Its.Jasmin.Elliott

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Its.Jasmin.Elliott 🙋‍♀️Helping you to boost your copywriting & content marketing
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Perfection kills progress!In today's digital age, having a solid online presence is essential for freelancers. Your onli...
15/05/2023

Perfection kills progress!
In today's digital age, having a solid online presence is essential for freelancers. Your online presence is often your first impression on potential clients, so ensuring you're sending the right message is crucial. But remember, you don't need to wait for a fancy website or a sleek-looking logo to get started.

So start with what you got and refine it as you go. (I'm exactly in the middle of this process myself 😘 )

Here are five tips to help you begin:

1. Invest in your personal brand 💼: Your personal brand is an extension of your professional identity, so take the time to create a consistent look and feel across all platforms, including your website, social media, and online portfolios. Remember, it doesn't have to be perfect from the start.

2. Share valuable content 📚: Regularly sharing informative and engaging content that showcases your expertise and interests can help you establish yourself as an authority in your field.

3. Engage with your audience 🗣️: Respond to comments, answer questions, and interact with your followers to build relationships and foster community.

4. Collaborate with others 💡: Partnering with other professionals on projects or content can expand your network, increase visibility, and help you learn new skills.

5. Optimize for search engines 🌐: Use SEO best practices to ensure your online content is easily discoverable by potential clients.

By investing time and effort into building a strong online presence, you'll attract more clients and create a lasting, positive impression in your industry. Don't let perfection hold you back; start now and improve as you grow.

➡ Contact me if you need help! We'll get your word out there 🌼

📆 Why Establishing a Solid Workflow Is Crucial for Freelancer SuccessAfter just one year of freelancing, I found myself ...
11/05/2023

📆 Why Establishing a Solid Workflow Is Crucial for Freelancer Success

After just one year of freelancing, I found myself on the verge of burnout. Sleepless nights, tinnitus, and the feeling of being constantly overwhelmed were taking a toll on my mental and physical health. That's when I knew something had to change.

I learned the importance of setting boundaries and creating a sustainable work routine. Here's what I did to turn things around:

1. I defined my work hours and made them known to clients, learning to say no when necessary to protect my well-being. Extra tip for all those remote workers and digital nomads: Create one browser window per client or project AND CLOSE IT AS SOON AS YOU'RE DONE! No notifications, no nothing – neither on your phone nor on your laptop. This helped me a lot!

2. I embraced the "Pomodoro Technique": Breaking my work into focused 25-minute intervals with short breaks in between to recharge and maintain productivity. There’s a great free app for this. (Write me, and I’ll send you the link to the one I use). And then go for a walk (around the apartment, the block, or the next park.

3. I nurtured a support network: Mentors, coaches, fellow freelancers, and entrepreneurs who understood my challenges and offered encouragement.

These changes didn't happen overnight, but they have made a world of difference. I'm sharing my story with you because I believe it's possible to balance professional success and personal well-being. So go ahead, and take that step toward a healthier, happier freelance life! You've got this! 💪💖

Embarking on the freelance journey has been one of my life's most exciting yet overwhelming experiences. As the first pe...
08/05/2023

Embarking on the freelance journey has been one of my life's most exciting yet overwhelming experiences. As the first person in my family to study and own a business, I didn't have a network or mentors to guide me through this process. However, I quickly learned the immense value of mentorship and accountability. Here's how they transformed my journey:

🧭 Guidance and direction: As a digital nomad and freelancer, having a mentor provided me with invaluable insights and advice that helped me navigate the freelance world and avoid common pitfalls.

🗣️ Objective feedback: Getting lost in our thoughts is easy, but my mentor offered objective feedback, helping me stay on track and make informed decisions.

👥 Expanding your network: My mentor and fellow freelancers introduced me to new contacts, increasing my visibility and opportunities for collaboration.

🌱 Personal growth: Regular check-ins and discussions about my progress helped me grow professionally and personally.

🏃‍♀️ Staying motivated: Having a mentor and an accountability partner kept me motivated and focused on my goals, even during challenging times.

Mentorship and accountability have played a vital role in my freelance success. If you're starting or growing your freelance career, consider finding a mentor or joining a support network. What are your experiences with mentorship and accountability in freelancing? Share your thoughts in the comments below, and DM me if you need suggestions!

My Digital Nomad Journey: Tips for Successful Freelance Work on the Go💭 Ever since I was 19, I've dreamed of being a dig...
05/05/2023

My Digital Nomad Journey: Tips for Successful Freelance Work on the Go

💭 Ever since I was 19, I've dreamed of being a digital nomad, exploring the world while working remotely. And now, I'm living that dream! 🌍 Embracing the digital nomad lifestyle is possible when you're a freelancer, and it doesn't always mean jet-setting from one tropical paradise to another. It's about having the freedom to choose where you want to work – in a gorgeous coworking space in Bali or in your parents' basement to spend more time with your family. Like I do at the moment to help my grandparents while my mum is on a health cure.

This is digital nomad life for me: the freedom of choice.

Living as a digital nomad has been rewarding and challenging, but with careful planning and discipline, you can successfully manage your freelance business while fulfilling your travel dreams. Are you a digital nomad or considering this lifestyle? Shoot me a DM if you're looking for specific tools. I have a loooong list. 🌼

03/05/2023

One of the most rewarding aspects of freelancing is watching your business grow and evolve. 🚀 And as it does, it's essential to be adaptable and embrace new opportunities. But let me tell you, that's easier said than done!

🏁 I'll never forget reaching my first 100k in my first year of freelancing. It was a mix of excitement, pride, and gratitude for my incredible clients. But getting this milestone wasn't just about the money; it was a testament to the growth and adaptability I'd achieved along the way.

My constant investment in human capital = my skills, and my mindset made the difference for me.

▶ I took my freelancing career seriously. Not a side gig. Not a phase between jobs. But a real business that is ready to add value to the world and able to scale.

The Joy of Long-Term Client Relationships: Trust, Gratitude, and SuccessI feel incredibly grateful and happy to have bui...
01/05/2023

The Joy of Long-Term Client Relationships: Trust, Gratitude, and Success

I feel incredibly grateful and happy to have built long-term client relationships with amazing people who regularly come back to work with me. 🤗 The trust and understanding we've established eliminate the need for constant "selling myself" or proving my value.

Here's how you can build these long-lasting client relationships too:

1. Communicate effectively 📣: Establish clear and open lines of communication from the start. Be responsive, keep clients informed about your progress, and always address their concerns.

2. Exceed expectations 💯: Go above and beyond to deliver exceptional results that surpass your client's expectations. This will earn you a stellar reputation and encourage clients to come back for more.

3. Request feedback and act on it 👂: Regularly ask for feedback and implement necessary changes to improve your services. Your clients will appreciate your commitment to their satisfaction.

4. Stay in touch 💌: Maintain a relationship with past clients after a project ends. Send occasional updates and industry news, or check in to see how they're doing.

Focusing on long-term client relationships will create a strong foundation for your freelance business and allow you to enjoy a more stable income. Remember, your clients are your best advocates; nurturing these relationships will pay off in the long run.

What is your take on strong business relationships? Share your experiences in the comments below!

When I first ventured into freelancing, I was plagued by fears and doubts: 😰 What if I fail? What if I don't find client...
29/04/2023

When I first ventured into freelancing, I was plagued by fears and doubts: 😰 What if I fail? What if I don't find clients? Can I really make a living doing this?
Funny enough, these doubts didn't come from me, but I got confused by people around me who didn't really have a clue about freelancing and being self-employed.

➡️I know many aspiring freelancers face similar challenges, so I want to share how I overcame these fears and built a successful career:

1. Focus on your mindset 🧠: I realized my fears were often irrational and fueled by self-doubt. I worked on cultivating a positive mindset and visualizing success.

2. Break tasks into manageable chunks 📝: Instead of getting overwhelmed by everything I needed to do, I broke tasks into smaller steps and tackled them one at a time.

3. Seek support and guidance 🤝: I reached out to fellow freelancers, mentors, and coaches who helped me navigate the unknowns and offered valuable advice.

Facing your fears and pushing through them is essential for success in the freelancing world. Remember, you are not alone – reach out, ask for help, and believe in yourself. 💪

I love every day being a freelancer. But...As freelancers, we often juggle multiple projects, clients, and deadlines. Wh...
27/04/2023

I love every day being a freelancer. But...

As freelancers, we often juggle multiple projects, clients, and deadlines. While it's great to be busy, this can sometimes lead to stress, overwhelm, and ultimately burnout. I want to share one essential tip that's been an absolute game-changer for me – setting boundaries.

Boundaries are crucial to maintaining a healthy work-life balance and avoiding burnout. Here's my personal experience on how setting boundaries has transformed my freelancing journey:

When I first started freelancing, I used to say "yes" to every opportunity that came my way, working late nights and weekends to accommodate clients' requests. I thought this was the key to success. However, I quickly realized that constantly being available and not setting boundaries was taking a toll on my mental and physical health.

After recognizing the importance of setting boundaries, I started implementing specific work hours, scheduling regular breaks, and learning to say "no" to unrealistic expectations. By doing this, I created a more sustainable lifestyle and prevented burnout.

If you need to help setting boundaries, start small. Communicate your availability and expectations clearly with your clients, and don't be afraid to protect your time. Trust me, your future self will thank you for it! 💕🌟

Do you have any tips for setting boundaries in your freelance business? I'd love to hear them! Please share your thoughts in the comments below.

My Secret to Thriving as a FreelancerOne of the best pieces of advice I received when starting my freelance journey was ...
26/04/2023

My Secret to Thriving as a Freelancer

One of the best pieces of advice I received when starting my freelance journey was finding my Unique Selling Proposition (USP) – my Zone of Genius. 🎯
Focusing on what sets me apart from others in my industry allowed me to position myself as an authority, attract my ideal clients, and grow my business exponentially.

Here's how you can do the same:

1️⃣ Identify your strengths and passions ❤️:
Make a list of your skills, knowledge, and what you genuinely enjoy doing. This will guide you in selecting your USP that aligns with your strengths and interests. There is a BIG difference between what you're "just" good at and what you genuinely enjoy doing & are good at🚀

2️⃣ Research market demand and competition 📈:
Ensure a market for your unique offering by researching industry trends, job postings, and your target audience's pain points. Analyze the demand and identify gaps in your competitor's offerings.

3️⃣ Test the waters 🌊:
First, dip your toes in the water by taking on a few projects to gauge demand and your enjoyment level. You are a growing human being. Your Zone of Genius will change as well. Stay flexible and adapt to new interests, trends (AI, hello!), and other circumstances.

Finding your USP not only helps you stand out from the competition but also allows you to work on projects you're passionate about. By focusing on what makes you unique, you'll be able to hone your skills, build your reputation, and, ultimately, increase your income potential. 💰

How did you find your USP as a freelancer? Let's connect and chat about it🧡

✨Plan your content like a pro (read til the end!)✨When you plan your editorial calendar and create content, you can focu...
06/12/2022

✨Plan your content like a pro (read til the end!)✨

When you plan your editorial calendar and create content, you can focus on different aspects of content creation through time:

1️⃣ YEARLY: DECIDE YEARLY HIGHLIGHTS, MAIN EVENTS/LAUNCHES/CAMPAIGNS AND FOCUS AREAS ON A HIGH LEVEL

2️⃣ MONTHLY: ADD CALENDAR DATES, TOPIC OF THE MONTH, AND ANY KIND OF CONTENT PIECE TO YOUR EDITORIAL CALENDAR AND START PRODUCING

3️⃣ WEEKLY: MAKE ADJUSTMENTS TO UNFORESEEABLE EVENTS HAPPENING AND STAY FLEXIBLE WHEN CONTENT IS DELAYED/PUT OFF OR NOT RELEVANT ANYMORE

4️⃣ DAILY: MAKE ADJUSTMENTS TO UNFORESEEABLE EVENTS AND CONSIDER REACTING TO TRENDS AND USER-GENERATED CONTENT

After seven years of creating content as a professional copywriter for clients, I developed an editorial plan (excel basis) covering all content creation aspects. It’s a beast you can apply to your clients and transfer its structure to any tool you use – for free.❤️‍🔥 LINK IN BIO

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Questions that will define your tone of voice when copywriting for clients as a freelancer:🌟    Which adjectives describ...
02/12/2022

Questions that will define your tone of voice when copywriting for clients as a freelancer:

🌟 Which adjectives describe the tone of voice (simple, straightforward, funny, relatable, emotional, educational, formal, informal…)

🌟 Which questions do you answer and how?

🌟 Are you in any way political/religious?

🌟 Do you use gender-confirmative speech?

🌟 Are any buzzwords part of the brand identity that should be used frequently?

🌟 How do you use emojis and symbols? Is there a specific set that should be used in certain situations/for particular topics?

🌟 Are there brand-specific hashtags or keywords? How many do you use per post?

If you want to know more about how to deliver great content for your clients, then read the full article A BEGINNER’S GUIDE TO SOCIAL MEDIA COPYWRITING through the link in my bio!

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🏁🏁🏁Your goal will determine your call to action. The clearer you define your goal, the better you can tell your audience...
30/11/2022

🏁🏁🏁Your goal will determine your call to action. The clearer you define your goal, the better you can tell your audience what to do!

Sub-goals can be for example:
- Video views
- Number of saves or shares

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Set goals for each platform when it comes to content creation for businesses as a freelancer.Example: TikTok can be your...
28/11/2022

Set goals for each platform when it comes to content creation for businesses as a freelancer.
Example: TikTok can be your channel for awareness amongst a younger audience. Twitter can be your traffic source to articles on your blog and Facebook can drive registrations to your (Facebook) events.

But not only channels should have a primary goal. Every post will need to pay into a certain target your client wants to reach.
What is your main goal behind social media marketing?

25/11/2022

Important traits to help you find the role social media platforms should play in your content mix:

- INSTAGRAM: visually driven, short text to micro-blogging, inspirational, educational

- FACEBOOK: visually driven, short to longer texts possible, community-oriented, local

- TWITTER: text-driven, fun, reactive, fast-paced, opinionated

- PINTEREST: visually driven, none/short text needed, inspirational

- TIKTOK: visually driven, trend-driven, none/short text needed, educational, inspirational, fun

- YOUTUBE: visually driven, long text possible, educational, inspirational

- LINKEDIN: more text driven (though shifting to more visual), longer texts to in-platform-articles, educational, opinionated

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🎯Each platform you target has its own rules and each one plays a different role in terms of communication. 👉Start assign...
22/11/2022

🎯Each platform you target has its own rules and each one plays a different role in terms of communication. 👉Start assigning specific roles to each platform.

TikTok might be for entertaining behind-the-scenes content from the office of your client while LinkedIn is dedicated to positioning your client's CEO as a thought leader in their industry and their YouTube channel is for educational purposes only. See the differences that will occur in the style of communication on each of these platforms?

Simultaneously, you can rank the platforms by priority (e.g. YouTube and Instagram as main channels, Twitter and TikTok as secondary channels) to assess their importance in the content mix.

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Do you know what role you (want to) play as a content creator? 🧐 Most people know what their audience is – the receiver....
18/11/2022

Do you know what role you (want to) play as a content creator? 🧐 Most people know what their audience is – the receiver.

But who is the sender?
Define what your role as the sender of the message is. All this will shape the tone of voice that you want to adapt consistently.

➡️Answer these questions:
- ✨Do I write in the name of the entire brand or as a alter ego? (e.g. Netlfix’s Instagram channel is maintained by the “intern”. They gave their sender a face, their own persona, for their audience to relate to.)
- ✨In which relation do the sender and the receiver stand? Does the brand you’re writing for want to be the trusted advisor, the funny friend, the inspiring role model?
- ✨Should your copy educate, entertain, or inspire?

💡💡💡If you want more input on how to write successfully for brands as a freelancer, then you can read my full guide “A BEGINNER’S GUIDE TO SOCIAL MEDIA COPYWRITING FOR BRANDS AS A FREELANCER” with the link in bio 👆

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Have you created personas for clients or your own brand before? 🧡I personally love to create a Pinterest board to visual...
16/11/2022

Have you created personas for clients or your own brand before?
🧡I personally love to create a Pinterest board to visualize personas and their needs in order to address them properly.

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Every client and every project is different. It’s never a one-size-fits-all kind of deal. So, set some time aside for yo...
14/11/2022

Every client and every project is different. It’s never a one-size-fits-all kind of deal. So, set some time aside for you and your client to go through the following steps.

🔮IDENTIFY THE AUDIENCE
🔮IDENTIFY THE ROLE OF THE SENDER
🔮IDENTIFY THE PLATFORM & THEIR ROLE
🔮IDENTIFY THE GOALS

You’ll feel much more aligned with your client’s needs and deliver a better result in the end. And that’s exactly what we aim for, right?

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11/11/2022

👀Is there a step in the content creation process you struggle with?

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If you start collaborating with a new client and they are new to social media marketing and copywriting or don’t have a ...
08/11/2022

If you start collaborating with a new client and they are new to social media marketing and copywriting or don’t have a set guideline, then evaluate and define what your client really wants and needs and bring everybody on the same page.
Only with a strong base is it possible to work effectively, keep feedback loops low and ensure a smooth workflow. If you make the work at the beginning, the actual writing will be so much more fun. Happy customer, happy life – trust me.

Use my free guide “A BEGINNER’S GUIDE TO SOCIAL MEDIA COPYWRITING FOR BRANDS AS A FREELANCER” to help you and your clients to get the best start possible! Apply the guide’s steps to ensure success. LINK IN BIO

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➡️Why do I do what I do?👀 ☀️I get to create valuable, informative, and exciting content for people behind screens around...
17/08/2022

➡️Why do I do what I do?👀
☀️I get to create valuable, informative, and exciting content for people behind screens around the world.

☀️I collaborate with brands of all sizes and diverse teams across countries.

☀️I can choose where and when I work to be as productive and creative as can be.

☀️I can learn and grow from every project, every new task, literally everything!

All in all: For me, it's the freedom of choice and the possibility of tapping into my creativity every day

And you can do it too! But a little help doesn't hurt, right? (let me tell you, it made all the difference for me!)
So, if you want to love what you do just like me, then apply for the – a digital club for female and non-binary people working in social media marketing. link in bio!
--> Be an OG sister* before doors open for the first time in October. Watch out for the next post for more info!

I can't wait to help you fulfill the lifestyle you dream of and master your skills!

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15/08/2022

3️⃣ don'ts in social media marketing and how to do it right👇

🥸Always stay authentic! If you create an image of yourself and your brand, but can't live up to that, people will notice eventually. You will lose trust, reputation, and in the end, paying customers

🤐 Always respond to your audience! Don't expect people to follow you and buy your products or services and give nothing in return. Instead: Give, engage, and be helpful and polite before you expect anything in return.

👩‍🎤 Build your network and audience genuinely! Don't just randomly tag successful influencers in postings, spam people's DMs with sketchy offers, or just like 20 posts of an account with the hope to get a new follower. If you want followers, follow them first and leave some authentic, nice comments and DMs.

If you stick to these three rules, it will be worth it. I promise!

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*Kim voice* Surround yourself with people that wanna work! ☀️A sense of community is so beneficial, especially when you'...
12/08/2022

*Kim voice* Surround yourself with people that wanna work!
☀️A sense of community is so beneficial, especially when you're a female or non-binary freelancer! As the only freelancer in my friends` group, I needed to connect with like-minded people to chat about each other's experiences, how to handle finances or healthcare, and get feedback on an idea or support when feeling stuck on a project.
➡️If you have the same struggles that you miss these people in your local community, then you are more than welcome in my new ! It's a digital club for all those amazingly talented creatives out there. Whether you're just starting or already living your freelancer/solopreneur dream, join the club by applying with the link in my bio.
Spots are limited. Become an OG now and be there when the virtual doors open! ❤️‍🔥

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Just taking a moment to let it sink in how lucky I feel to have taken the risk and jump into being a freelancer and busi...
08/08/2022

Just taking a moment to let it sink in how lucky I feel to have taken the risk and jump into being a freelancer and business owner. Let me tell you: It's the greatest adventure I could've dreamed of. Zero regrets!
If you also want to jump but need some likeminded people to help you fly, then apply for the – the digital club for female and non-binary freelancers and business owners working in social media.
👆link in bio👆

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05/08/2022

It's my birthday. 💃 So, I wanted to gift you a list of tools that I've been using on a daily basis as a copywriter and digital nomad. link in bio⤴️

If you are just getting started, these tools will help you navigate through your life as a freelance copywriter! I hope you find it helpful. Comment below what you would add to the list! Which tool is it that you can't work/live without?👀

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