The Podium Life

16/01/2025

Overdrive: THE brand new, grumpy x sunshine, sports romance you need

In the thrilling world of Formula One, where precision and ambition reign supreme, two lives on different trajectories are about to intersect—and ignite.

Shantal knows one thing for sure: success is everything. So when she’s offered the chance to leave her life in London and head to Brazil to test her racing simulator with elite Formula One drivers, she jumps at the opportunity. Leaving everything behind is a small price to pay when the stakes are this high.

In the thrilling world of Formula One, where precision and ambition reign supreme, two lives on different trajectories are about to intersect—and ignite. Shantal knows one thing for sure: success is everything. So when she’s offered the chance to leave her life in London and head to Brazil to te...

07/01/2025

Lewis Hamilton’s journey from a remote-controlled car enthusiast to a seven-time Formula One world champion, knight, and global icon is nothing short of legendary.

This blog delves into the extraordinary life of Hamilton—a driver whose path from local karting tracks to the high-octane world of Formula One has inspired millions. Along the way, Hamilton’s relentless determination broke racial barriers and silenced skeptics, making his rise to the top one of sports’ most compelling stories.

19/12/2024

The Bernie Ecclestone Grand Prix Collection

At Podium Life, we celebrate motorsport’s heritage, innovation, and timeless allure, so we’re thrilled to share the Ecclestone Grand Prix Collection—a collection that stands as the most valuable and significant Grand Prix and Formula 1 car collection in existence.

https://loom.ly/ypr_-eA

At Podium Life, we celebrate motorsport’s heritage, innovation, and timeless allure. so we’re thrilled to share the Ecclestone Grand Prix Collection

17/12/2024

Show your love for speed with these stunning Formula One race car cufflinks, complete with a moving wheel action back. Perfect for daily wear or adding a racing edge to formal occasions!

10/12/2024

Crafted in collaboration with McLaren Racing, this work of art celebrates the McLaren crew’s groundbreaking achievement of the fastest Formula 1 pit stop in history, clocked at 1.80 seconds during the 2023 Qatar Grand Prix. This masterpiece is distinguished by its intricate black hot-foil embossing layer, adding a tactile and visual depth that mirrors the precision and speed of the moment it commemorates.

Crafted in collaboration with McLaren Racing, this work of art celebrates the McLaren crew's groundbreaking achievement of the fastest Formula 1 pit stop in history, clocked at 1.80 seconds during the 2023 Qatar Grand Prix

05/12/2024

Start Your Engines: LEGO® Brings Formula 1® to Life in 2025!

Get ready to rev your engines, motorsports fans! LEGO® is gearing up for an epic collaboration with Formula 1® to celebrate the iconic racing series’ 75th anniversary. In early 2025, LEGO will launch a brand-new product lineup that’s sure to ignite the imaginations of racing enthusiasts, young and old. This marks the beginning of a multi-year partnership that brings together two powerhouse fanbases: the creative builders of LEGO and the adrenaline-fueled followers of Formula 1®.

Get ready to rev your engines, motorsports fans! LEGO® is gearing up for an epic collaboration with Formula 1® to celebrate the iconic racing series’ 75th anniversary.

03/12/2024

The Work of Guy Allen

Based in Tunbridge Wells, UK, Guy Allen has navigated a rich and varied twenty-five-year career across the creative spectrum. With roles spanning from graphic design to automotive artistry, editorial illustration, and cartooning, this artist has refined a distinctive and flexible visual style that captures the essence of each discipline.

Guy Allen has navigated a rich and varied twenty-five-year career across the creative spectrum. With roles spanning from graphic design to automotive artistry, editorial illustration, and cartooning, this artist has refined a distinctive and flexible visual style that captures the essence of each di...

27/11/2024

Q&A: Damien Smith, author of new Benetton Formula 1 book

The author of the new book Benetton: Rebels of Formula 1, Damien Smith, joins Podium Life for a behind the scenes Q&A on the project

25/11/2024

PUMA and Scuderia Ferrari HP unveil the Desert Sun Collection

Motorsport fans, prepare to turn heads both on and off the track! PUMA and Scuderia Ferrari have teamed up to launch the limited-edition Desert Sun Collection, a stunning fusion of fashion and motorsport inspired by the electric energy of Las Vegas and the rugged beauty of the Mojave Desert.

https://loom.ly/w9oQ1QM

Motorsport fans, prepare to turn heads both on and off the track! PUMA and Scuderia Ferrari have teamed up to launch the limited-edition Desert Sun Collection, a stunning fusion of fashion and motorsport inspired by the electric energy of Las Vegas and the rugged beauty of the Mojave Desert.

20/11/2024

Fasten your seatbelts for “Senna,” an upcoming limited series that chronicles the life of Ayrton Senna, the greatest Brazilian Formula 1 driver of all time, who tragically died in a racing accident 30 years ago.

The first episode debuts Nov. 29 on Netflix.

Netflix |

Fasten your seatbelts for "Senna," an upcoming limited series that chronicles the life of Ayrton Senna, the greatest Brazilian Formula 1 driver of all time, who tragically died in a racing accident 30 years ago.

14/11/2024

Special Edition TAG Heuer Carrera Chronospring x Porsche

This TAG Heuer Carrera special edition pays homage to the iconic TAG Heuer Carrera and the legendary Porsche 911. It’s a watch that embodies a shared passion for racing, blending luxury with bold, innovative design.

This TAG Heuer Carrera special edition pays homage to the iconic TAG Heuer Carrera and the legendary Porsche 911. It's a watch that embodies a shared passion for racing, blending luxury with bold, innovative design.

04/11/2024

State Bicycle Co. 6061 Le Mans Livery

Whether you’re an urban commuter, a weekend rider, or simply a fan of sleek design, the 6061 Black Label v3 in LeMan’s colorway is a statement piece that doesn’t compromise on performance. Don’t miss your chance to ride in style and be part of the State Bicycle Co. legacy!

Back by popular demand, the LeMan’s colorway is more than just a design—it’s a piece of State Bicycle Co. history.

24/10/2024

Two of the world’s most iconic brands, F1 and LEGO have announced an exciting new partnership to launch F1-inspired LEGO products for builders of all ages. The range, set to debut in 2025, will include LEGO DUPLO sets for preschoolers, as well as advanced brick sets for children and adults.

Two of the world’s most iconic brands, Formula 1® and the LEGO Group, have announced an exciting new partnership to launch F1-inspired LEGO® products for builders of all ages.

23/10/2024

PUMA and BMW M Motorsport are turning up the heat with their latest drop: the “Neon Energy” collection. This limited-edition collaboration is a nod to the vibrant street art culture of Las Vegas, bringing the city’s creative pulse to life with bold, neon-infused designs.

https://loom.ly/Hru8JHY

PUMA and BMW M Motorsport are turning up the heat with their latest drop: the “Neon Energy” collection. This limited-edition collaboration is a nod to the vibrant street art culture of Las Vegas, bringing the city’s creative pulse to life with bold, neon-infused designs. The “Neon Energy” ...

18/10/2024

Mercedes-AMG Petronas F1 Team Sim Racing Steering Wheel

The officially licensed Mercedes-AMG PETRONAS Formula One Team Sim Racing Steering Wheel (2024) stands as a masterpiece of engineering and design. Crafted with the sole purpose of being the best sim racing steering wheel on the market, this wheel leaves nothing to chance in its pursuit of authenticity.

The officially licensed Mercedes-AMG PETRONAS Formula One Team Sim Racing Steering Wheel (2024) stands as a masterpiece of engineering and design.