Introducing a new ongoing series that I’ll be curating: Content Spotlight 🔦
We can all learn from some of the GOATS in the digital marketing space and I wanted to start this series off by highlighting @onepeloton 🔥
Peloton has done something extraordinary when it comes to their content creation. Working out is not something that everyone enjoys, but it’s hard to find a member of the Peloton community that feels that way. So how do they do this?
Some things worth mentioning are the following:
- Gamifying Exercise by allowing members to earn medals for hitting specific goals.
- Partnerships with music artists which expand their reach to potential new members.
- Community Involvement through testimonials or reposting content from their members.
- Cultural relevancy by curating rides that are specific to different movements.
- Offering an array of classes that go way beyond cycling.
In short, they are far from a one trick pony and have successfully been able to engage potential members by expanding their reach beyond cycling or just working out in general.
I’ll probably write a long form blog about this in the future but let me know what you think!
Are there any companies I should highlight in the future? Comment below ⬇️⬇️
#peloton #onepeloton #Tampa #tampabusiness
Through speaking with prospects and clients, I've found some common mistakes that they're making when it comes to their Facebook ad strategy 👨💻
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Here are a few mistakes to avoid when implementing Facebook marketing into your game plan.❌
1) Using a single ad set to test multiple interests
2) Focusing on cost per lead over earnings per lead
3) Creating new ads rather than focusing on successful ones
Check out my blog for a complete breakdown of these three mistakes - https://www.cke.design/blog/3-facebook-ad-mistakes-to-avoid . 📱