The Actionable UX Podcast

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01/05/2023

Learn how to influence your users to have a more positive perception of your product or service, as well as make them think your products actually perform better, using the Halo of Social Goodwill Effect, discovered by Sean Blair and Alexander Chernev in their 2012 study, Doing Well By Doing Good: T...

15/04/2023

14/04/2023

Today we discuss David Kahneman & Amos Tversky's discovery of Loss Aversion, which is a cognitive bias in which people are more averse to losses than they are to gains. We are even more likely to take on risk to avoid a loss rather than gain rewards. Learn how to apply Loss Aversion to your product....

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