The intersection of fitness, technology + finance
The health and wellness sector is booming! Despite economic uncertainties, private equity investors are doubling down on fitness, longevity, and recovery innovations. 💪 Discover how top brands are navigating this exciting landscape. 🔗 Read more: https://bit.ly/4fvsBZd
Struggling to run ads for your gym or fitness center? Momence Ads Manager can help! This new software simplifies ad creation, letting you launch campaigns without the hassle of complex platforms or agencies.
Momence Ads Manager helps fitness businesses launch ad campaigns without having to navigate confusing platforms or invest in outside help.
CEO Edward Hertzman shares essential wellness trends in a must-read report. 🔗 Download & discover the business of prevention, recovery & longevity here: https://bit.ly/3WtEJlY.
Amazon's summer sale is your chance to level up your fitness and wellness routine without breaking the bank. Score big discounts on top-rated fitness trackers, workout essentials, supplements, and more!
Our editors have scoured Amazon for the best Prime Day deals on top fitness and wellness products, including up to 50% off top-selling items.
Is cycling the new fitness craze? Recent data suggests so. Cycling is experiencing a major comeback, with Garmin data revealing a 7% increase in cycling activities and a 12% jump in indoor cycling.
Cycling is experiencing a resurgence, according to new data that shows a notable increase in indoor cycling usage rates.
Beckham's golden touch extends to wellness. ⚽️ The footballing legend is swapping the pitch for the lab. David Beckham has joined forces with health tech pioneers Prenetics to create IM8 Health, a new wellness brand promising to redefine holistic health. Read more about this winning combination of science and nature.
David Beckham, the former soccer star and current Inter Miami owner, is the latest famous face looking to get in on the wellness revolution.
It’s a new era for Delta. 🧘♂️
Delta's new lounge at JFK is redefining luxury. Indulge in relaxation pods, spa treatments, and Hyperice recovery tech. Sip on wellness-focused drinks and unwind in the Serenity Lounge.
New York-bound Delta One passengers are in for a treat at the airline’s new lounge, complete with Hyperice recovery products and relaxation pods.
Attention, Erewhon lovers! Pvolve is partnering with beloved organic grocery brand Erewhon and its Lifestyle Collective to give members exclusive deals on wellness products and access to pop-up fitness classes.
With the partnership, members of Erewhon's Lifestyle Collective will get access to discounts on Pvolve online workouts and studio memberships.
The CEOs behind the hottest boutique fitness brands pull back the curtain on the industry's biggest challenges and most exciting opportunities. 💡 Discover how they're staying ahead of the curve.
Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.
The fitness industry is undergoing a generational shift. 🔀 Gen Z's focus on mental health, social connections, and personalized experiences is forcing gyms and studios to adapt or risk irrelevance.
The majority of Gen Z is active and 73% are members or users of health clubs, gyms or studios, according to data from ABC Fitness.
41% of gym-goers are saying 'no thanks' to high membership fees. 👋
In a poll conducted by YouGov, cost was the most common reason people gave for canceling their gym memberships. These new findings may help explain the surging popularity of low-price operators.
In a poll conducted by YouGov, cost was the most common reason people gave for canceling their gym membership.
Transforming gym spaces into dynamic fitness playgrounds, Aktiv Solutions leads the revolution in functional strength training. Read how Aktiv Solutions is enhancing user engagement and functional strength training for all.
Aktiv is positioned foundationally to support the spiking consumer interest in both strength and functional training modalities.
The low-price chain plans to open over 250 gyms by 2030. 💪
EoS Fitness, an amenity-rich, high-value, low-price (HVLP) fitness operator, is reportedly seeking new capital to fuel its growth.
EOS Fitnes plans to open over 250 gyms by 2030. It's reportedly eyeing at least $100 million in private funding to support that goal.
Perspire Sauna Studio, one of the country’s top infrared sauna and red-light therapy franchises, is adding to its executive team as it pursues continued expansion. This comes after several months of growth for the company as it’s added multiple new studios across the U.S., including locations in Chicago, Atlanta, and Austin.
Infrared sauna and red light therapy franchise Perspire Sauna Studio is eyeing 500 locations by 2027 as it sees high demand among franchisees.
Say goodbye to back pain with Pvolve! 👋
The fast-growing functional fitness brand has launched a Lower Back Support Series designed to address the root causes of back pain. The Lower Back Support Series is designed to strengthen and stretch the core and lower body to address the root causes of spinal discomfort.
Functional fitness brand Pvolve has launched a Lower Back Support Series designed to address the root causes of back pain
From recovery boots to cold plunge tubs, these self-care products will help you recreate the feel of an exclusive wellness club at home, for a fraction of the price.
From recovery boots to cold plunge tubs, these self-care products will help you recreate the feel of an exclusive wellness club at home.
Three popular Peloton instructors are set to exit the at-home fitness giant following a round of contract negotiations that has left some Peloton devotees disheartened. Star instructors have created and maintained the magic of Peloton. What happens next for the connected fitness brand amid financial struggles?
Star instructors have created the magic of Peloton. What happens next for the connected fitness company as it faces financial struggles?
Today is International Yoga Day! 💛
In the past two decades, yoga has had the greatest rise as a complementary health approach.
💡 Did you know? Women are twice as likely as men to participate in the ancient practice, according to a new data brief from the CDC that sheds light on who practices yoga. 🔗 Find out why: https://bit.ly/3VxYkiX.
Are you getting ready to partake in HYROX 2024? Here are some expert tips to help you prepare for the event.
Training for HYROX requires a comprehensive approach that combines structured periodization, functional strength and conditioning, high-intensity interval training, sport-specific exercises and adequate recovery. Read more: https://bit.ly/3xeQiUh
Xponential Fitness has appointed former Taco Bell CEO Mark King as its new leader — news that caused the boutique fitness and wellness franchisor’s shares to soar.
Mark King takes over following Anthony Geisler's sudden exit last month; Xponential's shares soared following the news of King's hire.
Feeling stuck in a workout rut? Gen Z has cracked the code: Variety is key.
LesMills gets it. That's why they have developed the science-backed Limited Edition Collection - fresh, on-trend group fitness programs that keep things exciting.
Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.
Apple is coming for the competition! Apple's commitment to health and fitness deepens with watchOS 11. The introduction of Training Load and advanced health tracking features like Cycle Tracking positions the Apple Watch as a serious contender in the fitness tracker market.
New Apple Watch features like Training Load and Cycle Tracking could spell trouble for top wearable brands like Oura and Whoop.
Give Dad the Gift of Fitness This Father's Day! 💛 From workout gear to recovery tools, Athletech News has rounded up the perfect presents to help him reach his fitness goals. Find unique ideas to celebrate Dad in our Father's Day gift guide. Read here: https://bit.ly/3XfEbAV
Fitness Feud Over: Beckham and F45 Training kick lawsuit to the curb.
F45 Training and David Beckham are moving forward, having reached an agreement that will see Beckham’s venture capital firm DB Ventures Limited drop its lawsuit against the boutique fitness brand over a soured sponsorship deal. https://bit.ly/3VdYWdD
David Beckham's VC firm will remain an investor in F45 Training after the sides settled a dispute over payment from a sponsorship deal.
In exclusive interviews with Athletech News, WHOOP CEO Will Ahmed and ŌURA CEO Tom Hale discuss their companies' efforts to enhance women's health through data optimization. They emphasize the importance of personalized health insights and innovations like Whoop's Menstrual Cycle Insights and Oura's Cycle and Pregnancy Insights.
As fitness wearables explode in popularity, the CEOs of Oura and Whoop are both bullish on tech's ability to help women better understand their bodies.
Discover how Gold's Gym, famously linked to Arnold Schwarzenegger and sunny California, is making a grand return to Long Beach with a state-of-the-art facility. Learn about the $15 million investment fueling its Southern California resurgence with exciting renovations, remodels, and new openings.
Gold's Gym is going all out in its home base of Southern California, opening new clubs and upgrading existing ones with state-of-the-art offerings.
Pvolve, the functional fitness franchise that blends low-impact movement with resistance training, has two new homes, signing agreements in Atlanta and San Francisco.
Pvolve, a functional fitness franchise that blends low-impact movement with resistance training, continues to open new franchise locations.
For those looking to upgrade their activewear this summer, Athletech News has rounded up six of the best apparel brands. Whether you’re hitting the trails, the mat or the golf course, these brands have you covered with high-quality gear that’s both stylish and functional.
For those looking to upgrade their activewear this summer, Athletech News has rounded up six of the best apparel brands.
HYROX and F45 Training are revolutionizing the fitness game! 🤝 With both brands developing innovative functional training workouts, Hyrox, the fitness racing pioneer, and F45 Training, known for its 45-minute HIIT sessions, have much in common. The sides are now partners, inking a two-year agreement that will see F45 serve as Hyrox’s official training partner.
As an official training partner, F45 studios worldwide can offer their members Hyrox workouts, preferential access to races and more.
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CEO Edward Hertzman shares essential wellness trends in a must-read report. 🔗 Download & discover the business of prevention, recovery & longevity here: https://bit.ly/3WtEJlY. #athletechnews #wellness #wellnessindustry
Shopping for Mother's Day can be difficult. Thankfully, if your mom is a wellness fanatic like us, Athletech News has rounded up five of the best gifts to get her, from skin health to improved sleep and more. 🧖♀️❤️ #mothersday #mothersdaygifts #athletechnews
ATN's Product of the Week is Bioniq CO. 💊 Bioniq was founded in 2019 with the goals of wanting to introduce personalized supplements based on blood testing data. Our editors put Bioniq to the test to see how it compares to other supplement products. 🔗 The results here: https://bit.ly/44dNse0
Athletech News' Product of The Week is the Supernatural app. ⚡ Our editors put Supernatural to the test to see how the VR workout app compares to its competitors. 🔗 Read the full review: https://bit.ly/3xHeUVp
The Athletech News team took to FIBO to explore the future of fitness and wellness. Here are our behind the scenes moments that show the industry pioneers gathered to inspire and innovate. #FIBO2024
Future is a virtual personal training app with a twist: a real person on the other side of the screen. Athletech News put the Future app to the test to see how it compares to personal training options that are either purely virtual with no live coach interaction or those that are fully in-person. See how it compares: https://bit.ly/49zPPJo
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