ShaShell Randolph (2025)

28/04/2025

If Your Posts Aren’t Starting Conversations… That’s WHY No One’s Talking Back 👀

Let’s get one thing straight:
If your content isn’t pulling in comments, DMs, or shares… it’s not the algorithm.🙅
🙅 It’s not your time zone.
🙅 And it’s definitely not because people are “too busy.”

It’s because your content isn’t making them FEEL anything.🤦‍♀️

Too many people are posting like they’re shouting into a void:
📣“Here’s what I’m doing!”
📣“Here’s my offer!”
📣“Here’s my thought!”

That’s not content that creates a connection.❌

That’s content that sounds like an announcement, and people don’t engage with announcements.

They engage in conversations.

So if you’re posting and hearing crickets 🦗, it’s time to shift your strategy.

Here’s what I would do instead….👇👇

🌟 Ask a bold question.
Not a surface-level “what’s your favorite color?”
I’m talking about something that stops your audience in their tracks and makes them want to answer.
Examples:
“What’s one lesson you had to learn the hard way in business?”
🌟 Get personal, then invite reflection.
Share a real story, a lesson, or a challenge…and then turn it back to them with a thoughtful prompt.
That makes your audience feel like they’re part of the moment with you.
🌟Give them a reason to speak up.
Your audience needs to feel something. Seen. Heard. Inspired. Called out (with love).
If they don’t feel emotionally activated, they’re not gonna engage.
🌟Upgrade your CTA game.
Instead of “comment below!” try:
“What would you have done in this situation?”
The right CTA doesn’t just ask for a response, it makes it easy and natural to respond.

The posts that drive the most engagement aren’t always polished.💅
They’re raw. Honest. Conversational.

Because people don’t want a perfect highlight reel, they want real humans they can relate to.💪

So before you hit post next time, ask yourself:
“Am I sparking a connection—or just checking the ‘I posted today’ box?” 🤔

Because if you're not creating a connection… you're not creating community.

And without community, your content has no real impact.

What kind of posts have sparked the best conversations for YOU lately?
Share in the comments!! I wanna hear it!⬇️

22/04/2025

Stop chasing platforms. Start chasing PAYDAYS.

Being “everywhere” is NOT a strategy, it’s a distraction.

You’re burning out trying to keep up with TikTok trends, IG carousels, LinkedIn thought leadership, and Pinterest graphics…

And for what?

🤔 Vanity metrics?
🤔A few random followers who never buy?
🤔Content that disappears into the void?

No thanks.🙅‍♀️

The truth:

You don’t need more platforms. You need the right one; the one that converts.💸

The one where:
👉Your audience actually cares about what you offer
👉You’re getting leads consistently
👉Your content turns into CONVERSATIONS that lead to CLIENTS

Because guess what?

The goal isn’t to be seen by everyone.👀
The goal is to get paid by the right ones.💪

So instead of scrambling to show up on every app…📱
Start showing up with PURPOSE on the platform that PAYS.💰

Let’s stop playing the algorithm game and start building a business that actually cashes checks.
Drop a “PAYDAY” in the comments if you’re ready to simplify and monetize your strategy.

21/04/2025

If You’re Still Blaming the Algorithm… You’re Missing the Real Problem.

I’m going to ruffle a few feathers with this one, but I’m not here to sugarcoat it.

The reason your content isn’t growing isn’t the algorithm.🙅‍♀️

It’s how you’re showing up.

Let me paint the picture…🖼️

You post something that you think is valuable.

You add a cute caption. Maybe a trending sound.

You hit “publish”…

And then you disappear.👻

No engagement. No conversation. No strategy.❌

Just vibes and hope.🤞

And when it flops?

You shrug it off and say:
“Ugh, the algorithm sucks.”🤷‍♀️

But let me give you a truth bomb💣:

It’s not the algorithm’s job to make your content land, it’s YOURS.🤯

Here’s what’s really happening behind the scenes:
👉 The algorithm pushes content that sparks engagement.
👉 Engagement only happens when your content connects.
👉 Connection comes from clarity, confidence, and consistency, not chaos and copy-paste content.

People aren’t ignoring you because you’re not “lucky.”🍀

They’re ignoring you because your content isn’t giving them a reason to stay.

Here’s what to focus on instead:
✨ Be clear on WHO you’re talking to.
If your content is trying to speak to everyone, it’s speaking to no one.
✨Create content that solves real problems.
Surface-level tips won’t cut it. Dive deeper. Tell the truth. Say the thing everyone else is too scared to say.
✨ Stop ghosting your audience.
Show up in your comments. Start real conversations in the DMs. Be present.
✨Post with purpose.
Every post should have a goal—educate, entertain, inspire, or convert. Not just “check the box.”
✨ Let go of perfection.

Organic growth is messy, iterative, and unpredictable. But the people who keep showing up win.

Hear me out 👂

There are coaches with 500 followers making BANK because they know how to connect.

And there are coaches with 50K who are stuck spinning their wheels because they never built trust.

It’s not about volume. It’s about value.

So, no more blaming the algorithm.🙅‍♀️

Let’s take radical ownership and get strategic.🧠

Your people are out there. You’ve gotta show up like you believe you’re worth finding.💪

If you’re ready to grow with intention, not just wishful thinking…
Drop “Strategy” in the comments for a FREE 30-minute strategy session with me!

15/04/2025

What’s something you believed about social media that turned out to be totally false? Share in the comments!!

14/04/2025

If your content feels “safe”… it’s probably forgettable.

Harsh?

Maybe.💁‍♀️

But let’s be honest, blending in has yet to help anyone build their brand.🙅‍♀️

We’re in a sea with other entrepreneurs saying the same thing, in the same way, with the same Canva templates…

And then wondering why nobody’s engaging. Nobody’s clicking. Nobody’s buying.🤔

Safe content = Skippable content.

If you’re posting just to sound “professional,” or watering down your message so you don’t ruffle feathers…

You’re missing the point.

Your content should make someone stop, feel something, and take action.

Not just scroll by thinking, “meh, seen this before.”

So go out there and be BOLD!
⭐️ Share the opinion you’ve been holding back.
⭐️ Show your real personality.
⭐️ Say the thing you know your audience needs to hear (even if it makes you sweat a little).

You don’t grow by staying comfortable, you grow by standing out.💪

Forget being liked. Be remembered.💯

Now tell me…
What’s ONE bold message you’ve been afraid to post? Share in the comments below, I dare you.😉

10/04/2025

I wanted to be a pediatrician when I grew up…
(That was the plan anyway.)

I loved kids. I thought I’d work with them, for them, around them…

Then, I helped raise my siblings and immediately thought:

"Yeah... nevermind." 😅

Spoiler alert: I now have 3 kids of my own.🤯

But that wasn’t the only dream I swapped out.

In middle school, I wanted to be a psychologist, like Dr. Wong from Law & Order; I was obsessed with understanding how criminals think.🧠

Then freshman year hit, and I swore I’d be a powerhouse prosecuting attorney like Barba. Give me a courtroom and a closing argument, and I was ready.🤣

Fast forward to now.

I’m running my own business. Helping coaches stay consistent, get visible, and actually grow on social media.

And honestly?

I’ve never felt more aligned.🤗

✨ Moral of the story:
What you think you’re meant to do and what you’re actually meant to do might look totally different…
And that’s a beautiful thing.

So now I’m curious🤔
What did you want to be when you were little?
And what are you doing now?

Share in the comments!! I can't wait to read the responses!!

08/04/2025

If Your Socials Are Dry… So Is Your Client Pipeline.

There’s a LOT of chatter about how to vet a social media manager:
➡️ “Check their socials—if they don’t post, they’re not legit!”
➡️ “No, they’re too busy with clients to post for themselves!”
➡️ “Just check their website—it’ll have all the proof you need.”

But what if their socials are dead and they don’t have a website?🤔

Now what?

If you’re a social media manager (or ANY business owner), letting your social media go silent is a dangerous game.

I get it..
👉You get busy with client work, so you stop posting.
👉 A client leaves, and suddenly, you need new leads, FAST.
👉 But your audience barely remembers what you do, and now you’re starting from scratch.

This is how business owners end up in the feast-and-famine cycle, enjoying the high of full client books, then panicking when contracts end.😬

The fix?

Stay visible.
✅ Keep showing up.
✅ Keep engaging.
✅ Keep reminding people what you do.

Because when your pipeline stays warm, you’ll never have to scramble for clients again.💪
Be honest, do you let your socials go dry when you’re booked? Share your thoughts in the comments. 💬

07/04/2025

The Truth Isn’t Mean… You’re Just Not Ready for It. 💣

A few weeks ago, someone dropped a truth bomb on me that stung. 🔥

It wasn’t because it was mean… it was because it made me face the hard facts I’d been avoiding.😐

For months, I hid behind excuses:
👉“I’m too busy.”
👉“The algorithm hates me.”
👉“My content just isn’t working.”

Then, someone I really respect told me, “The algorithm isn’t your problem. Your content is. It’s boring and isn’t grabbing your ideal audience.”

Ouch. 💥

That hit hard because, well... it was TRUE.🤦

I was hoping for endless leads and engagement metrics that were through the roof... but here’s the reality:

The algorithm doesn’t reward that kind of wishful thinking.

The truth isn’t mean, it’s just uncomfortable. 💯

And here's the kicker—if you’re feeling defensive, ask yourself:
🤔 Are you really being attacked, or are you just not ready to hear it?
🤔 Is this feedback something to reject, or is it the push you need to level up?

The biggest breakthroughs happen when you stop dodging the truth and start acting on it.💪

Now I want to hear from YOU!

What’s a truth you once resisted but now swear by? Share in the comments! 💬

31/03/2025

If “Just Be Consistent” Was the Answer… You’d Be Booked Out by Now.

But you’re not.

You’re posting every day. You’re engaging. You’re doing everything the gurus swear by.

And yet…
❌ Your content isn’t getting traction.
❌ Your engagement is embarrassing.
❌ Your inbox is crickets.

Meanwhile, you see other coaches effortlessly growing, getting engagement, leads, and actual sales from social media.

So what are they doing that you’re not?

💡 They’re not just throwing content into the void and hoping for the best.
They’re tracking what actually works, and doubling down on it.

✔️ They know which posts their audience can’t get enough of.
✔️ They know exactly when to post for max reach.
✔️ They’re not wasting time on content that doesn’t convert.

👉 You could be doing this too, but right now, you’re just guessing.

📊 That’s where I come in.

I’ll break down your analytics, show you what’s working (and what’s not), and give you a custom game plan to get real results, without wasting time.

📩 DM me the word "GROW" and I’ll personally audit your analytics.

You’ll get:
🔥 A clear breakdown of why your content isn’t converting
🔥 The exact steps to boost your engagement (without guessing)
🔥 My top strategy for turning your audience into actual clients

You’ve been showing up. Let’s make sure it finally pays off. 💰

27/03/2025

Be Honest… Where Did Your Social Media Strategy REALLY Come From?

📌 A $7 “brilliant” lead magnet promising a foolproof strategy?
📌 Modeling a guru with 100k+ followers (spoiler: their strategy won’t work for you)?
📌 Googling or YouTubing “best social media strategy” and piecing together random advice?

And now, six months later, you’re still following it—even though your engagement is flatlining, your leads have slowed, and your content feels like it’s going nowhere.

🚨 Here’s the problem:
These cookie-cutter strategies were never built for you.

Your social media strategy isn’t a Ronco Showtime Oven—you can’t just set it and forget it.

❌ The algorithm changes.
❌ Your audience evolves.
❌ What worked for someone else won’t magically work for you.

Yet, I see people clinging to these outdated, one-size-fits-all plans—watching their reach shrink and wondering why nothing is working.

💡 Here’s what actually works (without burning it all down and starting over):

✅ Track What’s Actually Working for YOU
Stop posting blindly. Look at your own data. What’s getting engagement, saves, shares? Do more of that.

✅ Test, Then Tweak
Try new hooks, different content formats, fresh CTAs. If something flops? Adjust. If something pops off? Lean in.

✅ Stay Flexible, Not Random
A great strategy isn’t rigid—it evolves. Small, intentional shifts keep it working without constant overhauls.

👉 The people who are winning? They’re not the ones who got it right the first time.
They’re the ones who keep adjusting until it works.

So… when’s the last time you actually tweaked your strategy? 🤔

Drop ""TWEAK"" below if you’re ready to ditch the outdated, cookie-cutter plans and start growing for real. ⬇️🔥
Be Honest… Where Did Your Social Media Strategy REALLY Come From?

25/03/2025

What’s the one movie you could watch over and over without ever getting bored?

For me, it’s Titanic. 🚢

Every. Single. Time.

I know—what does this have to do with social media or business?

Nothing. I’m just sharing!💁‍♀️😂

I’ve been obsessed with Titanic since I was a kid.

I first watched it at my aunt’s/ second mom’s house with my cousin—back when it was on two separate VCR tapes (yep, aging myself here 😅).

At first, it was all about Leonardo DiCaprio (because, let’s be real, Jack Dawson had my heart). 💙
But as I got older, it became so much more.

I read books, watched documentaries, even wrote school papers on it.

I know the movie isn’t 100% accurate, but that doesn’t matter, because the storytelling is so powerful that it pulls me in every single time.

I feel the emotions, the fear, the urgency. It’s like I’m on the Titanic.

Side note:

This movie is exactly why I am terrified to go on a cruise even though I think it would be so amazing 😂
And that’s the mark of a truly great story, one that makes you feel something so deeply, you never get tired of it.

So, what’s your never-get-bored-of movie? Drop it in the comments! 🎬👇

24/03/2025

He Proposed… Before I Even Knew His Name. 💍😳I wish I were joking.

We sat down for coffee, and within TWO minutes, he looked me straight in the eye and said—

"I think we’d be great together. You seem amazing. Want to get married?"

I almost spit out my drink. Sir… I don’t even know your last name.

It was uncomfortable. It was awkward. And it was an instant NO.

But here’s the thing… this is exactly how most people sell online.

They meet someone new and immediately pitch their offer.

👉 “Hey girl, I think you’d be a great fit for my program!”
👉 “You should totally buy this—it’s perfect for you!”
👉 “Spots are filling up fast, are you in?”

🚨 Too much, too soon. It’s desperate energy, and your audience can feel it.

💡 So how do you sell without scaring people off?

✅ Lead with Value First
Would you propose marriage before a first date? No? Then don’t pitch before building trust. Show up, give value, and let people warm up to you.

✅ Engage Like a Human, Not a Sales Rep
People buy from people they trust. Comment on their posts, have real conversations, and let them see who you are before making an offer.

✅ Make Buying Feel Like the Next Right Step
No one likes being pushed. Instead of forcing a sale, make it clear how to work with you in a way that feels easy and obvious.

When you shift from pushing to attracting, everything changes.

❌ No more awkward DMs.
❌ No more chasing sales.
✅ Just a community of people who trust you—and are excited to buy.

💬 What’s the WORST sales pitch you’ve ever received? Drop it in the comments—I need to hear these! ⬇️😂

13/03/2025

So much noise about what actually works—but after testing it all, here’s what I KNOW moves the needle:

1️⃣ Your Personal Profile = Goldmine
Stop relying on your business page. Optimize your profile, post value, and start conversations.
2️⃣ Facebook Groups = Instant Authority
Run your own group or show up where your dream clients already hang out.
3️⃣ Ditch the “Hey Girl” Pitches
Nobody likes a cold pitch in the DMs. Build relationships, provide value, and let the sales happen naturally.
4️⃣ Forget Viral Posts—Focus on Strategy
Going viral is fun, but consistent, strategic content is what gets you paid.
5️⃣ Engagement = Everything
Post & ghost? 🚫 Nope. Reply, react, DM, and start real conversations. Facebook (and your audience) rewards interaction.
6️⃣ Be YOU, Unapologetically
Your energy + perspective = your superpower. Stop watering yourself down to “fit in.”

Bottom line? Facebook still works—if you use it right.

💬 Which one do you need to focus on more? Drop your fave tip below! ⬇️🔥

10/03/2025

A few weeks ago, I had a moment.

I was pouring time into my content—posting every day, following trends, writing “perfect” captions… and yet? Crickets. 🦗

❌ No engagement.
❌ No real connections.
❌ No clients.

I felt like I was screaming into the void while everyone else was thriving.

Then it hit me—I wasn’t saying anything real.

I was playing it safe. Posting what I thought I was supposed to.
✨ The trendy topics.
✨ The polished, professional captions.
✨ The safe, agreeable opinions that wouldn’t ruffle feathers.

And guess what? No one cared.

So I made one shift: I stopped trying to fit in.

🔥 I started saying what I actually believed—not just what felt “safe.”
🔥 I shared the messy parts of business, not just the highlight reel.
🔥 I gave my audience the truth—even when it felt risky.

And everything changed.

✅ My engagement skyrocketed.
✅ Dream clients started reaching out to me.
✅ I built a community that actually cared.

💡 Here’s what I learned: Your authenticity is your greatest marketing strategy.

People don’t connect with perfect. They connect with real.

If your content feels like it’s going nowhere, ask yourself:
👉 Are you posting what you really believe, or just what feels “safe”?
👉 Are you trying to fit in, or are you standing out?

The second you stop filtering yourself is the second your audience finally starts paying attention.
🔥 Are you ready to stop blending in and start standing out? Drop a 🔥 in the comments if you’re claiming your truth today! ⬇️

25/02/2025

Your content isn’t bad. Your hooks are! (sorry, not sorry) 🫢

Try these 5 shifts, and watch your engagement grow!

1️⃣ Grab Attention in 1 Second
Boring first lines = instant doom. Ask a bold question, drop a hot take, or hit them with something unexpected.

2️⃣ Stop Sounding Like a Textbook
Nobody connects with “educational” posts. Tell a story. Share a win. Show your personality.

3️⃣ Make It So Easy to Respond, They Can’t Resist
People won’t write essays in your comments. Instead, ask:
👉 “One word to describe your day?”
👉 “Coffee or tea—go!”

4️⃣ Post When Your Audience Is Actually Online
Not when it’s convenient for you. Check your insights. More eyes = more engagement.

5️⃣ Tell Them Exactly What to Do Next
No CTA? No engagement. Try:
💬 “Drop a 🙌 if you’ve been there!”
💡 “Which one are you testing first? Comment below!”

Which hack are you using first? Drop a number below! ⬇️🔥

20/02/2025

I used to spend hours staring at my screen, overthinking every post, and feeling completely drained by the time I hit “publish.” 💻

And the worst part?

It wasn’t even getting me the results I wanted. 😩

Then I realized the real problem wasn’t time—it was the way I was creating content. 🤯

I was making it way harder than it needed to be.🤦‍♀️

Here’s how I flipped the script and cut my content creation time way down:

✅ Repurpose Like a Pro –
One idea = multiple pieces of content. Turn a blog post into an Instagram carousel, a live video into a reel, or a client question into a post. Work smarter, not harder.

✅ Batch Your Content –
Spend just a few hours creating multiple posts at once. No more scrambling or wondering what to post every day.

✅ Quality Over Quantity –
You don’t need to post every single day. Two to three high-impact posts a week will do more for your engagement than five rushed ones.

✅ Schedule & Automate –
Use tools like Later, Buffer, or Meta’s planner to schedule ahead. Free up your time and let your content work for you.

When I made these shifts, everything changed.

Content stopped feeling like a never-ending to-do list, and I actually started seeing real engagement and growth.

Stop letting content creation steal your time and energy! If you need help streamlining your strategy, let’s chat.

Drop a “🔥” in the comments, and I’ll send you my best tips!

18/02/2025

A year ago, I was this close to giving up on my business. 🤏

I had passion. I had skills. But clients? Crickets. 😩

I tried every social media strategy I could find on Google.
✔️Posting daily? Still no leads.
✔️Hashtag stuffing? Still no engagement.
✔️Following trends? Still no real growth.

Then it hit me:
I wasn’t actually showing up where my audience was hanging out.🤯

I had social media accounts, sure.

But my content?

Random. Inconsistent. Boring. 👎

So, I flipped the script. 📜

Instead of treating social media like a chore, I turned it into my business’s biggest asset. 💪

Here’s what changed everything:
✅ I got crystal clear on WHO I was talking to. (Trying to reach everyone meant reaching no one.)
✅ I created content that actually served my audience. No fluff—just value.
✅ I showed up consistently. Even when I didn’t feel like it. Relationships take time!
✅ I tracked what worked—and pivoted when it didn’t. No more guessing.

Fast forward to today?

My DMs are full of inquiries, my content is working for me, and I’ve built a thriving business—all because I finally mastered social media.

🚨 Lesson learned: Social media isn’t just about posting—it’s about strategic visibility. When done right, it’s a client-generating machine.

The best part?

You don’t have to do it alone. 🎯

💡 If you’re tired of guessing and ready for a real strategy… let’s chat.

I help business owners:
✨ Create a social media plan that actually works.
✨ Craft scroll-stopping content that attracts dream clients.
✨ Show up without the stress or overwhelm.

Drop a 💻 in the comments or DM me “STRATEGY”—and let’s make social media work for you, not against you!

ShaShell Randolph