Myers Digital

20/04/2023

Statistics show that people are 53% more likely to buy from a business they can message.
(Source: Hootsuite)

As a business, your goal should be to create opportunities for conversations with potential customers.
This will not only help you create relationships with customers but can also help you increase your sales. 💵

Consider the channels where your potential customers may be and make sure you are present there.

For example, look into social media and messaging apps or leverage email marketing or text campaigns.

Keep track of conversations and prioritize responding to customer inquiries in a timely manner.

With this strategy, you’ll be able to open doors of conversation and reach potential customers more effectively.

13/04/2023

Are you looking to maximize your business’s location-based marketing successes?

SEO Tribunal reports that 78% of location-based mobile searches lead to an offline purchase - now that’s something to get excited about!

But how do you use that to your advantage? Here are a few tips to think about:

• Implement location-targeted promotions and offers in the search engines, reviews, and social media sites to increase potential reach.

• Take advantage of local events, such as catering to holiday festivities or getting involved in the local community, to draw more consumers in.

Location-based marketing is an effective strategy, but you need to make sure you understand the basics before diving into implementation.

06/04/2023

Are you finding it hard to maximize the success of your PPC campaigns?

According to WebFX, PPC traffic converts 50% better than organic site visitors.

So if you’re looking to get the most bang for your buck, PPC is the way to go.

Here are some tips to help you create a perfect PPC campaign:

1. Optimize your landing pages to ensure they’re visually appealing, contain relevant information, and are fast loading.

2. Take advantage of ad extensions to show more information to your potential customers.

3. Break up your text ads into 3-4 distinct parts to make sure they’re easier to read.

4. Add negative keywords so your ads don’t show up for irrelevant search terms.

5. Make sure to track and analyze your campaigns constantly so you know what’s working.

By following these steps, you can make sure that your PPC campaigns generate maximum ROI!

30/03/2023

Content ideas can be the difference between a standstill and growth for product-based business owners.

Here's a list of content ideas to get your creative juices flowing: ⬇

1. Product how-to guides
2. Q&A sessions with customers
3. Multiplatform campaigns
4. Blogs featuring customer stories
5. Sneak peeks of upcoming products

Increase engagement and up your digital marketing game with these content ideas.

Are you ready to get started?

23/03/2023

Are you looking for ways to become a better digital storyteller?
Start by remembering that the stories you tell should always be authentic and relatable!

Here are some tips on how to become a master storyteller:

1. Get to know your target audience and tailor your stories to appeal to them.

2. Use visuals to draw in your audience and help them make a connection to the story.

3. Make sure your stories are engaging, but also brief -- no one wants to listen to a lengthy tale.

4. Engaging storytelling can help you create powerful connections with your audience.

Are you ready to get started?

16/03/2023

Do you struggle with getting active engagement on your social media posts?

Audience engagement is essential to a successful social strategy.

Here are a few tips to help get your audience more actively engaged:

1. Ask your followers questions to get conversations going.
2. Show genuine interest in responses.
3. Respond quickly to comments and messages.
4. Listen to your audience and be open to feedback.
5. Keep the content interesting, relevant and honest.

Audience engagement on social media not only builds stronger relationships with your followers but also helps you learn more about your target market, which can be valuable for developing successful strategies.

09/03/2023

Did you know that inbound leads from search engines have a 14.6% close rate, compared to 1.7% for outbound leads like cold-calling, direct mailing, and more?
(Source: inter-growth.co)

Inbound leads are clearly powerful, so here are some tips to help make the most of them:

1. Nurture leads with relevant and valuable content.
2. Re-engage leads with personalized messages.
3. Optimize your lead capture process with relevant forms & pages.
4. Track leads with analytics to gain insights.

Tap into the power of inbound leads with the right strategy.

02/03/2023

Are you struggling to stay consistent with your social media posts?

We get it, nobody likes doing the same thing over and over.

But if you want to build a successful online presence, consistency is key! ✅

Here are a few tips that can help:
Plan & schedule content in advance,
Create a content calendar, and
Stick with a specific theme.

Are you ready to get started?

23/02/2023

Looking to build an interactive online community?

Here are some tips that can help get you started: 👇

1. Post relevant content tailored to your audience;
2. Utilize visuals such as photos, videos, and memes;
3. Reply to comments and questions;
4. Reach out to influencers; and
5. Track metrics and use them to adjust your strategy.

16/02/2023

Are you a small business owner looking to invest in online marketing?

Here are a few valid reasons why investing in digital marketing can be beneficial to your business: 👇

1. Reach new customers and audiences
2. Enhance brand visibility
3. Improve customer experience
4. Increase website traffic
5. Increase sales

Online marketing is an essential tool for the success of your business.

09/02/2023

Tired of creating content that doesn't engage your audience?

Here are some tips for crafting something that will snag their attention every single time: 👇

1. Start with a plan and know your objectives
2. Pinpoint your target audience
3. Tell a fun story
4. Put yourself in the shoes of the reader & craft accordingly
5. Remain consistent
6. Don't be afraid to be creative
7. Make sure you have the right tools & strategies

Let's create some awesome content together, shall we?

02/02/2023

Do you want to create a Facebook campaign that will draw your customers in? 🤔
Look no further - we've got you covered!

Check out our tips on how to make your campaigns successful:

📈 1. Start with your goal in mind: Know what you want to achieve from the campaign and use that to determine what needs to be done.

📌 2. Research: Before you begin, research your customers so you know who to target.

🔎 3. Test, test, test: Test different ad campaigns and review the metrics to help inform your decisions.

Are you ready to get started?

26/01/2023

Are you ready to plan ahead for 2023?

Creating a content calendar is the perfect way to start.

Here are some tips on how to get started:

1. Start by setting goals for the year - what do you want to achieve?
2. Take stock of your current content and decide which areas need to be improved or created.
3. Identify any points in the year when you need to be extra visible or create more content.
4. Schedule posts in advance and note any relevant holidays or events that may affect your content.

19/01/2023

Looking ahead in 2023, it's easy to see that content marketing will continue to evolve.

Emerging technologies and tools will fuel the growth of content marketing strategies and tactics, with a focus on personalization, automation, and real-time data analysis.

Savvy brands are already taking advantage of these trends to reach their target audiences more effectively.

Are you ready to take advantage of these trends too?

14/01/2023

Did you know that SEO can help your website get noticed by search engines and in turn, help drive more traffic to your business?

Aside from helping boost visibility for potential customers, SEO helps to create a better experience for users by making sure the content on your site is relevant and of high quality.

Investing in good SEO practices can be beneficial for your business in the long run!

Are you investing in SEO?

13/01/2023

05/01/2023

In 2023, digital marketing is set to become even more personalized, with AI-driven automation playing an important role.

Imagine social media campaigns tailored specifically to you!

Get ready for a future of hyper-personalized content and an unparalleled level of customization.

Are you ready?

30/12/2022

It is important in the digital world to stay constantly updated & learn about new trends.

Especially if you’re a business or brand wanting to grow online, you must include growth strategies in your overall marketing plan.

Here is an Instagram Marketing trend for 2023, according to Later:

“Creator-inspired Content”

We all know when it comes to content creation, no one does it better than creators.

But, what is interesting is that businesses & brands are quickly noticing & implementing the same strategies for their content.

Are you taking inspiration from creators while creating content for your brand?

22/12/2022

We always recommend our clients to be present where their customers are, online.

Traditional marketing is long gone, and your potential customers are spread wide across social media platforms.

When you constantly show up online for your community, you’re bound to turn that community into your customers in no time.

Are you a business struggling to post consistently on social media?
We can help you with social postings and make the process easier for you. ✅

15/12/2022

Content Creation TIP:

When you create long-form content on your website, you can turn it into social media posts.

You can create a version from it, use it in captions, create graphic carousel posts, or make a conversational short-form video using text.

There are a variety of ways in which you can repurpose your long-form content & always reshare when your community grows, as most of them would be interacting with it for the very first time.

Let us know if this was helpful! 👇🏻

08/12/2022

Social media platforms change every day & it is important to keep up with the latest trends.
But it is equally important to understand your brand & what works best for your brand.

Not every trend will give your brand the support it needs.

Sometimes, all you have to do is experiment with the best kind of content for your brand.

02/12/2022

85% of marketers believe consumers expect a personalized experience!
(Source: thesocialshepherd.com)

Let’s take our example as consumers.
We only interact with brands & accounts where there is a high level of relatability & content that aligns with our personality.

Now, this stat can be used to our advantage when we create our overall online marketing strategy. 🎯

We need to know our target audience completely & what kind of brands & accounts they’d like to engage with & then take actions that align. ✓

24/11/2022

DID YOU KNOW 89% of marketers used blogs in their content strategy in 2020?
(Source: Content Marketing Institute)

And more people continue to include long-form content in their content strategy because of visible results & conversions.

Is blogging a part of your content strategy? 🎯

17/11/2022

Content is the major aspect while marketing a product or service. ✅

Everything or anything that you want to market, needs content!

But this is not any content.
It is content that converts, encourages you to take action, or inspires you. 🎯

It is content that brings value to a business; that actually creates a difference.

Don’t you agree?

10/11/2022

A website is a digital home for your business! 🏡

Any potential customer that wishes to know about you or your products or services can refer to the website.

Which is why we recommend every business owner to have a website, no matter the business.

It also helps your brand come across as authentic! ✅

Do you have a digital home for your business?

03/11/2022

What do you think makes a social media post go from good to great?
1. Image / Video
2. Copy

Tell us below! 👇🏻