Koala

Koala Koala is an independent advertising and video production agency based in Manchester and Birmingham. Cracking Briefs and Munching Leaves since 1999 And a Koala.
(11)

A house of thinkers, doers and creators. And a gorgeous dog. Well, an Aussie founder, but that counts. Based in Manchester and Birmingham. Working across the UK. And worldwide, because why not.

31/08/2024

Earlier this year, we had the privilege of teaming up with Coeliac UK to develop an animated explainer video for their Live Well Gluten Free app!

Our mission at Koala was to make the content as accessible and engaging as possible, so we streamlined the on-screen text and added dynamic voiceovers and graphics. The final product? A concise, 2-minute video that not only introduces the app’s features but also guides users through it step by step. Whether you watch it on the website, social media, or via email, this video is designed to help coeliacs and their families live well and stay informed.

Need something similar for your brand? Don’t bear the burden alone—Koala-fy 🐨 your content with us! Get in touch, and let’s make it happen!

At Koala, we understand that a well-designed storyboard is the foundation of a successful video. That’s why when Coeliac...
29/08/2024

At Koala, we understand that a well-designed storyboard is the foundation of a successful video. That’s why when Coeliac UK approached us to create an explainer video for their Live Well Gluten Free app, we made it our mission to ensure every detail was perfect.

A strong storyboard allows us to clearly communicate the app’s features and benefits in a way that’s easy for everyone to follow. By reducing the on-screen text and using voiceovers and graphics strategically, we’ve created a visual guide that’s not only informative but also engaging. We believe this approach is essential in helping coeliacs and their families live healthier, better-informed lives. 🌱

If you need a storyboard that truly captures your vision, let’s chat—we’re here to help! 🐨

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⭐ 5 Tips for Great App Videos ⭐Start with a Clear Purpose 🎯Identify the main message or goal of the video. Whether it’s ...
28/08/2024

⭐ 5 Tips for Great App Videos ⭐

Start with a Clear Purpose 🎯

Identify the main message or goal of the video. Whether it’s to explain features, guide users through the app, or showcase its benefits, having a clear objective helps keep the content focused and effective.

Keep It Concise and Engaging ⚡

Attention spans are short, so aim to make your video brief—ideally around 1-2 minutes. Use simple, direct language and engaging visuals to maintain viewer interest and convey your message quickly.

Show, Don’t Just Tell 🎥

Demonstrate the app in action. Screen recordings or animations that show how to navigate the app are far more effective than just describing it. This helps users visualise the experience and understand the app's value.

Use Voiceovers and Graphics Wisely 🎤🎨

Complement the visuals with a clear, friendly voiceover that guides viewers through the content. Use on-screen text and graphics to highlight key points, but don’t overcrowd the screen—balance is key.

End with a Strong Call to Action 🚀

Encourage viewers to take the next step, whether it’s downloading the app, visiting the website, or sharing the video. A clear and compelling call to action at the end of the video drives engagement and helps achieve your goals.

Need help creating an app video that fits your budget? We can help! At Koala, we offer flexible solutions to create impactful videos no matter the budget. Let’s chat and bring your vision to life! 🐨

Quite often, we share our video ads, but did you know we do all types of ads? Alongside our video work, we can also crea...
22/08/2024

Quite often, we share our video ads, but did you know we do all types of ads? Alongside our video work, we can also create radio commercials and visuals for print & outdoor too! In fact, if it's an ad you need, whatever the medium, we can help. Just reach out to us at [email protected] or send us a message. Let us koala-laborate 🐨 on your next campaign!

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19/08/2024

Long-time followers of Koala will know just how much we relish working on Richard Osman’s books!

This summer, we’ve created a bespoke 30-second On-Demand Video ad for Amazon Prime to spotlight his Thursday Murder Club series. It's the perfect summer read, and we’re thrilled to feature a voiceover by himself.

Working with Mr O and is always a joy.

Our creative team is 🐨 koalified to handle all your book advertising needs, from striking video ads to dynamic social media content. We specialise in making your stories shine and connecting with your audience effectively.

Ready to elevate your book campaign? Reach out to us at [email protected]!

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12/08/2024

We’re excited to announce our latest series of campaigns with SimpliSafe UK, designed to ensure you can truly relax on holiday, knowing your home is secure. Leveraging insights from our previous successes – you can see why data is so important here – we’re crafting a comprehensive summer advertising strategy that spans TV, VOD, audio, and digital platforms.

This includes new and modular TV creatives, engaging VOD and audio ads, dynamic photography, and targeted digital content across Meta and Amazon. Stay tuned as we roll out these engaging and effective ads to keep your home secure and your summer stress-free!

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08/08/2024

Following our recent post about Abir Mukherjee's thrilling standalone, Hunted, we are excited to share one of the character perspectives we developed for the campaign. Dive into the intense world of Shreya, the dedicated FBI agent.

This video showcases the same gripping narrative from Shreya's unique viewpoint, offering a dynamic and film-like experience. Let us know if you want us to reveal perspectives from the soldier and FBI agent in the coming days!

Want to see how we can koala-borate 🐨 to bring your book to life with engaging and cost-effective campaigns? Reach out to us and let’s create something special together!

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We loved collaborating on an exciting new video project for Abir Mukherjee’s thriller, Hunted. This is Abir’s first stan...
06/08/2024

We loved collaborating on an exciting new video project for Abir Mukherjee’s thriller, Hunted. This is Abir’s first standalone thriller, and we were eager to create a captivating video campaign to highlight its intense, contemporary narrative.

🐨 Objective: Create three video assets, each from a different character's perspective: Shreya (FBI agent), Sajid (father of the accused bomber), and Greg (former soldier). Our goal, which we achieved, was to have these ready two months ahead of launch.

🐨 Creative Approach: We aimed for a film-like quality, showcasing the same situation from different angles to create a dynamic storytelling experience. These videos were optimised for social and Google advertising to ensure maximum impact on platforms like YouTube.

Make sure you're following to see the video of one of the perspectives!

Want to know how we can help your book come to life? Reach out and let's create something koala-ty! We work with most budgets, and our creative Koalas can advise on cost-saving strategies.

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At Koala, we believe that data is the backbone of any successful advertising and marketing strategy. Here’s why data is ...
01/08/2024

At Koala, we believe that data is the backbone of any successful advertising and marketing strategy. Here’s why data is crucial and how we leverage it to create impactful campaigns:

1️⃣ Informed Decision-Making: Data provides insights into consumer behaviour, preferences, and trends. This allows us to make informed decisions about where to allocate resources and how to craft our messaging.

2️⃣ Measuring Performance: By tracking key performance indicators (KPIs) such as click-through rates, conversion rates, and return on investment, we can measure the effectiveness of our campaigns and make necessary adjustments in real-time.

3️⃣ Targeted Campaigns: Data helps us understand our audience’s demographics, interests, and online behaviour. This enables us to create highly targeted campaigns that resonate with specific segments, increasing engagement and conversion rates.

4️⃣ Optimising Budget: With precise data, we can optimise our advertising spend, ensuring that every pound is invested in the most effective channels and tactics. This maximises the return on investment for our clients.

5️⃣ Predictive Analytics: Using data analytics tools, we can predict future trends and consumer behaviours. This proactive approach allows us to stay ahead of the curve and adapt our strategies to meet evolving market demands.

At Koala 🐨, we harness the power of data to develop, execute, and refine advertising strategies that deliver results. Our approach combines data-driven insights with creative innovation to ensure our campaigns are not only effective but also memorable.

Let us help you transform your data into actionable insights and drive your brand’s success.

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29/07/2024

At Koala, we’re thrilled to have partnered with Orion Publishing Group to promote Michael Connelly Books Resurrection Walk and The Lincoln Lawyer series. Our team worked diligently to create an engaging campaign tailored for Netflix viewers, especially those who are fans of top dramas and crime thrillers.

We’ve crafted a 30-second video ad with a vibrant, sunny, yet gritty aesthetic that mirrors the vibe of The Lincoln Lawyer TV series. Featuring Tom Clarke-Hill as our captivating male American voiceover, our aim is to generate buzz and excitement for these thrilling novels.

Want to see how we can 🐨 bearly wait to help with your book campaign? Send us a message and let’s make your stories stand out!

14/07/2024

Let’s go, England! ⚽️ 🏴󠁧󠁢󠁥󠁮󠁧󠁿 We’re wishing the best of luck to England football team in their Euros final match against Spain tonight. Gareth Southgate's side is on the brink of history after their stunning victory against the Netherlands.

Let's hope our defenders are as good as the SimpliSafe UK offering... yes, we know it's a tenuous link! This short video was originally a 15-second social ex*****on that’s been reworked for the Euros. Catch it running across Sky throughout the tournament as part of our special 20-second contextual activity.

✨ Merry Christmas from all at Koala ✨Wishing you all a joyous holiday season filled with love, laughter and unforgettabl...
15/12/2023

✨ Merry Christmas from all at Koala ✨

Wishing you all a joyous holiday season filled with love, laughter and unforgettable moments! As the year comes to a close, we want to express our gratitude for your continued support.

It's been an incredible journey in 2023 and we have worked with some amazing brands and people. The Koala crew 🐨 are ready to take a well-deserved break to recharge and bring you even more exciting content in 2024!

Thank you for being part of the Koala family. Stay tuned for more entertainment, inspiration, and laughter in the upcoming year. Until then, have a fantastic Christmas and a Happy New Year!

🐨

01/12/2023

Lights, Camera, Sound! 👀

While we're known for our captivating video ads, but we're not all about visuals! 📽️🐨

Our audio expertise is just as powerful, crafting immersive experiences that resonate with your audience. Whether it's the magic of sight or the power of sound, Koala has your storytelling covered! 🌟🔊

This is our 30-second audio ad for the hilarious comedian and author, London Hughes promoting her fabulous book, "Living My Best Life, Hun."

We're all about bringing stories to life in every medium! 🎧🤣

We were recently tasked with creating a 30-second audio ad for Quercus Books, showcasing the wonderful Miss London Hughe...
30/11/2023

We were recently tasked with creating a 30-second audio ad for Quercus Books, showcasing the wonderful Miss London Hughes and her book, "Living My Best Life, Hun." 📚🎙️

Although we're not venturing into the video realm for this one, our planning prowess remains unmatched. We left no detail untouched, meticulously crafting every element - from thoughtfully crafted scripts to securing top-tier recording software, we left no stone unturned in creating this audio masterpiece. 🎧💻

As for London, she's an absolute maestro with her fabulous voice, adding that extra layer of charm and allure to the narrative. 🎶💫

Look out for our next post with the audio ad!

Ever wonder why ad spend projections* are soaring high for audio ads? Here are 4 reasons why you should embrace the audi...
29/11/2023

Ever wonder why ad spend projections* are soaring high for audio ads? Here are 4 reasons why you should embrace the audio ad revolution:

🎶 Emotional Connection: Music, voices, and sound effects pull heartstrings, forging powerful connections with your audience.

🔊 Brand Recognition: Memorable jingles and catchphrases ensure your brand stays top-of-mind.

💰 Cost-Effective Brilliance: Audio ads often offer more bang for your marketing buck compared to videos. This makes them great for campaigns with lower budgets.

🎧 All-Day Listening: In a world of constant connectivity, people are tuned in to audio all day, giving your message endless opportunities to be heard.

Where can you share your audio ad masterpiece? 🌍🎙️ Radio, podcasts, streaming services, audiobooks, voice assistants, and more! Tailor your approach to your target audience and marketing goals. 🎯

Want to know more about how you can Unleash the power of audio and let your brand's voice resonate - get in touch with us today! 🗣️👂

🐨✨

*source: Soundwire / ExchangeWire

23/11/2023

Our Koala team immersed you in the whirlwind of Stacy and Paul's Christmas journey. From quirky angles to handheld movements, we brought the excitement to life with expressive actors and the adorable Rocky!

Our lens, showcased the frantic checklist process with dynamic visuals, fast speech and intense sound effects. The festive soundtrack, filled with jingles, not only set the mood but also added that extra dash of holiday spirit.

At Koala, we're not just storytellers; we're emotion-crafters. Every frame, every note, designed to make you feel the thrill, the worry, and the ultimate relief—thanks to SimpliSafe UK 🏡🔐

Big shoutout to our incredible team for weaving this fantastic ad!

🎬 Director of Photography: Gerry Vasbenter
🌟 Operations Director:
🎨 Creative Director:
🎬 Production Manager:
🖌️ Art Director:
🎥 2nd AC:
🔧 Grip: Jason Lee
📸 BTS and Stills:
🌟 Models: Kahmal, , and

Koala crew making holiday magic happen! 🌈🎄

Behind the scenes at Koala, we spare no effort in our quest for talent, and that includes welcoming our four-legged frie...
22/11/2023

Behind the scenes at Koala, we spare no effort in our quest for talent, and that includes welcoming our four-legged friends into the spotlight! When we set out to craft the SimpliSafe Christmas campaign, we didn't settle for just one talent; we brought in a remarkable trio. Meet the 'dynamic couple' and their charming canine companion 🐶, who together breathed life into the magic of the season.

Their combined efforts were nothing short of extraordinary. The couple's chemistry infused the production with warmth and authenticity, while their furry friend stole the show with irresistible charm.

It's these one-of-a-kind collaborations that truly illuminate our productions. From Koalas to canines, our diverse talent pool guarantees that every project receives that extra paws-itive touch.

Thank you, Kahmal, and

20/11/2023

Imagine a stationary car, while the world outside seems to whiz by in a cinematic blur. With cameras rolling, action unfolds inside the vehicle! It's a koala-boration of creativity as we capture SimpliSafe UK's enchantment, complemented by a special touch of faux snow. 🐨

This is the result of our dedicated Koala crew's teamwork and creative ingenuity, transforming a static scene into pure cinematic gold!

Let's give a big round of applause to our incredible team, who worked tirelessly on the SimpliSafe Christmas campaign sh...
16/11/2023

Let's give a big round of applause to our incredible team, who worked tirelessly on the SimpliSafe Christmas campaign shoot, and were able to create a paws-itively 🐨 perfect Christmas campaign on a scorching summer day in August. Yes, there was even a heap of fake snow involved!

Director of Photography:
Operations Director,
Creative Director:
Production Manager:
Art Director:
2nd AC:
Grip: Jason Lee
BTS and stills: @

❄️🌞🎄

15/11/2023

Ever wondered how the creative process in video production begins? 🤔 Animatics are like the blueprint of your favourite films and animations! 📽️🎨

🖌️ An Animatic is a preliminary visual representation of a video or animation, combining rough sketches, storyboards, and audio elements to map out the flow and timing of a project.

🎯 It helps creatives, directors, and producers visualise their vision before diving into the production process. It's like the first draft of a masterpiece!

📝 Storyboarding + Sound + Motion = Animatics! 🎵🖼️🏃

Get ready to dive deeper into the behind-the-scenes magic of video production with our Christmas Campaign for SimpliSafe UK!

14/11/2023

From today, we're unwrapping our Christmas campaign for SimpliSafe UK, starting with the storyboard. 🎄

Storyboarding is the creative roadmap for your video campaign. It's where ideas come to life, helping our client visualise the entire narrative, scene by scene. We crafted this koala-ty storyboard for SimpliSafe and it's becomes the director's canvas, the scriptwriter's vision board, and the editor's blueprint - all in one!

By creating a solid storyboard, we're making sure every shot, angle, and transition align with our creative vision and with SimpliSafe's holiday goals. It saves time, money, and ensures we're all on the same sleigh during the production process.

So, before the cameras roll and the holiday magic begins, it all starts with a simple sketch on a storyboard.

🎨 Lights, camera, storyboard - ACTION! 📽️💥

🐨🌟🎁

Creating 'How to Write A Novel' was an epic journey - 20+ hours of teaching, 90+ videos, and inspiring author interviews...
09/11/2023

Creating 'How to Write A Novel' was an epic journey - 20+ hours of teaching, 90+ videos, and inspiring author interviews

Tom Bromley may be new to the camera, but we made sure every moment felt like a breeze. Two weeks of filming turned into an incredible experience! Thank you, Tom and Reedsy, for entrusting Koala with your vision! 🐨

08/11/2023

As Tom Bromley meticulously crafted the Online Novel Writing Course, Reedsy entrusted Koala to elevate their vision to new heights. 🚀✨

This project heralded a pivotal moment for the brand's future, so with our comprehensive approach, we seamlessly integrated planning, logistics, creative brilliance, filming, and post-production.

Behold, one of the captivating trailers we've woven to showcase the course and its abundant offerings.

By the way, if you've ever fancied penning your own novel, this course is an absolute gem. Don't miss out, because we've put the koala-ty 🐨 touch into it!

From months of prep to 12 intense days of filming, we poured our hearts into creating something extraordinary for Reedsy...
07/11/2023

From months of prep to 12 intense days of filming, we poured our hearts into creating something extraordinary for Reedsy!

Scouring for the perfect location, assembling our dream team 🐨, and scripting creative magic – we did it all! With DOP .madden expertise and our director, , we brought cinematic enchantment to life.

Beyond the lessons, we delved into the minds of authors as Tom Bromley interviewed them, sharing their inspiring journeys and tips. And, we even interviewed the man himself - Tom! 🤩After the laughter and camaraderie, the post-production magic began! Stay tuned for the grand reveal!

We're not content with creating mere content. At Koala, our goal is to craft experiences that leave a lasting impact. Ev...
02/11/2023

We're not content with creating mere content. At Koala, our goal is to craft experiences that leave a lasting impact. Every piece of content we produce is designed to engage, inspire, and drive results. When we say, 'We don't just create content; we create impact,' we mean business.

Find out more by dropping us a leaf or a line. 🐨🌿

At Koala, we've built our reputation on delivering outstanding service, making it our koala-ty hallmark. But we don't st...
01/11/2023

At Koala, we've built our reputation on delivering outstanding service, making it our koala-ty hallmark. But we don't stop there; we consider great ideas the cherry on top. 🍒 While exceptional service is our foundation, the creative sparks of great ideas add that extra layer of delight, making your partnership with Koala truly remarkable. We don't just aim to meet your expectations; we aim to exceed them by blending service with the magic of innovative ideas.

Want to know more? Send us a DM. 🐨

Unleash your brand's spook-tacular potential with Koala this Halloween season! 🎃👻 We’re not just the creators of ads; we...
31/10/2023

Unleash your brand's spook-tacular potential with Koala this Halloween season! 🎃👻

We’re not just the creators of ads; we create 'boo-tiful' impact that will leave your audience spellbound.

Let's brew up something extraordinary together!

27/10/2023

Unleash the love with ! Our 30-second video ad is here, and it's a tail-wagging, heartwarming masterpiece of all things doggone delightful.

At Koala, we're passionate about delivering authentic, on-brand content. We believe that utilising User-Generated Content is a fantastic way to achieve just that!

This koalaboration celebrates Butcher's four brand promises: Natural Ingredients, British & Irish Farmed, Complete & Balanced, and Recyclable Packaging.

If you're wondering how we can help you harness the power of your UGC and brand positioning to create captivating ad content for any platforms, please don't hesitate to get in touch. 🐨

Before we unveil the full 30-second ad from Butcher's Dog Food , here's an incredible testimonial that warmed our hearts...
26/10/2023

Before we unveil the full 30-second ad from Butcher's Dog Food , here's an incredible testimonial that warmed our hearts.

Thank you! We appreciate you, and as fellow fur-loving companies, we're eagerly looking forward to our next koalaboration! 🐨🐾

25/10/2023

The Koala crew were recently given the delightful task of creating a video ad for Butcher's Dog Food using User Generated Content (UGC), and the results? Well, let's just say they're paws-itively amazing! 🍖🐾

Butcher's mission is as simple as it is heartwarming: they believe that EVERY dog deserves to enjoy a British-made, wholesome bowlful of food every day. 🇬🇧🐕 So, why does UGC work wonders for brands like this?

🌟 Authenticity: UGC has a knack for capturing those real, heartwarming moments, putting the genuine love between dogs and their owners on full display.

🌟 Fun & Upbeat: We've embraced the natural, fun shots that are not just upbeat but also punchy in look and feel. Just look at those furry friends' tails wag with excitement! 🐾

🌟 Community Connection: With UGC, we build a sense of community as we involve real people and their pets. It's not just about the products; it's about the shared love for our four-legged companions.

Here's a 10-second taster - no pun intended - of how we've artfully woven UGC into every frame. Stay tuned for the tail-wagging 30-second video, that is on screens now!

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