SLT Consulting

28/10/2024

🔥 Panel Recap: Building Communities Beyond Metrics

At DMWF North America, Jenée Naquin, our Chief AI Officer, Creative Director & Content Strategist, moderated an inspiring Fireside Chat on how brands can cultivate thriving communities that go beyond vanity metrics like follower count. The conversation focused on engaging audiences in meaningful ways, learning from real interactions, and building long-term visions that resonate.

Key Takeaways:
- True community engagement comes from listening to your audience and building authentic connections.
- Follower count doesn’t define success—understanding and acting on audience engagement does.
- Creating a vision for long-term community growth requires consistent strategies and tactics that align with brand values.

A big thank you to our insightful panelists:
- Shayna Macklin, Director, Social / Brand + Music Partnerships, Pl***oy Enterprises, Inc.
- Deissy Villa, Senior Social Media Manager - TikTok, Grande Cosmetics
- Kali Fletcher, Social Media (Community Management), Nickelodeon

Read a recap of her key takeaways on our blog: https://hubs.li/Q02VXzjP0!

Learn how top brands build authentic, engaging communities through quality interactions, personal connections, and strategic community management.

17/10/2024

The holiday season is right around the corner, and it’s the perfect time to elevate your marketing strategy.

Discover how personalized campaigns can make a lasting impact on your audience and boost your holiday sales. Our latest blog reveals key insights on crafting tailored campaigns that resonate—from smart segmentation to data-driven recommendations.

Ready to deliver experiences your customers will love? Read the full blog for all the tips you need to succeed this holiday season: https://hubs.li/Q02Txdm40

15/10/2024

🍽 Event Recap: Connecting eCommerce Leaders - Networking Dinner at Sweetbriar

Last week, in partnership with Shopline US Gorgias and Postscript, we hosted an exclusive networking dinner at Sweetbriar NYC.

The evening brought together senior-level executives and thought leaders in eCommerce for an intimate gathering filled with insights, strategic discussions, and gourmet dining.

Key highlights included:
- Networking with top industry leaders from fashion, beauty, retail, and consumer goods
- Expert insights on cutting-edge marketing technologies and future eCommerce strategies

Thank you to everyone who attended and made it a night to remember!

09/10/2024

🌟 Panel Recap: Frictionless Experience-Driven Commerce Strategy
Last week at DMWF, Sharon Lee Thony, Founder & CEO of SLT Consulting, led a powerful discussion on driving seamless, personalized digital experiences with some of the top minds in the industry. Our panel explored how brands can navigate the ever-evolving digital commerce landscape, leveraging AI to enhance customer satisfaction and future-proof loyalty strategies.

Key Takeaways:
- AI is the game changer for creating highly tailored, frictionless shopping journeys.
- Customer loyalty is evolving—personalization and convenience will be key drivers of long-term success.
- Investing in data-driven strategies is essential for enhancing customer satisfaction and retention.

A special thank you to our incredible panelists:
- Michal Liberman, CRM Director, The Sak
- Taylor Hoffmann-Subjack, Head of Digital Merchandising Strategy, Victoria’s Secret & Co.
- Sachin Bhargava, Senior Director, Digital Product & Ecommerce, John Hardy
- Victoria De León, Senior Manager, eCommerce, NARS Cosmetics

Check out these moments from our insightful session! 📸

07/10/2024

We have loved partnering with on their paid social campaigns… most recently, supporting the launch of the fall collection, featuring K-pop sensation ! 🎶✨

As a certified TikTok Agency and Meta Agency Partner, SLTC brings unmatched expertise in crafting performance-driven campaigns that captivate fashion-forward audiences. From leveraging the power of data to creating scroll-stopping content, we help visionary brands like Gelato Pique connect with fans on a deeper level.

With the holiday season approaching, now’s the perfect time to fine-tune your digital strategy. Visit our link in bio to explore our work and book a call to see how we can help your brand shine this Q4.

27/09/2024

AI is transforming the way we work, but managing its risks is crucial!

Fast Company recently shared 20 tips to boost productivity with AI while keeping risks in check, and these takeaways are spot on for anyone looking to level up their productivity:
1. Leverage AI for mundane tasks (by Patrick Moorhead): Use AI to automate routine work like scheduling, data entry, and even customer support, freeing up time for strategic thinking.
2. Keep humans in the loop (by Arvind Krishna): AI is powerful, but human oversight is key. Make sure to monitor and review AI-driven processes for quality control.
3. Invest in training (by Kristina B. Johnson): AI tools are only as effective as the people using them. Stay ahead of the curve by ensuring your team has the skills to make the most of these technologies.
4. Focus on data security (by Shannon A. R. Watson): AI thrives on data, but handling it responsibly is critical. Implement strong privacy and security measures to manage risks.
5. Start small and scale (by Francesca Gino): Test AI applications on smaller tasks before rolling them out on a larger scale. This minimizes risk while allowing your team to adjust.
6. Train your AI tools thoroughly (by Sharon Lee Thony): Ensure your AI systems are well-trained to understand context, improve accuracy, and deliver better results.

Check out the full list of tips and start incorporating AI into your workflow, responsibly and effectively:

Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks. Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks.

24/09/2024

Our very own Sharon Lee Thony, Founder & CEO, and Jenee Naquin, Chief AI Officer & Content Strategist at SLT Consulting, are taking the stage at Digital Marketing World Forum this week.

Together, they’ll cover the latest in digital marketing trends and strategies—from innovative brand growth to leveraging AI and data for smarter campaigns.

Join us for insightful discussions with industry leaders from NARS, John Hardy, Victoria’s Secret, The Sak, Nickelodeon, Pl***oy, and Grande Cosmetics as we discover how these visionary brands unlock their full potential with marketing best practices.

See the full conference agenda at:

21/09/2024

We’re proud to announce that SLTC has won the 2024 Web Award for Best Fashion or Beauty Website from the Web Marketing Association! This recognition was earned for the Shopify website we built for the world's leading Hermès handbag curator JaneFinds, reflecting our expertise in crafting digital experiences for high-end brands.

This award highlights our commitment to delivering exceptional results for visionary clients in the fashion and beauty space.

A sincere thank you to JaneFinds for entrusting us with their vision and to our dedicated team for bringing it to life.

Read more on our blog: https://hubs.li/Q02QG5sb0

04/09/2024

Struggling to keep up with the ever-changing world of DTC advertising?

One day, you feel like you’re ahead of the curve, and the next, you’re scrambling to keep up.

It can be tough, especially when you’re trying to get the most out of every ad dollar you spend while also hitting all your KPIs.

The team at SLT Consulting is ready to help you over that hurdle by sharing our proven strategies for maximizing ROAS and getting more bang for your advertising buck.

Join us on September 12th at 2 pm ET for our live webinar—Maximizing Your Return on Ad Spend: 3 Best Strategies for Your Brand.

You’ll walk away with:
👍 A better understanding of ROAS and its impact on business growth
👍 Proven strategies you can apply to your own brand today to drive growth through ads
👍 Real-world examples of these strategies in action so you can see what’s possible!

Get all your burning ad questions answered live when you stay for the Q&A session at the end of the webinar.

Register at the link in bio!

21/08/2024

Last week, we continued our intimate dinner series in Boston. We were joined by over 30 leading e-commerce experts from clean beauty companies eos ILIA Beauty and Organic Bath to fashion & apparel brands Timberland HEYDUDE to discuss 2024 trends and the future of online retail. We came together for a unique networking opportunity to share our knowledge of cutting-edge marketing technologies and solutions - and enjoyed the delicious tapas and mocktails as well.

Major thanks to our platform partners Gorgias and Orita for co-hosting and a heartfelt thank you to our wonderful guests Bella Sante Spas, The Custom Captain, The Rose Maven, Seaspire, Black Owned Bos., Northbeam, StackCommerce, RAYN, Potluck Market, and NAVAA for making this event a success!

Want to stay in the know about upcoming networking events in your area? Subscribe to our email list: https://hubs.li/Q02M6_Js0

16/08/2024

Guess what, everyone? Summer’s wrapping up, which means it’s almost time for the kids to head back to school! 🥳

In our latest blog, the team shares proven strategies for emerging back-to-school marketing trends, along with expert insights from our resident Chief AI Officer, Senior Content Strategist, and mom, Jenée Naquin. You’ll also get an inside look at how our work with the inclusive school uniform provider, French Toast, led to impressive results on social media during the back-to-school rush.

Get the full story—check the comments for the blog link!

01/08/2024

Navigating the dynamic world of fashion marketing can be challenging, especially when managing a growing e-commerce business. But what if you could stay agile and responsive to ever-changing customer needs?

Our latest blog dives into how email and SMS marketing can supercharge your customer engagement. We explore how our partnership with Klaviyo equips you with data-driven tools to engage your audience directly and effectively. You'll also discover how we supported The Sak, a sustainable accessory brand, in migrating to Klaviyo, with insights from our email marketing strategist, Cynthia Calderon, on creating captivating, responsive designs.

Whether scaling your DTC e-commerce or optimizing your digital strategy, Klaviyo can help you stay ahead of market trends and keep your customers coming back for more.

Read the full blog here: https://hubs.li/Q02JP25q0

22/07/2024

Imagine a child who’s never had the chance to learn to read suddenly having access to a digital library filled with countless educational resources at their fingertips. That’s the Project Alianza difference.

A huge thank you to Kristin Van Busum for the shoutout in Fiverr's "Scale Up Stories" series! It's an honor to support a women-founded non-profit dedicated to transforming education for children in rural Central America.

We understand that managing growth while handling day-to-day operations can be challenging. By taking on the digital marketing efforts, we enable mission-driven leaders like Kristin to focus on their strategic goals and core initiatives. Through our tailored marketing solutions, we can help Project Alianza reach broader audiences and secure the support necessary to scale effectively.

Check out Kristin’s story to learn more about our partnership!

08/07/2024

It's always a great day at our agency when we get to celebrate the growth of one of our own. Today, we're thrilled to introduce you to our newly promoted Director of Business Development, Lauren Liggett!

In just a year and a half, Lauren has transitioned from part-time freelance project manager to the driving force behind our growth initiatives. She’s been a key player in identifying new business opportunities and building strong client relationships. In her new role, Lauren will continue to lead these efforts and drive our strategic vision forward.

To get to know Lauren a bit better, we asked her to share a fun fact about herself. Here's what she had to say:

🍦 I got my start in marketing at an artisanal ice cream shop. When I wasn't working through my MBA coursework, I was driving a hot pink ice cream truck around Denver!

Join us in congratulating Lauren on her new role!

01/07/2024

As a Pinterest Partner, we're always tuning into the latest insights to shape standout marketing strategies. Pinterest's 2024 fashion forecast offers a plethora of inspiration. From bold styles to nostalgic revivals, these insights help us create marketing campaigns that connect deeply with our clients’ target audiences and keep them ahead of the curve.

These are just a few of the standout trends shaping the future of fashion. Which one excites you the most? Comment below! 👇

16/06/2024

Happy Father's Day to the superstar dads of SLT Consulting! 🎉

Your ability to juggle deadlines and dad duties is nothing short of impressive. You bring creativity, dedication, and a bit of dad humor to our team, adding a special touch to everything we do. And let's not forget our awesome pet dads—your furry friends are lucky to have you!

Enjoy a day celebrating all the amazing things you do for your kiddos!

14/06/2024

Come celebrate Juneteenth in Times Square this Saturday!

Brunch Pitch has partnered with Times Square Alliance to showcase a cultural experience in the heart of NYC that not only celebrates freedom but also actively supports local economic development. Enjoy a diverse lineup of performances, connect with fellow attendees, and witness rising entrepreneurs from NYC, NJ, Philly, and D.C. pitch their innovative business ideas to a distinguished panel of judges—including our very own Gary Neville!

Get your tickets now by scanning the QR code on the event flyer or using the registration link here: https://hubs.li/Q02BYHkf0 📲

12/06/2024

📣 Calling all small business owners in Boston!

Join us on Thursday, June 20th, at the Boston Innovation Center for an immersive Small Business Workshop hosted by Verizon Business. Network with fellow entrepreneurs, enjoy a complimentary meal, and gain insights from marketing experts, including our founder, Sharon Lee Thony. Learn how to effectively leverage digital marketing strategies to drive business growth. This free, in-person event is open to everyone—you don't need to be a Verizon customer to attend!

Secure your spot: https://hubs.li/Q02BD9zz0

For additional tools and resources to support your small business success, check out the Verizon Small Business Digital Ready program: https://hubs.li/Q02BCSRZ0

09/06/2024

We want to alert you about an ongoing hiring scam involving individuals falsely claiming to be part of SLT Consulting. We are actively working to report their activities. Please keep in mind that our team will never initiate contact for job opportunities via unsolicited texts, nor will we request any form of payment as part of our hiring process.

If you receive suspicious messages or are unsure about the authenticity of a communication, please don't hesitate to send us a DM.

For anyone impacted by employment scams, we advise reporting the incident to the FBI's Internet Crime Complaint Center at https://hubs.li/Q02B28230.

29/05/2024

At SLTC, we're genuine pet enthusiasts. In fact, we have a dedicated Slack channel for sharing pet pics! In honor of National Pet Month, we'd like to highlight our clients from the pet industry with whom we've had the privilege of working with.

🐕 Since 2015, The Dogist has captured the hearts of dog lovers with its engaging online content and commitment to helping pups in need. During our partnership, we helped support the launch of their clothing line with campaigns across social media, search, and email, significantly increasing awareness and boosting sales.

🐾 TURPIT prioritizes the well-being of pets and their caregivers by providing extensive resources and access to high-quality pet products. We partnered with them to develop a marketing strategy that expanded their online community.

We're always eager to connect with companies that are passionate about positively impacting the lives of pets and their owners.

Got a pet-centric project in mind? Let's chat! ➡️ https://hubs.li/Q02yWf8g0

22/05/2024

Is organic social media dead? Not exactly—but it has certainly evolved.

Organic social media now demands a fresh, creative approach. Understanding its new role within your overall marketing strategy is crucial as it can provide a strong foundation for your paid social media efforts.

In our latest blog post, we explore the core elements of organic social media engagement. We highlight how brands like Dove, GoPro, and Patagonia successfully use these strategies to build authentic connections with their audiences.

Unlock the potential of organic social media with SLT Consulting. Learn how to build authentic customer relationships and strengthen your brand’s visibility for lasting impact in the digital marketplace.

11/05/2024

To the amazing moms at SLT Consulting:

Happy Mother's Day! 💐

We celebrate you all—whether you're caring for kids, fur babies, or both, you're everyday champions who balance careers and family with unwavering strength. Your dedication is inspiring, and we're so privileged to work with such amazing women. Wishing you a day as special as you are. 💖

02/05/2024

We are honored to welcome Project Alianza as one of our newest clients!

Project Alianza was created after founder Kristin Van Busum had a life-changing encounter with a young girl from Nicaragua, inspiring her to launch an initiative focused on providing educational opportunities to remote communities in Latin America. Over the past decade, this nonprofit has impacted over 172,000 lives by training local women to serve as community educators and implementing digital learning tools.

Through a strategic social media campaign, we aim to amplify Project Alianza's transformative work. Our data-driven approach will optimize campaign reach and effectiveness, ensuring that each post and interaction contributes to raising awareness and support for their incredible mission. Learn how you can support the cause by visiting https://hubs.li/Q02vWylf0.

Interested to see what else we've been up to? Head over to https://hubs.li/Q02vWLW90 to check out some of our case studies.

24/04/2024

Shoppable content has rightfully claimed its place as a critical player in the e-commerce landscape, and it's easy to see why. Integrating product purchasing opportunities directly into digital media offers brands a way to shorten the consumer's path to purchase from a single interactive experience, leading to increased conversion rates and higher overall engagement.

Our latest blog sheds light on how this strategic approach redefines online shopping, establishing it as an ideal content type for brands seeking to convert consumers more effectively. From fashion giant ZARA to beauty powerhouse Sephora, we cover how leading companies leverage shoppable content on their own digital platforms.

But the conversation extends beyond retail—we also explore how media giant NBCUniversal is at the forefront of integrating shoppable TV features, creating a unique blend of entertainment and commerce.

Read our blog for insightful perspectives on shoppable content, and if you're wondering how your brand can benefit, get in touch for a personalized consultation by visiting our website!

Discover how shoppable content is reshaping e-commerce with insights from SLTC and NBC Universal.

18/04/2024

Shout out to our founder, Sharon Lee Thony, for her recent feature!

Sharon shared insights on fostering authentic consumer connections in the digital marketplace. Her tip? "Be kind to your consumers." It's all about creating genuine interactions, surprising them with thoughtful gestures, and making them feel seen.

Thank you to the Fast Company Executive Board for highlighting Sharon's expertise and allowing us to share her wisdom!

Interested in learning more? Schedule a call to discuss growth opportunities for your brand.

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