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Paraschiv Media We Help Personal Brands Make A Bigger Impact And Scale To 7-Figures Through Creative Marketing.
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03/07/2022

5 Essential Must-Do’s On Instagram

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Instagram is one of the most popular social media platforms is becoming increasingly hard to grow organically.
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In order to survive and sustain your community, you must be doing at least these 5 essential steps whenever you create a post. Not ticking each of these boxes means that you will be losing many opportunities.
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1. The caption is a written description or explanation of the Instagram photo to provide more context.
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2. Call To Action - To direct people into what they should do next.
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3. Image/Video - Self-explanatory, but posting an image/video that conveys a message or an idea
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4. Hashtags - A ‘ #’ followed by a keyword to help your post get discovered
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5. Location Tagging - The option to check-in at the location, but also helps your post get discovered by people living in the location tagged.

Whether you are a startup or just getting into marketing, knowing the difference between owned, earned, and paid media c...
03/07/2022

Whether you are a startup or just getting into marketing, knowing the difference between owned, earned, and paid media can help you better streamline and execute your marketing strategies
Paid Media = You pay for space to promote your business. That space used to be in newspapers and on billboards and televisions. In digital marketing, space is usually on a popular website like Google or Facebook. Before you know where you want to advertise, though, you have to know who you are targeting.
Owned Media = It’s the content you create for your website, blog, and social media publishing. Its main purpose is to provide value to leads as they move toward conversion into customers.
Earned Media = Earned media is all about digital word-of-mouth. You might know this as public relations or media relations. Earned media is the recognition you receive from third parties.
Which of these media does your brand spend the majority of its time on?
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