social media
🪄Looking for interactive designs and content
📈Searching for campaign ideas to boost your sales

𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐦𝐚𝐧𝐲 𝐡𝐚𝐩𝐩𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐡𝐨 𝐭𝐫𝐮𝐬𝐭 𝐮𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐧𝐞𝐞𝐝𝐬!

𝐆𝐞𝐭 𝐛𝐚𝐜𝐤 𝐭𝐨 𝐝𝐨𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐥𝐨𝐯𝐞, 𝐰𝐡𝐢𝐥𝐞 𝐰𝐞 𝐡𝐚𝐧𝐝𝐥𝐞 𝐲𝐨𝐮𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲.

Say goodbye to social media overwhelm and hello to a more efficient business.

💥𝐏𝐞𝐫𝐡𝐚𝐭𝐢𝐚𝐧 𝐤𝐞𝐩𝐚𝐝𝐚 𝐩𝐞𝐦𝐢𝐥𝐢𝐤 𝐩𝐞𝐫𝐧𝐢𝐚𝐠𝐚𝐚𝐧!💥
𝐀𝐝𝐚𝐤𝐚𝐡 𝐦𝐞𝐝𝐢𝐚 𝐬𝐨𝐬𝐢𝐚𝐥 𝐦𝐞𝐦𝐛𝐞𝐫𝐢 𝐬𝐭𝐫𝐞𝐬𝐬 𝐤𝐞𝐩𝐚𝐝𝐚 𝐚𝐧𝐝𝐚? 𝐁𝐢𝐚𝐫𝐤𝐚𝐧 𝐤𝐚𝐦𝐢 𝐦𝐞𝐧𝐠𝐚𝐦𝐛𝐢𝐥 𝐚𝐥𝐢𝐡!

Adakah mana-mana yang berikut anda mengalami?
⏰Tiada masa untuk menguruskan media sosial anda
🪄Mencari reka bentuk dan kandungan interaktif
📈Mencari idea kempen untuk meningkatkan jualan anda

𝐒𝐞𝐫𝐭𝐚𝐢 𝐩𝐞𝐥𝐚𝐧𝐠𝐠𝐚𝐧 𝐠𝐞𝐦𝐛𝐢𝐫𝐚 𝐲𝐚𝐧𝐠 𝐦𝐞𝐦𝐩𝐞𝐫𝐜𝐚𝐲𝐚𝐢 𝐤𝐚𝐦𝐢 𝐝𝐞𝐧𝐠𝐚𝐧 𝐤𝐞𝐩𝐞𝐫𝐥𝐮𝐚𝐧 𝐦𝐞𝐝𝐢𝐚 𝐬𝐨𝐬𝐢𝐚𝐥 𝐦𝐞𝐫𝐞𝐤𝐚!

𝐀𝐧𝐝𝐚 𝐡𝐚𝐲𝐚 𝐩𝐞𝐫𝐥𝐮 𝐤𝐞𝐦𝐛𝐚𝐥𝐢 𝐦𝐞𝐥𝐚𝐤𝐮𝐤𝐚𝐧 𝐩𝐞𝐫𝐤𝐚𝐫𝐚 𝐲𝐚𝐧𝐠 𝐚𝐧𝐝𝐚 𝐬𝐮𝐤𝐚; 𝐟𝐨𝐤𝐮𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐲𝐚𝐧𝐠 𝐜𝐞𝐤𝐚𝐩, 𝐬𝐞𝐦𝐞𝐧𝐭𝐚𝐫𝐚 𝐤𝐚𝐦𝐢 𝐦𝐞𝐧𝐠𝐞𝐧𝐝𝐚𝐥𝐢𝐤𝐚𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢 𝐦𝐞𝐝𝐢𝐚 𝐬𝐨𝐬𝐢𝐚𝐥 𝐚𝐧𝐝𝐚.

14/03/2023

𝟮𝟬𝟮𝟯 𝗢𝘀𝗰𝗮𝗿𝘀 𝘀𝗺𝗮𝘀𝗵𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 :𝗪𝗵𝗲𝗻 𝘁𝗵𝗲 𝗺𝗲𝗺𝗲𝘀 𝘄𝗶𝗻 𝗺𝗼𝗿𝗲 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗮𝘄𝗮𝗿𝗱𝘀











 
 
 
 


23/02/2023

Check out this behind the scenes reel 👀

https://www.instagram.com/reel/CpAQuIDJWUO/?igshid=NzAzN2Q1NTE=

28 Likes, 4 Comments - TwelveOptics () on Instagram: "Behind the scenes today! Here’s a sneak peak of my day and the work I do for my clients. Production house: Producer: Director: & Actors: ...

20/02/2023

"𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐤𝐢𝐧𝐠" is a phrase that has been popularised in the world of online marketing and content creation.

It means that the quality and relevance of the content you produce is the 𝒎𝒐𝒔𝒕 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒇𝒂𝒄𝒕𝒐𝒓 𝒊𝒏 𝒂𝒕𝒕𝒓𝒂𝒄𝒕𝒊𝒏𝒈 𝒂𝒏𝒅 𝒓𝒆𝒕𝒂𝒊𝒏𝒊𝒏𝒈 𝒂𝒏 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆.

In today's digital age, where information is easily accessible, consumers want content that is informative, engaging, and adds value to their lives.

As a result, businesses and individuals must focus on producing high-quality content that meets these needs.

✅ High-quality content can help establish your brand as an authority in your niche, attract a loyal following, and generate leads and conversions.
✅ It can also improve your search engine rankings, increase brand visibility and awareness, and build trust and credibility with your audience.

Want to build a loyal following? Create amazing content 👑💯 Give your audience a reason to keep coming back by producing content that's informative, entertaining, and valuable.

19/02/2023

Your competition can copy your products and services - but they cannot copy your people.

14/02/2023

Happy Valentine’s Day! Thank you for always supporting us with what we love the best. ❤️❤️❤️❤️❤️❤️❤️

18/01/2023

Love it or Hate it, Emily in Paris knows how to get us marketers talking 😏

The show has caused some controversy in the marketing world since its launch back in 2020.

Between the questionable use of hashtags and her dreamy Paris life, Emily's life as a marketer is portrayed as effortless and carefree. As we all know, much the contrary to reality.

There are tons of myths about the marketing world and this Netflix series definitely features a few.

Let us know in the comments if you spotted any other marketing myths in the show 👇🏻😎

   

11/01/2023

𝟮𝟬𝟮𝟯 𝗶𝗻𝘀 𝗮𝗻𝗱 𝗼𝘂𝘁𝘀: 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 👀
Here's what we're leaving in 2022 AND levelling up this new year.
What would you add to my ins and outs list?

I've seen this trend everywhere and it's SUCH a fun one
👉🏻 a killer opportunity for those of you running brand accounts to create some conversation and get reactive this week.

👉🏻 a killer opportunity for those of you running brand accounts to create some conversation and get reactive this week.

09/01/2023

✨✨✨𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮 𝗳𝗲𝘄 𝘁𝗵𝗮𝘁 𝗜 𝗮𝗺 𝗲𝘅𝗰𝗶𝘁𝗲𝗱 𝘁𝗼 𝘀𝗲𝗲 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻 𝘁𝗵𝗶𝘀
𝘆𝗲𝗮𝗿!✨✨✨

✍🏻𝙄𝙣𝙩𝙚𝙧𝙖𝙘𝙩𝙞𝙫𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩:Using interactive elements such as
quizzes, polls, and games to engage and involve the
audience.

✍🏻𝙑𝙞𝙙𝙚𝙤 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 & 𝘾𝙖𝙧𝙤𝙪𝙨𝙚𝙡𝙨: Using video & carousel
content to tell stories, showcase products, and provide
information in a more engaging and visually appealing
way.

✍🏻𝙈𝙞𝙘𝙧𝙤-𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜:Partner with smaller
influencers with a highly engaged and niche following,
rather than working with more expensive, high-profile
influencers.

✍🏻𝙖𝙧𝙩𝙞𝙛𝙞𝙘𝙞𝙖𝙡 𝙞𝙣𝙩𝙚𝙡𝙡𝙞𝙜𝙚𝙣𝙘𝙚: Leveraging Al to analyze customer
data, create personalized marketing campaigns, and
automate some marketing tasks.

✍🏻𝙍𝙚𝙚𝙡𝙨 are a powerful and innovative way to reach your
audience. They allow you to create an impactful
experience for your fans and followers that goes beyond
simply watching a video.

05/01/2023

We're here to help busy entrepreneurs like you and brands online with content creation, curation and design in social media. Well-curated page and attractive content tend to increase exposure to your brand, and gets you the targeted audiences who would potentially be YOUR loyal fans and customers! 📩 dm us to find out how we can help you get noticed!

04/01/2023

Here are some of the most searched services our clients look for:

✍🏻 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴:
Your strategic objectives matter to me.
customer-focused copy that converts. (Ideal for websites, blogs, email
campaigns, flyers, billboards, digital ad campaigns, and new products.)

👩🏻‍🏫 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴:
Don't have a marketing manager? I stand in the gap by
mentoring in-house team members in social media and digital marketing
best practices. (Ideal for SMEs with interns, new grads, and admin
assistants outworking basic marketing tasks.)

👩🏻‍💻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴:
Do you love posting on social media and interacting with other users but
never have a set social media plan? Our social media plans come
with tons of content for you to use and a schedule to follow!

And more!
Can’t seem to find what you are looking for? Not to worry! Get in touch with us to customise your needs.

31/12/2022

2022 was a great year! Happy 2023. Wishing everyone a prosperous year ahead. #2023

30/12/2022

Out of office, See you in 2023.

29/12/2022

Same awesome team & awesome work - new look.

It was time for a brand upgrade.
This refresh has been in the making for a while and I am so excited for it to come to light.

A focus on personality, personal branding, and high-quality work.

02/11/2022

Saw this posted on a few other local business Instagram accounts. I love it and think it needs to be shared more!

07/09/2022

The focus of this year’s World PT Day is osteoarthritis and the role of physiotherapists in its prevention and in the management of people affected by osteoarthritis.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗢𝘀𝘁𝗲𝗼𝗮𝗿𝘁𝗵𝗿𝗶𝘁𝗶𝘀?
Osteoarthritis is the most common form of arthritis, affecting millions of people worldwide. It occurs when the protective cartilage that cushions the ends of the bones wears down over time.

Although osteoarthritis can damage any joint, the disorder most commonly affects joints in your hands, knees, hips and spine.

𝗛𝗼𝘄 𝗰𝗮𝗻 𝗣𝗵𝘆𝘀𝗶𝗼𝘁𝗵𝗲𝗿𝗮𝗽𝘆 𝗵𝗲𝗹𝗽?
Physical therapists help patients understand OA and its complications, provide treatments to lessen pain and improve movement, and offer education about obesity and healthy lifestyle choices.

Physical therapists are movement experts. They improve quality of life through hands-on care, patient education, and prescribed movement. You can contact a physical therapist directly for an evaluation.

31/08/2022

🇲🇾 Malaysia celebrates its independence day today! 🇲🇾 Wishing Malaysia a happy 65th anniversary of independence.

23/08/2022

🚨 My Client Greyhound Investments is looking to expand its team! 🚨

Are seeking freedom, and flexibility and want to grow financially?
Look no further. 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲𝗺 𝘁𝗼𝗱𝗮𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀!

Drop a text / Whatsapp message at:
🔹 Regina: +60169752023
🔹Arwin: +60102312008
🔹 Janak (John): +60122012325

12/08/2022

Unless of course they were in charge of the entire sales funnel, website, sales copy, and your offerings 🙂

👉 Social media is considered top-of-funnel.

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻?

This means that the main objective of social media is to 𝗰𝗿𝗲𝗮𝘁𝗲 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰.

People can’t buy from you if they don’t know you exist.

And while potential customers may not need your services right now, when they do, you want to be top-of-mind.

The more brand awareness and traffic you generate, the more likely it is that those will be converted into new customers.

Long story short: we lead people into your store and show them around, but it’s not up to us whether they end up buying from you.

Have questions? Drop them below 👇

10/08/2022

Your logo is your visual identity!

Branding is about the strategy behind your visual identity that ensures it truly represents who you are: the “why”, “what” and “how” of your business.

It's an emotional experience behind what your client feels, sees and tastes when they interact with your business.

At the core, great things take time; Branding take time ✨
If you are ready to stand out from the crowd, book now filling out the link in our bio 〰️ We have a few spots left for September 🤍

_____

10/08/2022

If you’ve ever wondered what your favourite is made of, here’s all you need to know! ⬆️

Tag a social media manager and they would confirm 💜✨

09/08/2022

“Organizing is a journey, not a destination.”
– Anonymous

Even if I get 100% organized today, tomorrow is a new day! It's kind of an exercise; organization within my business is something that needs to be done each day to bring positive results. You don’t need to have a pristine office or a spotless shop, but it would help to take a few minutes to scan items in and out or make a couple updates in your inventory organization app throughout the day.