Trade/Craft

Trade/Craft a FRANCO. project FRANCO. The designs of our streetwear collections draw inspiration from the cultures of skate, music, film and the arts.

is a lifestyle brand that embodies the spirit and culture of the unconventional independent, who takes the road less travelled - one who is determined to be successful, but on their terms. Trade/Craft serves as our online showcase of the groups and individuals that define this lifestyle. remains true to its essence and pays tribute to and is inspired by every individual who continues to go hard on their journey.

18/05/2020
16/05/2020
16/05/2020
03/01/2014


This is so sick.
I’ve been a big fan of Jamil Suleman for a while, both as an artist and as a person. I always get the chills when I see him perform “Brendaz Baby” and this season he finally released a recording of it.
The song picks up...

NW artists doing what they do best.
22/12/2013

NW artists doing what they do best.

"Noel" is the newest holiday song from Susy Sun & Miles Ralston... Listen to all the songs on Joyeux! https://soundcloud...
17/12/2013

"Noel" is the newest holiday song from Susy Sun & Miles Ralston... Listen to all the songs on Joyeux! https://soundcloud.com/susysunmusic/sets/joyeux

Joyeux!- A Christmas EP 1. Noel 2. Have Yourself a Merry Little Christmas 3. I'll be Home for Christmas 4. White Christmas www.susys...

Awesome show last night at Key Arena. Learn about your girl Hollis.
11/12/2013

Awesome show last night at Key Arena. Learn about your girl Hollis.

"Singer-songwriter," "video producer" and "spoken-word artist" are just a few hats that Hollis has worn in the past five years, before the Seattle

Holla, Seattle's Bboy/bgirl scene is stronger than ever. http://www.komonews.com/news/around-the-sound/Photos-dancers-co...
10/12/2013

Holla, Seattle's Bboy/bgirl scene is stronger than ever.
http://www.komonews.com/news/around-the-sound/Photos-dancers-compete-at-seattles-reign-supreme-at-uw-235073031.html?tab=gallery&c=y&img=8

Photos: Dancers compete at Seattle's Reign Supreme at UWShare this storyemailShare this story«Previous1 of 39 PhotosNext »«PreviousNext »«»2013 Reign Supreme Dance CompetitionThe UW Hip Hop Student Association, Mikeskee HUB Soundbites, and the Associated Students of University of Washington Arts and...

The Flavr Blue  Lounge in NYC. Photo by Loren Elliot November 2013
17/11/2013

The Flavr Blue Lounge in NYC.
Photo by Loren Elliot
November 2013

Catching you while you were out

Flywheel launch party on Friday was beautiful. Good pick for performers too!
09/11/2013

Flywheel launch party on Friday was beautiful. Good pick for performers too!

05/11/2013
Catching you while you were out
24/10/2013

Catching you while you were out

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Founded in 2010 - FRANCO. is a lifestyle brand that embodies the spirit and culture of the unconventional independent, who takes the road less travelled - one who is determined to be successful, but on their terms. The designs of our streetwear collections draw inspiration from the cultures of skate, music, film and the arts. Trade/Craft serves as our online showcase of the groups and individuals that define this lifestyle. FRANCO. remains true to its essence and pays tribute to and is inspired by every individual who continues to go hard on their journey.