25/05/2022
Your customers are more motivated to 🚶♂️walk away from pain than to move towards pleasure💆♂️.
Always have this at the back of your mind when creating a product or service (Offer).
Now, when you discover the pain point, pour more salt into the wound and agitate it further😂. Taking a cue from the PAS formula (Pain, Agitation, and Solution)
But more importanter(ly)😁 make sure your offer is irresistible.
And what makes an offer irresistible?😏
Well, simply its ability to provide a solution to an obvious problem (source of pain).
This right here, as simple as it may seem, can make or break your business.
Now, Here's an example:
Let's say your target audience are people who have been scammed by Instagram vendors.
Your offer could be a very secure payment solution that guarantees Buyer Protection at the level of Stripe and Paypal, etc... Plus referral cash prizes for every friend reffered.
Now, how do you agitate the pain of these people?
You make reference to the ailing economic situation where the next cash isn't easy to come by... A young student (Your customer avatar) used her hard-earned cash that took her roughly 3 months to save up to get a Woman's Hair for her friend's wedding coming up this Saturday only to find herself blocked by the Instagram Vendor 3 days after confirming payment... No product delivered
How is she gonna look on her best friend's wedding day which happens once in a lifetime?
Bank isn't offering any solution either... OYO
Here is your Offer (hypothetical); the most secured payment solution that offers buyer protection, only accepts verified Vendors, and also offers cash prizes for every friend referred.
That's PAS (Problem, Agitation, Solution) in a nutshell...
Kindly share your thoughts and questions 🙋
