07/05/2023
๐ผ๐๐ค๐ช๐ฉ ๐ฉ๐๐ ๐ฅ๐๐๐จ๐๐จ ๐ค๐ ๐ฉ๐๐ ๐๐๐ข๐ฅ๐๐๐๐ฃ:
โThe campaign will kick off on April 1st and will run for half a month, ending on April 20th. It will be an action-packed and exciting journey, with four unique phases that will take the target audience on a transformative experience.
In Phase 1, we will focus on communicating the campaign's message using a visually appealing and informative print layout. This phase aims to capture the audience's attention and raise awareness about MIL practices.
Phase 2 is called CTRL, which stands for Communicate, Teach, Relate, and Level-up. This phase aims to teach different generations how to adopt and practice MIL in their daily lives. We will present a series of crash courses that will be informative, interactive, and engaging.
In Phase 3, we will take a more personal approach to connect with the target audience. We will create diary-like video content that will showcase MIL practices and how it relates to the audience's daily lives. These videos will be shot in public settings, encouraging face-to-face engagement and participation.
Finally, in Phase 4, we will launch a CTRL website that will be a hub for all MIL-related resources. This website will showcase the campaign's content, provide access to resources, and create a space for interaction and engagement.
Overall, the campaign will be a dynamic and engaging experience that will empower and transform the target audience's understanding and practice of MIL.โ
-Trisha, Project Manager
